MBBS 1st Year (First Year) Important Questions (Question Bank)
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Your answers should be specific to the questions asked.
Draw neat labeled diagrams wherever necessary. Answer FOUR questions
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Long Essay (Answer any Two) 2 X 20 = 40 Marks
- Write a detailed note on the pharmaceutical product life cycle giving examples of products in the different stages. What are the strategies to be adopted during each stage?
- Explain in detail the different factors to be considered in launching a product in the global pharma market. Add notes on the current scenario of the global pharma market.
- Write detailed notes on the various aspects of communication and promotion mix decisions in pharmaceutical marketing.
Short Essay (Answer any Five) 5 x 10 = 50 Marks
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- What are different methods of forecasting in pharmaceutical marketing?
- Write notes on the Indian patent law 1970 and its amendments.
- Discuss physician’s prescribing habits and new product adopting cycle.
- What do you mean by SWOT analysis? Explain with reference to the Indian pharma market.
- Explain in brief the role of a distribution manager in pharma marketing.
- Explain the organization of the pharma marketing department.
- Discuss the importance of product positioning and differentiation in pharma marketing.
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Short Answer (Answer Both) 2 x5 = 10 Marks
- List the steps in the new product development process.
- Write notes on prohibited advertisements as per the DMR (OA) ACT.
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