University of Health Sciences
V Semester M.H.A Degree Examination
[Time: 3 Hours] [Max. Marks: 100]
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HOSPITAL ADMINISTRATION
Strategic Management and Project Management
Q.P. CODE: 8727
Your answers should be specific to the questions asked.
Draw neat, labeled diagrams wherever necessary.
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LONG ESSAY 1 X 20 = 20 Marks
- Define environment. Explain the components of environment. Discuss the importance of SWOT analysis in strategic planning with an example.
SHORT ESSAY (Answer any Seven) 7 X 10 = 70 Marks
- Define strategy. Discuss the strategic decision making process. Briefly explain the levels at which strategy operates.
- What is growth strategy? Discuss the three important strategies of growth. When and why does a company choose growth strategy?
- Discuss the inter-relationship between formulation and implementation. Write a note on the role of functional and operational policy and plan in strategic implementation.
- What are the different steps involved in evaluation and control process? KRAs - a tool to boost up employee productivity. Comment.
- Define project management. Briefly discuss the phases of Project management. What is Work Breakdown Structure (WBS) and how is it useful for project planning?
- What is CPM how is it useful in project management? Discuss the advantages and disadvantages of CPM.
- Write a note on the importance of Porter’s five force model and McKinsey’s 7s Model in strategic management.
- Describe the significance and components of feasibility study in project development.
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SHORT ANSWERS (Answer any Five) 05 X 02 = 10 Marks
- Business analytics
- What are the reasons for strategic plans to fail?
- Four important features of effective control system
- Project manager as a line manager
- Stability strategy
- What is the difference between product management and project management?
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