Download RGUHS M.Pharm 2010 Oct 2010 Oct 9252 Pharmaceutical Marketing Paper II Revised Scheme 2 Question Paper

Download RGUHS (Rajiv Gandhi University of Health Sciences) M.Pharma 2010 October (Master of Pharmacy) 2010 Oct 9252 Pharmaceutical Marketing Paper II Revised Scheme 2 Previous Question Paper

9252_2010_1_S153.doc
Rajiv Gandhi University of Health Sciences
First Year M.Pharm Degree Examination - October 2010

[Time: 3 Hours]
[Max. Marks: 100]
PHARMACEUTICAL MARKETING
PAPER II


(Revised Scheme 2)

Q.P. CODE : 9252
Your answers should be specific to the questions asked.
LONG ESSAY (Answer any TWO)
2 X 20 = 40 Marks
1. Discuss marketing strategy. Explain the different types of strategies adopted in pharmaceutical
marketing
2. Explain in detail the different steps involved in the launch of a new pharmaceutical product
3. (a) Discuss about different channels of distribution of pharmaceuticals. Discuss the role of
stockists, Wholesalers and retailers in the channel.
SHORT ESSAY (Answer any FIVE)
5 X 10 = 50 Marks
4. Explain about the different steps involved in market research
5. Explain SWOT analysis of the Indian pharmaceutical industry.
6. Explain various types of positioning for pharmaceutical products.
7. Discuss the job of product manager in the pharma indistry
8. Explain the process of competitor analysis
9. Explain product training of sales personnel
SHORT NOTES
2 X 5 = 10 Marks
10. Write short notes on the different steps in the industrial buying process.
11. Write short notes on importance of communication skills in pharmaceutical marketing
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