Download PTU I. K. Gujral Punjab Technical University (IKGPTU) MBA (Master of Business Administration) 2020 December 1st Sem 75403 Managerial Economics Previous Question Paper
Total No. of Pages : 03
Total No. of Questions : 17
MBA/ MBA IB (2018 & Onwards) (Sem.?1)
MANAGERIAL ECONOMICS
Subject Code : MBA-102-18
M.Code : 75403
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CAND IDAT ES :
1 .
SECT ION-A c ontains EIGHT questio ns carrying TWO marks each an d s tudents
has to attempt ALL que stions.
2 .
SECT ION-B c ons ists of FOUR Subsections : Units-I, II, III & IV. Ea ch Subsection
con tains TWO ques tions each carrying EIGHT marks each and stude nt has to
attemp t any ONE qu estio n from e ach Sub section.
3 .
SECT ION-C is COMPUL SORY and con sist of ONE Case Study carry ing TWEL VE
marks.
SECTION-A
1
What is opportunity cost?
2
What is scarcity?
3
What is Average Revenue?
4
What is nominal interest rate?
5
What is budget multiplier?
6
What is collusive oligopoly?
7
What is rent?
8
What is unemployment?
SECTION-B
UNIT-I
9.
What is the role of managerial economics in decision making?
10. Explain the properties of Indifference curve.
UNIT-II
11. Explain the modern theory of cost.
12. Explain the relationship between Total Revenue, Average Revenue and Marginal revenue.
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UNIT-III
13. Explain different pricing practices.
14. Explain equilibrium of a firm under monopoly.
UNIT-IV
15. What are the motives for holding cash?
16. What are the properties of Keynes psychological law of consumption?
SECTION-C
17. Case Study :
The Wii is a video game console made by Nintendo. It seems that this is the one of the
most successful consoles made by Nintendo to date, and it is the successor to the
Gamecube. The Wii is Nintendo's fifth home video game console. The Wii is a very
interesting console, having WiFi online capabilities, wireless controllers, and blue-tooth.
The Wii is different than other video game consoles launched by Nintendo in the past due
to many reasons, but the main one is the controller. The controller has revolutionized
gaming. The controller uses a miniature gyroscope inside of it to detect its orientation, and
a sensor bar attached to the Wii console to detect where it is in 3D space. The controller
can be used much like a mouse, as things on the screen can be manipulated simply by
pointing and pressing a button, but instead of moving the controller on a flat surface, a
person can simply point the controller at the TV much like a TV remote. By this merit, the
controller has become simple, and it gives game developers something new to toy with.
Nintendo packaged a game with the system called Wii Sports, which features 5 different
minigames: baseball, boxing, bowling, tennis, and golf, each having the player using the
controller as if they were playing the actual game. For example, you would swing the
remote as if it was a tennis racket in tennis.
On September 14, 2006, Nintendo released information for Japan, North and South
America, Australia, Asia and Europe, including dates, prices, and projected unit
distribution numbers. It was announced that the majority of the 2006 shipments would be
allotted to the Americas. The media hype began immediately. The Wii was launched in the
United States at $249.99 on November 19, 2006, two days after the PS3 was released in
North America. It was later launched in the United Kingdom on December 8, 2006 at ?179.
The Wii was launched in South Korea on April 26, 2008 and in Taiwan on July 12, 2008.
The UK suffered a widespread shortage of console units as many high-street and online
stores were unable to fulfil all pre-orders by Christmas 2006. Some UK stores still had a
shortage of consoles by March of the next year. The market lead is largest in the Japanese
market, where it currently leads in total sales, having outsold Playstation 3 and Xbox 360
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by factors of 2:1 to 6:1 nearly every week from launch until November 2007. In 2008, the
Wii was the best-selling home console in Japan with 2,908,342 units sold. In Australia, the
Wii exceeded the record set by the Xbox 360 to become the fastest-selling game console in
Australian history. In the North American market lifetime-to-date sales for the Wii have
reached 30 million in the North American market alone since the console's launch in
November 2006. Demand still outpaced supply in the United States as of June 2007. In
October 2008, Nintendo announced that between October and December 2008 the Wii
would have its North American supplies increased considerably from 2007's levels, while
producing 2.4 million Wii units a month worldwide, compared to 1.6 million per month in
2007. Unfortunately for consumers, it took until March 2009 (and 48 million units) to make
Wii available to those who want to walk into a retail store and pick one up.
While Microsoft and Sony have experienced losses producing their consoles in the hopes of
making a long-term profit on software sales, Nintendo reportedly has optimized production
costs to obtain a significant profit margin with each Wii unit sold. Nintendo reported on
May 7, 2009 increases in operating profits for its fiscal year (Aprill, 2008 - March 31,
2009), and a rise in sales--setting recordearnings compared to the previous year
On September 23,2009, Nintendo announced its first price drops for the console. In Japan,
the price dropped from ?25,000 to ?20,000, effective October 1, 2009. In the United States,
the price was reduced to $199.99, effective September 27, 2009. In Europe (excepting non-
eurozone nations), the price of a Wii console dropped to 199 from 249. Nintendo sold
more than three million Wii consoles in the U.S. in December 2009, setting a regional
record for the month and ending 9 months of declining sales, as a result of the price cut and
software releases such as New Super Mario Bros. Wii. As of the end of that month, the Wii
was the best-selling home video game console produced by Nintendo with sales of over
67 million units, surpassing that of the original Nintendo Entertainment System. As of June
30, 2011, Nintendo has sold 87.57 million Wii consoles.
Questions :
1. Would the demand for the Wii console be relatively inelastic or relatively elastic? State
why?
2. Would the supply for the Wii console be relatively inelastic or relatively elastic? State
why?
3. Draw the demand and supply curves as you have described them.
4. Can you suggest a reason why Nintendo dropped the price of the Wii Console in late
2009? How would you expect this to affect revenues?
NOTE: Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 14 February 2021