RGUHS M.Pharm 1st Year Last 10 Years 2011-2021 Question Papers || Rajiv Gandhi University of Health Sciences
PAPER II
(Revised Scheme 2)
--- Content provided by FirstRanker.com ---
Q.P. CODE : 9252
Your answers should be specific to the questions asked.
LONG ESSAY (Answer any TWO) 2 X 20 = 40 Marks
- Discuss marketing strategy. Explain the different types of strategies adopted in pharmaceutical marketing
- Explain in detail the different steps involved in the launch of a new pharmaceutical product
- (a) Discuss about different channels of distribution of pharmaceuticals. Discuss the role of stockists, Wholesalers and retailers in the channel.
--- Content provided by FirstRanker.com ---
SHORT ESSAY (Answer any FIVE) 5 X 10 = 50 Marks
- Explain about the different steps involved in market research
- Explain SWOT analysis of the Indian pharmaceutical industry.
- Explain various types of positioning for pharmaceutical products.
- Discuss the job of product manager in the pharma industry
- Explain the process of competitor analysis
- Explain product training of sales personnel
--- Content provided by FirstRanker.com ---
SHORT NOTES 2 X 5 = 10 Marks
--- Content provided by FirstRanker.com ---
- Write short notes on the different steps in the industrial buying process.
- Write short notes on importance of communication skills in pharmaceutical marketing
*****
--- Content provided by FirstRanker.com ---
This download link is referred from the post: RGUHS M.Pharm 1st Year Last 10 Years 2011-2021 Question Papers || Rajiv Gandhi University of Health Sciences