Download MBA HRM 3rd Semester Performance Management Notes

Download MBA HRM (Human Resource Management) (Master of Business Administration) 3rd Semester Performance Management Notes


UNIT ? I



PERFORMANCE MANAGEMENT



THE CONCEPT



Performance is understood as achievement of the organization in relation with

its set goals. It includes outcomes achieved, or accomplished through

contribution of individuals or teams to the organization`s strategic goals. The

term performance encompasses economic as well as behavioural outcomes.

Brumbach views performance more comprehensively by encompassing both

behaviors and results. He is of the view that behaviors as outcomes in their

own right`, which can be judged apart from results`. Performance is an impact.

The roles of any manage can be seen in three parts: Being, Doing and Relating.



Being it is concerned with the competencies of the manage that are relevant to

his/her performance. It is preparedness of the mind of the manager.

Doing focuses on the manage activities that are variably effective at different

levels in the organization: that affect performance of other roles dependent on

the manage output, and the organizational performance as a whole. As someone

said, Ideas are funny little things. They won`t work unless you do.`

Relating` emphasizes the nature of relationships with members of the role

network-vertical, horizontal or otherwise.

Performance has a linkage with the individual potential and how best it is

realized by the individual. With regard to manage, his/her potential becomes the

input to the productive process and performance is the output.

Managee's Potential is determined when a set of tasks are assigned to him. It is

also related to performance standards set.


Task-related activities refer to managee`s or supervisors involvement to achieve

the allocated task or meet expectations in the given task environment.

Performance is what the managee's actually achieve. Performance in a role

refers to the extent to which the managees achieve the purpose for which the

role is created.

Choice, not chance`, they say, determines destiny`. The actual performance of

a managee is a function of several forces, internals as well as external to the

organization-some of choice, some of chance. Most organizations do not take

these forces into account-either systematically or intuitively-while building

expectations from a managee. A managee in her task environment could be

subject to some of the influences and factors shown in Exhibit.



Framework to Understand Role Performance



In this framework, Organizational Relevant Environment, Role Purpose or

Objective, Stakeholder Expectations, Role Technology and Input Role or Vendor
Contribution are inputs to the managee`s performance. These are substantially

known, and are the factors and forces, which organizational expectations from

the Managee Performance can reasonably be predicted.

Role Design, Managee Potential, Managerial Leadership, Competing and

Collaborating Colleagues, and Group Climate are throughput factors that can be

optimized by a manager to enhance the Managee Performance. These

determine whether the organization`s performance expectations from a managee

are realistic. As such, throughput factors are the core concerns of PfM.

It can be argued that Role Design and Managee Potential are, in fact, input

factors. However, a manager can modify-enhance or stretch-these factors by

improving the fit between the managee`s capacities, resources and role

requirements, PfM would assume these as throughput factors.



Role Output or Managee Performance is the end-result-the effect for which we

work. This is the variable that is predicted or planned. It is invariably

observable and measurable. The behavior of all organisms is goal-directed. As

such, people performance is not only a sequence of causes and effects; it is a

chain of sub-goals and actions, leading towards the ultimate goal. In fact, when

a managee has a goal, he/she behaves as if she is following some signposts that

create a healthy expectancy in him/her to reach the goal.

Role Purpose or Objective sets the boundary for the goal(s). It is a reference

point for Stockholder's Expectation.

Managee Potential corresponds to the role to which a managee is assigned and

the inputs he/she receives to fulfill the role purpose. It stretches or contracts

depending upon the Group Climate, the behavior of the Competing and

Collaborating Colleagues, and the Managerial Leadership. The actual

realization of a managee`s potential depends heavily on:




Group and Organizational Purpose.



Group or Organization Capacities and Resources.



Human Climate in the Group or the Organization.



Quality of Up-stream or Vendor Inputs.



Feedback on Performance.



Role Design is fashioned by the organizing process. The sole purpose of

organizing and designing a role is to provide a vehicle for implementing

performance plans and expectations. It determines the requisite competencies,

knowledge and skills. Role design predominantly determines task-related

attributes needed by the managee.

Managerial Leadership predominantly determines the behavioral attributes

needed by the managee. Leadership role of the manager and managerial style of

the leader are also major determinants of the managee`s development and

his/her job satisfaction. Managerial leadership and group climate have

considerable influence on each other.

Group Climate - The internal psychological environment of the group-influences

the behavior, style and performance of the managee. It is also, in turn

influenced by the behavior and attitude of the managee. Group climate is after

all, the collective outcome of the behavior and attitudes of all the members of

the group-the managee and all his/her competing and collaborating colleagues,

the manager or the leader. People in any group or organization are less anxious

about work if both goal clarity and goal agreement are present. Considerable

conflict arises when purposes are unclear or when people disagree on what the

priorities should be. Without convergence on goals and priorities, groups or

organizations cannot develop a climate that facilitates performance.

Three abilities or forces in an individual are said to be essential for achievement:




Icchha-desire or motivation;



Jnana-knowledge or know-how: and



Kriya-action to actualize.



Not much performance achievement has been reported without the creative

combination of these three forces which, acting dynamically and in concert,

form the core motive force of all people in any organization.

Through the medium of performance, an organization is able to effectively

achieve what it sets out to. Indeed, it is the people`s capacities and resources

that determine an organization`s capability to perform and to satisfy or influence

its stakeholders. These capacities and resources reflect a measure of the internal

state of an organization that is expressed through its results.

Performance management is a way of systematically managing people for

innovation, goal focus, productivity and satisfaction. It is a goal congruent win-

win strategy. Its main objective is to ensure success to all managees i.e., all task

teams who believe in its process, its approach and implementation with sincerity

and commitment. The managee`s success is reflected in organisations` bottom

line in terms of achieving its planned goals.

PfM is an endless spiral, which links several processes such as performance

planning, managing performance throughout the year, taking stock of managee`s

performance and potential. Also it includes recognizing and rewarding success

at the end of the year. PfM links these processes in such a way that an individual

managees` performance is always oriented towards achieving organisational

goals. PfM creates positive goal oriented task motivation and aims at reducing

intra-organisational conflict.

It is realized that organisations could not be successful if they do not have a

good performance management system. Each manager needs to devise his/her

own system of managing performance. While some norms of performance
management are explicit others are not so clear even to the managers. It is said

that standards or expectations that define good performance may be generally

understood but are rarely specific. PfM is a holistic, largely participatory and

goal congruent process of managing and supervising managers at work. It is

understood as a systematic, organized approach to managing and rewarding

performance by generating and sustaining positive managee (employee)

motivation. It is neither the well-known system of performance appraisal nor the

well talked about system of MBO. Its salient dimensions include performance

standards- representing organizational goals and objectives, managee

recognition and reward.

According to Armstrong, PfM is a means of getting better results from the

organisations, teams and individuals by understanding and managing

performance within the agreed framework of planned goals and competency

requirements.` It is a process for establishing shared understanding about what is

to be achieved and an approach to managing and developing people.



PfM ? Integrated Approach



Armstrong and Baron, defines PfM as a strategic and integrated approach in

delivering sustained success to organisations by improving performance of

people by developing the capabilities of teams and individuals. These experts

consider PfM as a strategic tool since it is concerned with achievement of long-

term organisational goals and effective functioning of organisations in its

external environment. PfM effects four types of integrations namely, vertical,

functional, human resource and goals.





Vertical Integration ? aligning objectives at organisational, individual and

team levels and integrating them for effective performance. The
individuals and teams agree upon to a dialogue to work within the broad

framework of organisational goals and values.





Functional Integration ? it deals with focusing several functional energies,

plans, policies and strategies onto tasks in different levels and parts of the

organisation.





Human resource Integration ? this ensures effective integration of

different subsystems of HRM to achieve organisational goals with

optimum performance. These subsystems include people management,

task monitoring, job design, motivation, appraisal and reward systems,

and training and empowerment.





Goal integration ? it focuses on arriving at congruence between the needs,

aspirations and goals of the managees with that of the goals and

objectives of the organisation.



BASIC PRINCIPLES OF EFFECTIVE PfM



Quality and effectiveness of PfM is a reality in organisations only when certain

basic and fundamental tenets/ principles or practices of management are

followed. These include:



1.

Transparency ? decisions relating to performance improvement and

measurement such as planning, work allocation, guidance and counseling

and monitoring, performance review etc., should be effectively

communicated to the managees and other members in the organisation.


2.

Employee development and empowerment ? effective participation of

employees/ managees (individuals and teams) in the decision ? making

process and treating them as partners in the enterprise. Recognizing

employees/ managees of their merit, talent and capabilities, rewarding and

giving more authority and responsibility etc., come under the umbrella

this principle.



3.

Values ? a fair treatment and ensuring due satisfaction to the stakeholders

of the organisation, empathy and trust and treating people as human

beings rather than as mere employees form the basic foundation, apart

from others.



4.

Congenial work environment ? the management need to create a

conducive and congenial work culture and climate that would help people

to share their experience knowledge and information to fulfill the

managees aspirations and achieve organisational goals. The managees/

employees should be well informed about the organisational mission,

objectives, values and the framework for managing and developing

individuals and teams for better performance.



5.

External environment ? effective and contextual management of external

environment to overcome the obstacles and impediments in the way of

effective managerial performance.



FEATURES OR CHARACTERISTICS OF EFFECTIVE PFM



PfM is a complex concept that encompasses different dimensions of the

organisation and the people. The mission, the objectives and the goals of the
organisation should be well designed. Performance planning, development and

reward systems enable the managees to realize their true potential in order to

contribute for organisational growth and development.

The managees` performance and quality is a function of several prerequisites

that managers need to take care of. The following constitute the prerequisites

/characteristics to ensure effective practice of PfM:

1.

Clarity of organisational goals ? the managers need to clearly and

precisely lay down the organisational goals, objectives and ensure that

these are well informed to the managees and other employees and make

them to realize what the organisation expects from them. The

organisational goals need to be translated into individual, team and

departmental/ divisional goals.

2.

Evaluation ? the individual, team, department/ divisional performance

needs to be evaluated on continuous basis. The organisation should

develop an evaluation system and process, which is designed and

developed on scientific lines.

3.

Cooperation but not control ? the managers should nurture the practice

of getting work done through the system of obtaining managees`

consensus rather than through control or coercion.

4.

Self-management teams ? the management need to encourage the

individual and teams for self-management of their performance. This

procedure creates in the managees a sense of responsibility and develops

a spirit to work with commitment and evaluate his/her strengths and

weaknesses from time to time and plan for reducing the performance

gaps.

5.

Leadership development ? the managers need to identify such of the

managees who have leadership potential and apart from sincerity and
honesty to ensure better and effective two-way communication between

the managers and the managees.

6.

System of feedback ? the organisation must have a foolproof feedback

system of managees/ individuals/ teams/ departments` performance. It

should be monitored continuously and generate feedback loops for better

performance management.



There must be a system that would help to monitor and measure all

performance against the set standards and the managees need to be informed of

their shortcomings. The evaluation system should be made transparent so as to

repose managee`s faith in the system.



SCOPE OF PfM



The PfM should conform to broad organisational framework. It should provide

for managers and managees shared experiences, knowledge and vision. It

encompasses all formal and informal measures and procedures adopted by

organisations to increase corporate, team and individual effectiveness.

Managees/ employees should be enabled continuously to develop knowledge,

skill and capabilities. PfM has got to be understood in totality of the organisation

but not in various parts. PfM is designed and operated to ensure the

interrelationship of each of these processes in the organisation.

PfM assumes that the managers and team members share accountability for

performance by jointly agreeing on common set of goals i.e., what they need to

do and how they need to do it. They jointly implement the agreed plans and

monitor outcomes.
PfM is concerned with everything that people do at work. It deals with what

people do (their work), how they do it (their behavior) and what they do it (their

result).

PfM data generated by the appraising process is used primarily for deciding

rewards. Including performance related pay. However, it is not the integral part

of PfM process.



THE PROCESS OF PfM



The process of Performance Management is comprised of three important parts

(1) Planning Managee Performance and Development; (2) Monitoring Managee

Performance and Development and (3) Annual Stock Taking. These occur in a

specified sequence. Planning is made at the beginning of the year while

monitoring and mentoring is continued through out the year as the plans are

executed. Stocktaking takes place at the end of the year. Each one of these

phases requires certain concrete actions by the managers and the managee. Both

these parties (manager and managee) provide appropriate inputs by keeping the

whole process in perspective.

The whole process of the performance management can be approached in a

different mode. Planning, review and stock taking can happen through out the

year, more specifically at the time of periodic review during the monitoring and

mentoring phase. As such, these three phases are dynamic and a continuously

interact with one-another.

The plans are periodically reviewed and feasibility is tested the context of

changing events and influences that could not be adequately forcing. Since the

process involves in both the managers and the managees it has a participatory

character. The following flow chart exhibits performance management process

in an organization.




Organizational Mission,
Goals, Strategy, and



Operational Plans





1

2




2



Individual Role & its



Description, Indices for



Role-wise Plans and

Monitoring Performance,

Expectations



Performance Standards



3







4







Monitoring and

Feedback

Stocktaking

Mentoring Activity





The Performance Management Process



The chart exhibits that individual roles and their description, indices for

monitoring performance. Performance standards naturally cascade from

organizational mission, goals, strategy and operational plans. Since

performance management aims to improve quality of coordination among

people in the organization, role-wise performance plans and expectations must

flow from both.

Organization`s mission, strategy and operational plan, and individual managee`s

role and his/her contribution to organizational process are cardinal inputs to

performance plans. The performance plans of all the managee`s in the

organization must finally add up to the organizational goals to be achieved

during the year. Managee`s performance and development plans are subjected
to monitoring and mentoring. Without cogent plans, for task accomplishment,

it is not possible to decide a benchmark to achievement against set goals.

Mentoring and development draws it direction from both development plan and

requirements.

Mentoring can also include briefing the managee before each training and

development activity ? both on the job and off the job. Briefing focuses on the

managee learning agenda. Debriefing the managee crystallize his/her learning

achieved during the training.

Stock taking both periodical and annual attempts to continuously assess the

extent of work as well as learning opportunity that have been optimally avail by

the managee. Inputs to stocktaking are provided by performance plans and

monitoring and mentoring records. Stock taking also provides several inputs to

future performance plan. Review in task assignments, task systems and tools are

also possible through stocktaking. An assessment of managee`s development

needs of future tasks and responsibilities is done more realistically to

stocktaking.

There are certain special features that will make PfM more effective and

qualitative in achievement of organizational goals. These include ?

1.

Continuous process: Performance management should be a continuous

process and should be carried out through out the year, in its totality i.e.,

planning managee performance and development, monitoring managee

performance and mentoring managee development and annual stock

taking. These three phases should be implemented sequentially.

2.

Flexible: The Performance management process should be flexible and

should ensure the manager and managee acting together. However,

each one of these parties should have sufficient maneuverability to

design their own process within the overall framework for performance

management.


3.

Futuristic: Performance management should be futuristic. All the three

parts of performance management are oriented towards the future

planning and improvement. Evaluation system gives necessary inputs

for future actions.

4.

Participatory: PfM is participatory in character. It provides for regular

and frequent dialogue between the manager and the managee to address

performance as well as development needs.

5.

Controlling: PfM aims at measuring managee`s actual performance

against planned performance i.e., targets, standards or indicators.

6.

Behavioural in Content: PfM is completely development nature and

concerns itself vigorously with managee`s psychological behavioural

aspects and personality traits, which are critical inputs to the

performance process. PfM specify these personal attributes and

behaviour of each managee and meticulously assess the extent of their

contribution to managee level of performance. This paves the way to

identify managee`s future development needs; and

7.

Win-Win Philosophy: PfM provides the frame work in which manager

must support their managees to succeed and to win.



KEYS TO HIGH PERFORMANCE



Building organizational capability and successful implementation of high-

commitment in management practices is a key managerial responsibility. High

performance management practices require consistent leadership attention.

Most organizations, either by themselves or external help are able to develop

right business strategy without much difficulty. But, they find it hard to
implement it effectively. Hence, devoting, attention, time and energy to develop

people may be far more cost effective and provide a grater competitive edge.

Three basic principles are used by leaders to transform their organizations into

high commitment models of management. These include ?



1.

Building Trust: Building trust in people is vital and this could be

possible by treating people with respect and dignity. Sharing

information with everyone and treating them, as human beings will

create a sense of trustworthiness among members of the organization.

2.

Encouraging Change: Leaders can encourage change among employees

and the managee by exposing themselves and their colleagues through

alternative management models.

3.

Measuring what is important: Leaders need to realize that what gets

measured` gets measured`. Robert Kaplan and David Norton`s balanced

scorecard approach, in which financial measures are weighed against

measures of customer satisfaction and attention, employee attitudes and

retention, new product and business development, or readiness for

change. Details about what has happened is important. But much more

important is the organization`s current condition in terms what enables or

hinders its performance.

Currently knowledge and capability is the real key to success. This rest in

people. So, paying serious attention to people`s issues becomes evermore

important. Leaders ought to build systems at this perspective.



ORGANIZATIONAL PERFORMANCE

Organizational Performance what it is?

Performance is all of these. It`s the end result of an activity. And whether that

activity is hours of intense practice before a concert or race or whether it`s
carrying out job responsibilities as efficiently and effectively as possible,

performance is what results from that activity.



Managers are concerned with organizational performance--the accumulated end

results of all the organization`s work processes and activities. It`s a complex but

important concept, and managers need to understand the factors that contribute

to high organizational performance. After all, they don`t want (or intend) to

manage their way to mediocre performance. They want their organizations,

work units, or work groups to achieve high levels of performance, no matter

what mission, strategies, or goals are being pursued.



Why is Measuring Organizational Performance Important?



Managers measure and control organizational performance because it leads to

better asset management, to an increased ability to provide customer value, and

to improved measures of organizational knowledge. In addition, measures of

organizational performance do have an impact on an organization`s reputation.

The value created by Michael Jordan and other assets of the Bulls (coach Phil

Jackson; other talented team players including Scottie, Pippen and Dennis

Rodman; experienced marketing, operations, and financial employees; and other

resources including the arena and practice facilities, available capital, etc) was

possible only because they were managed extremely well as a portfolio of

assets. That`s what managers at high-performing companies do--they manage

the organizational assets in ways that exploit their value. Asset management is

the process of acquiring, managing, renewing, and disposing of assets as needed,

and of designing business models to take advantage of the value from these

assets. It`s not just the top-level managers who are concerned with asset

management. Managers at all organizational levels and in all work areas
manage their available assets--people, information, equipment, and so forth--

by making decisions that they hope will lead to high levels of performance.

Because achieving high levels of organizational performance is important in

both the short run and long run, managers look for ways to better manage their

assets so that they look good on the key performance measures used by both

internal and external evaluators.

Increased Ability to Provide Customer Value providing value to customers is

important for organizations. If customers aren`t receiving something of value

from their interactions with organizations, they`ll look elsewhere. Managers

should monitor how well they`re providing customer value, and they can do that

when they measure performance. For example, at IBM`s Industry Solutions

Laboratories in Hawthorne, New York, Stuttgart, Germany, and Yamato, Japan,

customers interact with IBM researchers to come up with technological

solutions that meet their unique and challenging needs. For instance, Britain`s

Safeway Stores PLC and the Hawthorne Lab collaborated on a consumer

application that gives top customers the ability to conveniently create and

maintain personalized grocery shopping lists and preorder groceries using a

portable handheld device. And the Hawthorne Lab completed a project for

Southwest Airlines that automated the crew-pairing process-a company logistics

nightmare in which 2,700 pilots, 4,500 flight attendants, and more than 2,400

daily departures had to be logistically coordinated. It was important for the lab`s

managers to be able to measure how well they solved customer problems and to

gauge their ability to provide customer value.

Impact on Organizational Reputation You know that your personal reputation is

important in what others think of you. It influences whether they will ask you

for advice, listen to what you have to say, or trust you to complete assigned

tasks. Organizations strive to have good reputations, as well. They want

others--customers, suppliers, competitors, community, and so forth--to think
highly off them. The advantages of a strong correlation between an

organization`s financial performance and its reputation. Which leads to the

other? It`s not always clear which comes first, but we do know it`s difficult to

have one without the other. In fact, a study of reputation and financial

performance showed a strong correlation between good reputation and strong

financial measures such as earnings growth and total return.

Improved Measures of Organizational Knowledge: We know from our

discussions in Chapters 2 and 10 that successful organizations of the twenty-first

century must be able to learn and respond quickly--that is, they must be

learning organizations. In learning organizations, organizational knowledge is

recognized as a valuable asset, just like cash, equipment, or raw materials. What

is Organizational knowledge? It`s knowledge that`s created by means of

collaborative information sharing and social interaction that lead to

organizational members taking appropriate actions. The key to valuable

organizational knowledge is this connection between information and action.

Organizational employees must share what they know and use that knowledge to

make changes in work practices, processes, or products to achieve high levels of

organizational performance.



Measures of Organizational Performance



There are three ways of measuring organizational performance. Generally

applied measures are ? 1. Productivity 2. Organizational Effectiveness, 3.

Organizational Ranking. Peter F. Drucker the well-known management guru

was of the view that an organization`s employees need to see the connection

between what they do and the outcomes. He said, The focus of the

organization must be on performance... The spirit of organization is high

performance standards, for the group as well as for each individual. But before
employees can see this connection and work toward achieving high

performance, managers need to specify the performance outcomes that will be

measured. The most frequently used organizational performance measures

include organizational productivity, organizational effectiveness, and industry

rankings.

Productivity is defined as the overall output of goods or services produced

divided by the inputs needed to generate that output. Organizations strive to be

productive. They want the most goods and services produced using the least

amount of inputs. Output is measured by the sales revenue an organization

receives when those goods and services are sold (selling price x number sold).

Input is measured by the costs of acquiring and transforming the organizational

resources into the outputs.

It`s management`s job to increase productivity by reducing the input cost and

increasing the output price (selling price). Doing this means being more

efficient in performing the organization`s work activities. So, organizational

productivity becomes a measure of how efficiently employees do their work.

We are increasing our company`s capability by increasing the capability of our

employees. Ford was investing in its future productivity by making employees

more efficient in their job-related use of the Internet, said the Chief Information

Officer of Ford Motors.

Organizational effectiveness is a measure of how appropriate organizational

goals are and how well an organization is achieving those goals. It`s a common

performance measure used by managers.

Other descriptions of organizational effectiveness have been suggested by

management researchers. For instance, the systems resource model or

organizational effectiveness proposes that effectiveness is measured by the

organization`s ability to exploit its environment in acquiring scarce and valued

resources. The process model emphasizes the transformation processes of the
organization and how well the organization converts inputs into desired outputs.

Then, finally, the multiple constituencies` model says that several different

effectiveness measures should be used, reflecting the different criteria of the

organization`s constituencies. For example, customers, advocacy groups,

suppliers, and security analysts each would have their own measures of how

well the organization was performing. Although each of these different

effectiveness models may have merit in measuring certain aspects of

organizational effectiveness, the bottom line for managers continues to be how

well the organization accomplishes its goals. That`s what guides managerial

decisions in designing strategies, work processes, and work activities, and in

coordinating the work of employees.

Ranking of Industries is determined by specific performance measures. For

instance, Fortune`s Top Performing Companies of the Fortune 500 are

determined by financial results including, profits, return on revenue, and return

on shareholder`s equity; growth in profits for 1 year, 5 years, and 10 years; and

revenues per employee, revenues per dollar of assets, and revenues per dollar of

equity. Industry Week's Best Managed Plants are determined by organizational

accomplishments and demonstrations of superior management skills in the areas

of financial performance, innovation, leadership, globalization, alliances and

partnerships, employee benefits and education, and community involvement.

Thus, different agencies apply different parameters or measures through which

performance of organizations is decided to rank the Industry/organization.



Performance Improvement Methodology and Techniques



Out of the performance improvement planning process come specific

performance improvement interventions, tactics and techniques. Note that these

interventions happen at five checkpoints. Upstream systems, inputs, process,
outputs and downstream systems. Quality management efforts must be defined

relative to these five checkpoints. In effect, transformation and continuous

improvement efforts are commitments to a practice of managing all five-quality

checkpoints. The management team then develops, through the performance

improvement planning process, a balanced attack to improve total system

performance, not just system subcomponents.

After interventions are made to the system, measure, assess and analyze

performance at the five checkpoints to determine whether the expected impact

actually occurred. Based on these data, make an evaluation relative to the

business strategy, the environment (both internal and external), the vision, the

plan and the improvement actions themselves. Note that the process of

evaluation is separate from the process of measurement. In addition,

measurement supports improvement as its primary objective. The

organizational system or unit of analysis being measured must be precisely

defined in order to avoid confusion. A number of measurement and evaluation

techniques may be used in this regard.

If the organization has an effective, high-performance management process in

the areas of planning, measurement and evaluation, control and improvement, it

will achieve its vision of the future and its desired outcomes over the long term.

An integrated approach to continuous improvement is essential to this

achievement.



DSMC/ATI Performance Improvement Model



The DSMC/ATI Performance Improvement Model, shown in the diagram is

primarily a model for creating an improvement project. It has seven steps and

begins with establishing a cultural environment and results in implementing a
continuous cycle of improvement projects aimed at improving organizational

performance.



Step 1 :Establish the Transformation Improvement Process Management and

Cultural Environment



The transformation improvement process is a total organizational approach

toward continuous improvement of products and services. It requires

management to exercise the leadership to establish the conditions for the process

to flourish. Management must create a new, more flexible environment and

culture, which will encourage and accept change. The new culture is developed

and operated so that all the people, working together, can use their talents to

contribute to the organization`s objective of excellence. Management must

accept the primary responsibility itself and understand the prolonged gestation

period before the new systems become alive and productive.
































Ste p 1









Est ablish th e TQM m anageme nt and c

ultural en vironme

nt









Vis ion













Discipline d methodology

Long-term commitment

Support system















T raining

People involvement













































Step 2



Define mission of each

component of the



organization







Step 3



Set performance

improvement opportunities,



goals and priorities









Step 4

Establish improvement



projects and action plans







Step 5



Implement projects using

Step 7

improvement

Review and



methodologies

recycle








Step 6

Evaluate







Improvement performance





Cycle time





Lower cost

Innovation







Management is responsible for the following activities: (a) providing the vision

for the organization, (b) demonstrating a long-term commitment to implement

improvement, (c) actively involving all people in the improvement process, (d)

using a disciplined approach to achieve continuous improvement, (e) ensuring

that an adequate supporting structure is in place and (f) making all employees

aware of the need for, and benefits of, continuous improvement and training

them in the philosophy, practices, tools and techniques that support continuous

improvement.



Step 2: Define the Mission



The mission of each element of an organization must reflect a perspective such

that, when combined with other elements of the organization, it will provide the

synergy that produces positive performance improvement. Identify the

customer(s), their requirements, the processes and the products; develop

measures of the output that reflect customer requirements; and review the
preceding steps with the customer and adjust them as necessary. Define the

organization`s mission with respect to those characteristics.

In developing this mission, all members of the organization must know the

purpose of their jobs, their customers(s) and their relation faction. Everyone has

a customer (internal or external). One objective of the transformation effort for

continuous improvement is to provide customers with services and products that

consistently meet their needs and expectations. Everyone must know the

customers` requirements and must also make the suppliers aware of those and

other relevant requirements.



Step 3: Set Performance Improvement Goals



Improved performance requires improvement goals. Both involve change.

Steps 1 and 2 determine where the organization wants to go, how it is currently

performing and what role each member will play in achieving improved

organizational performance. Step 3 sets the goals for performance

improvement. These goals must reflect an understanding of the organization`s

process capabilities so that realistic goals can be set. The goals should first be

set at the senior management level. They should reflect strategic choices about

the critical processes, the success of which is essential to organizational

survival.

Middle and line management set both functional and process improvement goals

to achieve the strategic goals set by senior management. This hierarchy of goals

establishes an architecture that links improvement efforts across the boundaries

of the functional organization. Within functional organizations, performance

improvement teams provide cross-functional orientation, and the employees on

those teams become involved in process issues. Thus, the entire organization is

effectively inter-linked to form an ideal performance improvement culture.


Step 4 : Establish Improvement Projects and Action Plans



The initial direction and the initial goals set for the continuous improvement

teams flow down from, and are determined by, top management. The steering

group performs the following activities. (a) Develops the organizational

transformation philosophy and vision; (b) focuses on critical processes; (c)

resolves organizational and functional barriers; (d) provides resources, training

and rewards and (e) establishes criteria for measuring processes and customer

requirements.



Step 5: Implement Projects with Performance Tools and Methodologies



Improvement efforts follow a structured improvement methodology. This

methodology requires the improvement team to define its customers and

processes, develop and establish measures for all process components and assess

conformance to customer needs. Analyzing the process will reveal various

improvement opportunities, some of which will be more valuable or achievable

than others. Opportunities are ranked by priority and improvements effected.

The improvement methodology is a cyclic and infinite process. As one

opportunity is pursued and improvements implemented, new opportunities are

identified and prioritized. Appropriate performance tools are employed at

various points in the process.



Step 6: Evaluate



Measurement is an essential element of the transformation and continuous

improvement process. If focuses on the effectiveness of improvement efforts
and identifies areas for future improvement efforts. A basic need in all

improvement efforts is the ability to measure the value of the improvement in

units that are pertinent and meaningful to the specific task. For example, one

evaluation of the before and after levels of customer satisfaction following

an improvement effort might include the number of customer complaints. The

method of the performance improvement should also be evaluated.

Most organizations have existing measures that may be used with little or no

modification. No menu of measurements is applicable to all users. The key is

to select measures that can be used by work units to manage and evaluate their

products and services so that continuous process improvement may be

undertaken.



Step 7: Review and Recycle



The continuous improvement process must be a permanent fixture in the

organization. Approaches to positive transformation for continuous

improvement that have limited lifetimes will become ineffective if left

unattended. Review progress with respect to improvement efforts and modify or

rejuvenate existing approaches for the next progression of methods. This

constant evolution reinforces the idea that continuous improvement through

organizational transformation and reengineering is not a program but rather is

anew expectation for day-to-day behaviour and a way of life for each member of

the organization.



MULTI-SOURCE FEEDBACK IN PfM

Multi-Source Feedback is a process used in performance management system to

solicit comments and views of other individuals in the organization about an

employee`s performance relating to competencies and behaviors.
PMS provides a linkage between employee`s/managee`s contribution and



Organizational results;
Recognition and rewards received by the employee;
Career development opportunities of the employee.



In order to make this linkage rigorous and objective performance assessment of

managee`s/employee is considered crucial. Multi source feedback ensures

effective performance management process. Multi rating system is

characterized by transparency and hallow-free.

An overview of the Performance Management System with

Multi Source Feedback Model is exhibited











Organi zation

al Plan ning





Articulation and communication of desired business

Organizational

results, strategy and goals, to arrive at a common
understanding of the direction of business

Business















Vision and

Environment

















Mission





Funct

ional Pl anning





Cascading of organizational objectives to









various functions, departments, or teams

Jointly set byManager and

Employee Covers all area of

Performance targets,

Individual Performance Planning

Responsibilities,

Translation of the above into individual roles

Competencies, etc.



and c larificat ion ex

pectatio

ns from employee









































Performance Assessment





















Provided inputs on individual`s capability,























delivery, and potential on the job for the

performance period based on expectations set

Performance Related Decision Making
On the basis of feedback, decisions on pay, career
development and training are taken. This impacts the
commitment of employees.























Features of Multi-Source Feedback



Multi Source Feedback is process of given the feedback to the

managee/employee on various dimensions of performance using more than one

rater. The salient features of MSF are as follows:





Feedback anonymity and rater confidentiality



The source of feedback is unknown to an employee and the inputs of managee`s

performance is obtained from different sources and then it is aggregated using a

particular analysis format the feedback and is then provided to the employee.





More than one rater and different sources



Traditionally, a manager would undertake performance assessment. Multi-

source

feedback

involves

several

individuals

who

view

the

employee`s/managee`s performance from different aspects. These aspects may

be any or all of those represented below.







Internal External
Customers

Customers

Direct reports































Employee/

Self







Manager

managee













































Co-workers Self-level Others









Reports











Involvement of people in multi-source feedback




As many as ten individuals may thus provide feedback to one individual.

Having several individuals give feedback, however, does not qualify a system to

be called multi-source feedback. Each rater must constitute a different party

or source with a varying level of interaction on performance.

Raters provide feedback based on the extent of interaction

Not all raters give feedback on all performance parameters. Performance

parameters are culled out for each rater based on whether the rater would have

interacted with the employee on the performance aspects. For instance,

leadership competencies may be assessed only by direct reports and not by the

customer.

Degree defines extent of multi-source feedback comprehensiveness

The extent to which different sources are involved in providing feedback defines

the degree of the multi-source system. Further, using more sources ensures a

holistic assessment of an employee`s/managee`s performance.



The most comprehensive type of multi-source feedback is 360-degree feedback,

which involves an employee`s customer, peer, direct reports, self and manager.

The other degrees are represented




Peer/Co-workers



Manager





















Customer





Direct



















Reports/Subordinates







Extent of multi-source feedback



Organizations often choose the source of feedback based on the criticality of

performance interaction. This is also based on the strategy and values of the

organization. IBM, for example, opts to use customer feedback as opposed to
using all sources to provide additional inputs. In an organization where

teamwork may be critical, the inputs of peers often become necessary and are

used extensively.





The how of performance is a typical area of assessment



An employee/managee to the organization may view performance as an

amalgam of two distinct areas of contribution.













































The What

The How





Of







of











Performance

Performance

Includes:













Includes:

Targets/KRAs/Goals







Competencies

Daily responsibilities or







Desired behaviors

Accountabilities contribution





Expected demonstration

to projects or task forces







of organizational values

And attitudes














Multi-Source feedback is used here

Areas of contribution by an employee to the organization



Typically, the what of performance does a manager assess, as these

expectations are set between the manager and the managee/employee. And this

may be confidential.

Competencies, desired behaviors, attitudes and values are demonstrated in the

daily interaction of an employee with other parties. These are articulated by the

organization and are known to all employees. Hence these may form

appropriate parameters of assessment by multiple sources.


Merits of Multi-Source Feedback



Multi-source feedback offers the following advantages:



Greater buy-in due to more transparency and objectivity;



Extensive employee involvement;



Comprehensive feedback;



Balancing and moderation of rater bias;



Difficult to ignore;



More insight for self, managers and HR to plan initiatives and take

decisions;



Lower threat perception from negative feedback due to anonymous

input;



Creates an alignment between an employee and organizational values

and behaviors;



Increases team orientation and communication channels;



Focuses employees on self-development; and



Can also be extended to recruitment and exit interviews.



What is Multi-Source Feedback Used for?



Companies use multi-source feedback for a variety of purposes. Typically,

multi-source feedback can impact the decisions of:

Development; and
Pay and promotion.



In a study by Hewitt Associates in 1999 that studied the performance

management systems of over 3000 companies around the world, the prevalence

of multi-source application was seen to vary. Of the companies that used multi-
source feedback, the percentage of companies applying it for specific decisions

is mentioned.














































Development only



Incorporated into

Pay and promotion

(70 percent)

Performance rating

(5 percent)









(20 percent)



Multi-source feedback can be incorporated into performance assessment in the

following two ways:





In overall assessment scores: In this case, it is usually assigned a weight

age-a weight age equivalent to the stress that the organization places on

competencies, values, and behaviors. In this case, multi-source feedback

may impact pay and promotion.



Separate score for multi-source feedback: In this, the score on multi-

source feedback is set aside for analyzing development needs only.

Development is the most common application of multi-source feedback

since employees are agreeable to feedback from different sources so long

as it does not impact their pay of career but is only geared toward

developing additional skills or behaviors.



Organization`s Readiness to Use Multi-Source Feedback

Conditions to be fulfilled



Multi-source feedback is not commonly practiced. In fact, any organization

opting for multi-source feedback must check for organization and employee

readiness. Checking for acceptance is vital since implementation is the key to

success of this effort.
The existence of all the following factors is imperative before an organization

considers using this type of feedback:





Performance-driven culture;



An effective PMS which is participative in nature;



Definition and articulation of competencies, desired behaviors, and

organizational values;



Commitment of top management to this process (this process usually

starts from the top);



Ownership of PMS by HR, line managers and senior management;



Willingness of employees to be part of this feedback;



Acceptance of negative feedback;



Open communication systems;



Organizational emphasis and stress on career development, training and

coaching;



External/outward/customer-focused culture;



Partnership orientation in organization as opposed to top down

management.



Team-based working styles;



Employees are role-focused (do what is needed) as opposed to job-driven

(do what is articulated); and



Presence of data administration systems (especially if the organization

intends to process performance data in-house).



Companies Implementing Multi-Source Feedback



The prevalence of multi-source feedback is relatively uncommon, especially

across the organization. Many organizations opt for using this system only for
top management. Also, most organizations that use multi-source feedback limit

the degree of sources.

Some examples of companies that are using this multi-source feedback are given

in the following table.



Degree

Example

90? (Assessment by manager)

Most companies with a performance
management system in place use this mode of
feedback

180? (Assessment by manager

C-Dot

and peer)

Tata Communications

ICICI

Coca Cola

270? (Assessment by manager, BILT

peer and direct report)

Woodward Governor

Wipro Infotech

360? (Assessment by manager,

SGS Thompson

peer, direct report and customer) ITC


* It is possible that systems may have changed in the above companies.

Companies using multi-source feedback



Companies that have opted for multi-source feedback report a high degree of

satisfaction with this system and recommended it to other organizations. They

feel that multi-source feedback significantly improves development, process

fairness and employee performance.

PERFORMANCE EVALUATION OF EMPLOYEES



Performance evaluation of employees serves a number of purposes in

organizations. Management uses evaluations for human resource decisions.

Evaluations provide input into important decisions such as promotions,

transfers, and terminations. Evaluations identify training and development
needs. It pinpoint employee skills and competencies that are currently

inadequate but for which programs can be developed to remedy. Performance

evaluations can be used as a criterion against which selection and development

programs are validated. Newly hired employees who perform poorly can be

identified through performance evaluation and training effectiveness can be

measured. Evaluations also fulfill the purpose of providing feedback to

employees on how the organization views their performance. Furthermore,

performance evaluations are used as the basis for reward allocations.

Performance evaluation and motivation



The expectancy model of motivation provides linkages between effort-

performance and performance-reward that defines performance. In the

expectancy model, it`s the individual`s performance evaluation. To maximize

motivation, people need to perceive that the effort they exert leads to a favorable

performance evaluation in turn leading to the rewards that managee values.

Following the expectancy model of motivation, if the objectives that employees

are expected to achieve are unclear, if the criteria for measuring those objectives

are vague, and if the employees lack confidence that their efforts will lead to a

satisfactory payoff by the organization when their performance objectives can

achieved, we can expect individuals to work considerably below their potential

thereby resulting in lowering of performance.


Why employee evaluation a demotivating in organizations?



In the real world of business, many employees may not be motivated is that the

performance evaluation process is often more political than objective. Many

managers will subordinate objective accuracy for self-serving ends--

deliberately manipulating evaluations to get the outcomes they want.
What should management evaluate? The three most popular sets of criteria are

individual task outcomes, behaviors, and traits.

Individual Task Outcomes If ends count, rather than means, then management

should evaluate an employee`s task outcomes. For example, using task

outcomes, a plant manager could be judged on criteria such as quantity

produced, scrap generated, and cost per unit of production. Similarly, a

salesperson could be assessed on overall sales volume in his or her territory,

dollar increase in sales, and number of new accounts established.

Behaviors In many cases, it`s difficult to identify specific outcomes that can be

directly attributable to an employee`s actions. This is particularly true of

personnel in advisory or support positions and individuals whose work

assignments are intrinsically part of a group effort. In the later case, the group`s

performance may be readily evaluated, but the contribution of each group

member may be difficult or impossible to identify clearly. In such instances, it`s

not unusual for management to evaluate the employee`s behavior. Using the

previous examples, behaviors of a plant manager that could be used for

performance evaluation purposes might include promptness in submitting his or

her monthly reports or the leadership style that the manager exhibits. Pertinent

salespersons behaviors could be the average number of contact calls made per

day or sick days used per year.

It is to be noted that these behaviors needn`t be limited to those directly related

individual productivity. As we pointed out in our previous discussion on

organizational citizenship behavior, helping others, making suggestions for

improvements, and volunteering for extra duties make work groups and

organizations more effective. So including subjective or contextual factors in a

performance evaluation-as long as they contribute to organizational

effectiveness--may not only make sense, they may also improve coordination,

teamwork, corporation, and overall organizational performance.
Traits The weakest set of criteria, yet one that still widely used by the

organizations, is an individual trait. Traits such as having a good attitude,

showing confidence, being dependable, looking busy, or possessing a

wealth of experience may or may not be highly correlated with positive task

outcomes.

But only the na?ve (immature or inexperienced) would ignore the reality that

such traits are frequently used in organizations as criteria for assessing an

employee`s level of performance.

Who should do the evaluating?

Who should evaluate an employee`s performance? The obvious answer would

seem to be his or her immediate boss. By tradition, a manager`s authority

typically has included appraising subordinate`s performance. The logic behind

this tradition seems to be that since managers are held responsible for their

employees`/managee`s performance, it only makes sense that these managers do

the evaluating of that performance. But that logic may be flawed. Others may

actually be able to do the job better.

Immediate superior



The majority of performance evaluations at the lower and middle levels of

organizations continue to be conducted by an employee`s immediate boss. Yet a

number of organizations are recognizing the drawbacks to using this source of

evaluation. For instance, many bosses feel unqualified to evaluate the unique

contributions of each of their employees. Others resent being asked to play

God with their employees` careers. Many of today`s organizations are using

self-managed teams, some organizations have devices that distance bosses from

their employees/managees. Also felt that employee`s/managee`s immediate

superior may not be the most reliable judge of that employee`s performance.
Peers Peer evaluations are one of the most reliable sources of appraisal data.

Because, First, peers are close to the action. Daily interactions provide them

with a comprehensive view of an employee`s job performance. Using peers as

raters results in a number of independent judgments. A boss can offer only a

single evaluation, but peers can provide multiple appraisals. And the average of

several ratings is often more reliable than single evaluation. On the downside,

peer evaluations can suffer from co-workers` unwillingness to evaluate one

another and from biases based on friendship or animosity.

Self-evaluation Having employees evaluate their own performance is consistent

with values such as self-management and empowerment. Self-evaluations get

high marks from employees themselves; and they make excellent vehicles for

stimulating job performance discussions between employees and their superiors.

However, they suffer from over inflated assessment and self-serving bias.

Because of these serious drawbacks, self-evaluations are probably better suited

to developmental uses than for performance evaluative purposes.

Immediate Subordinates a fourth judgment source is an employee`s

subordinates. Its proponents argue that it`s consistent with recent trends toward

enhancing honesty, openness, and empowerment in the workplace.

Immediate subordinates` evaluations can provide accurate and detailed

information about manager`s behavior because the evaluators typically have

frequent contact with the person being evaluated. The obvious problem with this

form of rating is fear of reprisal from bosses who are given unfavorable

evaluations. Therefore, respondent anonymity is crucial if these evaluations are

to be accurate.

360-Degree Evaluation

The latest approach to performance evaluation is the use of 360-degree

evaluations. It provides for performance feedback from the full circle of daily

contacts that an employee might have, ranging from mailroom personnel to
customers to bosses to peers. The number of appraisals can be as few as three or

four evaluations or as many as 25, with most organizations collecting five to ten

per employee.

What`s the appeal of 360-degree evaluations?



They fit well into organizations that have introduced teams, employee

involvement and quality-management programs. By relying on feedback from

co-workers, customers, and subordinates, these organizations are hoping to give

everyone more of a sense of participation in the review process and gain more

accurate reading on employee performance. 360-degree evaluations are

consistent with evidence that employee performance varies across contexts and

that people behave differently with different constituencies. The use of multiple

sources, therefore, is more likely to capture this variety of behavior accurately.
UNIT - II



PERFORMANCE MANAGEMENT



INTRODUCTION:

Individual differences can influence behaviour in organizations. A vast array of

workplace behaviour shape how any individual performs in an organization.

Training is important for the success of any organization. The contents of the

training programmes have always been structured at higher levels and subject to

change. The training programme never emphasized on the basic workplace

skills which are necessary and can lay a strong foundation among the

employees to adopt any change in the work atmosphere. Improving these basic

skills is fundamental for increasing the productivity of employees and widening

the scope of the organization.

Basic workplace skills or workplace literacy refer to those generic skills that all

employees need at work, which are:-

Reading

Writing

Speaking

Math, and

Problem solving



The extent of the degree of each skill varies from each workplace and employee

depending on factors such as:-

Industry and Sector

Job function and specific duties

Use of technology in the workplace, and

Changing job requirements


Enhancing workplace literacy levels in the workplace improves bottom-line

performance of the employees and gives them scope for success in their careers.

Today, there is a growing recognition for workplace literacy as it is critical

factor in the corporate sector. Employers are paying more attention to the

potential impact it has on their business success and employees are recognizing

the importance of this. Workplace literacy ultimately contributes higher

revenues and improvement in the quality of work. Workplace literacy is a

competency to read the required work related material. It is proposed that

functional literacy be extended in terms of competency in listening, speaking

and writing than reading alone.

At this juncture, what we mean by workplace? Workplace includes

performance and productivity, absenteeism and turnover and organizational

citizenship.

Workplace is the pattern of action by the members of an organization that

directly or indirectly influences organizational effectiveness.

WORKPLACE PRIVACY

Do you think you have a right to privacy at your workplace? What can your

employer find out about you and your work? It is not uncommon that employers

can read your e-mail, even those marked personal or confidential, tap your

telephone, monitor your work by computer, store and review computer files, and

monitor you in an employee bathroom or dressing room. Today, 45 percent of

all companies and 17 percent of Fortune 1000 companies use monitoring

software of some type. The use of other forms of surveillance, such as video

cameras, brings that total up to 67 percent.

Why do mangers feel they must monitor what employees are doing? A big

reason is that employees are hired to work, not to surf the Web checking stock

prices, or shopping for presents for family or friends. Recreational on-the-job

Web surfing has been said to cost a billion dollars in wasted computer resources
and billions of dollars in lost work productivity annually. That`s a significant

cost to businesses.

Another reason that managers monitor employee e-mail and computer usage is

that they don`t want to risk being sued for creating a hostile workplace

environment because of offensive messages or an inappropriate image displayed

on a coworker`s computer screen. Concern about racial or sexual harassment is

one of the reasons why companies might want to monitor or keep backup copies

of all e-mail. This electronic record can help establish what actually happened

and can help managers react quickly.

Finally, managers want to ensure that company secrets aren`t being leaked.

Although protecting intellectual property is important for all businesses,

especially important in high-tech industries. Managers need to be certain that

employees are not, even inadvertently, passing information on to others who

could use that information to harm the company.

The consequences of inappropriate workplace usage can be serious for

employees and companies. For instance, shortly before Christmas 1999, 23

workers at a New York Times administrative center in Norfolk, Virginia, were

fired, and a number of other employees were reprimanded for violating the

company`s policy that prohibits using the corporate e-mail system to create,

forward, or display any offensive or disruptive messages, including photographs,

graphics, and audio material. A number of Xerox employees were dismissed

for spending as much as eight hours a day browsing X-rated and e-shopping

Web sites during work hours. Two executives at Salomon smith Barney were

fired after a routine check of corporate e-mail system crashed for six hours after

an employee sent 60,000 co-workers an e-mail (asking them to respond back

using an attached e-receipt) about a national prayer day. Since the company

depended heavily on its internal e-mail communication system, this crash cost

the company hundreds of thousands of dollars.
Even with all the workplace monitoring that managers can do, employees in the

United Sates do have some protection through the federal Electronic

Communications Privacy Act of 1986. The ECPA prohibits unauthorized

interception of electronic communication. Although this law gives employees

some privacy protection, it doesn`t make workplace electronic monitoring illegal

as employers are allowed to monitor communications for business reasons or

when employees have been notified of the practice. Although employees may

think that it is unfair for a company to monitor their work electronically and to

fire them for what they feel are minor distractions, the courts have ruled that,

since the computer belongs to the company, managers have a right to view

everything on it.

Because of the potentially serious costs and given the fact that these days many

jobs now entail work that involves using a computer, many companies are

developing and enforcing workplace monitoring policies. The responsibility for

doing this falls on managers. It`s important to develop some type of viable

workplace monitoring policy. What can managers do to maintain control but do

so in a way that isn`t demeaning to employees? They should develop an

unambiguous computer usage policy and make sure that every employee knows

about it. Tell employees up front that their computer use may be monitored at

any time and provide clear and specific guidelines as to what constitutes

acceptable use of company e-mail systems and the Web.

WORKPLACE VIOLENCE

The news headlines relate the sad details of an Atlanta stock day trader gunning

down individuals at a brokerage office. The popular media coined the term

going postal (because of incidences of postal employees gunning down their

co-workers) to describe individuals who are pushed over the edge and become

violent. Is workplace violence really an issue with which managers might have

to deal?


Although the number of workplace homicides is decreasing, the U.S.

Department of Justice estimates that workplace assaults of all types claim more

than 1 million victims each year. Other experts put the figure at closer to 2

million. The annual cost to U.S. businesses is estimated at between 20 and 35

billion dollars.

What factors are believed to be contributing to workplace violence?

Undoubtedly, employee stress caused by long hours, information overload, other

daily interruptions, unrealistic deadlines, and uncaring managers. Even office

layout designs with small cubicles where employees work amidst the noise and

commotion from those around them have been cited as contributing to the

problem. Dysfunctional work environments characterized by the following

contributes to the problem:

Employee work driven by TNC (time, numbers, and crises).

Rapid and unpredictable change in which instability and uncertainty

plague employees.

Destructive communication style in which managers communicate in an

excessively aggressive, condescending, explosive, or passive-aggressive

style; excessive workplace teasing or scapegoating..

Authoritarian leadership with a rigid, militaristic mind-set of managers

versus employees; employees aren`t allowed to challenge ideas,

participate in decision making, or engage in team-building efforts.

Defensive attitude in which little or no performance feedback is given;

only numbers count; and yelling, intimidation, and avoidance are the

preferred ways of handling conflict.

Double standards in terms of policies, procedures, and training

opportunities for managers and employees.

Unresolved grievances because there are no mechanisms or only

adversarial ones in place for resolving them; dysfunctional individuals
may be protected or ignored because of long-standing rules, union

contract provisions, or reluctance to take care of problems.

Emotionally troubled employees and no attempt by managers to get help

for these people.

Repetitive, boring work in which there`s no chance of doing something

else or of new people coming in.

Faulty or unsafe equipment or deficient training that keeps employees

from being able to work efficiently or effectively.

Hazardous work environment in terms of temperature, air quality,

repetitive motions, overcrowded spaces, noise levels, excessive

overtime, and so forth. To minimize costs, no additional employees are

hired when workload becomes excessive, leading to potentially

dangerous work expectations and conditions.

Culture of violence in which there`s a history of individual violence or

abuse; violent or explosive role models; or tolerance of on-the-job

alcohol or drug abuse.

What can managers do to deter or reduce possible workplace violence? Once

again, we can use the concept of feed-forward, concurrent, and feedback control

to identify actions that managers can take.

EMPOWERMENT

Empowerment involves increasing the decision-making discretion of workers.

Many individual employees and employee teams are making the key operating

decisions that directly affect their work. They are developing budgets,

scheduling workloads, controlling inventories, solving quality problems, and

engaging in similar activities that until very recently were viewed exclusively as

part of the manager`s job. For instance, at Total Systems Services Inc. of

Columbus, Georgia, employees are actively involved in work decisions, which

at one point included the design of the company`s new office complex. The
importance of employees to the company is reflected in the brick river walk

along the Chattahoochee River where each brick is engraved with an employee`s

name.

Why are employees empowered?

It is the need for quick decisions by those people who are most knowledgeable

about the issues--often those at lower organizational levels. If organizations are

to successfully compete in a dynamic global economy, they have to be able to

make decisions and implement changes quickly.

Secondly, the reality that organizational downsizing during the last part of the

twentieth century left many managers with larger spans of control. In order to

cope with the increased work demands, managers had to empower their people.

Although empowerment is not a universal phenomenon, when employees have

the knowledge, skills, and experience to do their jobs competently and when

they seek autonomy and possess an internal locus of control, empowerment can

be beneficial.

Motivating Employees through Empowerment

At Sapient Corporation co-founders Jerry Greenberg and J. Stuart Moore

recognized that employee motivation was critically important to their company`s

ultimate success. The designed their organization so that individual employees

are part of an industry-specific team that works on an entire project rather than

on one small piece of it. Their rationale was that people often feel frustrated

when they are doing a small part of a job and never get to see the whole job

from start to finish. They realized that people would be more productive if they

got the opportunity to participate in all phases of a project. Their approach

seems to be working as Fortune named Sapient one of the 100 Fastest Growing

Companies in 2000.

When you`re motivated to do something, you find yourself energized and

willing to work hard at doing whatever it is you`re excited about. It would be
great if all of a venture`s employees were energized, excited, and willing to

work hard at their jobs. Having motivated employees is an important goal for

any entrepreneur, and employee empowerment is an important motivational tool

entrepreneurs can use.

Although it`s not easy for entrepreneurs to do so, employee empowerment-

giving employees the power to make decisions and take actions on their own-is

an important motivational approach. Because successful ventures must be quick

and nimble, ready to pursue opportunities in new directions. Empowered

employees can provide that flexibility and speed. They often display stronger

work motivation, better work quality, higher job satisfaction, and lower

turnover.

For example, the 5,600 employees at Butler International, Inc., a technology

consulting services firm based in Montvale, New Jersey, work at client

locations. Ed Kopko, president and CEO, recognized that employees had to be

empowered to do their jobs if they were going to be successful. The company`s

commitment to and success with employee empowerment led to its being

awarded the Arthur Andersen Global Best Practices Award for Motivating and

Retaining Employees. Another entrepreneurial venture that has found employee

empowerment to be a strong motivational approach is Stryker Instruments in

Kalamazoo, Michigan. Each of the company`s 40 production units (consisting of

about 40 employee each) has responsibility for its operating budget, coast

reduction goals, customer-service levels, inventory management, training,

production planning and forecasting, purchasing, human resource management,

safety, and problem solving. In addition, unit members work closely with

marketing, sales, and R&D during new product introductions and continuous

improvement projects. Says one team supervisor, Stryker lets me do what I do

best and rewards me for the privilege.
Empowerment is a philosophical concept that businessmen have to buy into.

In fact, it is hard for many to do. Their life is tied up in the business. They have

built it from the ground up. But continuing to grow is eventually going to

require handing over more responsibilities to employees.

Entrepreneurs can begin by using participative decision making in which

employees provide input into decisions. Although getting employees to

participate in decisions, is not quite taking the full plunge into employee

empowerment, it is, at least, a way to begin tapping into the collective array of

employees` talents, skills, knowledge, and abilities.

Another way to empower employees is through delegation-the process of

assigning certain decisions or specific job duties to employees. By delegating

decisions and duties, the entrepreneur is turning over the responsibility for

carrying them out. Fully empowering employees means redesigning their jobs so

they have discretion over the way they do their work. It`s allowing employees to

do their work effectively and efficiently by using their creativity, imagination,

knowledge, and skills.

If an entrepreneur implements employee empowerment properly, i.e. with

complete and total commitment to the programme and with appropriate

employee training, results can be impressive for the entrepreneurial venture and

for the empowered employees. The business can enjoy significant productivity

gains, quality improvements, more satisfied customers, increased employee

motivation, and improved morale. Employees can enjoy the opportunities to do

a greater variety of work, more interesting and challenging. Employees are also

encouraged to take the initiative in identifying and solving problems and doing

their work.

For example, at Mine Safety Appliances in Murrysville, Pennsylvania,

employees are empowered to change their work processes in order to meet the

organization`s challenging quality improvement goals. Getting to this point took
an initial 40 hours of classroom instruction per employee in areas such as

engineering drawing, statistical process control quality certifications, and

specific work instruction. However, the company`s commitment to an

empowered workforce has resulted in profitability increasing 91 percent over the

last five years, 95 percent of the company`s employees achieving multi skill

certifications, and the company being named Home Depot`s Supplier of the

Year in 1999 in its first year of supplying the company.

EFFECTIVENESS

Managerial effectiveness can be defined as goal attainment. It means completing

activities so that organizational goals are attained. It is nothing but doing the

right things`. It can also be considered as the measure of how appropriate

organizational goals are and how well an organization is achieving those goals.

It is a common performance measure used by managers.

Other descriptions of effectiveness have been suggested by management

researchers. For instance, the systems resource model of organizational

effectiveness proposes that effectiveness is measured by the organization`s

ability to exploit its environment in acquiring scarce and valued resources. The

process model emphasizes the transformation processes of the organization and

how well the organization converts inputs into desired outputs. Then, finally, the

multiple constituencies` model says that several different effectiveness measures

should be used, reflecting the different criteria of the organization`s

constituencies. For example, customers, advocacy groups, suppliers, and

security analysts each would have their own measures of how well the

organization was performing. Although each of these different effectiveness

models may have merit in measuring certain aspects of organizational

effectiveness, the bottom line for managers continues to be how well the

organization accomplishes its goals. That`s what guides managerial decisions in

designing strategies, work processes, and work activities, and in coordinating
that work of employees. There are issues that can arise as managers design

efficient and effective control systems. Technological advances in computer

hardware and software, for example, have made the process of controlling much

easier, but these advances have bought with them difficult questions regarding

what managers have the right to know about employees and how far they can go

in controlling employee behavior.

EMPLOYEE PERFORMANCE MANAGEMENT

In the present competitive scenario, organizations have to ensure optimum

performance of their employees continuously in order to compete effectively.

Traditionally, this was attempted to achieve through performance appraisal of

employees which was more concerned with telling employees where they lacked

in their performance. It served the purpose to some extent, but not enough to

raise the employee performance at the most desirable level. This led to the

introduction of Performance Management

Concept of Performance Management

Performance management is the process of planning performance, appraising

performance, giving its feedback, and counseling an employee to improve his

performance.

Many people think that performance management (sometimes called

performance development) and performance appraisal are one and the same.

This thinking made many companies to retain the old practices of performance

appraisal. Therefore, these companies have not been able to reap the results of

performance management.

There is a need for changing mental set up along with the change in the system.

Changing the nomenclature of a system without changing the mental set up is

merely avoiding reality. Therefore, two systems performance management and

performance appraisal should be seen in different perspectives. The following

discussion will bring out the differences in them.
1. Performance management is more comprehensive than performance

appraisal, though performance appraisal is part of performance management.

Besides performance appraisal, performance management involves performance

planning and providing feedback and counseling to employees to improve their

performance.

2. In performance management, all activities are linked to organizational

objectives and strategies. Because of such a linkage, the focus is on why to

appraise rather than what and how to appraise the performance.

Many research evidences suggest that : the companies that have some sort of

performance management systems have achieved overall better financial

performance than those that have not.

Features of performance Management

A successful performance management system has the following salient

features.

1. Performance management is closely concerned with the organizational

culture and strategically linked to clearly defined to organizational objectives.

Therefore, performance measure is based on the critical success factors derived

directly form the corporate and business strategy.

2. Performance management system is closely linked to other systems of

human resource management, like planning, succession planning, and training

and development. Many feel that there should be separation of appraisal for

rewards from appraisal for development. Further, it is suggested that peer-level

managers should conduct appraisal for rewards, instead of just immediate

superiors.

3. Performance management is a continuous process of monitoring and

feedback. There should be involvement of employees through focus group

interviews, surveys, etc., in all stages for the design, implementation, and review

process.
4. Performance management involves effective use of technology in

conveying desired competencies and in monitoring, collecting and giving

feedback.

5. Performance management emphasizes comprehensive training to managers

not only for their own development but also to act as effective coaches as the

role of coaching in performance improvement is critical.

6. Performance management is a dynamic system that is suitable for

changing workplace realities, such as working in teams and alternative work

arrangements like tele-working, job sharing, etc.

Managers need to know whether their employees are performing their jobs

efficiently and effectively or whether there is need for improvement. Evaluating

employee performance is part of a performance management system, which is a

process of establishing performance standards and appraising employee

performance in order to arrive at objective human resource decisions as well as

to provide documentation to support those decisions. The performance appraisal

is a critical part of a performance management system. The following are some

different methods of doing performance appraisal.

Performance Appraisal

Performance appraisal is the key ingredient of performance management. In a

work group members, consciously or unconsciously, make opinion about others.

The opinion may be about their quality, behaviors, way of working etc, such an

opinion becomes basis or interpersonal interaction. In the same way, superiors

form some opinions about their subordinates for determining many things like

salary increase, promotion, transfer, etc. in large organizations, this process is

formalized and takes the form of performance appraisal. Performance appraisal

in some form has existed in old days also. For example, Wei dynasty (221-265

A.D.) in China introduced performance appraisal in which an Imperial Rater

used to appraise the performance of members of the official family. In its
present form, the New York City Civil Service adopted performance appraisal in

1883. Since then and specially after World War I, performance appraisal in

formal way has been adopted by most of the large organizations particularly in

business field. In our country too, large organizations adopt formal appraisal

method.

Concept of performance Appraisal

Appraisal is the evaluation of worth, quality or merit. In the organization

context, performance appraisal is a systematic evolution of personnel by

superiors or others familiar with their performance. Performance appraisal is

also described as merit rating n which one individual is ranked as better or worse

in comparison to others. The basic purpose in this merit rating is to ascertain an

employee`s eligibility of promotion. However, performance appraisal is more

comprehensive term for such activities because its use extends beyond

ascertaining eligibility of promotion. Such activities may be training and

development, salary increase, transfer, discharge, etc, besides promotion. A

formal definition of performance appraisal is as follows:

it (performance appraisal) is the process of evaluating the performance and

qualifications of the employees in terms of the requirements of the job for which

he is employed, for the purposes of administration including placement,

selection for promotion, providing financial rewards and other actions which

require differential treatment among the members of a group as distinguished

from actions affecting all members equally.

Beach bas defined performance appraisal as follows:

Performance appraisal is the systematic evaluation of the individual with regard

to his or her performance on the job and his potential for development.

Thus, performance appraisal is a systematic and objective way of judging the

relative worth or ability of an employee in performing his bob. It emphasizes on

two aspects; systematic and objective. The appraisal is systematic when it
evaluates all performances in the same manner, utilizing the same approaches so

that appraisal of different persons is comparable. Such an appraisal is taken

periodically according to plan; it is not left to chance. Thus, both raters and

rates know the system of performance appraisal and its timing. Appraisal has

objectivity also. Its essential feature is that it attempts at accurate measurement

by trying to eliminate human biases and prejudices.

Objectives of Performance Appraisal

As discussed earlier, performance appraisal is undertaken for a variety of

reasons.

Review of organizational practices shows that orgainsations undertake

performance appraisal exercises to meet certain objectives which are in the form

of salary increase , promotion, identifying training and development needs,

providing feedback to employees and putting pressure on employees for better

performance.

1. Salary increase. Performance appraisal plays a role in making decision

about salary increase. Normally salary increase of an employee depends on

how he is performing his job. There is continuous evaluation of his

performance either formally or informally. In a small organization, since

there is a direct contact between the employee and the one who makes

decisions about salary increase, performance appraisal can be an informal

process. However, in a large organization where such contact hardly exists,

formal performance appraisal has to be undertaken. This may disclose how

well and employee is performing and how much he should be compensated

by way of salary increase.

2. Promotion.

Performance appraisal plays significant role where

promotion is based on merit. Most of the organizations often use a

combination of merit and seniority for promotion, performance appraisal

discloses how an employee is working in his present job and what his strong
and weak points are. In the light of these, it can be decided whether he can

be promoted to the next higher position and what additional training will be

necessary for him. Similarly, performance appraisal can be used for

transfer, demotion and discharge of an employee.

3. Training and Development. Performance appraisal tries to identify the

strengths and weaknesses of an employee on his present job. This

information can be used for devising training and development programmes

appropriate for overcoming weaknesses of the employees. In fact, many

organizations use performance appraisal as means for identifying training

needs of employees.

4. Feedback. Performance appraisal provides feedback to employees about

their performance. It tells them where they stand. A person works better

when he knows how he is working; how his efforts are contributing to the

achievement of organizational objectives. This works in two ways. First,

the person gets feedback about his performance and he may try to overcome

his deficiencies which will lead to better performance. Second, when the

person gets feedback about his performance, he can relate his work to the

organizational objectives. This provides him satisfaction that his work is

meaningful. Thus, given the proper organizational climate, he will try his

best to contribute maximum to the organization.

5. Pressure on Employees. Performance appraisal puts a sort of pressure on

employees for better performance. If the employees are conscious that they

are being appraised in respect of certain factors and their future largely

depends on such appraisal, they tend to have positive and acceptable

behaviour in this respect. Thus, appraisal can work automatically as control

device.




Performance Appraisal Methods

Managers can choose from seven performance appraisal methods. The

advantages and disadvantages of each of these methods are shown in Exhibit

12.12.

Written Essays:



The Written essay is a performance appraisal technique in which an evaluator

writes out a description of an employee`s strengths and weaknesses, past

performance, and potential. The evaluator would also make suggestions for

improvement.

Critical Incidents:

The use of critical incidents focuses the evaluator`s attention on those critical or

key behaviours that separate effective from ineffective job performance. The

appraiser writes down anecdotes that describe what the employee did that was

especially effective or ineffective. The key here is that only specific behaviours,

not vaguely defined personality traits, are cited.

Graphic Rating Scales

One of the oldest and most performance appraisal methods is graphic rating

scales. This method lists a set of performance factors such as quantity and

quality of work, job knowledge, cooperation, loyalty, attendance, honesty, and

initiative. The evaluator then goes down the list and rates and employee on each

factor using an incremental scale. The scales typically specify five points; for

instance, a factor such as job knowledge might be rated from 1 (poorly

informed about work duties) to 5 (has complete mastery of all phases of the

job).

Behaviourally Anchored Rating Scales.

One increasingly popular performance appraisal approach is behaviourally

anchored rating scales (BARS). These scales combine major elements from the

critical incident and graphic rating scale approaches. The appraiser rates an
employee according to items along a numerical scale, but the items are examples

of actual behavior on a job rather than general descriptions or taints.

Multi-person Comparisons:

Multi-person comparisons compare one individual`s performance with that of

one or more others. It`s a relative, not an absolute, measuring device. The three

most popular approaches to multi-person comparisons include group order

ranking, individual ranking, and paired comparison. The group order ranking

requires the evaluator to place employees into a particular classification such as

top one-fifth or second one-fifth. The individual ranking approach requires

the evaluator merely to list the employees in order from highest to lowest. In the

paired comparison approach, each employee is compared with every other

employee in the comparison group and rated as either the superior or weaker

member of the pair. After all paired comparisons are made, each employee is

assigned a summary ranking based on the number of superior scores he or she

received.

Objectives:



MBO is also a mechanism for appraising performance. In fact, it`s the preferred

method for assessing managers and professional employees. With MBO,

employees are evaluated by how well they accomplish a specific set of goals

that has been determined to be critical in the successful completion of their jobs.

360 Degree Feedback:

360 degree feedback is a performance appraisal method that utilizes feedback

from supervisors, employees, and co-workers. In other words, this type of

review utilizes information from the full circle of people with whom the

manager interacts. Companies such as Alcoa, Pitney Bowes, AT&T, DuPont,

Levi Strauss, and UPS are using this innovative approach. Users of this

approach caution that, although it`s effective for career coaching and helping a
manager recognizes his or her strengths and weaknesses, it`s not appropriate for

determining pay, promotions, or terminations.

Compensation and Benefits

Would you work 40 hours a week or more for an organization for no pay and no

benefits? Although we might consider doing so for some social cause

organization, most of us expect to receive some compensation from our

employer. An effective and appropriate compensation system can help attract

and retain competent and talented individuals who can help the organization

accomplish its mission and goals.

Managers must develop a compensation system that reflects the changing nature

of work and the workplace in order to keep people motivated. Organizational

compensation can include many different types of rewards and benefits such as

base wages and salaries, wage and salary add-ons, incentive payments, and other

benefits and services.

As levels of skills tend to affect work efficiency and effectiveness, many

organizations have implemented skill-based pay systems, which reward

employees for the job skills and competencies they can demonstrate. In a skill-

based pay system, an employee`s job title doesn`t define his or her pay category;

skills do. For example, the highest pay a machine operator at Polaroid

Corporation can earn is $14 an hour. However, because the company has a skill-

based pay plan, machine operators can earn up to a 10 percent premium if they

broaden their skills and perform tasks such as material accounting, equipment

maintenance, and quality inspection. Skill-based pay systems seem to mesh

nicely with the changing nature of jobs and today`s work environment. As one

expert noted, Slowly, but surely, we are becoming a skill-based society where

your market value is tied to what you can do and knowledge are what really

count, it doesn`t make sense to treat people as jobholders. It makes sense to treat

them as people with specific skills and to pay them for these skills.
Although many factors influence the design of an organization`s compensation

system, flexibility is becoming a key consideration. The traditional approach to

paying people reflected a time of job stability when an employee`s pay was

largely determined by seniority and job level. Given the dynamic environments

that many organizations face in which the employee skills that are absolutely

critical to organizational success can change in a matter of months, the trend to

make pay systems more flexible and to reduce the number of pay levels.

However, whatever approach managers take, they must establish a fair,

equitable, and motivating compensation system that allows the organization to

recruit and keep a productive workforce.

Career Development

The term career has several meanings. In popular usage, it can mean

advancement, a profession, or a lifelong sequence of jobs. For our purposes, we

define a career as the sequence of positions held by a person during his or her

lifetime. Using this definition, it`s apparent that we all have, or will have, a

career. The concept is as relevant to unskilled laborers as it is to software

designers or physicians. But career development is not what it used to be.

Although career development has been an important topic in management

courses for years, we have witnessed dramatic changes in the concept. Career

development programs were typically designed by organizations to help

employees advance their work lives within a specific organization. The focus of

such programs was to provide the information, assessment, and training needed

to help employees realize their career goals. Career development was also a way

for organizations to attract and retain highly talented people. Those purposes

have all but disappeared in today`s workplace. Widespread organizational

changes have led to uncertainty and chaos concerning the concept of a

traditional organizational career. Downsizing, restructuring, and other

organizational adjustments have brought us to one significant conclusion about
career development: The individual, not the organization, is responsible for his

or her own career! Therefore, one must be prepared to do what is necessary to

advance one`s career. One must take responsibility for designing, guiding, and

developing one`s own career. Your career will be managed by you, not by the

organization.

The idea of increased personal responsibility for one`s career has been described

as a boundary less career in which individuals rather than organizations define

career progression, organizational loyalty, important skills, and marketplace

value. The challenge for individuals is that there are no norms and few rules to

guide them in these new circumstances. Instead, individuals assume primary

responsibility for career planning, career goal setting, and education and

training.

One of the first career decisions you have to make is career choice. The

optimum career choice is one that offers the best match between what you want

out of life and your interests, abilities, and market opportunities. Good career

choice outcomes should result in a series of positions that give you an

opportunity to be a good performer, make you want to maintain your

commitment to your career, lead to highly satisfying work, and give you the

proper balance between work and personal life. A good career match is one in

which you are able to develop a positive self-concept, to do work that you think

is important, and to lead the kind of life you desire.

Once you have identified a career choice, it`s time to initiate the job search. We

are not going to get into the specifies of job hunting, writing a resume, or

interviewing successfully, although those career are important. Let`s fast

forward through all that and assume that your job search was successful. By

taking an active role in managing your career, your work life can be more

exciting, enjoyable, and satisfying.


Employee Performance Improvement (EPI)

Today`s dynamic organizations must achieve positive results in record time-a

challenge that requires managers to avoid problems before they arise and to

solve these issues quickly. Employee Performance Improvement is a powerful

tool that can be used to build intellectual capital, establish and maintain a high-

performance workplace, enhance profitability and encourage productivity ?as

well as increase return on equity and improved safety.

EPI talks of two distinct aspects, performance and behavior. Behavior is an

action that can contribute to accomplishments whereas performance is the end

result. Although the ultimate focus EPI is on performance and

accomplishments, behavior contributes to the performance as they can positively

or adversely affect the performance.

There are a number of factors, which affect performance. The authors Rummler

and Brache have pointed out six variables that affects the job performance

namely, barriers, performance expectations, consequences, feedback,

knowledge/skill, and individual capacity. Thomas Gilbert`s Behavior

Engineering Model (BEM) includes the following, which affects the

performance namely:

a. Data and information

b. Resources, tools and environmental supports

c. Consequences, incentives and rewards

d. Skills and knowledge

e. Individual capacity

f. Motives

EPI is characterized by the attributes of being systematic, systemic, grounded in

scientifically derived theories, open to all methods, and is focused on

achievements that human performers and the system values. Through EPI one

can analyze important human performance gaps and plan for future impairments
in EPI through designing and developing cost-effective interventions to close the

performance gaps and finally evaluating the financial evaluating the financial

and non-financial results.

The EPI process model as depicted by The American Society for Training and

Development involves six steps, which include performance analysis, cause

analysis, intervention, implementation, change management, and evaluation.

There are usually several roles that consist of multiple steps; for example a

change manager may deal with implementation and change management in an

organization.

The roles of the EPI practitioner can be categorized into that of an analyst, an

intervention specialist, a change manager, and an evaluator. The process which

these roles go through may be termed as performance analysis, cause analysis,

intervention, implementation, change management, and evaluation and

measurement. The first and the most important process, which the practitioner

goes through is that of an analyst. The analysis tries to find out the cause of

human performance gaps or identify areas in which human performance can be

improved. Diagnosis of a problem is done at this stage, on the basis of which

the rest of the steps will follow.

The core competencies associated with EPI work are 16 in number and these are

again divided into six competencies each. These core competences consist of:

1. Industry awareness

2. Leadership skills

3. Interpersonal relationship skills

4. Technological awareness and understanding

5. Problem-solving skills

6. System thinking and understanding

7. Performance undertaking

8. Knowledge of interventions
9. Business understanding

10. Organization understanding

11. Negotiation / Contacting skills

12. Buy-in/advocacy skills

13. Coping skills

14. Ability to see the Big Picture

15. Consulting skills

16. Project management skills

The importance of analysis has been stated and restated by many. Since, during

the analysis phase the problem is defined, it is considered the most important

phase. The analyst performs two functions, performance analysis and cause

analysis.

Performance analysis is the process of identifying the organization`s

performance requirements and comparing them to its objectives and capabilities.

It involves identification of gaps in performance. In addition to determining the

performance gap, part of the performance analysis process involves assessing

the impact, results or consequences of the discrepancy. If there is a wide gap or

discrepancy, then arises the question of finding out the direct costs, opportunity

costs, intangible costs, etc.

Direct costs would include poor quality resulting in products that cannot be sold;

opportunity costs are not easy to measure such as missed sales, les than optimum

productivity, intangible costs deals with the employee more and customer

confidence. It is imperative to find out the impact of the performance gap to

ensure that the cost of minimizing to eliminating the problem is not greater than

the cost of the problem. Cause analysis is the process of determining the root

cause of past, present or future performance gaps. It involves examining the

discrepancies identified through performance analysis and determining their

causes.
It remains to be seen from which level analysis is carried out-whether it is the

organizational level, the work or process level or the individual performer level.

From the organizational level, the analysis focuses on the ability of the

organization to meet the customer needs, compete in the marketplace, carry out

strategies, and achieve goals. At the process level, analysis is carried out about

the processes and internal systems that are there to achieve organizational

objectives. The last is the individual performance level, where analysis is carried

out about the employees and how they are carry in g out their work activities.

They are carrying out their work through the processes that are in operation in

the organization.

The role of the analyst is linked directly to that performance and cause analysis.

There are various competencies associated with the role of an analyst. They are

a. Performance analysis skills- comparing actual and ideal performance

b. Needs analysis, survey design, and development skills- preparing

surveys

c. Competency identification skills-identifying the knowledge and skill

requirements

d. Questioning skills- gathering pertinent information through interviews

e. Analytical skills-breaking down components and reassembling them

f. Work environment analytical skills-examining the work environment to

find out issues affecting the human performance.

Performance Analysis

Since the EPI model stands on the role, competencies, and work output of the

analyst, the work of the analyst is considered to be the most critical. Model and

tools are essential for an analyst to carry out the work. These models and tools

provide an analysis with the organized and systematic methods for examining

human performance problems. The Rummler and Bracher Models shows the

three performance levels i.e., the organizational, process and individual levels on
one axis whereas on the other axis the model shows the three performance needs

i.e., goals, design, and management. This model illustrates the relationship

between the three performance levels and needs. The assumption here is that the

organization should be aligned in these areas. If there is consistency among the

three levels it is easier for the organization to achieve its objective. Analysis

may result in uncovering non-alignment or uncovering problems, which may

need different interventions.

Nine Performance Variables

The three levels of The Three Goals

Performance Design

Needs Management

performance



Organizational

Organization Goals

Organizational

Organization

Level

Design

Management



Has the organization Are

all

relevant Have

appropriate

strategy

been functions in place? function goals been

articulated?

Does Are all functions set?

Is

relevant

this strategy make necessary?

performance

sense in terms of Is the current flow of measured?

Are

external threats etc? inputs and outputs resources
Have the required between

functions appropriately

outputs and level of appropriate?

Does allocated? Are the

performance

the

organization interfaces between

expected

been structure support the function

being

determined

and strategy?

managed?

communicated?

Process Level

Process Goals

Process Design

Process



Are goals for key Is this the most Management
processes linked to efficient

/effective

customer/

org. process

for Have

appropriate

requirements?

accomplishing

the process

sub-goals

process goals?

been set?
Is

process

performance
managed?
Are

sufficient

resources allocated
to each process?
Are the interfaces
between

process
steps

being

managed?

Job/

performer Job / Performer Job Design

Job/

Performer

Level

Goals

Are

process Management

Are job outputs and requirements

Do

the

standards linked to reflected

in

the performances

process

appropriate jobs? Are understand the job

requirements?

job steps in a logical goals?
sequence?

Have Do the performers

supportive

policies have

sufficient

and procedures been resources,

clear

developed?

signals and a logical

Is

the

job job design?

environment

Are the performers

ergonomically

rewarded

for

sound?

achieving the job
goals?
Do the performers
know if they are
meeting the job
goals?
Do the performers
have the necessary
knowledge/skills to
achieve

the

job

goals?



Another performance analysis model known as the Behavior Engineering

Model (BEM) has been developed by Thomas Gilbert. This model consists of

two levels or dimensions. The model is given here below:



The Behavior Engineering Model (BEM)


Information Data

Instrumentation

Motivation

Instruments

incentives

Environment

1. Relevant

and 1. Tools and materials 1. Adequate

Supports

frequent

of work designed financial

feedback about scientifically to match incentives
adequacy

of human factors

made

performance

contingent

2. Descriptions of

upon
what is expected

performance

of performance

2.

Non-

3. Clear

and

monetary

relevant guide

incentives

to

adequate

made

performance

available
3.

career-

development
opportunities.

Person`s

Knowledge

Capacity

Motives

Repertory of

1. scientifically

1. Flexible



Behavior

designed

scheduling of 1.

training

that

performance

Assessment

matches

the

to match peak of

people`s

requirements of

capacity

motives

to

exemplary

2. Prosthesis

work

performance

3. Physical

recruitment

2. Placement

shaping

of people to

4. Adaptation

match

the

selection

realities

of

the situation



The model delves into the theory that environmental supports that exist in the

environment affect the performance. A person`s repertory of behavior talks

about those behavioral factors, which affects the performance. This model

assumes that most people wasn`t to perform and do a good job; they also feel

that they are capable of doing so. Hence, in case of performance not being up to

the standard, it may be assumed that environment is putting up obstacles. The

goal of this model is to find out all the variables affecting performance and take

suitable steps so that desired performed is achieved. From this model, factors

which are hindering the performance of the employees can be pointed out.

Usually managers tend to lay the blame on the employee himself for poor

performance ignoring the environment factors, which may be affecting the

performance. Sometimes, the manager themselves are responsible for erecting

barriers and hence they may resist this focus on the environment.
Cause Analysis

Determining the root cause of performance problems is very important because

very often the symptoms or visible manifestations are taken to be the root cause.

These systems are called the presenting problems. They are the consequences or

results of another cause, but not the cause itself. The root cause is the underlying

reason for any problem. There are a number of tools to help the analyst uncover

the root cause of the problem. Some of them are brainstorming, cause and effect

analysis, five-why technique, system modeling, high-level flow charting,

detailed flowcharting, etc.

Brainstorming is used to generate a list of potential causes of a problem. It is

also a means of encouraging active participation and involvement of the group

members. This method begins with a problem being explore. Here the basic

aim is to probe everyone`s thoughts; hence each member of the group should

have a clear understanding of the problem before proceeding. Brainstorming

sessions may be structured or unstructured but causes, which are identified

through these sessions may only be the possible reasons of the root cause.

Cause and effect analysis visually organizes the information and shows the

linkages between the problem and its possible causes.

The five-way technique is mainly to exhaust the list of the potential causes until

the root cause remains. The techniques consist of asking questions, thinking

through the potential causes, and comes down to the root cause. System

modeling consists of putting inputs and processes in place and getting the

resultant output. Inputs are the resources that are used to feed the processes;

they may be in the form of information, human resources, equipment, etc.

processes are the takes activities, methods and procedures, which help convert

the inputs into outputs. Outputs are the products or services produced by the

purposes.


TEAM BUILDING



Team building is the most important, widely accepted, and applied OD

intervention for organizational improvement. For example, French and bell have

opined that probably the most important single group of interventions in the

OD are the team-building activities, the goals of which are the improvement and

increased effectiveness of various teams within the organization. A possible

reason for this phenomenon is that people in the organization work in groups

(teams) and the effectiveness of these groups ultimately determine

organizational effectiveness. Before going through how team-building can be

developed effectively, it is necessary to consider the life cycle of a team, how

synergy is generated through teamwork, problems in teamwork, and features of

effective team so that team-building exercise focus more sharply on developing

effective team.

TYPES OF TEAMS

In an organization, there may be different types of teams. It may be based on

their constitution, purpose, power entrusted, duration, etc. The more common

type of teams that may be found in an organization are lead teams, cross-

functional teams, problem-solving teams, and self-managing teams.

Lead teams.

The approach in teamwork adopted is do as I do` rather than the conventional

do as I say` approach. This creates the team spirit among its members which is

essential for effective performance. It consists of managers and their direct

subordinates. It is the most usual form of team which works in every part of an

organization. It is created on the basis of hierarchical relationships as

organizational administrative units. The objective is to plan and execute the

business activities in its specified area of responsibility. These activities include

determining how and what contribution the team will make to achieve
organizational objectives. A lead team sets the example by demonstrating the art

of teamwork.

Cross-functional teams.



It is constituted by drawing personnel from different functional areas,

particularly which have high interdependence. The objective is to solve

problems and take decisions in those areas which cannot be done by a particular

functional department. Because of the interdependence of various functions in

an organization, cross functional teams are created at various levels through the

role of such teams is more pronounced at higher level where the integration of

various functions is more problematic.

Problem-solving teams

It is also known as corrective action team constituted to solve specific problems

which an organization may be facing. Team members are drawn from those

areas where the problems requiring solution exist. They may be from a single

department or more than one department depending on the situation. Such a

team is constituted on following lines to make it effective.

1. Selecting the specific problems which cannot be solved by an individual

alone.

2. Selecting the personnel who have intimate knowledge of the problem.

3. Communicating the nature of the problem and need for its solution.

4. Giving the team a high profile within the organization.

5. Implementing the solution suggested by the team.

6. Recognizing the contribution made by the team.

It applies the problem solving methodologies and techniques to get deep into

problems, draws different alternatives solution to the problem, evaluates the

likely outcomes of each alternative, and finally suggests a particular solution and

its implications.
Self-managing teams. In today`s context, more emphasis is given on self-

managing teams, also known as empowered or self-directed team. Self-

managing teams have the following characteristics:

1. They are empowered to share various management and leadership

functions.

2. They plan, control and improve their own work processes.

3. They set their own goals and inspect their own work.

4. They often create their own schedules and review their performance as a

group.

5. They prepare their own budgets and coordinate their work with other

departments.

6. They usually order materials, keep inventories and deal with suppliers.

7. They are frequently responsible for acquiring any new training they

might need.

8. They may hire their own replacement or assume responsibility for

disciplining their own members.

9. They, and no others outside the team, take responsibility for the quality

of their products or services.

The process of creating empowered teams should be slow process because it

requires attitudinal change on the part of both management and employees. If

organizational climate is not conducive, empowered teams perhaps may become

liabilities as it has happened in many cases. If the organization is ready for

creating empowered teams, it has to take the following precautions:

1. Defining areas of responsibility. Management should define the areas of

responsibility of the team. It should be defined with the consultation of the

possible members. The areas of responsibility may include productivity, quality,

safety, maintenance, personnel, and administration.
2. Deciding the measures, boundaries and feedback methods. The second step

is to decide measures, boundaries and feedback methods for each area of

responsibility. Measures are the means adopted to indemnify the extent to which

responsibility is being discharged. Boundaries prescribe the limits of

responsibility. Feedback relates to get information on how the responsibility is

being discharged in different areas.

3. Determination of training needs. Managers, in consultation with team

members identify the training needs for the members and train them to carry out

their responsibility.

4. Plan for transition. There is transition from the old way of working to

empowered team working and new responsibilities may gradually be added.

LIFE CYCLE OF A TEAM.

When a number of individuals begin to work at interdependent jobs, they often

pass through several stages as they learn to work together as a team. These

stages are: forming, storming, norming, performing and adjourning. These

stages are the result of a variety of questions and issues that team members face

such as who will be members of the team?, who will perform what

functions?, who will contribute what?, what rules will be followed?, how

can conflicts among members be resolved? and so on. These stages are

described below:

Forming: At the first stage of the life cycle, team members get introduced to

each other if they have not interacted earlier. They share personal information,

start to accept others, and begin to turn their attention towards the group tasks.

At this stage, interaction among team members is often cautious especially when

they are new to one another.

Storming: After the forming stage which is mostly related to perceiving and

assessing each other, members start interaction among themselves in the form of

competing for status, jockeying for relative control, and arguing for appropriate
strategies to be adopted for achieving team`s goals. Because of individual

differences, different members may experience varying degree of tension and

anxiety out of this interaction pattern.

Norming. After storming stage, team members start setting. The team begins to

move in a cooperative fashion and a tentative balance among competing forces

is struck. At this stage, group norms emerge to guide individual behaviour which

form the basis for cooperative feelings among members.

Performing. When team members interact among themselves on the basis of

norms that have emerged in the team, they learn to handle complex problems

that come before the team. Functional roles are performed and exchanged as

needed, and tasks are accomplished efficiently.

Adjourning. Adjourning is the end phase of life cycle of a team. Sooner or later,

each team has to be adjourned, even the most successful teams as they have

completed their mission. The adjournment phase takes place in the case of those

teams which are created for some special purposes like task force, committee,

etc. other types of team like a department in an organization run on the basis of

some permanency though there may be changes in team members. After the

adjournment of team, intense social relationship among members comes to an

end.

Synergy in team work: Another important feature of team is the concept of

synergy which generates in teamwork and the understanding of which helps in

development effective team.

Synergy is the process putting two or more elements together to achieve a sum

total greater than the sum total of individual elements separately. This can be

described as 2 + 2 = 5 effect.

Thus, synergistic effects is not automatic but depends on different elements that

are put together and the way they interact among themselves, that is, how a

particular element affects another and is affected by it.
SOCIAL LOAFING

It is antithesis of synergy which suggests that people working together on a

common task may actually decrease their individual efforts; teamwork does not

necessarily spurt group efforts. A simple phenomenon of social loafing may be

observed in a group assignment to students during their study. In such an

assignment, students find that one or two students do not put their weight for the

completion of the project. These students may be called loafers who frequently

miss the project groups meetings, fail to perform their assigned tasks and so on.

They rely on the fact that more reliable members will complete the project

without their help and still expect to share the credit. This may happen in teams

in work organizations too. For example, in one experiment, it was found that

individual`s total efforts were much higher than the group efforts. Individuals

were asked to pull alone as hard as possible on a rope attached to a strain gauge.

They averaged 138.6 pound of pressure while tugging on the rope. When the

same individuals pulled on the rope of groups of three, they exerted only 352

pounds of pressure with an average of 117.3 pounds each. In a group of eighty,

the individual average dropped down still lower 68.2 pounds`. Dropping of

average output in group efforts indicates that some members of the group were

not contributing as much as they did individually. The possibility of social

loafing increases because of the following reasons.

1. When the division of work cannot be accomplished properly and

individual efforts are hard to determine, group efforts tend to slacken.

2. When the group is not cohesive with high output norms, individual

members do not contribute to the fullest extent.

Effective Team

It is one which contributes to the achievement of organizational objectives by

performing the task and providing satisfaction to its members. Team

effectiveness depends on the complementarity of team members. From this it
appears that there are many factors in effective team. These factors are skills and

role clarity, supportive environment super-ordinate goals and team rewards.

These factors are discussed below.

1. Skills and Role Clarity.

For an effective team, two things are required form its members skills which are

complementary to the team requirement and understanding of one`s own role as

well as roles of other members. While skills are relevant for job performance,

understanding of rules helps members to meet the requirement of one another

thereby solving the problems which the team faces. Thus, team members may

tend to contribute positively to the teamwork. Even if one member lags behind,

he may tend to affect others because of chain reaction just like a rotten apple

injures its companions.

2. Supportive Environment.

A team loaded with skilled members cannot perform well if the organizational

climate is not supportive for that. If the organizational climate is not in tune

with high achievement, team members may not show high degree of enthusiasm

and they will use only a part of their skills in performing the jobs. Therefore,

managers at higher levels particularly at the top level should set organizational

climate and culture which enthuse team members to put in their best.

3. Super-ordinate Goals.

Super ordinate goals are those which are above the goals of a single team or a

single individual. Organizational goals have hierarchy and a lower order goal is

derived out of a higher-order goal. An individual works higher-level goal.

These super ordinate goals, then, serve to focus attention, unify efforts and

stimulate more cohesive team efforts.

4. Team Rewards.

Team performance depends on how reward is linked to team performance and

how members perceive this linkage. If team members perceive that reward is
contingent on team performance, they will put their maximum. Rewards of both

types, financial and non-financial, should be taken between encouraging and

rewarding individual initiative and growth and stimulating full contributions to

team success. Innovative non-financial team rewards for responsible behavior

may include the authority to select new members of the group, make

recommendations regarding a new supervisor, or propose discipline for team

members.

Eatzenbatch and Smith, management consultants, have suggested the concept of

real team and they feel that this concept is relatively unexploited despite it

capacity to outperform other groups and individuals. They define four

characteristics of real teams; small size; complementary skills; common

purpose, goals, and working approach; and willingness to be held mutually

accountable. Real teams can be created and sustained by:

1. selecting members for their complementary skills and potentials;

2. Developing clear rules of conduct and challenging performance goals;

3. establishing a sense of urgency right form the first meeting;

4. providing substantial time together in which new information is

constantly shared; and

5. Providing positive feedback, recognition and rewards.

Team Building process

Team building attempts to improve effectiveness of the team by having team

members to concentrate on:

1. Setting goals and priorities for the team.

2. Analyzing how team`s goals and priorities are linked,

3. Analyzing how the work is performed,

4. Analyzing how the team is working and

5. Analyzing the relationships among the members performing the job.
Various steps of team building process are not one-shot action; rather, they

are repetitive and cyclical.

1. Problem-sensing:

There are a number of ways in which problems of a team can be identified.

Often the team itself defines which aspects of team building it wishes to work

on. This problem can better be identified in terms of what is hindering group

effectiveness. At this stage, generally most of the members come forward with

their arguments as to what the real problems are. The view may be quite

different ranging form the organizational problem, group`s problems to even

personal problems. In problem identification, the emphasis should be on

consensus. The consensus-seeking part to the process necessitates that each

person becomes thoroughly aware and understands clearly the basic concepts of

team development. Much of the problems may be solved through effective

communication and training sessions.

2. Examine Differences.

The perception of people on an issue differs because of their differing

backgrounds, such as, their value systems, personality, and attitudes. The

perception may be brought to conformity through the process of exercise on

perception which involves a number of psychological exercises particularly on

perceptional differences. The role communication is important in this context

because it will help in clarifying the actual problems to the members

3. Giving and Receiving Feedback:

The step of perceiving things and listening to each other may be relayed back to

the members as there si a possibility that such processes may create tense

situation into the group. Often, members report about the painful feelings that

they have at the time of evaluation of their feelings, the discussion should

continue until al members of the team have commented. The feedback should

be given to the members about their feelings, about the issue, the way people
talk about the side, the staying with the topic or going of on tangents, who was

talking more or who was talking less, who was trying to resolve the differences,

etc. Such feedback generally provides members to evaluative the values but at

the same time, also provides opportunity to understand themselves.

4. Developing Interactive Skills.

The basic objective of this process is to increase the ability among the people as

to how they should interact with others and engage in constructive behavior.

Following are the examples of constructive and negative behaviors.

CONSTRUCTIVE BEHAVIOUR:

i. Building: developing and expanding the ideas of others.

ii. Bringing in; harmonizing, encouraging others to participate.

iii. Clarifying; resting, ensuring, understanding, seeking relevant information.

iv. Innovating; bringing in new relevant ideas, information, feelings, etc.

NEGATIVE BEHAVIOR:

A. Over talk: interrupting, talking together with speaker

B. B. Attacking: deriding, belittling, criticizing person.

C. Negative: cooling, cynicism; undermining morale.

At the time of discussion of feedback, people take themselves assignments to

increase specific constructive behaviors and decrease specific negative

behaviors. If this process is adopted several times, there is a strong possibility

that members may learn constructive behaviors and leave negative behaviors.

This is quite helpful in developing team work.

FOLLOW-UP ACTION.

At this stage, the total team is convened to review that has been learned and to

identify what the next step should be. Follow-up action helps in overcoming the

drawback involved at the initial stages of team building. It involves deciding

who will take care of each area of the team`s responsibilities and who will be

responsible for team projects in a group that has not developed a satisfactory
division of responsibility and authority in the team, with complex division of

responsibility and authority among members.

These attempts bring co-operative and supportive feelings among people

involved in the team functioning. It contributes positively towards the feelings

of the people. However, to encourage and sustain such feelings, management

should take such actions at regular intervals so that members feel reinforced and

sustain their positive behavior. Such actions will go a long way in shaping the

organizational climate quite conductive to members for their efficient working.

Evaluation of Team Building

As mentioned earlier, team building as an OD intervention has attracted

maximum attention. Many research studies have also confirmed the positive

contributions of team building on the organization`s outcomes though in

different degrees. In general, team building contributes to the organizational

performance in the following manner:

1. It improves organization`s problem-solving and decision-making ability.

2. It helps in developing effective interpersonal relationships by stimulating

the group members for that.

3. It helps in developing communication within the group and inter group and

overcoming many psychological barriers that block communication flow.

However, team building has been termed as one-sided effort and it suffers from

the following limitations:

1. It focuses only on work groups and other major organizational

variables such as technology, structure, etc., are not given

adequate attention

2. Team building becomes a complicated exercise when there is

frequent change in team members. New member may find it

difficult to adjust with the team because of his confusion over his
roles in terms of task performance and building good

relationships.

In spite of these, team building has a positive outlook. However, it is not that

effective in isolation. Therefore, there have been calls for combining team

building with organization behavior modification approaches. One such

suggestion is to use a task hierarchy to reinforce the team as it progresses up a

behavior skill hierarchy`.



UNIT ? III



LESSON:1 ORGANISATION STRUCTURE



Learning Objectives :





After studying its chapter you should be able to

Identify the various concepts of organization

Enumerate various properties of organization

Define the concept of organization

Summarise the principles of organization

List the factors that favour different structure of organization

Describe major universal forms of organization.

Explain why manages want to create boundary less organization.



Asea Brown Boveri

Asea Brown Boveri (ABB) was formed in 1987 through the transnational

merger of Asea of Sweden and Brown Boveri & Company (BBC) of

Switzerland, thus, creating a truly transnational company with operations spread

over 140 countries. It had a turnover of $17 illion and a staggering portfolio of
businesses which included generators, powerlines, toxic-waste treatment plants,

diesel locomotives, telecommunications, oil pipelines, robots, leasing, and

insurance.

Within two years of its formation, ABB had increased its profits by 53 per cent

and sales by 54 per cent and emerged as a largest electrical engineering

company in Eurpose. By 1990, it had gained one-third market share of the

European power equipment market, and captured over 20 per cent of the world`s

business. It had also become the largest producer of railway vehicles. In the

US, its product range in the power equipment market was broader than was

offered by either Westinghouse or General Electric (GE) (GE described ABB as

the most formidable adversary it has every faced`).

ABB grew at an astonishing pace in a very short time through a series of

mergers and acquisitions. By 1993, the ABB empire comprised nearly 1,300

companies, structured as 5,000 profit centres, with a combined turnover of $32

billion. More than its size and complexity, ABB had also emerged as a model

for the new kind of organizations in a global economy.

This case focuses on the mechanisms and processes used by ABB to achieve

fast-paced global growth in the face of established industry leaders (e.g, GE,

Siemens, Hitachi, Mitshbishi)



What is an organization?



The term organization` is used in many ways. Organization may be described

as an activity or people who are united by a common purpose. In a broad

sense, it may be equated with an ongoing business unit engaged in utilizing

resources to create a result. It may be used either in a static way, referring to a

fixed structure of responsibilities or in a dynamic way, referring to a process by
which the structure is created, maintained, and used. Figure 3.1 brings out these

differences.





Organization







Modern Terms







Structure of duties and







Structure of Duties



organizational







responsibil

Anitdi es st

ructure



Organizational







Responsibilities





Structure



Process, that is one of the
important functions



organizing of management







Process, That is One of









The







Important Functions



Organizing







of Management













An

An Entity such an organization as a company







Entity Such





An Organization







as a Company







Figure 3.1 Three uses of organization design


Organization as a structure



Structure, according to Kast and Rosenzweig, is the established pattern or

relationships among the component parts of the organization. Organization

structure in this sense refers to the network of relationships among individuals

and positions in an organization. Organization structure describes the

organization`s framework Just as human beings have skeletons that define their

parameters, organizations have structures that define theirs.

Organization as a process

Organization, as a process, refers to certain dynamic aspects like what tasks are

to be done, who is to do them, how the tasks are to be grouped, who is to report

to whom and where the decisions have to be made. As managers do their work,

structural change take place. The process view, basically, includes two

(modern) concepts ? differentiation and integration of activities.

Organization as a group

Some writers have tried to strike a balance between An organization is a

collection of interacting and interdependent individuals who work toward

common goals whose relationships are determined according to a certain

structure".

Properties of modern organizations

A formal organization is an economic and social entity in which a number of

persons perform a variety of tasks in order to attain a common goal. It is an

effective instrument that helps individuals accomplish personal objectives that

they cannot achieve alone. Following are various properties of modern

organizations:
1. Social Entities

Organizations exist to serve the needs of people. They exist to combine human

efforts in order to achieve certain goals. They perform some activity that creates

something of value for the individuals and / or groups.

2. Goal Directed

All organizations are goal directed. They are designed for a purpose and much

of the behaviour within and between organizations reflects that goal. Objectives

legitimize the existence of an organization.

3. Relatively Permanent

A basic feature of organizations is that they are relatively permanent social

entities. They are created to last a long time. This characteristic allows

organizations to continue their existence and operations even while changing

their structure, and membership.

4. Structure

Organizations have structure, in which the stated role of each member is

expressed. The tasks are deliberately subdivided into separate departments and

sets of operations.

5. Openness

An organization operates as an open system. It both consumes resources and

exports resources to the environment. It must interact with the environment to

survive.

Organization has been defined by various authors as follows :-

According to Henri Fayol To organize a business is to provide it with

everything useful to its functioning-raw-materials, tools, capital and personnel

G. Terry defines organizing as, The establishing of effective authority

relationships among selected work persons and work places in order, for the

group to work together efficiently
William spriegal defines, In its broadest sense, organization refers to the

relationship between the various factors present in a given endeavour. Factory

organization concerns itself primarily with the internal relationships within the

factory such as responsibilities of personnel arrangement and grouping of

machines and material control. From the stand point of the enterprise as a

whole, organization is the structure of relationship between the various factors in

an enterprise

Bernard defines, An organization comes into existence when there are a

number of persons in communication and relationship to each other and are

willing to contribute towards a common endeavour.

Koontz and O`Donnell define as The establishment of authority relationships

with provisions for structural co-ordination both vertically and horizontally

between positions to which have been assigned specialized tasks, required for

the achievement of the enterprise objectives. It is, thus, structural relationships

by which an enterprise is bound together and the framework in which individual

effort is co-ordinated

O. Sheldon defines Organization is the process of so combining the work

which individuals or groups have to perform with facilities necessary for its

execution that the duties so performed provide the best channels for efficient,

systematic, positive and co-ordinated application of available effort

L.Allan defines Organization is the process of identifying and grouping the

work to be performed, defining and delegating responsibility and authority and

establishing relationships for the purpose of enabling people to work most

effectively together in accomplishing objectives.

G.Dessler defines An organization consists, of people who carry out

differentiated tasks which are co-ordinated to contribute to the organization`s

goals.
Mooney and Reiley define Organization is the form of every human association

for the attainment of a common purpose. They visualize it as the process of

relating specific duties or functions in a co-ordinated whole.

E.H. Schein defines An organization is the rational co-ordination of the

activation or roles of a number of people for the achievement of some common

explicit purpose or goal through division of labour and functions and through a

hierarchy of authority and responsibility.

R.C.Davis defines Organization is a group of people who are co-operating

under the direction of leadership for the accomplishment of a common end.

J.C. Denyer defines Organization is concerned with the arrangement of work

with the division of activities and with the allocation of duties, authority and

responsibilities.`

Determining the Kind of Structure

Peter Drucker has pointed out three specific ways to find out what kind of

structure is needed to attain the objectives of a specific business, which are

discussed below :

1. Activities Analysis. It is the first stage in building an organization structure.

It involves finding out what activities are needed to attain the objectives of the

enterprise. Each business undertaking performs functions such as

manufacturing, purchasing, marketing, personnel, accounting etc. These

functions can be identified after proper analysis. The whole work is divided

into smaller homogeneous units so that the same may be assigned to different

individuals.

2, Decision Analysis. What decisions are needed to obtain the performance

necessary to attain objectives? What kind of decisions are they? What

activities are involved in or affected by them? Which managers must therefore

participate in the decisions? Analysis of the foreseeable decisions shows the
structure of top management the enterprise needs and the nature of authority and

responsibility different levels of operating management should have.

3. Relations Analysis. With whom will a manager-in-charge or an activity have

to work? Such other questions of relations, e.g., line and staff relations, relations

between subordinates and superior will also help in deciding the structure of the

organisation.

Principles of organization

The principles are guidelines for planning an efficient organization structure.

Therefore, a thorough understanding of the principles of organization is essential

for good organization. The important principles of organisation are discussed

below:

1. Objectives: An enterprise strives to accomplish certain objectives.

Organization serves as a tool to attain these objectives. The objectives must be

stated in clear terms as they play an important role in determining the type of

structure.

2. Division of Work: The entire work in the organisation is divided into various

parts so that every individual is confined to the performance of single job,

according to his ability and aptitudes. This is also called the principle of

specialization. More a person continues on a particular job, the better will be his

performance.

3. Definition of Jobs. Every position in the organization should be clearly

defined in relation to other positions. The duties and responsibilities assigned to

every position and its relationship with other positions should be clearly defined

to avoid overlapping of functions.

4. Line and Staff Functions. Line functions are those which accomplish the

main objectives of the company. The manufacturing and marketing departments

are considered are called the line functions and other functions like personnel,

plant maintenance, financing and legal are considered as staff functions.
5. Chain of Command. There must be clear line of authority from the top to the

bottom of the organization. The organization structure facilitates delegation of

authority.

6. Parity of Authority and Responsibility. Responsibility should always be

coupled with corresponding authority. Each subordinate must have sufficient

authority to discharge the responsibility entrusted to him.

7. Unity of Command. No one in the organisation should report to more than

one supervisor. Everyone in the organization should know whom he reports and

who reports to him.

8. Exceptional Matters. This principle requires that organization structure should

be so designed that managers are required to go through the exceptional matters

only.

9. Span of Supervision. The span of supervision means the number of persons a

manager or a supervisor can direct. If too less number of employee are

reporting to a supervisor, his time will not be utilized properly. But, on the other

hand, there is a limit to the number of subordinates that can be efficiently

supervised by an executive.

10. Balance: These should be proper balance in the formal structure of the

organization in regard to factors having conflicting claims, e.g., between

centralization and decentralization, span of supervision and lines of

communication and authority allocated to departments and personnel at various

levels.

11. Communication. A good communication network is essential to achieve the

objectives of an organization. No doubt the line of authority provides

readymade channels of communication downward and upward, still some blocks

in communication occur in many organization.
12. Flexibility. The organization structure should be flexible so that it can be

easily and economically adapted to the changes in the nature of business as well

as technical innovations.

13. Continuity. Change is the law of nature. Many changes take place outside

the organization. These changes must be reflected in the organization. The

form of organization structure must be able to serve the enterprise and to attain

its objectives for a long period of time.

Universal forms of organization design

There are many universally-accepted forms of organization design. However,

there are really five basic categories: (T) functional (U-form) design, (2)

conglomerate (H form) design, (3) divisional (M-form) design, (4) matrix

design, and (5) hybrid design.

Functional (U-form) Design

The functional design is based on the concept of functional departmentalization.

The economist, Oliver Williamson (1975), referred to this as a the U-form, for

unity. Organizational members are grouped into departments such as human

resource, operations, and finance. This structure provides for the advantages of

functional departmentalization. It also requires a great deal of integration and

coordination of work across departmental lines to achieve operational harmony.

The U-form organization utilizes a functional base at the corporate level. A

distinguishing feature of the U-form structures is that all the functional areas

need each other to survive. That is, without marketing, operations has no orders

to fill, and without operations, marketing has no product or service to sell. This

form of organization is well adapted to the smaller organizations, maintain

overall management and control without too much difficulty. However, as the

organization grows in size and complexity it is difficult to manage .

























President





















Vice ? Presi

dent,











Vice ? President,

Vice ? President,

Vice ? President,

Vice ? President,

Finance



O

perations

Marketing

Human Resources

R & D

























































Pla nt





Regional

Controller

Labour Relations

Scientific

Managers

Sales Managers

Director

Director























Shift

District

Accounting

Plant Personnel

Lab

Supervisors

Sales Managers

Supervisor

Manager

Manager



FIGURE 3.2 Functional (U-form) Design for a Small Manufacturing Company

(Source : Griffin, 1990, p 320)





Conglomerate (H-form) Design

A conglomerate may be defined as an organization composed of a number of

unrelated businesses. The H-form structure is designed as a holding company.

The conglomerate platform produces a structure similar to product

departmentalization. Usually, each business unit is headed by a general

manager who is totally responsible for its profit and losses, and each general

manager operates independently.

Managers usually have a difficult time in maintaining performance and

integrating activities across such diverse organizations. There is also strong

evidence that conglomerates produce only average-to weak financial

performance (Porter 1987).

President

















Avis

Coca-Cola









Samsonite



Bottlers

Playtex

Sattel

Tropicana



FIGURE 3.3 Classical Conglomerate (H.Form) Design

Vice ? President,

(Source : Griffin, 1990, p 321)

R & D



Divisional (M-form) Design

This is another divisional approach, which is popular, especially for large

corporations. This is patterned along product lines. In this M-form structure, a

number of related businesses function under a single and broad organizational

framework. There is considerable decentralization of authority in the operating

divisions. In this form, each division is headed by a general manager , who is

allowed to operate with autonomy. Care is also taken to assure appropriate

coordination of divisional activities.









CEO















The

The Limited

Lerner

Victoria`s

Other



Limited

Express

Shops

Secret

Chains









FIGURE 3.4 Multidivisional (M-form) Design

Vice ? President,

(Source : Griffin, 1990, p321)

R & D



The greatest strength of the M-form design is that it affords considerable

opportunities for coordination and sharing of resources such as purchasing and

marketing research. The centralized purchasing power helps the firm to

negotiate favourable contract terms. It has the potential for healthy internal

competition among divisions.

Matrix Design















The matrix design is created by superimposing a set of project structures on top

of a functional structure. The basic structure of the organization follows a

functional design. Superimposed over this functional base is a set of temporary

project groups with a project manager in charge of each. Members of each

project team are selected or assigned from the functional department. One

person may be a member of more than one project group.

Advantages and Disadvantages of the Matrix Design

The matrix design offers a number of major advantages

1. It involves and challenges matrix term members

2. It provides enlarged tasks for people

3. It develops employee skills

4. It encourages people to identify with the end product(s)

5. It permits experts to be assigned to critical areas as needed




6. It fosters flexibility throughout the organization

7. It develops the ability to adapt to changes in the environment

8. It motivates interdisciplinary cooperation

9. It facilitates the integration of organizational information

10. It frees top management so that it can spend more time planning

11. It fosters the development of management skills.

The matrix design also has a number of major disadvantages, which are as

follows:

1. It demands a high level of interpersonal skills

2. It has a negative impact on morale when personnel are rearranged

3. It fosters confusion and frustration from its multiple-command

structure

4.

It creates a sense of anarchy that results when employees are unable to



Identify appropriate higher authority.

5.

It cause power struggles between functional managers and project



Manager.

6.

It natures groupitis, by which project team members become so

focused on their own activities that they loose sight of broader organization

goals.



7.

It introduces the potential of dominance by one side of the matrix over

the over.

8.

It creates the risk of duplication of effort by project groups.

9.

It promotes many meetings and more talk than action.

10.

It is costly to implement and maintain.




































Hybrid Design

The hybrid design utilizes both functional and divisional

departmentalization. Some Departments are established along functional

lines so that those workers who perform similar tasks can be grouped together.

Other departments are subdivided and assigned to the various product

divisions.

The figure shows a bank. Each branch represents a territorial division.

Each branch Operation is divided into three major product departments : (1)

loans, (2) savings, and (3) checking. For example, within each loan





department, separate customer service groups handle consumer loans and

commercial loans.







Hybrid design enjoys the unique benefits of both functional and divisional

structure. Further the hybrid design provides the opportunity to improve

coordination both within and among divisions. The hybrid design can also help

in the proper alignment of corporate and divisional goals. Finally, the hybrid

design fosters both flexibility within divisions and efficiency within functional

departments. The most serious drawback is often leads to excessive duplication

of activities between functions and divisions. A second disadvantage of the

hybrid is its tendency to create conflict between headquarters and divisional

function.

Trends in organization design






There are two widely-publicized contingency factors that are emerging from

today`s business environment that further complicate the problem of

organization design. They are : (1) informational processing imperatives and (2)

global imperatives.

Information-processing: The modern business organization is an information-

processing system. In order to plan and implement strategy, organizational

members must have access to pertinent information, and they must be able to

process and analyze it properly. As the environment becomes less stable and

uncertain, the demand for appropriate information processing increases.

Information is collected and / or disseminated through organizational

communication networks. Figure shows two basic communication networks-

the wheel and the all-channel network is best for complex tasks.

Figure equates the wheel network with a mechanistic structure that features a

vertical hierarchy of authority as its basis for information processing and

problem solving. The all-purpose network is equated with an organic structure,

through its emphasis on lateral as well as vertical communication and

information.










FIGURE : 3.7 Two Group Communication networks and their Organizational

Design Implications (Source : Schemerhorn, 1989, p 208)

Thus, the uncertainties of the external environment have an impact on the

information-processing needs of the organization and, in the process, influences

its design.

EXERCISE:






















CASE INCIDENTS :












QUESTIONNAIRE :

The purpose of this exercise is to help the reader gain a better understanding of

the unique differences between mechanistic and organic organization. This

exercise may be completed by a single reader, but greater insight may be gained

by completing the exercise as per of a group.

Time Required ? 45 Minutes



Step 1 :

Individual activity ? 15 minutes



Step 2 :

Small-group activity ? 15 minutes



Step 3 :

Discussion ? 15 minutes



Procedure




Step 1 :Complete and score the Mechanistic and Organic Organization Survey,

Step 2 :Form small groups and assign each group the task of computing average

scores, discussing the differences in scores, and developing group responses to

the discussion questions.

Step 3 :A representative from each group will present group-average scores and

the group`s responses to the discussion questions.



MECHANISTIC AND ORGANIC ORGANIZATION SURVEY





Statement

Strongly Slightly

Not

Slightly

Strongly

Agree

Agree

Sure

Disagree

Disagree



1. Job clearly and precisely

5

4

3

2

1

defined

2. Rules are flexible enough to

1

2

3

4

5

cope with exceptional cases.

3. Positions are arrayed in a

5

4

3

2

1

clear and orderly hierarchy

4. The organization is dedicated

1

2

3

4

5

to the idea that each worker
should be encouraged to fully
develop his / her skills and
abilities.

5. Rules and regulations are

5

4

3

2

1

clear and are followed by
everyone.

6. Only critical decisions must

1

2

3

4

5

be approved by top
management

7. Most communications from

5

4

3

2

1

above deal with instructions
on how to do something



8. There is a narrow span of

5

4

3

2

1

control

9. For many tasks, there are no

1

2

3

4

5




formal, written procedures.

10 One organizational goal is to

1

2

3

4

5

be flexible and adaptable to
change

11. Managers move up on clear

5

4

3

2

1

career ladders

12. Promotion is based on

5

4

3

2

1

technical competence.

13. Job designs facilitate

1

2

3

4

5

opportunities to interact with
workers from other
departments

14. For some situations, there are

5

4

3

2

1

simple no rules or
regulations.

15. There are few levels of

1

2

3

4

5

authority

16. Job duties and goals are not

5

4

3

2

1

rigid and unchanging.

17. Temporary work teams are

1

2

3

4

5

used to resolve problems or to
accomplish goals

18. Rules apply to everyone, no

5

4

3

2

1

matter who you are.

19. Downward communication

1

2

3

4

5

usually carries advice and
information

20. There is little upward

5

4

3

2

1

communication.















Mechanistic / Organic Organization Survey Scoring Sheet

Transfer your numeric responses from the survey onto this scoring sheet. For

example, your mechanistic score for Rules and Regulations is the sum of your

responses to statements 5 and 18. Then, by addition, calculate the subtotals and

the totals for both mechanistic and organic characteristics.












Category





Mechanistic



Organic

Rules and regulations



5 -------------



2 -------------









18 -------------

14 -------------



Subtotals





-------------



-------------


Jobs and roles





1 -------------



9 -------------









16 -------------

7 -------------



Subtotals





-------------



-------------


Hierarchy







1 -------------



6 -------------









8 -------------

15 -------------



Subtotals





-------------



-------------


Communication





7 -------------



13-------------









20 -------------

19-------------



Subtotals





-------------



-------------

Culture





11 -------------



4 -------------









12 -------------

10 -------------



Subtotals





-------------



-------------

TOTALS







--------------



------------


On the organization Continuum below, place an X for your mechanistic score

and another X for your organic score.



----------------------------------------------------------------------------------------



50

40

30

20

10

0

10

20

30

40 50





Mechanistic Score







Organic Score

Organization Continuum



Interpreting the Mechanistic / Organic Organization Survey Scores



Category







Interpretation





-------------------------------------------------------------------------------





Mechanistic





Organic






Rules and

Many clear and precise rule

A few flexible rules

Regulations and regulations that apply to




Everyone


Jobs and Roles

Specialized, rigid, and



Few formal duties

and procedures, unchanging job duties and roles



while

encouraging the use of



That are clearly defined for

temporary work teams



Everyone


Hierarchy

Small spans of control and

Large spans of control, few

level of



May levels of management

management, and

decentralized



arrayed in an orderly hierar-

authority



chy; authority highly



centralized


Communication Little upward communication, Upward and horizontal

communi-



With downward communication



cation or networking

encouraged,



Primarily for the purpose of

with job design facilitating

communi-



Giving instructions centralized



cation with workers

from outside the



On how to do things



group


Culture

A culture that maintains the

A culture dedicated to

flexibility and



Status quo and breeds a





adaptability to

change, with the



Company loyalty wherein



philosophy that each worker

should mangers move up a clearly

be encouraged to

fully develop his / defined career ladder based



her

talents and abilities



On demonstrated technical



Competence










LESSON: 2 MOTIVATION

Learning Objectives :

Outline the motivation process.

Differentiate context theory of motivation from content theory.

Describe Maslow`s need literacy.

Differentiate motivators from hygiene factors.

List of the characteristics that lisa achieves prefer in a job.

Compare the Maslows and other theories of motivation.

Clarify the key relationships in expectancy theory.

Attempt the techniques of applying motivation team.

Identify the high morale and low morale in an organization.

Explain the relationship between Motivation and morale.



Concept of motivation

Motivation means those forces that cause people to behave in certain way. It

encompasses all pressures and influences that trigger and sustain human

behaviour. People are complex and uniquely different. What motivates one

person or one work group may not motivate another. Successful managers

understand the concept of human motivation . They use that understanding to

achieve high standards of work performance.

Motivation Framework

The framework begins with a deficiency that a person experiences. Next, the

individual selects one of those ways to satisfy the deficiency and, initiates goal-

directed behaviour-perhaps asking the boss for a raise. Rewards and / or

punishment will follow the performance and, finally, the person will reassess the

need deficiency.










FIGURE 3.8 The Basic Motivation Framework (Source : Gibson, et al, 1988



CONTENT THEORIES

Content theory is concerned with identifying those factors for improved

performance. Managers apply the content approach by helping workers satisfy

their needs while helping the employing institute meet its goals.








Perceived Need



State of Tension



Performance

---------------------

------------------------- -------------------

Unmet need; sense

Unmet need creates

Behaviour that



Of deprivation



tension and drive



fulfills need



FIGURE 3.9 Conceptual Model of Content Theory of Motivation

(Source : Holt, 1990, p 425)



MASLOW`S NEED HIERARCHY

Abraham Maslow (1943) postulates that people are motivated by multiple

needs, which could be arranged in a hierarchy, as depicted in Fig.310.

According to Maslow, there are five general categories of needs in order of

ascendance:

1. Physiological needs are the most basic physical needs for food,

water, shelter, etc. On the job, these needs consist of needs for

adequate heat, air, and a base salary to ensure survival.

2. Security needs are the needs for a safe and secure environment. In

the workplace, these are the needs for job safety, job security, and

fringe benefits.

3.

Belongingness needs represent the needs to have satisfactory social

relationships, to be accepted by one`s peers, to be part of a group. In the

organization, these needs are reflected by the need to participate in a

work group

4.

Esteem Needs deal with the desire to receive attention and appreciation

from others. In a work environment, this is the need for status and

recognition for one`s contributions to work group and the organization.

5.

Self-actualization needs include the needs for self-fulfilment and

competency. At work, this translates into needs for personal growth,

development, and self-respect.










FIGURE 3.10 Maslow`s Hierarchy of Needs (Source : Maslow, 1943)



Implications of Maslow`s Theory

Maslow`s hierarchy helps manager to understand employee needs and use the

motivation theory to help the individual satisfy need . That is, there is a lack of

evidence that the satisfaction of a given need reduces in importance or increases

the importance of the next higher need

ALDERFER`S ERG THEORY

Building on the Maslow approach, Clayton Alderfer (1972) developed the ERG

theory. According to Alderfer, human needs can be condensed into three

categories.

1. Existence needs are the needs for physical well-being



2. Relatedness needs focus on the needs for satisfactory relationship with others



3. Growth needs pertain to the development of human potential and the desire

for personal growth and increased competence.








The ERG model is similar to Maslow`s theory.The needs in both are in a

hierarchical form .There is the assumption that people move up the hierarchy a

step at a time. However, Alderfer believes that movement up the hierarchy is

more complex, reflecting a satisfaction ? progression component as well as a

frustration progression component.



MURRAY`S MANIFEST NEEDS

Another need theory is H.A. Murray`s (1938) Manifest Needs theory, as further

conceptualized by Atkinson (1964). The manifest needs approach is similar o

but more complex than Maslow`s. Murray proposed greater variety of needs

and believed that any number of needs might influence behaviour at the same

time.

Murray did not place the needs into any particular order of importance. He

postulated that each need had two principal components-direction and intensity.

Direction deals with the object or person that is expected to satisfy the need.

That

is, for a hungry person, a restaurant many represent the need`s direction.

Intensity represents the relative importance of the need.

FREDERICK HERZBERG`S TWO FACTOR THEORY

Frederick Herzberg (1959) and his associates interviewed some 200 engineers

and accountants. They found different sets of factors deal with the satisfaction

and dissatisfaction. That is, a worker who identified low pay as a cause of

dissatisfaction didn`t necessarily identify high pay as a source of satisfaction.

These findings made to conclude that the traditional model of motivation and

satisfaction, as showing Fig. 3.11 was incorrect. It also shows that his findings

postualate that there is one dimension ranging from satisfaction to no

satisfaction and another dimension ranging from dissatisfaction to no

dissatisfaction.












FIGURE 3.11 Alderfer`s ERG Theory (Source : Moorhead and Griffin, 1989, p

115)

The principal factors are listed in Fig.3.12 under two categories-motivation and

hygiene factors. Motivation factors, such as achievement and recognition, were

the principal sources of satisfaction and motivation. When motivation factors

were present in the job situation, they could cause satisfaction and motivation.

When they were not present, the people felt no satisfaction, as opposed to

dissatisfaction.

The hygiene factors were sources of dissatisfaction and the lack of motivation.

In other words, when supervision and working conditions, are inadequate, lead

to dissatisfaction. When these factors were perceived as adequate, respondents

were not satisfied, but they no longer felt dissatisfied.






MOTIVATION FACTORS

HYGIENE FACTORS

Achievement

Supervision

Recognition

Working conditions

The work itself

Interpersonal relationship

Responsibility

Pay and security

Advancement and growth

Company policy and administration



Fig 3.12

The two-factor theory is still perceived as a valuable contribution to the task of

understanding the complex job characteristics of satisfaction, dissatisfaction, and

motivation.



McCLELLAND`S ACQUIRED NEEDS THEORY

David McClelland (1961) used the Thematic apperception Test (TAT) to study

human needs. It involves asking respondents to look at pictures and write

stories about what they see in the pictures. The stories are then analyzed to find

certain theme that represent various human needs. His studies lead to the

identification of three acquired needs-the needs for achievement, power, and

affiliation.

1. The Need for Achievement (nAch) is the desire to accomplish difficult tasks,

to solve difficult problems, to do things more efficiently, and to master

complex tasks.

2. The Need for Power (nPower) is the desire to influence or control other

people, to be responsible for other, and to hold authority over them.

3. The Need for Affiliation (nAff) is the desire to establish and maintain warm

relationship with others.

McClelland proposed that people acquire these needs for achievement, power,

and affiliation over the time. On the job, the manager can learn to recognize

these needs in workers and use them to motivate behaviour, as suggested in

Fig.3.13




Individual Need

Work Preference

Exampled of an Appropriate
Job Assignment

High need for

Individual responsibility for Computer

scientist

Achievement

results

Achievable

but responsible

for

software

challenging goals Feedback on design and technical problem
performance

solving in support of a
management

information

system.

High

need

for Interpersonal

relationship Human resources specialist

affiliation

Companionship Social approval responsible for employee

relations, college recruiting,
and

management

development programs.

High need for power Control over other persons Audit manager in charge of a

Impact on people and events group of newly-hired junior
Public recognition and attention accountants

assigned

to

complete a complex audit of
a bank.



FIGURE 3.13 Work preferences of Persons High in Needs for Achievement,

Affiliation, and Power (Source : Schemerhorn, 1989, p 361)



COMPARISON OF CONTENT THEORIES

PROCESS THEORIES OF MOTIVATION

They explain the process that motivates behaviour. The most prominent process

theories are expectancy theory, equity theory, and attribution theory.

Expectancy Theory

Expectancy theory (Vroom, 1964) is based that human behaviour depends on

people`s expectations concerning their ability to perform tasks and to receive

desired rewards. The major elements of expectancy theory are depicted in

Fig.3.15. According to the theory, employee motivation leads to the effort to

have better performance. This performance leads to a variety of outcomes, each

of which has a value called valence. There are three keys to the model(1) the






worker`s expectation that effort will result in high performance: and (2) the

worker`s expectation that the performance will result in certain outcomes and

FIGURE 3.14 Parallels Among Need Theories of Motivation (Source :

Moorhead and Griffin, 1989, p 124)

(3) the worker`s expectation that each outcome possesses a particular valence.

The effort-to-performance expectancy is the worker`s perception of the

probability that his / her effort will achieve high performance. If the worker is

confident that the effort will achieve high performance, expectancy is strong,

perhaps approaching 1.0 (where 1.0 equals absolute certainty that the effort will

be successful in achieving high performance










FIGURE 3.15 Major Elements of Expectancy Theory (Source: Daft, 1988, p

409)

The performance-to-outcome expectancy is the worker`s perception of the

probability that performance leads to certain outcomes. Thus, a worker who

believes that high performance will earn an increase in pay has an expectancy

close to 1.0. On the other hand, if the worker believes that a pay increase is not

a function of performance, the expectancy is close to 0. Finally, if the worker

believes that performance has a modest impact on pay, the expectancy will be

somewhere between 0 and 1.

The worker might perceive that high performance will result in positive

outcomes, such as increased pay and promotion, or negative outcomes such as

fatigue and stress. The valence of an outcome is a measure of its relative

attractiveness or unattractiveness to the worker. That is, pay raises and






promotions are probably perceived to be outcomes with positive valences, but

fatigue and stress may be outcomes with negative valences.

The overall model is that motivated work behaviour is dependent on three key

conditions: (1)the effort-to-performance expectancy must be well above zero;

(2) the performance-to-outcome expectancy must be well above zero; and (3)

the sum of the valences for the potential outcomes must be positive.

Porter-Lawler Theory

The Porter-Lawler Extension of Expectancy Theory Model is found in Fig.3.16

and offers some interesting new insights into expectancy theory. For example,

effort is shown to be influenced by two factors; (1) the value or valence of the

potential reward; and (2) the perceived effort-reward expectancy probability.

The model also indicates that, between effort and performance, there



FIGURE 3.16 Porter-Lawler Extension of Expectancy Theory

(Source: Porter and Lawler, 1968)




are two mitigating factors; (1) the worker`s abilities and traits: and (2) role

perception.

According to Porter and Lawler, there are two kinds of rewards: (1) intrinsic

rewards; and (2) extrinsic rewards. Intrinsic rewards are intangible rewards,

such as accomplishment and a sense of achievement. Extrinsic rewards are

tangible rewards, such as pay and promotion. The extension model also

introduces the mitigating influence of the worker`s perception of the equity of

rewards on ultimate job satisfaction.

Implications of Expectancy Theory

For the average manager, expectancy theory is probably too complicated to

apply directly to a specific workplace situation. Despite its complexity,

expectancy theory provides managers with a number of helpful guidelines.



Eval

uation





Evaluation

Comparison

Feelings of

of Self

of Other

of Self With

Equity or



Other

Inequity



FIGURE 3.17 Formation on Equity Perception

(Source : Moorhead and Griffin, 1989, p 134)



Equity Theory

Equity theory (Adams, 1963) explains people want to be treated fairly. Equity

is defined as the belief that one is being treated fairly in relation to others, and

inequity is the belief that one is being treated unfairly in relation to others.

Equity perceptions are formed through the four-step process shown in Fig.3.17.

First, the worker evaluates how he/she is being treated by the organization.

Second, the worker evaluates how a comparison-other worker is being treated.

Third, the worker compares the two treatments, by comparing how he/she is

treated with how the other worker is treated. Finally, as a result of this






comparison, the worker feels either equity or inequity. The equity comparison

takes the following form.

Outcomes(self )

Outcomes(other)



comparedto



Inputs(self )

Inputs(other)

Thus, the worker compares his/her own input-to-outcome ratio with the

corresponding ration of the comparison-other.



Worker Responses

After the equity comparison, the worker will respond as illustrated in Fig 3.18.

If the worker feels equity, he/she is motivated to maintain the current situation.

If the worker feels inequity, he/she is motivated to respond with six behaviours

identified by Adams (1965): (1) the worker may decide to alter inputs by putting

more or less into the job; (2) the worker may change outcomes by demanding a

raise or a different work station, (3) the worker may alter his/her self-evaluation;

(4) the worker may alter his/her evaluation of the comparison-other; (5) the

worker may change the comparison-other to a different co-worker; and (6) the

worker may leave the situation by transferring or resigning.



FIGURE 3.18 Responses to Equity and Inequity

(Source: Moorhead and Griffin, 1989, p 135)








Attribution Theory

Attribution theory is a process theory of motivation. It postulates that workers

observe behaviour, then attribute cause and meaning to it (Kelley, 1971). As

depicted in Fig 3.19 workers observe their own behaviour and decide whether it

is principally motivated by internal or external factors. This decision ultimately

shapes the worker`s responses to future motivation. That is, a worker who

decides he/she is intrinsically motivated seeks more internal motivation in the

future. Similarly, a worker who believes himself/herself to be extrinsically

motivated seeks more extrinsic motivational factors in the future. The theory

contends that workers may, from time to time, alter their preferences for future

incentives.



FIGURE : 3.19 An Attributional View of Employee Motivation (Source :

Moorhead and Griffin, 1989, p 152)






Application of motivation theories

Reinforcement theory is based on the assumption that people tend to repeat

behaviour for which they are rewarded, and they tend not to repeat behaviour for

which they are not rewarded (Skinner, 1971), Reinforcement may be defined as

anything that causes a targeted behaviour to be either repeated or inhibited. As

shown in Fig 3.20 there are four basic kinds of reinforcement.

Positive reinforcement is the administration of a positive and pleasant

consequence following a desired behaviour. It is a tool to strengthen and reward

worker behavior e in the best interests of the organization.

Avoidance learning is the removal of an unpleasant consequence following a

desired behaviour. Sometimes called negative reinforcement, avoidance

learning is the way workers learn to do the right things to avoid unpleasant

outcomes.

Punishment is the administration of unpleasant consequences as a result of

undesirable behaviour. If an employee does something wrong, the punishment

is designed to discourage the employee from repeating the undesired behaviour.

Extinction is the administrative withdrawal of a positive reward so that the

behaviour is no longer reinforced and is less likely to be repeated. For example,

if a worker is habitually late to work, pay raises or other positive rewards can be

removed, so that the worker will realize that the behaviour is not resulting in

desired outcomes.










FIGURE 3.20 Changing Behaviour with Reinforcement

(Source : Daft and Steers, 1968, p 109)



Q u e s t i o n s f o r R e v i e w
1. Does motivation come from with in

6. What is the role of self-

efficiency in
A person or is it a result of the

goal setting?

Situation? Explain.

2. What are the implications of Theories

7.

Contrast

distributive

and

procedural
X and Y for motivation practices? Justice. What implications might they










Have for designing pay systems in











Different countries?

3. Compare and contrast Maslow`s 8. Identify the variables in expectancy
Hierarchy of needs theory with theory.
(a) Alderfer`s ERG theory and
(b) Herzberg`s two-factor theory
4. Describe the three needs isolated by

9.

Explain

the

formula:

Perforamance =
McClelland. How are they related f(A x M x O) and give an example.
To worker behavior?
5. Explain cognitive evaluation theory.

10. What consistencies among

motivation



How applicable is it to management

concepts, if any, apply cross-

culturally?
Practice?


Q u e s t i o n s f o r C r i t i c a l T h i n k i n g



1. The cognitive evaluation theory is

4. Can an individual be too

motivated, to
Contradictory to reinforcement

that his or her performance declines

And expectancy theories. Do you

as a result of excessive effort?

Discuss.
Agree or disagree ? Explain.

2. Manager should be able, through 5. Identify three activities you really
Proper selection and job, design enjoy (for example, playing tennis,
To have every employee experience

reading

a

novel,

going

shopping). Next
Flow in his or her job. Do you agree

identify three activities you

really dis-
Or disagree? Discuss.



Like (for example, going to the dentist,

3. Analyze the application of Maslow`s

cleaning the house, staying on a

And Herzberg`s theories to an African

restricted-calorie diet). Using

the
Or Caribbean nation where more than

expectancy model, analyze each

of
A quarter of the population is



your answers to assess why some

Unemployed.







Activities stimulate your effort

while












Others do not.



T e a m E x e r c i s e

What do People Want from Their Jobs?



Each class member beings by completing the following questionnaires:

Rate the following 12 job factors according to how important Each is to you.

Place a number on a scale of 1 to 5 on the line before Each factor.










Very important

Somewhat important

Not important





5

4



3



2



1





----- 1. An interesting job



----- 2. A good boss



----- 3. Recognition and appreciation for the work I do



----- 4. The opportunity for advancement



----- 5. A satisfying personal life



----- 6. A prestigious or status job



----- 7. Job responsibility



----- 8. Good working conditions



----- 9. Sensible company rules, regulations, procedures, and polices



----- 10. The opportunity to grow through learning new things



----- 11. A job I can do well and succeed at



----- 12. Jo security



This questionnaires taps the dimensions in Herzberg`s two-factor theory. To

determine if hygiene or motivating factors are important to you, place the

number 1-5 that represent your answers bellows.

Hygiene factors score







Motivational factors score



2. -------------









1. --------------



5. -------------









3. --------------



6. -------------









4. --------------



8. -------------









7. --------------



9. -------------







10. --------------

12. -------------







11. --------------

Total points ----------





Total points --------------------






Add up each column. Did you select hygiene or motivating factors as being

most important to you?

Now break into groups of five or six and compare your questionnaire results.

(a) How similar are your scores? (b) How close did your group`s results come to

those found by Herzberg? (c) What motivational implications did your group

arrive at based on you analysis?



C a s e I n c i d e n t

What Drives Employees at Microsoft?

The reality of software development in Dressed in extravagant Victorian

a hug company like Microsoft-it outfits? But the underlying theme that

employs more than 48,000 people-is unites Microsofties is the belief that

that a substantial portion of your work the firm has a manifest destiny to

involves days of boredom punctuated change the world. The least

by hours of tedium. You basically consequential

decision

by

a

spend your time in an isolated office programmer can have an outsized

writing code and sitting in meetings importance when it can effect a new

during which you participate in release that might be used by 50

looking for and evaluating hundreds of million people.

bugs and potential bugs. Yet Microsoft employees are famous for

Microsoft has no problem in finding putting in long hours. One program

and retaining software programmers. manager said, In my first five years, I

Their programmers work horrendously was the Microsoft stereotype. I lived

long hours and obsess on the goal of on caffeine and vending-machine

shipping product.

hamburgers and free beer and 20-hour

From the day new employees begin workdays......I had no life...... I

work at Microsoft, they know they`re considered everything outside the

special and that their employer is building as a necessary evil. More

special. New hires all have one thing recently, things have changed. There




in common-they`re smart. The are still a number of people who put in

company prides itself on putting all 80-hour weeks, but 60-and 70-hour

recruits through a grueling interview weeks are more typical and some even

loop, during which they confront a are doing their jobs in only 40 hours.

barrage of brain-teasers by future No discussion of employee life at

colleagues to see how well they think. Microsoft would be complete without

Only the best and the brightest survive mentioning the company`s lucrative

to become employees. The company stock option program. Microsoft

does this because Microsofties truly created more millionaire employees,

believe that their company is special. faster, than any company in American

For instance, it has a high tolerance for history-more than 10,000 by the late-

nonconformity. Would you believe 1990s. While the company is certainly

that one software tester comes to work more than a place to get rich,

every day former manager claim that executives still realize that money

the human resources` department matters.

actually kept a running chart of

employee satisfaction versus the Questions

company`s stock price. When the

stock was up, human resources could 1. If you were a programmer, would

turn off the ventilation and everybody you want to work at Microsoft? Why

would say they were happy. When the or why not?

stock was down, we could give people 2. How many activities in this case can

massages and they would tell us that you tie into specific motivation

the massages were too hard. In the theories? List the activities, the

go-go 1990s, when Microsoft stock motivation theories, and how they

was doubling every few months and apply.

yearly stock splits were predictable, 3. As Microsoft continues to get larger

employees not only got to participate and its growth rate flattens, do you




in Microsoft`s manifest destiny, they think management will have to modify

could get rich in the process. By the any of its motivation practices?

spring of 2002, with the world in a Elaborate.

recession, stock prices down, and the

growth

for

Microsoft

products

slowing, it wasn`t so clear what was

driving its employees to continue the

company`s dominance of the software

industry.



MORALE



Morale is a feeling, somewhat related to spirit, enthusiasm or Zeal

-Dale Yoder



Morale is a mental condition or attitude of individuals or groups which

determines their willingness to cooperate

-Edwin B. Flippo

Nature of Morale

The term morale is used to describe overall climate prevailing in a group.

Morale is a degree of enthusiasm or a zeal along with willingness of persons

towards contributing their efforts to achieving goals.










Fig 3.21 Building moral



Importance of morale in Organization



A willing worker can devote more attention, apply more skills, and

achieve high productivity. All these are the effect of high morale. If there is

low productivity, and no congenial relations between the staff, the progress is




bound to be affected adversely. Therefore, high morale amongst the

employees is of utmost importance.

Secondly, the employees are the representatives of the organization. If they are

respected by the society in general it gives name to the organization and good

reputation comes with it. Such a reputation also makes the organization

successful.

Thirdly if the employees have high morale it is the positive effect

of positive approach of management. Behavior, policy and minimum disputes

are evidenced from the existence of high morale. Respect can be commanded

by the workers having high morale.

Fourthly, a satisfied worker refrains himself from living away from the job.

This reduces the absenteeism and thereby high turnover is achieved.

Fifthly if industrial disputes and employee grievances are avoided which is

possible by raising employee morale, it adds to the reputation of organization.

Thus existence of high morale in the employees individually or in group is most

important for the progress and high reputation of organization.

Benefits of existence of high morale

Employees with high morale like their jobs and always cooperate to achieve

organizational goals. It comes from job satisfaction. High morale is indeed a

manifestation of the strength of the employees, their dependability, confidence

and devotion to the job. Existence of high level of morale benefits the

organization in following ways.

(1) The employees extent cooperation in achieving the goals of organization that

too willingly.

(2) High morale generates loyalty towards the organisation through leadership.

(3) Employees follow the rules and regulations and thus behave in disciplined

way.

(4) It generate high interest in the employees towards the jobs and ultimately

towards organization.






(5) The employees feel pride to be the part of organization.



(6) Rate of absenteeism is reduced and turnover us increased.



Effects of low morale : Low morale is the outcome of mental unrest. Any one

with disturbed mind can not concentrate on his job. This, in turn adversely

affects his and ultimately organizational productivity. Doubtful and suspicious

atmosphere and low morale go hand in hand . Finally it leads to following

consequences:



(1) Rate of absenteeism goes up which ultimately decreases productivity.



(2) Excessive complaints are made and grievances are put forward.



(3) Workers get frustrated.



(4) Congenial atmosphere in workers is disturbed giving rise to friction





between the workers, workers and supervisors etc.



(5) Dissent towards to management and its leadership goes on increasing



(6) Discipline is not maintained.

Methods of measuring employee morale

Measuring the morale, therefore, becomes assessment of various. It can be

measured as follows.

1. Grievances - Grievance against the job, supervisor and the organization

directly affects the morale of employees. Thus, the rising grievances and the

pace of their redressal, enable the management to assess the morale.

2. Direct Observation ? There are people who are shy at expressing themselves.

They even do not speak out their sufferings. Naturally they accept whatsoever

comes. But such an acceptance by them has a silent effect on their mental set

up. This knowingly or unknowingly appears in their attitude and performance.

Such situations lower down their morals. Only their behavioural attitude is the

indication of their low morale.




3. Statistics and Records : High morale reduces the complaints, grievances,

absenteeism, accidents, transfer requests. They are the outcome of prevalence of

low morale. Records of all such matters are nicely maintained. A periodical

analysis of these is made. If such an analysis reveals rise in such matters can be

the indication of lowering morale in the employees.

4. Providing suggestion boxes : It is, suggested that a suggestion box may be

kept handy and the employees be informed that they can put their suggestions in

writing in such box, even without mentioning their name and putting their

signature.

5. Open door policy : Open door policy means keeping the doors of top

executives open for the employees to approach them and put forth their

grievances. This is a democratic way of giving equal importance to all. This

facility itself can add to boosting the morale.

6. Personal counseling : This counselor, himself, approaches the worker and

discusses with them their problems. He arrives at certain conclusions regarding

the dissatisfaction in them. The more is the degree of dissatisfaction of lower is

the degree of morale. He then enlists all the reasons and submits them to high

authorities.

7. Surveys : Survey is collecting the information from almost all corners either

through personal discussions or through questionnaires. Such a survey of

attitude and opinion can discover conflicts and dissatisfaction and thus enable to

assess morale.

Productivity and morale:

1. High morale and high productivity : If the atmosphere is congenial,

cooperative along with providing good raw material, good working conditions,

good job procedure, encouragement by supervisors, good remuneration etc. the

morale is at high level. Under such conditions, high morale stimulates

productivity.




2. High morale with low productivity : If all factors affecting morale are fairly

good, the employees are satisfied and resultantly their morale is high. This high

morale enhances enthusiasm of workers towards job.

3. Low morale and low productivity : If all the elements as discussed in No.1

above are in negative status they are sure to affect the morale adversely and

because of other inferior conditions the productivity too is at lower level.

4. Low morale and high productivity : Out of the elements affecting morale and

productivity, those which are directly related only to productivity are in good

conditions but the elements affecting morale are not there, there will exist low

morale.

Measures to promote Morale

1. Fair Remuneration : It is, essential to evaluate a wage structure considering

the job entrusted, cost of living and wage structure of other organization. It is an

old saying that way to satisfaction goes through stomach. Thus remuneration

plays a vital role in boosting the morale.

2. Incentive Schemes : Incentive, monetary or non-monetary, is a way to

motivate an employee show more skills and utilize his unused capacity. In other

words incentive may raise his morale.

3. Welfare : Indian factories act has made it compulsory for the factories to

provide certain welfare facilities. These facilities are generally provided to

employees. These facilities are bear minimum requirements to keep the

employees fit to work.

4. Job Security : If an employee is assured of his continuance on his job, the fear

of extrication will be removed. This will boost his interest leading to

satisfaction and finally rise in his morale.

5. Fair promotion policy : An employee with a goal of being promoted before

him, puts his all out efforts for better performance on the post he holds. This is

rise is morale degree.




6. Honest and competent leadership : The leader is a person who is always with

the employees and therefore can understand them. He can find out factors of

dissatisfaction, it any, in the employees and can help in removing them. This

will add to the degree of morale.

7. Congenial Atmosphere : It is a psychologically proved universal truth that a

person working at a clean and hygienically good place along with cooperation

from co-workers as well as superiors gives better performance than a person

working at duty unhygienic place with lack of cooperation from co-workers and

supervisors.

8. Effective communication system : Communication is the means by which

required information is polarized and made to reach appropriate person. As far

as employees working on the floor are concerned, they require timely

instructions regarding performing jobs.

9. Efficient organization : Unless a proper organization structure is established,

it will not be possible to have effective and correct flow of work. What so ever

organizational structure is adopted-centralization, decentralization-combination

of these two (system of communication-personnel department etc.) by the

management it should be effective and suitable to the work.

10. Worker Participation : Workers participation in management is a democratic

way of managing. Their participation in decision making creates a feeling of

pride, and their participation in overall management creates a feeling of pride

and self importance in the minds of employees.

MOTIVATION AND MORALE

Motivation is a physical thing offered to employees in order to mobilize hidden

capabilities and skills in the employees. Motivation makes the employee to

work.

Morale is a mental thing that cannot be shown. It is experienced and felt by

observing the zeal and willingness to work as an effect of employee satisfaction.




Motivation helps boosting the morale to some extent. It is a type of reward

given to employees for good efficient work. Thus motivation assumes status or

cause which will not last long.

Morale









Behavioural Attitude, Sentiment of









Satisfaction, enthusiasm, zeal and









Willingness to work





High Morale











Low Morale




Factors affecting morale





Fair -

1. Remuneration -





Poor





Good -

2. Welfare







Lacking





Yes -

3. Motivation





No





Yes -

4. Job security-





No





Good -

5. Cooperation with



Bad









Co-workers and









Superiors













Allowed

6. Participation in decision

Rejected









Making















Congenial

7. Working Atmosphere



Unhealthy





Quick

8. Grievance Redressal



Lingering





Experienced 9. Job Satisfaction





Not

experienced
Motivation is a stimulant which temporarily moves one into action. As soon as

its purpose is served the action takes its own way.

Morale is a composite of feelings, attitudes and sentiments that contribute to

general feeling of satisfaction at work.

Motivation is a function of drives and needs.

Morale on the other hand is a function of freedom or restraint onwards goal.

Motivation mobilizes energy.

Morale mobilizes sentiments and willingness.

QUESTIONS

1. What is Morale`? Write the factors that affect the morale.




2. Morale is a mental condition or attitude of individuals of group which

determines their willingness to cooperate Elucidate the statement with the help

of nature of morale.

3. Write the effect of employee morale on overall performance of any

organization.

4. How can Morale be measured ? Explain.

5. Explain the relationship between morale and productivity. Do you feel that it

is only the high morale that increases the productivity?



6. Differentiate between morale and motivation.

7. Enumerate and explain the measures of improving employee morale.

8. Do you agree that Maslow`s need Hierarchy theory has a direct relation with

Employee morale ? Explain.



LESSON:3 CONTEMPORARY EMPLOYMENT PRATICES



Learning Objectives:

Identify the different concepts of tenure of employment.

Clarify the new paradigms in employment.

Observe the dynamic changes in woru and were place practice

Define performance appraisal of employee

Explain how labour become flexible.

Work schedule options

Most people work an eight-hour day, five days a week. They start at a fixed

time and leave at a fixed time. They do their work from their employer`s place

of business. But a number of organizations have introduced alternative work

schedule options. They all increase flexibility for employees. In a work world

being pressed for time and personal responsibilities, increasing work schedule




options can be a way to improve employee motivation, productivity, and

satisfaction.

Flextime

Flextime is short for flexible work hours. It allows employees some discretion

over when they arrive at and leave work. Employees have to work a specific

number of hours a week, but they are free to vary the hours of work within

certain



Example of a Flextime Schedule



Flexible

Common



Common

Flexible

Lunch

hours

core

core

hours





6 A.M 9 A.M 12 noon 1 P.M. 3 P.M. 6 P.M



Time during the day





Fig 3.22

limits. As shown it Fig.3.22 each day consists of a common core, usually six

hours, with a flexibility . For example, exclusive of a one-hour lunch break, the

core may be 9 A.M., to 3 P.M., with the office actually opening at 6 A.M. and

closing at 6 A.M. All employees are required to be at their jobs during the

common core period, but they are allowed to accumulate their other two hours

before and / or after the core time.

The benefits of flextime are numerous. They include reduced absenteeism,

increased productivity, reduced overtime expenses, a lessening in hostility




toward management, reduced traffic congestion round work sites, elimination of

tardiness, and increased autonomy and employee job satisfaction. But beyond

the claims, what`s flextime`s record?

Flextime tends to reduce absenteeism and frequently improves worker

productivity, probably for several reasons. Employees can schedule their work

hours to align with personal demands, thus reducing tardiness and absences, and

employees can adjust their work activities to those hours in which they are

individually more productive.

Flextime`s major drawback is that it`s not applicable to every job. It works well

with tasks for which an employee`s interaction is limited. It is not a viable

option for receptionists, sales personnel in retail stores, or similar jobs for which

service demands.

Job Sharing

A recent work scheduling innovation is job sharing. It allows two or more

individuals to split 40-hour-a-week job. For example, one person might

perform the job from 8 A.M. to noon, while another performs the same job from

1 P.M. to 5 P.M.; or the two could work full, but alternate days.

Job sharing draws talents of more than one individual in a given job. A bank

manager describes it as on opportunity to get two heads, but pay for one. It

also gives the opportunity to acquire skilled workers. They may be women with

young children and retirees. Many Japanese firms are increasingly considering

job sharing-but for a very different reasons. Job sharing is seen as a

humanitarian means for avoiding layoffs due to overstaffing.

From the employee`s perspective, job sharing increases flexibility. As such, it

can increase motivation and satisfaction for those to whom a 40-hour-a-work job

is just not practical. On the other hand, the major drawback from management`s

perspective is finding pairs of employees who can coordinate the intricacies of

one job.




Telecommuting

Telecommuting refers to employees who do their work at home at least two days

a week on a computer that is linked to their office. It is also known as virtual

office Recent estimates indicate that between 9 million and 24 million people

telecommute in the United States. This translates to about 10 percent or more of

the workforce. Well-known organizations that actively encourage

telecommuting include AT & T, IBM, Merrill Lynch, American Express,

Hewlett-Packard, and a number of U.S. government agencies. The concept is

also catching on worldwide. In Finland, Sweden, Britain, and Germany,

telecommuters represent 17, 15, 8, and 6 percent of their workforces,

respectively.

What kinds of jobs lend themselves to telecommuting? Three categories have

been identified as most appropriate: routine information-handling tasks, mobile

activities, and professional and other knowledge-related tasks. Writers,

attorneys, analysts, and employees who spend the majority of their time on

computers of the telephone are natural candidates for telecommuting. For

instance, telemarketers, customer-service representatives, reservation agents,

and product-support specialists spend most of their time on the phone. As

telecommuters, they can access information on their computer screens at home

as easily as in the company`s office.

The major merits of telecommuting include a large labor pool from which to

select, higher productivity, less turnover, improved morale, and reduced office-

space costs. The major demrit is less direct supervision of employees In

addition, in today`s term-focused workplace, telecommuting may make it more

difficult for management to coordinate teamwork. From the employee`s

standpoint, telecommuting offer a considerable increase in flexibility. For

employees with a high social need, telecommuting can increase feelings of

isolation and reduce job satisfaction. And all telecommuters potentially suffer




from the out of sight, out of mind effect. Employees who aren`t at their desks,

who miss meetings, and who don`t share in day-to-day informal workplace

interactions may be at a disadvantage when it comes to raises and promotions.

It`s easy for bosses to overlook or undervalue the contribution of employees

whom they see less regularly.

Shifting focus of work

India had graduated from being predominantly agricultural to being industrial to

being post-industrial or service and high-tech economies. This transition has

resulted in a shift from (a) information in terms of wealth base; (b) muscle to

machine-tending skills in the use of human skills / energy; (c) independence in

employment relations; (d) fairness in motivational approaches; (e) direction and

control to consensus and commitment of managing people at work.

Figure 3.23 Shifting Focus in the Realm of Work

Aspect

Traditional

Early / Traditional Post-Industrial

Agriculture

Industry

Service/High-tech

Wealth

Land

Money

Mind/Information

Skill / Effort

Brawn / Muscle

Machine-tending

Brain

/

Mind

Attitude
And

Ability

Matter,
Not just Skill

Management

Unilateral

Pluralistic

Egalitarian

Philosophy
Management
Style

Autocratic

Paternalistic

Collegial

Employment

Mater-

Employer-

Partners

Context

Servant

Employee

Relationship

One-sided

Interdependence

Mutuality and

Dependence

Independence

Communication

Top-down

Two-way

Transparent

Motivation

Fear

Favour

Fairness

Performance

Information

Formal, One-way

Formal, Open,

Appraisal

Confidential



Participative

Boss

Appraisals

Control

Direction and

Inducement

Consensus

/




Control

Commitment

Remaining comprise the high-tech manufacturing and modern services sector.

Therefore, the emerging picture about the world of work, even if it is changing

rapidly, appears static to some and dynamic to others. Given the vast diversity

of the country, the picture at the macro level is vastly heterogeneous. Here there

are changes in eight broad areas: (i) market, (ii) work, (iii) technology, (iv)

worker, (v) work organization, (vi) skills, (vii) compensation, and (viii)

workplace governance.

Changes in the market

In the emerging economic scenario, the market-place is witnessing six

interrelated changes: (i) plan to market (ii) import-substitution to export-oriented

growth (iii) protection to competition (iv) seller`s to buyers` market, (v)

producer to consumer orientation, and (vi) swadeshi to videshi. Survivial in the

market-place depends on low-cost, high-quality products/services; zero-defect,

not just meeting, customers` expectations; and innovation.

In India, companies like Arvind Mills, Infosys, Ranbaxy, Sundaram Fasteners,

and TI Cycles have changed their market strategy not just to adjust to the

changes, but to become major global players in their respective area (Das,

1996). Sundaram Fasteners won a five-year contract competing with 12 foreign

companies in a global bid for supplying radiator caps to all General Motor plants

worldwide: Against a standard reject rate of 150 parts per million, it has

achieved six parts per million and never missed a delivery in the last two year.

It requires a long-term vision, identifying products which have a long shelf life,

avoiding the temptation for wild diversification and focusing on not only cost

but also value, quality, timeliness and innovation.`

Changing nature of work
Work is becoming increasingly technology driven. It is impacting on both
content and contexts. Based on the concrete experience of many workplaces,
the following scenario is the changing nature of work.






Robotized assembly operations



Unmanned power plants



Office less work (journalists or sales professionals)



Open 24 hours, 365 days a year (be it a factory, bank or a restaurant)



Contract work

contract of work



Employed worker independent contractor



Dependent / interdependent independent worker



Permanent temporary



Office home



Fixed flexible hours of work



Jobs as property jobs for prosperity



Lifetime employment lifetime employability



Single task/single career multiple tasks / multiple careers



Individual team



Functional cross-functional



Ladders loops



Managers facilitators



Fordist-Taylorism Neo-Fordist Toyotaism



Sequenced/Segmented approach parallel/circular work organization



Autonomous hierarchies interdependent partnerships



Employee as a servant employee as a partner / (internal) customer



Loyalty competence / competencies



Norms values



Managing leading



Control commitment



Direction empowerment






A major change, however, is the increasing informalization of work. Overtime

And contract work eventually create bigger problems for the management.

Hence, managements will need to deal judiciously with the problems in the area

of employment relations.

Changing technology of work

New technologies, new materials new processes and new methods have

revolutionized the world of work. Listed here are some ways in which the face

of the factory and office are changing 3.24.

Figure 3.24 Changing Face of a Modern Factory / Office

Yesterday

Today

Tomorrow

Factory





Putting out system

Regular premises

Work out of home

Start to finish under

Make-or-buy dilemma

Outsource as much

Same roof



as possible

Manual machines

Electrical, mechanical

Digital, cellular

Office





Ink Pen

Ball Pen

?

Typewriter

Computer

?

Telephones

Pagers

?

Duplicator

Xerox machines

?

Telex

Fax, e-mail and internet

?

Annual filing

Electronics databases

?



Changing profile of workers

Figure 3.25 Changing Profile of Workers

Yesterday

Today

Tomorrow

Majority

Majority

Majority

Blue Collar

White collar

Gold collar

Illiterate workers and

Both workers and

Workers more literate than

Literate bosses

Their

bosses

are their bosses in terms of



literate

technical knowledge in







Their respective work areas

Workers low-caste` and Workers

and Workforce increasingly

Managers upper-caste`

managers

diverse

Low aspirations

homogeneous

High aspirations






Instrumental

in

orientation




Production worker comprise no more than about 15 per cent of the total

workforce in today`s modern, high-tech factories. Even in the defence services,

hierarchy becomes less important. In the Air Force, for instance, once the

aircraft is airborne, the seniors let the juniors take charge of the control panels.

In traditional cargo handling, a worker would typically aspire to become a

highly skilled worker or a junior supervisor.

Managing differences: There are three major issues in dealing with the changing

demographics of the workforce: managing cerebral workers, managing

expectations, and managing differences. Of these, managing differences are

most crucial and challenging:



Religion : Hindu, Muslim, Christian and others



Caste: Forward, backward, most backward, Scheduled Caste / Tribe



Language: English, Hindi, regional and other languages



Region: North-South, East-West



Age : Old any young workers



Sex : Male and female. In some countries gays and lesbians too



have articulated their special needs and expectations



Intra and international diversity



Intersectoral diversity:Traditional and modern manufacturing, for

instance



Workforce in existing plants and Greenfield sites



Cultural integration in mergers and acquisitions

Women are likely to improve their number in the total workforce and,

particularly, in jobs held by males. This requires paying attention to issues like

(a) balancing work-family responsibilities; (b) dual career planning; (c) taking




care of the needs of the workers with family responsibilities; and (d) creating an

inclusive work environment for both men and women as colleagues and

undertaking proactive, preventive measures to deal with prejudice,

discrimination, stereotyping and sexual harassment.

Mass production is being replaced with flexible specialization. With new

manufacturing methods, newer approaches to work organization are required.

According to Storey (1987) the essential features of superior forms` of new

methods of manufacturing and work organization include.

A fuller utilization of available work time; flexibility of work , team working of

one kind or another; just-in-time production; learning by doing and innovative

ideas contributed by all levels of employees; and elimination of

non-value-

added activities; and workers undertaking production, inspection and

maintenance functions themselves. Enhancing competitiveness has focused

attention not merely on the macro environment (East Asian Miracle, World

Bank), but also on manufacturing itself (Hayes, et al., 1988).

New initiatives in manufacturing (Peters and Waterman, 1982; Schonberger,

1986) have a clear focus: Total Quality Management (TQM) on quality; Just in

Time (JIT) on cost control; ISO on systems; and Advanced Manufacturing

Technology (AMT), Cellular Manufacturing (CM), Computer-Integrated

Manufacturing (CIM), Flexible Manufacturing Systems (FMS), and Lean

Production (LP), on responsiveness to market demands. The strategy is to

compete both on cost and quality and be responsive to market needs (Lawler,

1992).

Manufacturing methods and technologies should support such strategies.

Companies are focusing on product (Products which have longer life-cycles

such as Denim in the case of Arvind Mills) and process (Kaizen) through

integrated technologies such as computer numerically controlled (CNC)

machines. AMTs offer the advantage of automation by way of low cost and




high and consistent product quality. They can also cope with a wide variety of

products with a minimum set-up and changeover time.

The flattening out of organizational structures, shifting from a sequential to a

parallel approach, integrating of producers and customers to form a dynamic

interaction and combining of the efforts of head (planning) and hand (execution)

have become integral elements of the emerging systems of work organization.

Figure 3.26 The main Features of Traditional and Emerging





Approaches to Job Design





Traditional Approaches

Emerging Approaches

Job content

Autonomy / Control, Cognitive demand, cost
with

Responsibility and

Skill

variety,

task interdependence

identity,
Task significance and
feedback







Contingency

Individual differences-

Organizational factors ?



Growth needs strength

Production uncertainty

Mechanism

Motivation

Knowledge application



and
development



Source : T.D. Walland P.R.Jackson (1995). New manufacturing Initiatives and

Shopfloor Job Design`. A Howard (ed). The Changing Nature of Work. San

Francisco: Jossey-Bass p.164

Corresponding changes in the work organization include aspects such as

employee participation, team working, security of employment, commitment

and extensive training` (Storey, 1994; 248). For example, Japan has overtaken

western countries in adopting new, advanced, flexible manufacturing systems

(Jaikumar, 1986; Valery, 1987). Yet, it has not abandones Tayloristic practices

and managerial control. Indeed, Storey (1987;248) argues, these features are

taken to new heights because employee groups are themselves engaged in




seeking out unnecessary movements and excess labour in true Tayloristic

fashion`.

Skills development

The twenty-first century belongs to those who have the skills and knowledge.

The post-liberalization/globalization era unskilled workers are either losing jobs

or being pushed to the unorganized sector, where working conditions are harsh

and earning low. Skilled workers are able to retain their jobs and improve their

career and earnings.

Lifetime employment in the current and future context would mean a continuous

obligation to train, retain and redeploy employees. This also signifies a mutual

obligation and commitment to technological advancement, job and work

redesign, and responsibility for self-development and employee training. It also

means that employees should be career resilient and career self-reliant.

Technological pressures of restructuring mean a shift in the demand for skills,

Training and retaining systems. The government alone cannot fund the massive

training effort called for. Hence, alternative ways of financing should be

considered. Also, the systems of certification in the country are woefully

inadequate. Only far greater quality assurance and cost effectiveness will ensure

that the already meager investments are put to optimal use and not frittered

away. The training requirements for women, the disadvantaged groups in

society warrant special attention. There is a need to arrange for the education

and training of children as well as review the present systems of skills

transmission. In sum, there are five aspects of skills development that require

attention:

Skills development fund

Singapore and Malaysia, for instance, have set up skills development funds with

contributions from employers-a per cent (usually 1.5 per cent) of the wage bill.

The collection and disbursement of funds under the scheme has been made




simple by using the existing network of commercial banks. This is a macro-

level initiative that India could also emulate.

Retraining

The National Renewal Fund (NRF) did not meet its objective. While over

80,000 opted for the VRS utilizing NRF funds, barely a 1000 people were

retrained and 100 redeployed. Several companies have clauses on redundancy

and retraining. But retraining in an unemployment context would result in a

situation whereby redundant workers in a family would be competing with the

younger ones entering the labour market for the first time.

Multiple skills/tasks

The one-person one-skill/task concept is giving way to the one-per-son many

skills/tasks concept. This is helpful to the organization in terms of a better

utilization of people in the workplace. It also helps insure individuals against

redundancy, since at least some skills are expected to remain marketable, and

facilitates redeployment.

Companies may issue passports to its employees and notify in it the skills the

employee has learnt. This is deemed method of recognition of the skills

acquired by the worker. Such certification of marketable skills helps

outplacement in case of redundancy.

Compensation

Wages and salaries are a cost to employers and income to employees.

Employers should be concerned with wage costs, not wages per se. The

principle should be work smart, earn more`, instead of work more, earn more`

because physical effort has limits while smartness knows no bounds.

The system of compensation should emphasize equity, both internal and

external. Pay differentials can be based on skills, effort, responsibility and

conditions of work.




Wages parity is a major issue. Public policy is aimed at ensuring a sense of

parity and proportionality because wide differences can create social problems.

Parity is an issue whenever a pay commission or a wage board gives its

recommendations or award. It is also an issue in collective bargaining.

Performance-linked pay

This means pay is dependent on performance.



It requires a good system of performance planning and measurement



It should not viewed as a chance to reduce existing pay levels.



Employees feel vulnerable to violent fluctuations in earning, hence, the

Entire pay should not be made variable. A percentage (say 70 per cent)

should be fixed and the balance variable at the worker level. At the senior

management level, 30 per cent could be fixed and 70 per cent variable

(inclusive or commission on profits, etc.). For salespersons, a regular

employees` pay could be variable by up to 30 per cent and that of

commission agents up to 70 or 80 per cent.



Individuals/Teams should be able to contribute/make a difference to the



performance of work.



Employees should not be punished for factors beyond their control.



If teamwork is critical, team rewards must also be emphasized.



There is no one standard model/approach/scheme to be followed.



Pay differentials should be based on the principal of equal pay for work

of equal value`, which should take into account four parameters, handy skills,

efforts, responsibility and working conditions.



The (motivational) components of performance-linked pay systems

could be both financial and non-financial.



Performance-linked pay systems should focus on both short-term and

long-term performance needs. Several merit increments in a few years at the

start of a career may, under certain conditions, have negative effects on




performance in subsequent years. Therefore, a judicious combination of merit

increments and lumpsum payment should be used.

The various types of performance-linked pay include: individual or team-based

pay, incentive pay, merit increments, lumpsum payments, skill/competence-

based pay, gain sharing, bonus plans, profit sharing, employee share-ownership

plans, stock options and non-financial rewards.

Workers as owners

Profit sharing as a stock options are also becoming the norm. State initiative in

this regard can be found in France in particular and Europe in general. In the

US and UK, employee ownership is encouraged as a tax planning device. In

Pakistan and Bangladesh, apart from bonus, legally mandated welfare funds are

financed through profit sharing. Even in India, a beginning was made by

earmarking 5 per cent of equity issues to workers. Corporate initiatives also

provide for building stake in workers as owners. We have, for instance, two

examples n Bangalore: Brooke Bond in the past, and Infosys now, which have

pioneered employee shareholding.

Increasing competition and rising labour costs are leading employers to

introduce a variety of changes in traditional compensation systems.

Non-traditional methods

In the context of Indian organizations some non-traditional developments

include the following.

Managing without managers (small, software companies run by professionals)



Supervision without supervisors (several)



Managing without traditional structures (several companies)



Managing without traditional owners (several worker-owned companies)



Managing without unions (this is becoming common now)



Personnel management without personnel managers



Managing without quality boundaries (many companies)






Managing without a complete, full-time workforce (several companies)

Downsizing

Downsizing is occurring on a large-scale in many big firms. Though the

estimates of surplus labour in the organized sector vary between 20 and 30 per

cent, some large firms are known to have reduced their workforce by over 50

per cent in the last 10 years while a considerable number are planning to reduce

it by third in the next five years. Unless new investments lead to the net

addition to jobs in the organized sector-which did not happen in the 1990s-

employment in this sector will shrink further over the next few years.

Flexible work

There are new employment contracts, based on contingent workforce, old

putting out systems. Today`s producers without factories are akin to traders. In

some cases workers/trade union leaders are turning out to be major labour

contractors. In yet other cases, production decision are left entirely to workers

who organize themselves without a foreman or a contractor.

Companies need to draw a line on how much temporary help and contract

employment to use and what implicit or explicit continuity to offer employees.

Thus short-term economic and long-term economic and social consequences of

new employment practices need to be evaluated carefully. Unfortunately in

India we do not have empirical and longitudinal databases and hence we tend to

rely on hunches, hindsight and anecdotal case histories/experiences. In view of

that, it is important to formulate well-thought-out and comprehensive

approaches to outsourcing and job security.

Firm`s flexibility

Firm maintain flexibility through organizing their production in diverse ways

and through strategic decisions such as the following.



Parallel production



Outsourcing






Lease license manufacturing



Franchising



Employment of contingent workforce



Shifting workforce from contract of employment/work to contract for

work etc.

These measures significantly reduce the number of regular employees needed

and considerably increase the management`s leverage over workers and their

unions in times of industrial strife.

Labour flexibility

Flexible practices in labour utilization should not increase the rigidity for labour.

According to the labour law in several South-East Asian countries, the rights to

recruit, rewards, transfer, motivate, assign work and adjust the workforce are

considered managerial rights. In India, however, these are the subject of

collective bargaining. The applicability of several labour laws increases with

the increase in the size of employment. This serves as a disincentive, and

managements tend to reduce employment below certain threshold limits so as to

not come under the purview of labour laws. This has, along with other factors,

contributed significantly to an increase in capital intensity and a decrease in

labour intensity in several industries.



Firms seeks labour flexibility on one or more of the following counts.



Numerical flexibility (size of workforce)



Skill flexibility (composition of workforce)



Functional flexibility (job enrichment/job enlargement)



Location flexibility (transfer / mobility)



Time flexibility (flexi time)



Pay flexibility (flexi pay)








INTRODUCTION :

There are three main reasons to appraise subordinates` performance. First,

appraisals provide important input on which promotion and salary raise decision

can be made. Second, the appraisal lets the boss and subordinate develop a plan

for correcting any deficiencies the appraisal might have unearthed, and to

reinforce the things the subordinate does correctly. Finally, appraisals can serve

a useful career-planning purpose, by providing the opportunity to review the

employee`s career plans in light of his or her exhibited strengths and

weaknesses.

Peer Appraisals

With more firms using self-managing teams, appraisal of

an employee by his or her peers-peer appraisal-is becoming more popular.

Research indicates that peer appraisals can be effective. One study involved

undergraduates placed into self-managing work groups. The researchers found

that peer appraisals had and immediate positive impact of (improving)

perception of open communication, task motivation, social loafing, group

viability, cohesion, and satisfaction.15

Rating Committees

Some companies use rating committees. A rating

committee is usually composed of the employee`s immediate supervisor and

three or four other supervisors.

Using multiple raters can be advantageous. It can help cancel out problems such

as bias on the part of individual raters. It can also provide a way to include in

the appraisal the different facets of an employee`s performance observed by

different appraisers. This is probably why composite ratings tend to be more

reliable, fair, and valid than those done by individual supervisors.

Self-Ratings

Employees` self-ratings of performance are also

sometimes used, usually in conjunction with supervisors` ratings. The basic

problem with self-ratings is that employees usually rate themselves higher than

their supervisors or peers would rate them.




Appraisal by Subordinates Some firms let subordinates evaluate their

supervisors` performance, a process many call upward feedback. Such feedback

can help top managers diagnose management styles, identify potential people

problems, and take corrective action with individual managers, as required.

360-Degree Feedback With 360-degree feedback, performance information is

collected all around an employee, from his or her supervisors, subordinates,

peers, and internal or external customers. This is generally done for

development rather than for pay raises. The usual process is to have the raters

complete appraisal surveys on the rate. Computerized systems then compile all

this feedback into individualized reports that go to ratees. The person may then

meet with his or her supervisor to develop a self-improvement plan.



QUALITY CIRCLE



What is a Quality circle? It`s a work group of 8 to 10 employees and supervisors

who have a shared area or responsibility. They meet regularly-typically once a

week, on company time and on company premises-to discuss their quality

problems, investigate causes of the problems, recommend solutions, and take

corrective actions. They take over the responsibility for solving quality

problems, and they generate and evaluate their own feedback. But management

typically retains control over he final decision regarding implementation of

recommended solutions. Therefore, part of the quality circle concept includes

teaching participating employees group communication skills, various quality

strategies, and measurement and problem analysis techniques.

Do quality circles improve employee productivity and satisfaction? A review of

the evidence indicates that they are much more likely to positively affect

productivity. They tend to show little or no effect on employee satisfaction; and

although many studies report positive results from quality circles on




productivity, these results are by no means guaranteed.27 The failure of many

quality circle programs to produce measurable benefits has also led to a large

number of them being discontinued.

Quality Circles

A quality circle (QC) is a small group of workers who meet voluntarily, once a

week or two, to identify, analyze, and resolve problems in their work area. The

QC idea is another one of those management techniques that the Japanese

borrowed from the United Sates. QCs offer a number of advantages o

organizations, to the manager, and to the QC members.

Advantages of the QC to the Organization

One U.S.study (Grapevine, 1982) reports that QCs provide the following

advantages to the employing institution:

1. Improved performance and productivity.

2. Greater employee satisfaction.

3. Measurable cost savings.

4. Better employee morale and pride in their work.

5. Improved teamwork.

Advantages of the QC to the Manager

The study found that QCs provide the following advantages to the manager:

1. Employees become more effective at attaining targeted goals.

2. Tardiness and absenteeism are reduced.

3. Indirect costs are reduced and productivity is increased.

4. Employees acquire better safety awareness.

5. Work quality improves.

6. Reduced grievances and down-time`.

7. Employees receive on-the-job problem-solving experience.

8. Employee communication is improved.

9. Supervisors have more time to do more effective training.




Advantages of the QC to the Member

The same study also found the following advantages accrued to the members of

the QC

1. Personal motivation through the sense of belonging to a team.

2. A genuine interest in their work and a pride in doing it well.

3. Improved interpersonal relations between supervision and

employees.

4. A sense of dignity and a feeling of being appreciated for their efforts.

5. A feeling that being QC member contributed to their own job

security and quality of life.



For Review and Discussion

1.

Explain briefly the changing practices in tenure of employment.

2.

Describe briefly the change in the nature of job.

3.

Identify the modern methods of production.

4.

Discuss the dynamic changes taking place in the work place.

5.

Comment on the role played by IT in industry.

6.

Performance Appraisal and 3600 feedback are mutual Discuss

7.

Indicate the ways and means by 90 can be constructed in

organization.

CASE EXERCISES

1.

The National Bank has decided to computerize as many of its operations

as possible in order to increase efficiency and customer convenience.

One of their first steps was to place automatic teller machines (ATM) in

the surrounding community. The bank has also started a program that

expands on telephone banking by allowing the owners of

microcomputers to conduct virtually all of their banking business from

their homes.






These successes have caused the bank to consider the use of

microcomputers of terminals in the homes of their employees so that

they may work at home. It is believed that this will allow greater

flexibility for employees and reduce the need for office and floor space

at the main and branch offices. It is clear that technology will stimulate

many changes in the bank`s current personnel practices as the

relationship between work and the individual employee changes. The

personnel director has been asked to develop a report outlining the

changes that will be necessary in the bank`s personnel policies.





Since contact with immediate supervisors would be eliminated

for many employees under this new work arrangement, what type of

performance appraisal system would you suggest?

2.

Using the job analysis information for the airline captain`s job determine

the performance criteria that would be useful in establishing a

performance appraisal systems.

3.

As a student, you have been subjected to a form of performance

appraisal through the course grades that you have received or earned

(depending on your outlook). Discuss whether you feel that the sources

of errors present in the performance appraisal processes have been

encountered in your personal experiences. How might grading systems

eliminate such errors?

4.

Obtain a copy of a performance appraisal form from a local organization.

Critique the form based on



a. Job-relatedness



b. Potential sources of error



c. Use in personnel-related programs






Unit IV

Lesson - I



INDUSTRIAL RESTRUCTURING



INTRODUCTION



Business/industrial organisation and its environment is constantly changing.

While commenting upon the quantum and quality of its impact, one

management guru FENCH(1976) remarks that such is the face of change that

modern manager feel ? out of date these changes have emanated from

proliferate influences of negative constraints and positive stimulates resulting

from the microenvironment and macro environment. The response of industrial

organization to a rapidly changing environment are multiple and varied. These

may be restructuring, out sourcing, benchmarking, supplier partnering, customer

partnering, merging, globalization, flattering, focusing and empowering.

The collective organizational efforts are directed to specifically optimize the

customer`s satisfaction and customer value. In an efficient and effective manner

organization are attempting to a quire insights in the chemistry of process in

order to optimize time or motion or methods or utilizations or waste or cost or

revenue of customer value etc.

As per Mr. Thurow(1993) remarks ? in the past economic winner were those

who invented new product. But in the 21st century sustainable competitive

advantage will come more out of new process technology and much less out of

new product technologies.

The global interest in industrial restructuring has grown repeatedly. The focus

is on achieving substantial improvements in interventional, interorgnizational

and customer based process. Re-structuring is new and it has to be done to




achieve break through result in terms of major gain in process, product and

performance and eliminating irrelevant cost by identifying redundant, poorly

planned and in effectively performed activities.

Industrial re-structuring improves financial performance, enhances customer

satisfaction, reduces cost, improves quality, improve productivities, flexibility,

reduce process time and attracts employees participation. As per DewanPort

(1993) the organization BPR and process improvements as a revolutionary new

approach that was information technology and HRM to dramatically improve

business performance. As per Bartel and Ghoshal(1995) said that turn business

re-structuring into people Rejuvenation, this indicate that company success with

re-Engineering and restructuring have established employee culture with four

characteristics - discipline, support, trust and strength.

Discipline lubricates employees to accomplish there gone by meeting and

exiting there voluntarily. Support structure facilitates, guide and help them.

Transparency open management process, promote equity and involvement. This

resulting in to trust. The cultivation of feeling of an access between employees

and organization. In terms of future possibility strengthen the bonds.

As per Mohanty & Deshamukh (1998) remarks that industrial re-starching on

the foundation of the systems, thinking and principles of industrial Engineering.

The success of industrial re-structuring implementation is possible if the

following postulates are adhered to:-



- Without and under laying competence in accessing complex situation

(out side changes) an organization is un-likely to advance.



- The competence call for developing radical thinking skills and

proficiency in strategic value innovation.






- Value innovation requires an organizational commitment to create a

strategy momentum for inside in changes.



- With organizational commitment the organization is more likely to

advance in bringing in side ? out ? change and attain breakpoints.



Business itself is a process and process may be defined as inter-related

systematic, sequential and logical series of activities directed at obtaining a pre-

determined out come in a effective manner. According to KLEIN (1993)

industrial re-structuring is rapid and radical re-design of strategic value added

business process and the systems policies and organization structure that support

them to optimizes the workflows and productivity in our organization. As Mr.

Thomas (1994) defines it as radical scrutiny, questioning, re-defining and

redesign of business process with an aim of eliminating all activities not

centrally to the business goal. Hammer and Champy defines as the fundamental

re-thinking and radical re-design of business process to achieve dramatic

improvements in critical, contemporary measures of performance such as cost

quality service and speed. It may be observed that industrial re-structuring is an

analytical, intellectual re-construction activity. It is a complex dynamic costly

and time-consuming task. The goal is to improve. It requires collective

wisdom, mutual understanding, voluntarily and active support of one and all

union and outside the organization including top management.



APPROACHES TO RE-STRUCTURING PROCESS



Systematic re-design and clean sheet is the approach to process re-structuring.

These approaches differ in time orientation and the future roll of existing

process. The soft skills viz-motivation, attitude, knowledge, creativity,




restructuring programme. These help in creating a congenial tone and toner in

educating organizational participates and removing their fear and soothing their

feelings. This creating an enabling organizational environment to the proposed

process changes in the business organization.

The Manager in the 1st instance should intelligently bring home the need for

change in the organization. It should be effectively communicated to the

organizational participants through notice, circular, discussion, and seminar and

by management developments programme etc. Gaining organization wide

acceptance at all levels is an uphill task, because each level and individual is

likely to see with his own glass. The reaction to change is different and

divergent viz- unaware, acceptance, action, denial and shock etc. Generally the

people will create following three significant resistance to change:-



1. When people are comfortable with the status quo.

2. When they do not undirected why the change is desirable.

3. When they have doubts about the company`s viabilities to achieve desired

skills.



In this light it may be said that the Manager should educate the organizational

participants to gain commitment to new idea and need for re-structuring. Firstly

vision statement should contain target objective these may be, cost reduction,

quality, customer satisfaction, financial performance, resource utilization. It

should be developed and supplied by the top management. It represents the first

step in the re-structuring projects. The active participation of Senior Managers

imparts real meanings to such projects. Secondly all major processes should be

identified and examined to gain necessary insides about their rolls,

responsibility, time and output etc. In the overall utility creation and value

addition function of a business organization, should be organized. Thirdly an in-




depth examination of the rolls of information technology, Human Resources and

organization culture is necessary in restructuring process.

Information Technology is a very powerful tool it can speed up the process and

it can add to the customer service. If the process can be automated, it can help

in reduction of cost and other related problems. Thus the Manager should

evaluate current technology in order to find out whether it may be used to obtain

better result or not. Human Resources and organization culture need to be

studied if the process is to be truly restructured. Without active willing,

voluntarily and sincere participation of organizational member no improvement

takes place. It is there for essential that the issue related to HR such as

motivation and moral, professional cases, participants ? compensation etc,

should be properly tackled in advance for actual restructuring. The creation of a

new process design upon creativity and innovativeness of restructuring and their

availability and propensity to make use of the rules of business structuring is

essential for getting the better results.



The core principles of business restructuring which are applicable to process

redesign as well as process re-engineering can be summarized as follows:



It should be customer driven

It should be strategic in concept

Concentrate in key business process

It is a cross functional activities

It requires the active involvements of Senior Managers

It is not quick fix, it should be flexible

It needs time and dedication from the people

It requires the communication of clear vision






The designing and restructuring in fact should be real one. The Human

Resources, Organization culture, Information Technology should be actually

involved in the task of restructuring.



Guidelines for effective restructuring



No two business organization are a like however there are some general

guidelines which can on hence the probabilities of success for business

restructuring.



Some of the guidelines are as follows:-



Driven from the top management

Treat people with respect and courtesy

The vision of industrial restructuring should be clear

Industrial restructuring is a holistic philosophy

Try to achieve early successes in order to overcome resistance

It builds momentum and condition

It is a continues process and is a tool for improvements and

developments.

There should be a match between the process and needs



Advantage of industrial restructuring



Some of the important benefits of industrial restructuring are as follows:-

Improvements of customer satisfaction

Reduction in staff turn over

Waste reduction




Improve the quality

Increased profitability

Better organizational climate

Increase sense of responsibility and commitment in human resources of

an organization.

Reduce Administrative Problems

The industrial restructuring process efforts seeks to change process structure by

empowering motivated front line workers to make decision by providing assess

to relevant information. It is analytical strategies cross functional, creative and

innovative in nature. Its thing is to think a fresh, a willing participation of one

and all Senior and Junior, Internal and external participation. Its motto is to

break through for better elimination of non-value addition activities and

promotion of new thinking, up-gradation of skills and empowerment to all.



LESSON ? 2



REWARD SYSTEM AND EMPLOYEES PRODUCTIVITY



INTRODUCTION



World-class achievers follow world-class models. Reward and recognition are

essential for appreciating the employee`s work and inspiring them for continues

improvement in their work. During the ruff time a ward of appreciation and

encouragement in often an incentive. We need to keep trying when going on

work is easy. Recognition of our efforts inspires us to even higher level of

achievement. Some quality organisation in India have started using consist of

rewards and game sharing on the pattern of Japan.




Rewarding and recognizing people more then any other management act

profoundly effects employees` motivation and job satisfaction. Some times

Managers fail to appreciate people and recognize their contribution on a day-to-

day basis. Other time Managers loose sight of purpose and provide monitory

rewards while forgetting to say Thank you.



REWARDS:-



Rewards on the other hands are a direct delivery of money and some thing of

financial value. Reward should punctual ate appropriate achievement and serve

as manifestation of on going recognition. The recognition is an intangible

expression of worth. Rewards are concrete expression of appreciation that is

meaningful to the receiver. Recognition is always powerful but reward without

recognition is weak. When rewards displace recognition they are a waste of an

opportunity and resources. Unfortunately too often Manager of many

organizations in India expresses appreciation with a cash award without

demonstrating a sincere appreciation of their employee`s contribution. Typical

reward given in Indian organisation to employees are pay, promotion,

increased bonus, benefits, company car, profit sharing and trips etc, to increase

the morale of an employee in the organization for better productivity, peace and

prosperity.







RECOGNITION



Recognition is an act of acknowledgment, approving and appreciating an

activity or service of the employees in any organization.

The term Re-means again and cognition ? means to think. Thus recognition

means to think again. An affective recognition strategy causes people to think




again about the value and unique contribution of each person that brings to the

per suite of total quality. Recognition is an on going activity that does not focus

only at award ceremonies. It is directed at an industrial self-esteem and social

needs. It is an intangible acknowledgement of a person and a method of teams

accomplishment. The forms of acknowledgement most commonly used in

recognition are praise, personal thank, letter, momentous and social lunch and

dinner.

OBJECTIVE OF REWARD SYSTEM

Reward system needs to embody following four objective which are adopted by

many International and Indian award winner:-



Disciplined use of quality improvement and problems solving approach

are recognized and rewarded.



Teamwork and efforts to eliminate internal competition are encouraged

by recognizing and rewarding successful practices.



Clear and specific quality improvement objective are included in

performance appraisal and reward system.



Promotion criteria include the action and activities that support total

quality in any organization.



PRINCIPLIES FOR EVALUATION OF REWARD SYSTEM



In order to establish the appropriate reward and recognition objective for total

quality implementation plan, the following principles may be used to evaluate

the existing and proposed reward system:-




Place emphasis on success rather than failure.

Deliver recognition in an open and published way.

Deliver recognition in a personal and honest manner that is appropriate

to the employees.

By attention to the timing, if it is praise, provide it immediately. If it is

reward, make the response quickly.

Strive for clear and well-communicated line of sight between

achievement and award.

Above all recognize recognition. That is recognize the people who

recognize other for doing what is the best in totality.

The umbrella objective of a reward strategy is to ensure that quality tools

and process are used. Work systems are changed and team behaviors are

adopted in support of better environment.

STRATEGIC GUIDELINES FOR REWARD AND RECOGNITION

Without supporting recognition and reward system the transition to action and

behavior that implement quality concepts will be incrementally more difficult.

In our views a successful Indian organization, which have implemented, total

quality in the organization have following seven strategic guidelines for its

implementation: -

Recognizing positive action and behaviors of employees.

Recognizing manager for implementing total quality.

Develop promotion criteria that reinforce quality behavior.

Recognizing quality in bonus plan objective

Have separate appraisal for salary revision

Create a bonus plan for all benefits

Introduce a gain sharing plan and share gain with employee for as long

as the organization receives a return.




In nutshell for introducing an effective reward system we need to adopt that

forms ? NOAH principles ? No more prizes for predicting rains. Prizes only

for building arks.

The employee`s productivity is directly proportional to the reward system in any

organization. To study the relationship between employee productivity and

reward system in an organization we may discuss the following important

strategic initiatives.

MANAGERIAL LEADERSHIP AND COMMITMENT



The behaviors of management team at all level of the organization provide

the necessary leadership, it sets the tune and acts as example for its

successful implementation of quality in the organization. Any successful

organizational efforts realise on the competence and support of local

management.



In any organization each individual Manager must first accept and interact

with the following four supposition for managing a quality organization:-

Setting team and individual performance based on customer requirements.

Methods of reviewing objective and planning for variance have to be

consistent. Employees are better able to improve the work system then the

management because the problem comes from system not from the workers.

Performance improvement is not accomplished by slogans, punishment and

unrealistic goal.



SIX KEY GOALS



We have consolidated the following observation in to six key goals for laying

the foundation for better productivity in any organization:-






Manager must act as a role model and promoter.

Employee`s involvement and teamwork must be established on an integral

part of productivity.

Quality improvement must be promoted by Managers personally by using

quality process.

Management must maintain a style of openness, patience and trust

worthiness.

Quality support must be included in the method to identifying supervision

and Managers.



It should be treated as a necessary ending task since it is a continues process.



SUPPORTING ORGANIZATIONAL ROLE AND STRUCTURE



To establish support organizational role and structure for better productivity

management should consider following strategic initiative:-

Developing and communicating a clear image for future state.

Using multiple and consistent leverage point to manage the transition.

Implementing organizational arrangement for the transition.



Each of these initiatives would require same level of incremental or re-directed

main power, original re-structuring and re-defining of roles.

EDUCATION AND TRAINING PROGRAMME

International award winners have selected nine goals for education and training

programme for better productivity:-

Training on basic of productivity to all employees.

Education plan as an integral part of quality maintenance strategy.




Education plan that facilitate the transfer of skills and knowledge to actual

environment of the group.

Tailoring the training plan to the level of function and business area of the

workshop.

Curriculum comprising principles, tools and process action for the behavior

change.

Training should be conducted in National Work Group so that they can

learn and apply the appropriate skills together.

Classroom training must be reinforced with on the job coaching and

refresher courses.

EXTERNAL CONSULTANT

External Consultant can be the vital asset to management in starting up the

better productivity with the total quality management and the right use of

technique needed for planning and implementing the strategic for change. But a

caution must be observed in selecting an appropriate consultant for the purpose

of business development program.



TEN TOPS AXIOMS FOR SUCCESSFUL REWARD SYSTEM AND

EMPLOYEES PRODUCTIVITY IN ORGANISATION.



1.

Do the normal, sensible things first by producing, marketable products,

looking after management, personnel and customers.

2.

Change the criteria for selecting managers. In addition to professional

know-how, they need to think more about their responsibilities than

about their careers or power games.

3.

Realise the importance of the lowest levels of management. They

represent the organisation. For that reason focus on people and products

rather than on systems and procedures.




4. Remember that it`s better to take the long view than to seize a short-term

advantage. Proper timing is more important. Make rapid, though not

always perfect, decisions. Keep three phases in mind: recognize what is

needed early, then accelerate the decision-making process; and finally,

implement the decision quickly.

5. Soberly estimate the possibilities of streamling and subsequently

implementing the measures. Adapt corporate structures more rapidly to

growth, activity and empowerment. Do not subsidise non-viable

business. Adapt the workforce to new circumstances both regionally and

professionally. Think of a reduction in costs as an opportunity to think

about long-term options and to lay the groundwork for future

investments.

6. Do not overlook renovation in addition to innovation. Furthermore,

innovation should be applied to management, leadership, and

organisation, as well as to products.

7. Communication as a means to an end is the key. Of course, actions and

facts are more convincing than mere words.



8. Establish good labour-management relations even though an ideal peace

is unlikely.

9.

Implement a new style of management and new kinds of relations with

employees based on management commitment and employees

involvement.

10. And last but certainly not the least, the most important single axiom for

executives is: be credible and consistent in word and deed.

Twelve condition for excellence.

These 12 conditions of excellence for total quality are as follows:-

- Customer satisfaction




- Stockholders value

- Employees satisfaction

- Public approval

- Value ratio

- Error free performance

- Product/Process leadership

- Management leadership

- The operating plan

- Customer orientation

- Human resources excellence

- Value/Cost ratio



FIVE ROLES OF LEADERS

The five roles of a leaders and managers for the above are as under:-

Challenging the Process

Leaders are pioneers ? people who seek out new opportunities and are willing to

change the status quo. They recognize that failure to change creates mediocrity.

They innovate, experiment and explore ways to improve the organizations.

Most importantly, they realise that not all good ideas come from themselves.

They realise that others close to a problem` are probably more able to come up

with a sensible solution.

Inspiring a Shared Vision

Leaders look towards and beyond the horizon. They look to the future with a

dream of what might be. They envisage the future with a positive and hopeful

outlook. They believe that if people work together, they can achieve the

impossible. Leaders are expressive and attract followers through their

genuineness and skillful communication.

Enabling Others to Act




Leaders know that they are rewarded for getting others to achieve results. They

can`t do it alone. They need to infuse people with enthusiasm and commitment.

They have to be persuasive. Leaders develop relationships based on mutual

trust and they get people to work together ? towards collaborative goals. They

stress participation in decision-making and problem solving. They actively

involve others in planning, allowing them the discretion to make decisions even

if this means making mistakes. Risk taking is encouraged. Leaders ensure that

people feel strong and able to do a job.

Modelling the Way

Leaders are clear about their business values and beliefs. They have standards

which are understood by all. They stand up for what they believe in and they

communicate this to their people. They keep people and projects on course by

behaving consistently with these values and modeling ?how they expect others

to act. Their words and deeds are consistent. Leaders make us believe that the

impossible is within reach. They also plan and breakdown projects into

achievable steps by creating opportunities for small wins. They make it easier

for others to achieve goals by focusing on these steps and identifying key

priorities.

Encouraging the Heart

Leaders encourage people to achieve difficult targets. They persist in their

efforts by relating recognition to achievements. They visibly recognize

contributions to the overall purpose and give frequent feedback. Leaders let

others know that their efforts are appreciated. They communicate the success of

the team and celebrate small wins. Leaders nurture a team philosophy and go

out of their way to say thank you for a job well done. They manage to sustain

efforts and encourage others to put even more efforts into what they do.



FEATURES OF GOOD LEADERS




Search for challenging opportunities to change, grow, innovate and

improve.

Experiment, take risks and learn from the accompanying mistakes.

Envision an uplifting and ennobling future.

Enlist others in a common vision by appealing to their values, interests,

hopes and dreams.

Foster collaboration by promoting cooperative goals and building trust.

Strengthen others by sharing information and power and increasing their

discretion and visibility.

Set an example for others by behaving in ways that are consistent with

others stated values.

Plant small wins that promote consistent progress and build commitment.

Recognize individual contributions to the success of every project.

Celebrate team accomplishments regularly.

CASE STUDY

The 1992`s were a watershed for the Indian Banking Industry, and particularly

for Nationalised banks which hitherto had a monopoly in the Industry.

Following the deregulation of the financial sector, the Bank has faced increased

competition from other financial institutions like Canfin Home Ltd., LIC

Housing Corp. and Foreign Private Sector Banks. These specialised financial

institutions were giving a tough competition for Corp. Bank resulting in an

intense squeeze on profit margins and the need to make considerable efforts to

retain its clientele. Under such pressure, Corp. Bank introduced new technology

and new financial products and new reward system for bank managers and staff.

Information and communication technologies (ICTs) enabled the bank to

process much larger volumes of business and just as importantly, the new ICTs

themselves facilitated the development of new, technically based products and




services (such as home banking, smart cards and debt cards) which Corpn. Bank

started to market to its customers.

Running parallel with these technical changes was the dismantling of the

paternalistic Human Resource Management System. In essence, Corp. Bank

bureaucratic culture and its associated belief system for managers and staff of

appropriate behavior being rewarded by steady promotion through the ranks was

swept aside.

The new culture in the past changing environment, emphasized customer

service and the importance of measuring and rewarding staff according to their

performance. The new performance related reward system was introduced at the

board meeting held in June, 2002. Mr. N.K. Singh, Chairman and Managing

Director of the Bank said that the proposed reward system would be a key

strategy to maintain our reputation and market share. He outlined that in

future, the salary of bank managers would be tied to their leadership skills and

the quality of customer service. Accordingly, the reward system would link

manager`s pay to behavior traits that relate to leadership and customer service.

The variable pay for both managers and staff would be based on what is

accomplished because customer service is central to Corp. Bank`s strategic plan,

a three category rating system that involves not meeting` customer

expectations, meeting` them or for exceeding` them is the essence of the new

reward system.



Questions:



1. Outline the merits and limitations of Corp. Bank`s proposed reward system

for the managers and staff.

2. Development an alternative reward system for corp. Bank`s employees and

explain why it is superior than the proposed reward system.






LESSON-3



QUALITY STANDARD AND EMPLOYEES DIMENTATIONS



In order to under stand quality system one must understand their quality. As nos

of definitions have been given but some of them are most informative as

follows;-







-The features and characterists of a product, and service, which bear upon its

ability to satisfya, stated and implied need.



- Fitness for purpose.

- Meeting customer`s requirements and exceeding their Expectations.

- Doing things right first time.





The essence of these quality definitations is to pride companies operating system

which promote conformance to specification. The more towards quality

assurance rather than quality control philosophy and the ever-increasing pressers

to provide better quality of product led to the adoption of the concept of quality

system. The quality system can be defined as follows: -

The quality system is the original structure, responsibility, procedures, process

and resources for implementing quality management.

According to this approach a quality system covers all business function except

finance. The main aliment of quality system.

Manufacturing process:

Design

Purchase




Process Engineering

Inspection

Delivery

Customer Order



Service Process

Development

Purchases

Customer Service

Validation

Training

Customer Order

International Organization for standardization (ISO)



ISO is a specified agency for standardization. It is a worldwide federation of

national standard bodies of more than 100 countries`. ISO 9000 standard

emphasis that quality system is the right way to acchive and maintains quality

standard. ISO 9000 is equally applicable to small and large organisation. It

defines the basic concept specific procedure and formulates criteria to ensure

that the product of an organization meets the customer requirement.

The main elements of ISO 9000

There are 20 elements of ISO 9000 standard, which determine how the standard

should be applied to any particular organisation. The 20 elements of ISO 9000

are as follows:-

- Management responsibility

- Quality system

- Contract review

- Design control




- Documents control

- Purchasing

- Purchaser ? supplied product

- Product identification and traceable

- Process control

- Inspection and testing

- Inspection measuring and test equipments

- Inspection and test states

- Control of non-confirming product

- Corrective action

- Handling, Storage, Packaging and delivery

- Quality records

- Internal quality audits

- Training and development of the employees

- Servicing

- Statistical technique

The benefits of quality standard

The following are the major benefits of quality standard:-

- Value for money

- Customer satisfaction

- Higher productivity

- Increased profitability

- Improved corporate image

- Access to global market

- Growth of the organization

- Higher morale of the employees






The following steps have been identified for developing quality system in the

organization:-

Analysis -

It involves an identification of the quality objective. A review of

the existing quality system ensuring of commitment of senior management and

development of the implementation plant.

Product and service specification ? the steps involved developing contract

review, procedure, design and development procedure.

Material control ? The 3rd steps involves procedure for the specification of

bought in goods and service, method for accessing sub contractor and procedure

for receiving raw material including sampling plant and control procedure for

any material supplied directly by the customer.

Process control ? The 4th steps require procedure for identifying the product

through conversion process and for maintaining tractability.

Inspection and testing ? This steps includes the method for in process and final

checking of the product. This stage should also include details of any statistical

technique.

Quality rewards ? This steps required procedure for the maintenance and storage

of quality system rewards. It also requires procedure for periodic auditing of the

systems. Procedure are also require for recording of employees training.

Quality manual ? A quality manual should be prepared which is a relatively

brief documents stating the business policy with respect to quality.

Quality system design and structure ? The Company in India and world over

have under taken only one of the formulized designs of the quality system as a

process development.

EMPLOYEES DIMENTIONS

Sirota and Weber (1994) have identified following employees dimensions to

maintain quality standard for better productivity and corporate culture in the

organisation.






Empowerment of employees.

Reward and recognition.

Training and developments

Open communication

Employee`s orientation

Sense of Direction

Fact based decision-making

Continuous improvements.

Collaboration

Corporate citizenship



From the above we can say that in any organisation the way of recognition of

people are as under:-



Develop a behind the scenes` award specifically for those whose actions aren`t

usually in the limelight, make sure such awards are in the limelight.

Create a best ideas of the year` booklet and include everyone`s picture, name

and description of their best ideas.

Feature the quality team of the month and put their picture in a prominent place.

Honour peers, who have helped you by recognizing them at your (or their) staff

meetings.

Let people attend meetings, committees, etc. in your place when you`re not

available.

Create a visibility wall to display information, posters, pictures, thanking

individual employees and their teams, and describing their contributions.

Take interest in employees` development and set up appropriate training and

experience to build on their initiatives.




Get your teams pictures in the company newspaper newsletter.

Ask people to help you with a project you consider to be especially difficult but

which provides real challenge.

Send a team to special seminars, workshops or meetings, outside that cover

topics they are especially interested in.

Promote, or nominate for promotion, those people who contribute most to

improvement over a period of time.

Standard provide a clear definition and exception for customer management and

employees, except for the standard/regulation connected with safety and health

of the customer using the services. Quality of life can be obtained by focusing

on principle. We must realise that we do not control authority but our principal

do. Yes ? we can control our action but not the consequences of our action.

Building of character and creating quality of life is a function of aligning. Our

belief and behavior must be in concurrence with universal principle. These

principles are impartial, external, factual, objective and self-evident.



As human being we have four unique endowments i.e. self-awareness,

conscience. Independent and creative imagination. We must nurture these four

endowments by following ways:-

A daily in-depth analysis and evaluation of our expression enhance a

endowments and create synergy among them.

Educate your conscience by learning, listening and responding.

Have a high trust, culture by avoiding lies, cover up, game playing, backroom

manipulation and bad mouthing.

A life of total integrity is the only one worth striving for granted. It is a struggle.

Nurture independent will by making and keeping promise .To build national

integrity, start by making and keeping small promises, slowely go ahead.




Develop creative imagination through utilisation, visualization in a high

leverage mental exercise.



SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE.



1. Proactive, responsible. Acceptance ? Pro-active leaders and employees

accept responsibility for their own behavior without blaming and accusing

others. They act according to values and principles they identify and

commit to live by; and focus on their circle of influence, wherein they can

make a difference, as opposed to spending time in their circle of concern,

where they have little ability to contribute. When they are involved in

change, proactive leaders share their own responsibilities and while working

within their circle of influence make efforts to fulfill them. They don`t pass

the buck and point fingers.

2. Security through shared mission, vision, principle, and values ? Security lies

in the clearly identifiable mission, vision and principles that are constantly

reflected in the behavior of leaders and managers. Employees place

throughout the organisation. When people feel secure in the mission and

principles of the organisation, they feel less threatened and, thus, offer less

resistance to change in structure and systems.

3. Prioritized joint commitments ? It is important for people not only to

understand the mission, vision, principles, and values of the organisation,

but also to understand and share through involvement and commitment in its

strategic action plans. The difference is the understanding that strategy will

change with the changing environment and internal resources, while core

mission and principles will be more constant and stable.






4. The paradigm of mutual benefits-Trust is built when people see by constant

practice that leaders seek mutual benefit for employees and other key

stakeholders in all their quality change decisions and initiatives. True win-

win thinking requires seeking to understand needs and wants of stakeholders

and synergistic creation of their alternatives that cooperatively balance

competing needs and scarce resources.

5. First understand and then be understood- Central to effective change based

on win-win thinking is the constant opinion of two-way communication

between all participants in the organisation through a stakeholders

information system (SIS). This two-way communication process includes:

- Management with employees.

- Upper management with middle management.

- Departments and divisions with each other.

- Headquarters with the field.

- The main organisation with external stakeholders and external

stakeholders with each other.

6. Constant synergistic dialogue ? Through constant synergistic dialogue, the

creative capabilities of the organisation are unleashed through the

involvement of all appropriate parties to:

- Assess and evaluate organizational strengths, weaknesses,

opportunities, and threats pertaining to meeting stakeholder`s

needs.

- Develop and implement solutions addressing any and all of

them.

7. Continuous personal and organizational improvement ? Continuous

improvement means continuous change. When people within organizations

commit to the principle that the status quo means continued innovation and

progress, they reduce resistance to change and look forward to making the




next series of structural and process improvements even more significantly

effective.

As with any complex ecosystem, organizational effectiveness and quality

comes through balance. Change for the sake of change alone, and change so

frequent that it becomes disruptive, uneconomical, and inefficient as well as

ineffective, does not constitute quality. Leaders must never be afraid to institute

change.

Developing quality culture in an organisation.

Culture is not a technocratic but a behavioral issue. There are however

approaches that provide a path towards quality culture. Quality problems are

mostly related with management. Culture issue apply to all levels upper

management, middle management, supervisors, technical specialist, and the

workforce..

Organisation culture can be changed. We need to provide awareness of quality

by evidence of upper management leadership, self-developments.

empowerments, participation, recognition, and regards. To change culture it

requires a year not month, to change quality, requires trust not techniques.

STEPS FOR CREATING QUALITY CULTURE IN AN ORGANISATION.

Managements thoughts and actions towards delivery its customers.

Removing organizational boundaries and internal competition.

Using fact based decision-making.

Continuous improvement must be encouraged. (Use of KAIZEN).

Do not use specially designed organizational structure for maintaining total

quality.

A condition strives for attaining a world-class label is the need of the hour for

Indian companies. They must follow the seven quality maturity phases for

achieving the accelerated improvement.






LESSON-4



ILLUSTRATIONS ON HR DIMENSIONS DRAWN FROM CMM



The Capability Maturity Model ? This Model is an organizational model that

describes 5 evolutionary stages (levels) in which an organization, manages its

process and system for its development and growth.

CMM ? describes 5 evolutionary stages in which an organization manages its

processes. The though behind the Capability Maturity Model, origin should be

able to absorb and carry its software applications. The model also provides

specific steps and activities to get from one level to the next.

The 5 stages of the Capability Maturity model are:

1. Initial (processes are ad-hoc, chaotic, or actually few processes are

defined)

2. Repeatable(basic processes are established and there is a level of

discipline to stick to these processes)

3. Defined (all processes are defined, documented, standardized and

integrated into each other)

4. Managed(processes are measured by collecting detailed data on the

processes and their quality)

5. Optimizing(continuous process improvement is adopted and in place be

quantitative feedback and from piloting new ideas ands technologies)



The Capability Maturity Model is useful not only for software development, but

also for describing evolutionary levels of organizations in general that an

organization has realized or wants to aim for.

CONCEPT OF SIX SIGMA FOR DEVELOPMENT AN GROTH FOR AN

ORGANIZATION






It is not a secret society, a slogan or a clich?. Six Sigma is process that helps

organizations focus on developing and delivering near-perf services. Why

Sigma? The word is a statistical term that measures how far a deviates from

perfection. The central idea behind Six Sigma is that if you can defects you

have in a process, you can systematically figure out how to elimi close to zero

defects as possible. Six Sigma has changed the DNA of may now the way they

work..

Six Sigma incorporates the basic principles and techniques used in Business,

Statistics, and Engineering. These three form the core elements of Six Sigma.

Six Sigma improves the process performance, decreases variation and maintains

consistent quality of the process output. This leads to defect reduction and

improvement in profits, product quality and customer satisfaction.

Six Sigma stands for Six Standard Deviations (Sigma is the Greek letter used to

represent standard deviation in statistics) from mean. Six Sigma methodologies

provide the techniques and tolls to improve the capability and reduce the defects

in any process.

Six Sigma methodologies improve any existing business process by constantly

reviewing and re-tuning the process. To achieve this, Six Sigma uses a

methodology known as DMAIC (Define opportunities, Measure performance,

Analyze opportunity, Improve performance, Control performance.). Six Sigma

methodologies is also used in many Business Process Management initiatives

these days. These Business Process Management initiatives are not necessarily

related to manufacturing. Many of the Business Process Management that use

Six Sigma in today`s world includes call centers, customer support, supply chain

management and project management.

The Six Sigma Tool Box is a comprehensive self-help set of Documents to a

system under various conditions. It covers fundamentals and provide specific




service and process with individual needs and goals. To achieve Six Sigma

quality, a process must produce no more than 3.4 defect opportunities. An

opportunity: is defined as a chance for nonconformance, or required

specifications. This means organizations need to be nearly flawless in

processes. Six Sigma is a vision many organizations strive toward and a philos

their business culture. At its core, Six Sigma revolves around a few key

concepts.

Critical to Quality:

Attributes most important to the customer

Defect: Failing to deliver what the customer wants

Process Capability: What your process can deliver

Variation: What the customer sees and feels

Stable Operations: Ensuring consistent, predictable processes to improve sees

and feels

Design for six sigma: Designing to meet customer needs and Process cap



THE SIX SIGMA - A COMPLETE PACKAGE ARE AS UNDER



Fact Sheet ? Six Sigma in a nutshell. This is a simple, concise overview

phrases, and concepts and basic activities are summarized.

Overview Document ? This document can be used to start discussion a explains

key concepts and touches on training elements required. It is Fact Sheet, but

still easy and quick to take in.

Building a Six-Sigma organization ? A document that pulls no punches

commitment and skills needed to ensure a successful initiative.

Defining Requirements ? One of the most important aspects in under initiative

is to understand what the requirements for the initiative are. They helps the

organization to define its service requirements for any improve only can this




document be used to collect thoughts on what is required. It can similarly be

used for other initiatives in HR, it and other business.

Reviewing Questions:

1.What do you mean by industrial restructuring? What are the important

postulates for implementing restructuring?

2.Please explain core principles of business restructuring in details?

3. What are the advantages of industrial restructuring? Explain important

guidelines for effective restructuring.

4.What is the objective of rewards system? Pl explain the principles for

evaluation of reward system.

5.What is ISO 9000? Explain its main elements in brief.

6 Pl explain seven habits for an effective people.

7.Pl explains different roles features of a leader in the present scinero.

8.How you will create quality culture in an organisation? Pl explains steps in

development of quality culture in the organisation.

9.How you will maintain quality standard in the organisation? Pl explains

different dimentations of it.

10.Explain six-sigma approach for development and growth for an organisation.




Unit ? V



QUALITY PERFORMANCE MANAGEMENT



Indian and Western thought in a Market era;
Performance Management from the writings of Sri Aurobindo and

the Mother;

Integrated Studies Dealing with Methods, Techniques and Processes.



Objectives:

In this section, we will introduce you to the concept of Performance

Management, its role in the context of globalisation, Perspectives of Sri

Aurobindo and the Mother on Quality of Performance. Studies on Methods,

Techniques and process of performance appraisal are also reviewed. This

section is a practical extension of earlier sections. After you work out this

Section, you should be able to:

Understand the concept of Performance Management at individual and

Organisation level.

Evolve Prescription for effective performance management.

Review the writings of Sri Aurobindo and the Mother on Quality

Performance Management based on the nature of body, mind and

intellect.

Explain steps to be followed when developing an appraisal system.

Describe the process of implementing an effective appraisal feed back

system and administrative issues involved in it.

In this Section, we have discussed the following:

Performance Management and Appraisal System in changing economic

scenario.




Sri Aurobindo and the Mother`s Writings on Quality Performance

Management.

The Methods, Techniques and the Process of Performance Appraisal

System and the feed back mechanism.



Part - I



HOW DO WE DEFINE PERFORMANCE AND

WHY DO WE MEASURE IT?



Despite the importance of performance appraisal, few organizations clearly

define what it is they are trying to measure. In order to design a system for

appraising performance, it is important to first define what is meant by the term

work performance. Although a person`s job performance depends on some

combination of ability, effort, and opportunity, it can be measured in terms of

outcomes or results produced. Performance is defined as the record of outcomes

produced on specified job functions or activities during a specified time period.

For example, a trainer working for the World Bank was evaluated on her

organization of presentations, which was defined as the presentation of

training material in a logical and methodical order. The extent to which she

was able to make such methodical presentations would be one measure of

outcomes related to that function. Those outcomes were evaluated by the

customers who receive the training.

Obviously a sales representative would have some measure of actual sales as an

outcome for a primary function of that job. Customer service is a likely

candidate as another important function that would have very different outcome

measures for defining performance. College professors are typically evaluated

on three general work functions: teaching, research, and service. Performance in




each of these three areas is defined with different outcome measures. Students

are obviously one source of data to evaluate the quality of the teaching.

Performance on the job as a whole would be equal to the sum (or average) of

performance on the major job functions or activities. For example, the World

Bank identified eight job functions for their trainers (e.g. use of relevant

examples, participant involvement, evaluation procedures). The functions have

to do with the work that is performed and not the characteristics of the person

performing. Unfortunately, many performance appraisal systems confuse

measures of performance with measures, traits, or competencies of the person.

Prescriptions for Effective Performance Management

1. Strive for as much precision in defining and measuring performance

dimensions as is feasible.

Define performance with a focus on valued outcomes.
Outcome measures can be defined in terms of relative frequencies of

behavior.

Define performance dimensions by combining functions with aspects of

value (e.g., quantity, quality, timeliness).

2. Link performance dimensions to meeting internal and external customer



requirements.

Internal customer definitions of performance should be linked to external

customer satisfaction.

3. Incorporate the measurement of situational constraints.

Focus attention on perceived constraints on performance.

Designing an appraisal System:

Appraisal can be either person-oriented (focusing on the person who performed

the behavior) or work-oriented (focusing on the record of outcomes that the

person achieved on the job). Effective performance appraisal focuses on the

record of outcomes and, in particular, outcomes directly linked on an




organization`s mission and objectives. Some Sheraton Hotels offer 25-minute

room service or the meal is free. Sheraton employees who are directly related to

room service are appraised on the record of outcomes specially related to this

service guarantee. Lenscrafters guarantees new glasses in 60 minutes or they`re

free. Individual and unit performance are measured by the average time taken to

get the new glasses in the customer`s hands. These are outcomes. In general,

personal traits (e.g., dependability, integrity, perseverance, loyalty) should not

be used when evaluating performance since they are not measures of actual

performance. They may be correlates or predictors of performance but they are

not measures of performance.

There are six categories of outcomes by which the value of performance in any

work activity or work function may be assessed. Although all of these criteria

may not be relevant to every job activity or job function, a subset of them will

be. It is also important for organizations to recognize the relationships among

the criteria. For example, sometimes managers encourage employees to push

for quantity, without recognizing that quality may suffer or that co-workers

might be affected. Likewise, they may focus on quality without emphasizing

timeliness, cost effectiveness, or interpersonal impact.

The Six Primary Criteria on Which the Value of Performance May Be Assessed

1. Quality: The degree to which the process or result of carrying out an

activity approaches perfection, in terms of either conforming to some

ideal way of performing the activity or fulfilling the activity`s intended

purpose.

2. Quantity: The amount produced, expressed in such terms as dollar value,

number of units, or number of completed activity cycles.



3. Timeliness: The degree to which an activity is completed, or a result

produced, at the earliest time desirable from the standpoints of both




coordinating with the outputs of others and maximizing the time

available for other activities.

4. Cost-effectiveness: The degree to which the use of the organization`s

sources (e.g., human, monetary, technological, material) is maximized in

the sense of getting the highest gain or reduction in loss from each unit

or instance of use of a resource.

5. Need for supervision: The degree to which a performer can carry out a

job function without either having to request supervisory assistance or

requiring supervisory intervention to prevent an adverse outcome.

6. Interpersonal impact: The degree to which a performer promotes feelings

of self-esteem, goodwill, and cooperativeness among coworkers and

subordinates.

Quality Performance in the Market era:

We may include contextual or citizenship performance in the interpersonal

impact category or outcomes. A good organizational citizen is an employee

who contributes beyond the formal role expectations of a job as might be

detailed in a job description. Such employees are positively disposed to take on

alternative job assignments, respond cheerfully to requests for assistance from

others, are interpersonally tactful, arrive to work on time, and often may stay

later than required to complete a task. Contextual performance operates to

either support or inhibit technical production and can facilitate their translation

into individual-, group-, and system level outcomes.

Contextual performance contributions such as mentoring, facilitating a pleasant

work environment, and compliance with organizational and subunit policies and

procedures may have implications for several of the other outcome categories as

well. If performance is defined at a more specific task or activity level,

contextual performance also could be represented in the description of the

function itself and combined with one or more of the value criteria (e.g., quality,




quantity). For example, one model of citizenship performance includes

personal support as a dimension and defines it by such behaviors as helping

others by offering suggestions, teaching useful knowledge or skills, and

providing emotional support for their personal problems. We could certainly

define outcomes in these areas according to quantity and quality values (e.g.,

how often is emotional support offered; how good was it?).

Measuring Overall Performance

While an overall rating approach where the rater does not distinguish among the

criteria is surely faster than making assessments on separate criteria, the major

drawback is that it requires raters to simultaneously consider as many as six

different aspects of value and to mentally compute their average. The probable

result of all this subjective reasoning may be less accurate ratings than those

done on each relevant criterion for each job activity and less specific feedback to

the performer. In general, the greater the specificity in the content of the

appraisal, the more effective the appraisal system regardless of the purpose for

the appraisal system.

Performance Management and Compensation

The information collected from performance measurement is most widely used

for compensation, performance improvement or management, and

documentation. As we discussed in previous chapters, performance data also

are used for staffing decisions (e.g. promotion, transfer, discharge, layoffs),

training needs analysis, employee development, and research and program

evaluation.

Performance appraisal information may be used by supervisors to manage the

performance of their employees. Appraisal data can reveal employees`

performance weaknesses, which managers can refer to when setting goals or

target levels for improvements. Performance management programs may be

focused at one or more of the following organizational levels: individual




performers, work groups or organizational subunits, or the entire organization.

Data on performance should be collected at the appropriate level and over time

to indicate trends.

To motivate employees to improve their performance and achieve their target

goals, supervisors can use incentives such as pay-for-performance programs

(e.g., merit pay, incentives, bonus awards). One of the strongest trends in the

market era is toward some form of pay-for-performance (PFP) system.

Obviously, effective performance measurement is critical for PFP systems to

work.

Internal Staffing

Performance appraisal information also is used to make staffing decisions.

Many organizations rely on performance appraisal data to decide which

employees to move upwards (promote) to fill openings and which employees to

retain as a part of rightsizing effort.

One problem with relying on performance appraisal information to make

decisions about job movements is that employee performance is only measured

for the current job. If the job at the higher, lateral, or lower level is different

from the employee`s current job, then it may be difficult to estimate how the

employee will perform on the new job. Consequently, organizations have

resorted to using assessment procedures in addition to appraisal data to make

staffing decisions. These assessment methods include assessment centers,

testing, work samples, and interviews.

Training Needs Analysis

Most firms use appraisal data to determine employees` needs for training or

development. Hundreds of companies, including Microsoft, IBM, and Merck,

now use multisource raters (e.g., subordinates, peers, clients) to evaluate their

supervisors or managers. The results are revealed to each manager with

suggestions for specific training and development (if needed). Honeywell, for




example, has specific training modules based on appraisal ratings for several job

functions.

Research and Evaluation

Appraisal data also can be used to determine whether various human resource

programs (e.g., selection, training) are effective. For example, when Toledo,

Ohio, wanted to know whether their police officer selection test was valid, they

collected performance appraisal data on officers who had taken the test when

they were hired so that test scores could be correlated with job performance.

Part ? II



WRITING OF SRI AUROBINDO AND THE MOTHER:

Supramental Consciousness



There is an ascending evolution in nature which goes from the stone to the plant,

from the plant to the animal, from the animal to man. Because man is, for the

moment, the last rung at the summit of the ascending evolution, he considers

himself as the final stage in this ascension and believes there can be nothing on

earth superior to him. In that he is mistaken. In his physical nature he is yet

almost wholly an animal, a thinking and speaking and animal, but still an animal

in his material habits and instincts. Undoubtedly, nature cannot be satisfied with

such an imperfect result; she endeavours to bring out a being who will be to man

what man is to the animal, a being who will remain a man in its external form,

and yet whose consciousness will rise far above the mental and its slavery to

ignorance.

Sri Aurobindo came upon earth to teach this truth to men. He told them that

man is only a transitional being living in a mental consciousness, but with the

possibility of acquiring a new consciousness, the Truth-consciousness, and

capable of living a life perfectly harmonious, good and beautiful, happy and




fully conscious. During the whole of his life upon earth, Sri Aurobindo gave all

his time to establish in himself this consciousness which he called supramental,

and to help those gathered around him to realize it.

India has seen always in man the individual a soul, a portion of the Divinity

enwrapped in mind and body, a conscious manifestation in Nature of the

universal self and spirit. Always she has distinguished and cultivated in him a

mental, an intellectual, an ethical, dynamic and practical, an aesthetic and

hedonistic, a vital and physical being, but all these have been seen as powers of

a soul that manifests through them and grows with their growth, and yet they are

not all the soul, because at the summit of its ascent it arises to something greater

than them all, into a spiritual being, and it is in this that she has found the

supreme manifestation of the soul of man and his ultimate divine manhood, his

paramartha and highest purusartha. And similarly India has not understood by

the nation or people an organised State or an armed and efficient community

well prepared for the struggle of life and putting all at the service of the national

ego, - that is only the disguise of iron armour which masks and encumbers the

national Purusha, - but a great communal soul and life that has appeared in the

whole and has manifested a nature of its own and a law of that nature, a

Swabhava and Swadharma, and embodied it in its intellectual, aesthetic, ethical,

dynamic, social and political forms and culture. An equally then our cultural

conception of humanity must be in accordance with her ancient vision of the

universal manifesting in the human race, evolving through life and mind but

with a high ultimate spiritual aim, - it must be the idea of the spirit, the soul of

humanity advancing through struggle and concert towards oneness, increasing

its experience and maintaining a needed diversity through the varied culture and

life motives of its many peoples, searching for perfection through the

development of the powers of the individual and his progress towards a diviner

being and life, but feeling out too though more slowly after a similar




perfectibility in the life of the race. It may be disputed whether this is a true

account of the human or the national being, but if it is once admitted as a true

description, then it should be clear that the only true education will be that

which will be an instrument for this real working of the spirit in the mind and

body of the individual and the nation. That is the principle on which we must

build, that the central motive and the guiding ideal. It must be an education that

for the individual will make its one central object the growth of the soul and its

powers and possibilities, for the nation will keep first in view the preservation,

strengthening and enrichment of the nation-soul and its Dharma and raise both

into powers of the life and ascending mind and soul of humanity. And at no

time will it lose sight of man`s highest object, the awakening and development

of his spiritual being.

Self-Assessment Question:

Compare and contrast the sense of achievement between Indian and Western

thought?

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THE POWERS OF THE MIND

The instrument of the educationist is the mind or antahkarana, which consists of

four layers. The reservoir of past mental impressions, the citta or storehouse of

memory, which must be distinguished from the specific act of memory, is the

foundation on which all the over layers stand. All experience lies within us as

passive or potential memory; active memory selects and takes what it requires

from that storehouse. But the active memory is like a man searching among a

great mass of locked-up material; sometimes he cannot find what he wants;




often in his rapid search he stumbles across many things for which he has no

immediate need; often too he blunders and thinks he has found the real thing

when it is something else, irrelevant if not valueless, on which he has laid his

hand. The passive memory or citta needs no training, it is automatic and

naturally sufficient to its task; there is not the slightest object of knowledge

coming within its field which is not secured, placed and faultlessly preserved in

that admirable receptacle. It is the active memory, a higher but less perfectly

developed function, which is in need of improvement.

The second layer is the mind proper or manas, the sixth sense of our Indian

psychology, in which all the others are gathered up. The function of the mind is

to receive the images of things translated into sight, sound, smell, taste and

touch, the five senses and translate these again into though-sensations. It

receives also images of its own direct grasping and forms them into mental

impressions. These sensations and impressions are the material of thought, not

thought itself; but it is exceedingly important that thought should work on

sufficient and perfect material. It is, therefore, the first business of the

educationist to develop in the child the right use of the six senses; to see that

they are not stunted or injured by disuse, but trained by the child himself under

the teacher`s direction to that perfect accuracy and keen subtle sensitiveness of

which they are capable. In addition, whatever assistance can be gained by the

organs of action, should be thoroughly employed. The hand, for instance,

should be trained to reproduce what the eye sees and the mind senses. The

speech should be trained to a perfect expression of the knowledge which the

whole antahkarana possesses.

The third layer is the intellect or buddhi, which is the real instrument of thought

and that which orders and disposes of the knowledge acquired by the other parts

of the machine. For the purpose of the educationist this is infinitely the most

important of the three I have named. The intellect is an organ composed of




several groups of functions, divisible into two important classes, the functions

and faculties of the right-hand, the functions and faculties of the left-hand. The

faculties of the right-hand are comprehensive, creative and synthetic; the

faculties of the left-hand critical and analytic. To the right-hand belong

judgment, imagination, memory, observation; to the left-hand comparison and

reasoning. The critical faculties distinguish, compare, classify, generalise,

deduce, infer, conclude; they are the component parts of the logical reason. The

right-hand faculties comprehend, command, judge in their own right, grasp, hold

and manipulate. The right-hand mind is the master of the knowledge, the left-

hand its servant. The left-hand touches only the body of knowledge, the right-

hand penetrates its soul. The left-hand limits itself to ascertained truth, the

right-hand grasps that which is still elusive or unascertained. Both are essential

to the completeness of the human reason. These important functions of the

machine have all to be raised to their highest and finest working-power, if the

education of the child is not to be imperfect and one-sided.

There is a fourth layer of faculty which, not as yet entirely developed in man, is

attaining gradually to a wider development and more perfect evolution. The

powers peculiar to this highest stratum of knowledge are chiefly known to us

from the phenomena of genius, - sovereign discernment, intuitive perception of

truth, plenary inspiration of speech, direct vision of knowledge to an extent often

amounting to revelation, making a man a prophet of truth. These powers are

rare in their higher development, though many possess them imperfectly or by

flashes. They are still greatly distrusted by the critical reason of mankind

because of the admixture of error, caprice and a biased imagination which

obstructs and distorts their perfect workings. Yet it is clear that humanity could

not have advanced to its present stage if it had not been for the help of these

faculties, and it is a question with which educationists have not yet grappled,

what is to be done with this mighty and baffling element, the element of genius




in the pupil. The more instructor does his best to discourage and stifle genius,

the more liberal teacher welcomes it. Faculties so important to humanity cannot

be left out of our consideration. It is foolish to neglect them. Their imperfect

development must be perfected, the admixture of error, caprice and biased

fancifulness must be carefully and wisely removed. But the teacher cannot do it;

he would eradicate the good corn as well as the tares if he interfered. Here, as in

all educational operations, he can only put the growing soul into the way of its

own perfection.

THE EDUCATION OF THE VITAL:

The Indian and Western Thought:

Of all education, the education of the vital is perhaps the most important and the

most indispensable. Yet it is rarely taken up and followed with understanding

and method. There are several reasons for this: first, human thinking is in a

great confusion over what concerns this particular subject; secondly, the

enterprise is very difficult and to be successful in it one must have endurance,

endless persistence and an inflexible will.

Indeed, the vital in man`s nature is a despotic and exacting tyrant. Moreover,

since it holds within itself power, energy, enthusiasm, effective dynamism,

many have a feeling of timorous respect for it and try always to please it. But it

is a master that is satisfied by nothing and its demands have no limit. Two

ideas, very widespread, specially in the West, contribute towards making its

domination ever more masterful. One is that the goal of life is to be happy; the

other that you are born with a certain character and it is impossible to change it.

The first idea is a childish deformation of a very profound truth: it is that

all existence is based upon the delight of being and without the delight of being

there would be no life. But this delight of being, which is a quality of the Divine

and therefore unconditioned, must not be confused with the pursuit of pleasure

in life, for that depends largely upon circumstances. The conviction that makes




one believe that one has the right to be happy leads, as a matter of course,

towards the will to live one`s life at any cost. This attitude in its obscure and

aggressive egoism brings about every conflict and misery, deception and

discouragement, ending often in a catastrophe.

In the world, as it actually is, the goal of life is not to secure personal happiness,

but to awaken the individual progressively towards the Truth-consciousness.



The second idea arises from the fact that a fundamental change in

character needs an almost complete mastery over the subconscient and a very

rigorous disciplining of whatever comes up from the inconscient, which in

ordinary natures, is an expression of the consequences of atavism and of the

environment in which one is born. Only an almost abnormal growth of

consciousness and the constant help of Grace can achieve this Herculean task.

Besides, this task has rarely been attempted; many famous teachers have

declared it unreliable and chimerical. Yet it is not unrealiable. The

transformation of character has been realised in fact by means of a clear-sighted

discipline and a persevence so obstinate that nothing, not even the most

persistent failures, can discourage it.

The indispensable starting-point is a detailed and discerning observation of the

character to be transformed. In most cases, that itself is a difficult and often

baffling task. But there is one fact which the old traditions knew and which can

serve as the clew in the labyrinth of inner discovery. It is that everyone

possesses in a large measure, and the exceptional individual in an increasing

degree of precision, two opposite tendencies in the character, almost in equal

proportions, which are like the light and the shadow of the same thing. Thus a

man who has the capacity of being exceptionally generous suddenly finds

rushing up in his nature an obstinate avarice; the courageous is somewhere a

coward and the good suddenly have wicked impulses.




Life seems to endow everyone, along with the possibility of expressing an ideal,

with contrary elements representing in a concrete manner the battle he has to

wage and the victory he has to win so that the realisation may be possible. In

this way, all life is an education carried on more or less consciously, more or

less deliberately. In certain cases this education helps the movements expressing

the light, in others the opposite movements i.e., those that express the shadow.

If the circumstances and the environment are favourable, the light will grow at

the expense of the shadow; otherwise the contrary will happen.

Hence the individual`s character will crystallise according to the caprice of

nature and the determinism of a material and vital life, unless there is a luminous

intervention of a higher element, a conscious will which will not let nature

follow its whimsical procedure but replace it by a logical and clear-seeing

discipline. This conscious will is what we mean by the rational method of

education.

The education of the vital has two principal aspects, very different as to the goal

and the process, but both are equally important. The first is to develop and

utilise the sense organs, the second is to become conscious and gradually master

of one`s character and in the end to achieve its transformation.

The education of the senses, again, has several aspects, adding to each other as

the being grows: indeed this education should not stop at all. This sense organs

may be so cultivated as to attain a precision and power in their functioning far

greater than what is normally expected of them.

Some ancient mystic knowledge declared that the number of senses that man can

develop is not five but seven and in certain special cases even twelve. Certain

races at certain epochs have, through necessity, developed more or less perfectly

one or the other of these supplementary senses. With a proper discipline

persistently gone through, they are within the reach of all who are sincerely

interested in their culture and its results. Among the many faculties that are




often spoken of, there is, for example, this one: to widen the physical

consciousness, project it out of oneself so as to concentrate on a definite point

and thus get the sight, hearing, smell, taste and even the touch at a distance.

To this general education of the senses and their action there will be added, as

early as possible, the cultivation of discrimination and the aesthetic sense, the

capacity to choose and take up what is beautiful and harmonious, simple,

healthy and pure. For, there is a psychological health even as there is a physical

health; there is a beauty and harmony of the sensations, even as there is a beauty

of the body and its movements.

As the capacity of understanding grows in the child he should be taught, in the

course of his education, to add artistic taste and refinement to power and

precision. He must be shown, made to appreciate, taught to love beautiful, lofty,

healthy and noble things, whether in nature or in human creation. It must be a

true aesthetic culture and it will save him from degrading influences. For in the

wake of the last wars and the terrible nervous tension which they provoked, as a

sign, perhaps, of the decline of civilisation and decomposition of society, has

come a growing vulgarity which seems to have taken possession of human life,

individual as well as collective, particularly on the level of aesthetic life and the

life of the senses. A methodical and enlightened cultivation of the senses can,

little by little, remove from the child whatever is vulgar, commonplace and

crude in him through contagion: this education will have happy reactions even

on his character. For one who has developed a truly refined taste, will feel,

because of this very refinement, incapable of acting in a crude, brutal or vulgar

manner. This refinement, if it is sincere, will bring to the being a nobility and

generosity which will spontaneously find expression in his behaviour and will

keep him away from many base and perverse movements.








And this brings us naturally to the second aspect of vital education, i.e., that

which concerns character and its transformation.

Generally, systems of discipline dealing with the vital, its purification and its

mastery proceed by coercion, suppression, abstinence and asceticism. The

procedure is certainly easier and quicker although, in a deeper way, less

enduring and effective than that of strict and detailed education. Besides, it

eliminates all possibility of the intervention, help and collaboration of the vital.

However, this help is of the utmost importance if one wishes to have an all-

round growth of the individual and his activity.

To become conscious of the many movements in oneself and take note of what

one does and why one does it, is the indispensable starting-point. The child

must be taught to observe himself, to note his reactions and impulses and their

causes, to become a clear-sighted witness of his desires, his movements of

violence and passion, his instincts of possession and appropriation and

domination and the back-ground of vanity against which they stand with their

counterparts of weakness, discouragement, depression and despair.

Evidently, the process would be useful only when along with the growth of the

power of observation there grows also the will towards progress and perfection.

This will is to be instilled into the child as soon as he is capable of having one,

that is to say, at a much younger age than is usually believed.

There are different methods according to different cases for awakening this will

to surmount and conquer: on certain individuals it is rational arguments that are

effective, for others sentiment and goodwill are to be brought into play, in others

again it is the sense of dignity and self-respect; for all, however, it is the

example shown constantly and sincerely that is the most powerful means.

Once the resolution is firmly established, there is nothing more to do than to

proceed with strictness and persistence, never to accept defeat as final. If you

are to avoid all weakening and withdrawing, there is one important point you




must know and never forget: the will can be cultivated and developed even like

the muscles by methodical and progressive exercise.

You must not shrink from demanding of your will the maximum effort even for

a thing that appears to be of no importance; for it is by effort that capacity

grows, acquiring little by little the power to apply itself even to the most

difficult things. What you have decided to do, you must do, come what may,

even if you have to begin your attempt over and over again any number of times.

Your will be strengthened by the effort, and in the end you will have nothing

more to do than to choose with a clear vision the goal to which you will apply it.

To sum up: one must gain a full knowledge of one`s character and then acquire

control over one`s movements so that one may achieve perfect mastery and

transformation of all the elements that have to be transformed.

Now, all will depend upon the ideal which the effort for mastery and

transformation seeks to achieve. The value of the effort and its result will

depend upon the value of the ideal. This is the subject we shall deal with next,

in connection with mental education.

Activity:

Sri Aurobindo`s concept of education and its roll in enhancing quality of

performance at individual and organisation level:

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THE MOTHER`S FOUR AUSTERITIES AND FOUR LIBERATIONS

To pursue an integral education that leads to the supramental realisation a

fourfold austerity is necessary and also a fourfold liberation.

Austerity is usually confused with mortification. When austerity is spoken of,

one thinks of the discipline of the ascetic who seeks to avoid the arduous task of

spiritualising the physical, vital and mental life and therefore declares it

incapable of transformation and casts it away without pity as a useless burden, a

bondage fettering all spiritual progress; in any case, it is considered as a thing

that cannot be mended, a load that has to be borne more or less cheerfully until

the time when Nature or the Divine Grace relieves you of it by death. At best

life on earth is a field for progress and one should try to get the utmost profit out

of it, all the sooner to reach that degree of perfection, which will put an end to

the trial by making it unnecessary.

For us the problem is quite different. Life on earth is not a passage nor a means

merely; it must become, through transformation, a goal, a realisation. When we

speak of austerity, it is not out of contempt for the body, with a view to

dissociating ourselves from it, but because of the need of self-control and self-

mastery. For, there is an austerity which is far greater, more complete and more

difficult than all the austerities of the ascetic: the austerity necessary for the

integral transformation, the fourfold austerity which prepares the individual for

the manifestation of the supramental truth. One can say, for example, that few

austerities are so severe as those which physical culture demands for the

perfection of the body. But of that we shall speak in due time.

Before I begin describing the four kinds of austerity required, I must clear up

one question which is a source of much misunderstanding and confusion in the

minds of most people: it is about ascetic practices which they mistake for

spiritual discipline.




Now, these practices consist in ill-treating the body so that one may, as it is said,

free the spirit from it; they are, in fact, a sensual deformation of spiritual

discipline; it is a kind of perverse need for suffering that drives the ascetic to

self-mortification. The Sadhu`s bed of nails and the Christian anchorite`s

whip and sack-cloth are the results of a sadism, more or less veiled, unavowed

and unavowable; it is an unhealthy seeking or a subconscient need for violent

sensations. In reality these things are very far from the spiritual life; for they are

ugly and low, dark and diseased; spiritual life, on the contrary, is a life of light

and balance, beauty and joy. They have been invented and extolled by a sort of

mental and vital cruelty inflicted on the body. But cruelty, even with regard to

one`s own body, is none the less cruelty, and all cruelty is a sign of great

unconsciousness.

Unconscious natures need very strong sensations; for without that they feel

nothing; and cruelty, being a form of sadism, brings very strong sensations. The

avowed purpose of such practices is to abolish all sensation so that the body may

no longer be an obstacle to one`s flight towards the Spirit; the efficacy of such

means is open to doubt. It is a well-known fact that if one wants quick progress

one must not be afraid of difficulties; on the contrary, it is by choosing to do the

difficult thing each time the occasion presents itself that one increases the will

and strengthens the nerves. Indeed, it is much more difficult to lead a life of

measure and balance, equanimity and serenity than to fight the abuses of

pleasure and the obscuration they cause, by the abuses of asceticism and the

disintegration they bring about. It is much more difficult to secure a harmonious

and progressive growth in calmness and simplicity in one`s physical being than

to ill-treat it to the point of reducing it to nothing.

It is much more difficult to live soberly and without desire than to deprive the

body of nourishment and clean habits so indispensable to it, just to show off

proudly one`s abstinence. It is much more difficult again to avoid, surmount or




conquer illness by an inner and outer harmony, purity and balance than to

despise and ignore it, leaving it free do its work of ruin. And the most difficult

thing of all is to maintain the consciousness always on the peak of its capacity

and never allow the body to act under the influence of a lower impulse.

It is with this end in view that we should adopt the four austerities which will

result in the four liberations. Their practice will constitute the fourfold

discipline or Tapasya which can be thus defined:



(1) Tapasya of Love.

(2) Tapasya of Knowledge.

(3) Tapasya of Power.

(4) Tapasya of Beauty.



The gradation is, so to say, from above downwards; but the steps, as they stand,

should not be taken to mean anything superior or inferior, nor more or less

difficult nor the order in which these disciplines can be and should be followed.

The order, importance, difficulty vary according to the individual and no

absolute rule can be framed. Each one should find and work out his own

system, according to his capacity and personal needs.

Only an overall view will be given here presenting an ideal procedure that is as

complete as possible. Everyone will then have to apply it as far as he can and as

best be can.

The Tapasya or discipline of beauty will take us through the austerity of

physical life, to freedom in action. The basic programme will be to build a

body, beautiful in form, harmonious in posture, supple and agile in its

movements, powerful in its activities and resistant in its health and organic

function.






To get these results it will be good, in a general way, to form habits and utilise

them as a help in organising the material life. For the body works more easily in

a frame of regular routine. Yet one must know how not to become a slave to

one`s habits, however good they may be. The greatest suppleness must be

maintained so that one may change one`s habits each time it is necessary to do

so.

One must build up nerves of steel in a system of elastic and strong muscles, so

that one is capable of enduring anything whenever it is indispensable. But at the

same time care must be taken not to ask of the body more than the strictly

necessary amount of effort, the energy required for growth and progress, and

shut out most strictly all that produces exhausting fatigue and leads in the end to

degeneration and decomposition of the material elements.

Physical culture which aims at building a body capable of serving as a fit

instrument for the higher consciousness demands very austere habits: a great

regularity in sleep, food, physical exercises and in all activities. One should

study scrupulously the needs of one`s body ? for these vary according to

individuals ? and then fix a general programme.

Once the programme is fixed, one must stick to it rigorously with no

fancifulness or slackness: none of those exceptions to the rule indulged in just

for once, but which are repeated often ? for, when you yield to temptation even

just for once, you lessen the resistance of your will and open the door to each

and every defeat. You must put a bar to all weakness; none of the nightly

escapades from which you come back totally broken, no feasting and glutting

which disturb the normal working of the stomach, no distraction, dissipation or

merry-making that only waste energy and leave you too lifeless to be the daily

practice.

One must go through the austerity of a wise and well-regulated life,

concentrating the whole physical attention upon building a body as perfect as it




is possible for it to become. To reach this ideal goal one must strictly shun all

excess, all vice, small or big, one must deny oneself the use of such slow

poisons as tobacco, alcohol, etc. which men have the habit of developing into

indispensable needs that gradually demolish their will and memory. The all-

absorbing interest that men, without exception, even the most intellectual, take

in food, in its preparation and consumption, should be replaced by an almost

chemical knowledge of the needs of the body and a wholly scientific system of

austerity in the way of satisfying them. One must add to this austerity regarding

food, another austerity, that of sleep. It does not mean that one should go

without sleep, but that one must know how to sleep. Sleep must not be a fall

into unconsciousness that makes the body heavy instead of refreshing it.

Moderate food, abstention from all excess, by itself minimizes considerably the

necessity of passing many hours in sleep. However, it is the quality of sleep

more than its quantity that is important. If sleep is to bring you truly effective

rest and repose, it would be good to take something before going to bed, a cup of

milk or soup or fruit-juice, for instance. Light food gives a quiet sleep. In any

case, one must abstain from too much food; for that makes sleep troubled and

agitated with nightmares or otherwise makes it dense, heavy and dull. But the

most important thing is to keep the mind clear, to quiet the feelings, calm the

effervescence of desires and preoccupations accompanying them.

If before retiring to bed one has talked much, held animated discussions or read

something intensely interesting and exciting, then one had better take some time

to rest before sleeping so that the mind`s activities may be quieted and the brain

not yield to disorderly movements while the physical limbs alone sleep. If you

are given to meditation, you would do well to concentrate for a few minutes

upon a high and restful idea, in an aspiration towards a greater and vaster

consciousness. Your sleep will profit greatly by it and you will escape in a large

measure the risk of falling into unconsciousness while asleep.






After the austerity of a night passed wholly in rest, in a calm and peaceful sleep,

comes the austerity of a day organised with wisdom, its activities divided

between wisely graded progressive exercises, required for the culture of the

body and the kind of work you do. For both can and should form part of the

physical Tapasya.

With regard to exercises, each one should choose what suits best his body and, if

possible, under the guidance of an expert on the subject who knows how to

combine and grade the exercises for their maximum effect. No fancifulness

should rule their choice or execution. You should not do this or that simply

because it appears more easy or pleasant; you will make a change in your

programme only when your trainer considers the change necessary.

The body of each one, with regard to its perfection or simply improvement, is a

problem to be solved and the solution demands much patience, perseverance and

regularity. In spite of what men may think, the athlete`s life is not a life of

pleasure and distraction; it is a life, on the contrary, made up of well-regulated

endeavour and austere habits for getting the desired result and leaves no room

for useless and harmful fancies.

In work too there is an austerity; it consists in not having any preference and in

doing with interest whatever one does. For the man who wishes to perfect

himself, there is nothing like small or big work, important work or unimportant.

All are equally useful to him who aspires for self-mastery and progress. It is

said that you do well only what you do with interest. True, but what is more

true is that one can learn to find interest in whatever one does, even the work

that appears most insignificant. The secret of this attainment lies in the urge

towards perfection. Whatever be the occupation or task that falls to your lot, do

it with a will towards progress. Whatever you do must be done not only as well

as you can but with an earnestness to do it better and better in a constant drive




towards perfection. In this way all things without exception become interesting,

from the most material labour to the most artistic and intellectual work. The

scope for progress is infinite and one can be earnest in the smallest thing.

This takes us naturally to liberation in action; for in one`s action one must be

free from all social conventions, all moral prejudices. This is not to say that one

should lead a life of licence and unrule. On the contrary, you submit here to a

rule which is much more severe than all social rules, for it does not tolerate any

hypocrisy, it demands perfect sincerity.

All physical activities should be organised in such a way as to make the body

grow in balance and strength and beauty. With this end in view one must

abstain from all pleasure seeking, including the sexual pleasure. For each sexual

act is a step towards death. That is why from the very ancient times among all

the most sacred and most secret schools, this was a prohibited act for every

aspirant to immortality. It is always followed by a more or less long spell of

incon-science that opens the door to all kinds of influences and brings about a

fall in the consciousness. Indeed, one who wants to prepare for the supramental

life should never allow his consciousness to slip down to dissipation and incon-

science under the pretext of enjoyment or even rest and relaxation.

The relaxation should be into force and light, not into obscurity and weakness.

Continence therefore is the rule for all who aspire for progress. But especially

for those who want to prepare themselves for the supramental manifestation, this

continence must be replaced by total abstinence, gained not by coercion and

suppression but by a kind of inner alchemy through which the energies usually

used in the act of procreation are transmuted into energies for progress and

integral transformation. It goes without saying that to get a full and truly

beneficial result, all sex impulse and desire must be eliminated from the mental

and vital consciousness as well as from the physical will. All transformation




that is radical and durable proceeds from within outwards, the outward

transformation being the normal and, so to say, the inevitable result of the inner.

A decisive choice has to be made between lending the body to Nature`s ends in

obedience to her demand to perpetuate the race as it is, and preparing this very

body to become a step towards the creation of the new race. For the two cannot

go together; at every minute you have to decide whether you wish to remain

within the humanity of yesterday or belong to the supermanhood of tomorrow.

You must refuse to be moulded according to life as it is and be successful in it, if

you want to prepare for life as it will be and become an active and efficient

member of it. You must deny yourself pleasures, if you wish to be open to the

joy of living in integral beauty and harmony.

This brings us quite naturally to vital austerity, the austerity of the sensations,

the Tapasya of power; for the vital being is indeed the seat of power, of

enthusiasms that realise. It is in the vital that thought changes into will and

becomes a dynamism of action. It is also true that the vital is the seat of desires

and passions, of violent impulses and equally violent reactions, of revolt and

depression. The usual remedy is to strangle it, to starve it by depriving it of

sensations: indeed it is nourished chiefly by sensations and without them it goes

to sleep, becomes dull and insensitive and, in the end, wholly empty.

The vital, in fact, draws its subsistence from three sources.

The one most easily accessible to it is from below, the physical energies coming

through the sensations. The second is on its own plane, when it is sufficiently

wide and receptive, in contact with the universal vital forces. And the third, to

which generally it opens only under a great aspiration for progress, comes from

above through the infusion and absorption of spiritual forces and inspirations.

To these men try more or less always to add another source; which is, at the

same time, for them the source of most of their torments and misfortunes. It is

the interchange of vital forces with their fellow creatures, generally grouped by




twos, which they mistake for love, but which is only an attraction between two

forces that the pleasure in mutual interchange.

So, if we do not wish to starve our vital, the sensations should not be rejected,

nor reduced in number or blunted in intensity; neither should they be avoided,

but they must be utilised with discrimination and discernment. Sensations are

an excellent instrument for knowledge and education. To make them serve this

purpose, they should not be used egoistically for the sake of enjoyment, in a

blind and ignorant seeking for pleasure and self-satisfaction.

The sense should be able to bear everything without disgust or displeasure; at

the same time they must acquire and develop more and more the power to

discriminate the quality, origin and result of various vital vibrations, so as to

know whether they are favourable to the harmony, the beauty and the good

health or are harmful to the poise and progress of the physical and vital being.

Moreover, the senses should be utilised as instruments to approach and study the

physical and vital worlds in all their complexity. Thus they will take their true

place in the great endeavour towards transformation.

It is by enlightening, strengthening and purifying the vital and not by weakening

it that one can help towards the true progress of the being. To deprive oneself of

sensations is therefore as harmful as depriving oneself of food. But even as the

choice of food must be made with wisdom and only with a view to the growth

and proper functioning of the body, so the choice of sensations also should be

made and control over them gained with an altogether scientific austerity, with a

view only to the growth and perfection of this great dynamic instrument which

is as essential for progress as all the other parts of the being.

It is by educating the vital, by making it more refined, more sensitive, more

subtle, one should almost say, more elegant, in the best sense of the word, that

one can overcome its violences and brutalities which are, in general, movements

of crudity and ignorance, of a lack of taste.




In reality, the vital, when educated and illumined, can be as noble, heroic and

unselfish, as it is now spontaneously, vulgar, egoistic, perverted when left to

itself without education. It is sufficient for each one to know how to transform

in oneself this seeking for pleasure into an aspiration towards supramental

plenitude. For that, if the education of the vital is pursued far enough, with

perseverance and sincerity, there comes a moment when it is convinced of the

greatness and beauty of the goal and gives up petty illusory satisfactions of the

senses in order to conquer the divine Delight.

Part ? III



THE METHODS, TECHNIQUES AND PROCESS OF EVALUATION



There are three basic ways in which raters can make performance assessments:

(1) they can make comparisons of ratees` performances (2) they can make

comparisons among anchors or performance level anchors and select one most

descriptive of the person being appraised, and (3) they can make comparisons of

individuals to anchors.



Rating Format Options



COMPARISONS AMONG PERFORMANCES



Compare the performances of all rates to each anchor for each job activity,

function, or overall performance. Rater judgments may be made in one of the

following ways:

Indicate which ratee in each possible pair of ratees performed closest to

the performance level described by the anchor or attained the highest

level or overall performance. (Illustrative method: paired comparison)




Indicate how the ratees ranked in terms of closeness to the performance

level described by the anchor. (Illustrative method: straight ranking)

Indicate what percentage of the ratees performed in a manner closest to

the performance level described by the anchor. (Note: the percentages

have to add up to 100% for all the anchors within each job

activity/function.) (Illustrative method: forced distribution).



COMPARISONS AMONG ANCHORS



Compare all the anchors for each job activity or function and select the one(or

more) that best describes the ratee`s performance level. Rater judgments are

made in the following way:



Indicate which of the anchors fit the ratee`s performance best (and/or

worst). (Illustrative method: CARS, forced choice)



COMPARISONS TO ANCHORS

Compare each ratee`s performance to each anchor for each job activity or

function. Rater judgments are made in one of the following ways:



Whether or not the ratee`s performance matches the anchor. (Illustrative

methods: graphic rating scales such as BARS; MBO)

The degree to which the ratee`s performance matches the anchor.

(Illustrative methods: all summated rating scales such as BOS and PDA

methods)

Whether the ratee`s performance was better than, equal to, or worse than

that described by the anchor. (Illustrative method: Mixed standard

scales)






Defining the Rater



Ratings can be provided by ratees, supervisors, peers, clients or customers, or

high-level managers. While most companies still give the supervisor the sole

responsibility for the employee`s appraisal, formal multirater systems are

becoming quite popular. A growing number of companies use formal self-

assessments. The purpose is to encourage employees to take an active role in

their own development. Upward appraisals (ratings by subordinates) are also on

the increase.

With increasing frequency, organizations are concluding that multiple rater

types are beneficial for use in their appraisal systems. Ratings collected from

several raters, also known as 360-degree appraisal systems, are thought to be

more accurate, have fewer biases, are perceived to be more fair, and are less

often the targets of lawsuits. The use of 360-degree appraisal systems is one of

the characteristics of high-performance work systems, which have been linked

to superior corporate financial performance.

The probable reason this approach is successful is that many of the rater types

used (e.g., customers, peers) have direct and unique knowledge of at least some

aspects of the ratee`s job performance and provide reliable and valid

performance information on some job activities. In fact, the use of raters who

represent all critical internal and external customers contributes to the accuracy

and relevance of the appraisal system.



Many organizations use self-, subordinate, peer, and superior ratings as a

comprehensive appraisal prior to a training program. The Center for Creative

Leadership in Greensboro, North Carolina, requires all particulars in its one-

week assessment center program to first submit evaluations from superiors,




peers, and subordinates. These data are tabulated by the Center, and the

feedback is reported to participants on the first day of the assessment center

program. Participants consider this feedback to be among the most valuable

they receive.

Many companies now use external customers as an important source of

information about employee performance and for reward systems. The Marriott

Corporation places considerable weight on its customer survey data in the

evaluation of each hotel as well as work units within the hotels. Burger King,

McDonald`s, Domino`s Pizza, and Taco Bell are among the companies that hire

professional customers or mystery shoppers to visit specific installations to

provide detailed appraisals of several performance functions.

A summary of recommendations for implementing a multirater/360-degree

appraisal system is as follows.



Recommendations for Implementing a 360-Degree Appraisal System



INSTRUMENT ISSUES



Items should be directly linked to effectiveness on the job.
Items should focus on specific, observable behaviours (not traits,

competencies).

Items should be worded in positive terms, rather than negative terms.

Ratees, particularly employees, may be less likely to respond honestly to

negative items about their boss.

Raters should be asked only about issues for which they have firsthand

knowledge (i.e., ask subordinates about whether the boss delegates work

to them; don`t ask peers since they may not know).






ADMINISTRATION ISSUES



Select raters carefully by using a representative sample of people most

critical to the ratee and who have had the greatest opportunity to observe

his or her performance.

Use an adequate number of raters to ensure adequate sampling and to

protect the confidentiality of respondents (at least three per source).

Instruct respondents in how the data will be used and ensure

confidentiality.

To maintain confidentiality, raters should not indicate their names or

other identifying characteristics and surveys should be mailed back

directly to the analyst in a sealed envelope.

Alert and train raters regarding rater errors (e.g., halo, leniency, severity,

attributional bias).



FEEDBACK REPORT



Separate the results from the various sources. The ratee should see the

average, aggregated results from peers, subordinates, higher-level

managers, customers, or other sources that may be used.

Show the ratee`s self-ratings as compared to ratings by others. This

enables the ratee to see how his or her self-perceptions are similar or

different from other`s perceptions.

Compare the ratee`s ratings with other norm groups. For example, a

manager`s ratings can be compared to other managers (as a group) in the

firm.

Provide feedback on items as well as scales so ratees can see how to

improve.






FEEDBACK SESSION



Use a trained facilitator to provide feedback to ratees.
Involve the ratee in interpreting his or her own results.
Provide an overview of the individual`s strengths and areas for

improvement.

Provide feedback on recommendations and help him or her to develop an

action plan.



FOLLOW-UP-ACTIVITIES



Provide opportunities for skill training in how to improve his or her

behaviours.

Provide support and coaching to help him or her apply what has been

learned.

Over time, evaluate the degree to which the ratee has changed

behaviours.



SETTING THE STANDARDS AND BENCHMARKING:



Benchmarking is the process of gauging the internal practices and activities

within a firm to an external reference or standard. It is a continuous process of

measuring one`s own products, services, systems, and practices against the

world`s toughest competitors to identify areas for improvement.

An estimated 70 percent of the Fortune 500 companies use benchmarking on a

regular basis. For example, Ford Motor Company benchmarked its accounts

payable function against Mazda Motor Corporation. Ford found that it had




about five times as many employees as it needed. The automaker redesigned the

system for tracking orders, deliveries, and invoices and thereby helped

employees to perform the same tasks more efficiently. As a result, Ford was

able to simplify the process, reduce the number of employees, and reduce errors.

Goodyear Tire and Rubber changed its compensation practices by benchmarking

what several fortune 100 firms were doing in compensation. It developed a

system to link employee performance to the firm`s financial gains. AT & T

examined the role of chief financial officers to redesign the job duties and

functions of the CFO to be more in line with what world-class CFOs were

doing.

Studies on the effectiveness of benchmarking have found that it is critical to

have top management support and commitment to the project. In addition, when

it results in setting moderately difficult goals that employees believe are

attainable, it seems to work. But when poorer performing companies receive

benchmarking data that their practices are significantly different from the best

practices, and their managers set radical, unrealistically high goals, employees

have difficulty embracing the changes and may resist them. As a result,

performance actually may decline.



These findings should not discourage managers from benchmarking their

practices. Instead, managers should be alerted to the types of goals they should

set after receiving benchmarking data. Perhaps setting more realistic goals and

gradually increasing the difficulty of the goals would encourage employees.

This is known as shaping, which is a behavioral change technique that promotes

gradual improvement from known, initial behavior to a desired goal, or, in this

case, the benchmark.

For example, if an organization wants to meet the best practice of having 1

percent defects in its industry, and their initial performance is at 20 percent




defects, the company may need to first use 15 percent defects as a goal. Once

workers master that goal and are rewarded, then the company can change the

goal to 10 percent defects. In this way, the company is continually moving

toward the benchmark goal and employees are less resistant than if they were

initially assigned the goal of 1 percent defects, which they may have felt was

unattainable. To use shaping effectively in benchmarking practices, the

following tips are offered:



1. Identify what is to be benchmarked (a process, product, service, etc.)

2. Identify comparable companies.

3. Collect data to precisely define the target goal (benchmark).

4. Collect data to determine the organization`s current performance level

against the benchmark.

5. Reduce the target to discrete, measurable, smaller steps or goals.

6. Train, as needed, any employees so that they can meet the smaller goals

(subgoals).

7. Periodically provide feedback and use appropriate, valued reinforcers for

meeting the subgoals.

8. Increase the subgoals so that they are getting closer to the target goal.

9. Recalibrate benchmarks periodically.



The recalibration is important so that the organization continually monitors the

benchmark or target goal because it may change. Successes by companies may

lead to new standards.

Benchmarking should be considered one form of performance measurement that

provides a basis of comparison to competitors and other outside sources. While

this is a useful approach to measurement, the importance attached to any




measurement should derive from the extent to which the measurement is related

to the strategic goals of the organization.

MALCOLM BALDRIGE AWARD:

Malcolm Baldrige Award One popular from of benchmarking combining nicely

with public relations is to compete for awards that focus on product or service

quality. The most significant of such awards in the United States is the Malcolm

Baldrige National Quality Award. Established by the U.S. Congress in 1987,

the Baldrige award is administered by the National Institute of Standards and

Technology of the Department of Commerce (see www.nist.gov.) The U.S.

president personally presents these prestigious awards in a ceremony in

Washington, D.C. The purpose of the Baldrige award is to promote national

awareness of the importance of total quality achievements.

Seven categories are used to assess quality management and improvement.

These are in order of points: business results (450), leadership (110), human

resource development and management (100), process management (100),

strategic planning (80), customer and market focus (80), and information and

analysis (80). The total number of points that can be obtained is 1,000.

The seven categories are based on a set of core values and concepts, including

the importance of customer-driven quality, leadership, continuous improvement

and learning, employee participation and development, fast response, design

quality and prevention, long-range view of the future, management by fact or

date, partnership development, company responsibility and citizenship, and

results focus.

The Baldrige award allows any publicly or privately owned business in the

United States to apply, with the stipulation that only one division or submit of a

company can apply for the same award category in the same year. Not eligible

are local, state, and national government agencies; not-for-profit organizations;

trade association; and professional societies. Two awards may be given




annually in each of three categories: manufacturing companies service

companies, and small businesses. Applications for the Baldrige award require

submission of up to 75 pages for a completed application form.

Some companies that have won the Baldrige award since its inception in 1988

are Motorola, General Motors` Cadillac, IBM, Federal Express, and Ritz Carlton

Hotels. Winners are expected to share information about their successful

performance strategies with other U.S. organizations. Most U.S. companies

requesting the application materials use them to evaluate their own programs

and make changes. Many of the largest U.S. corporations have used the

Baldrige criteria as benchmarks and as a model for instituting major

organizational change processes.

There are many external award programs that are used by organizations to

benchmark and assess performance. In addition, many companies use internal

programs to assess work units on quality and customer satisfaction.



Malcolm Baldrige National Quality Award Criteria



A total of 1,000 points are possible among the seven categories:

1. Leadership (110 points)

1.1 Leadership System ............................................................. 80

1.2 Company Responsibility and Citizenship ................................... 30

This category examines senior leaders` personal leadership and involvement

in creating and sustaining values, company directions, performance

expectations, customer focus, and a leadership system that promotes

performance excellence. Also examined is how the values and expectations

are integrated into the company`s leadership system, including how the

company continuously learns and improves, and addresses its societal

responsibilities and community involvement.






2. Strategic Planning (80 points)



2.1 Strategy Development Process .............................................. 40

2.2 Company Strategy ............................................................ 40

This category examines how the company sets strategic directions and how

it determines key action plans. Also examined is how the plans are

translated into an effective performance management system.

3. Customer and Market Focus (80 points)

3.1 Customer and Market Knowledge ...........................................40

3.2 Customer Satisfaction and Relationship Enhancement .................. 40

This category examines how the company determines requirements and

expectations of customers and markets. Also examined is how the company

enhances relationships with customers and determines their satisfaction.

4. Information and Analysis (80 points)

4.1 Selection and Use of Information Data ...................................... 25

4.2 Selection and Use of Comparative Information and Data ................. 15

4.3 Analysis and Review of Company Performance ............................ 40

This category examines the management and effectiveness of the use of data

and information to support key company processes and the company`s

performance management system.

5. Human Resource Development and Management (100 points)

5.1 Work Systems ................................................................. 40

5.2 Employee Education, Training, and Development ....................... 30

5.3 Employee Well-Being and Satisfaction .................................... 30

This category examines how the workforce is enabled to develop and utilize

its full potential, aligned with the company`s objectives. Also examined are

the company`s efforts to build and maintain an environment conducive to




performance excellence, full participation, and personal and organizational

growth.

6. Process Management (100 points)

6.1 Management of Product and Service Processes ........................... 60

6.2 Management of Support Processes ......................................... 20

6.3 Management of Supplier and Partnering Processes ...................... 20

This category examines the key aspects of process management, including

customer-focused design, product and service delivery processes, and

supplier and partnering processes involving all work units. The category

examines how key processes are designed, effectively managed, and

improved to achieve better performance.

7. Business Results (450 points)

7.1 Customer Satisfaction Results .............................................. 130

7.2 Financial and Market Results ............................................... 130

7.3 Human Resource Results ..................................................... 35

7.4 Supplier and Partner Results ................................................ 25

7.5 Company-Specific Results ................................................. 130

This category examines the company`s performance and improvement in

key business areas-customer satisfaction, financial and marketplace

performance, human resource, supplier and partner performance, and

operational performance. Also examined are performance levels relative to

competitors.



Malcolm Baldrige Criteria for HR Development and Management



5.0 Human Resource Development and Management (100 points)

5.1 Work Systems (40 points)




Describe how the company`s work and job design and its compensation and

recognition approaches enable and encourage all employees to contribute

effectively to achieving the company`s performance and learning objectives.



a. Work and Job Design



How work and jobs, including those of managers all levels in the company,

are designed, organized, and managed to ensure:



1. Opportunities for individual initiative and self directed responsibility in

designing, managing, and improving company work processes.

2. Flexibility, cooperation, rapid response, and learning in addressing

current and changing customer and operational requirements.

3. Effective communications, and knowledge and skill sharing across work

functions, units, and locations.



b. Compensation and Recognition



How the company`s compensation and recognition approaches for

individuals and groups, including managers at all levels in the company,

reinforce the overall work systems, performance, and learning objectives.



5.2 Employee Education, Training, and Development (30 points)



Describes how the company`s education and training address key company

plans and needs, including building knowledge and capabilities, and

contributing to improved employee performance and development.






a. Employee Education, Training, and Development



Describe:

1. How education and training address the company`s key performance

plans and needs, including longer-term employee development

objectives.

2. How education and training are designed to support the company`s

approach to work and jobs. Include how the company seeks input from

employees and their managers in education and training design.

3. How education and training, including orientation of new employees, are

delivered.

4. How knowledge and skills are reinforced on the job.

5. How education and training are evaluated and improved, taking into

account company performance, employee development objectives, and

costs of education and training.



5.3 Employee Well-Being and Satisfaction (30 points)



Describe how the company maintains a work environment and work climate that

support the well-being, satisfaction, and motivation of employees.



a. Work Environment



How the company maintains a safe and healthful work environment. Include

how employee well-being factors such as health, safety, and ergonomics are

included in improvement activities. Briefly describe key measures and

targets for each important factor. Note significant differences, if any, based

upon different health and safety factors in the work environments of

employee groups or work units.






b. Employee Support Services



How the company supports the well-being, satisfaction, and motivation of

employees via services, facilities, activities, and opportunities.



c. Employee Satisfaction



How the company determines employee well-being, satisfaction, and

motivation. Include:

1. A brief description of formal and informal methods used. Outline how

the company determines the key factors that affect employee well-being,

satisfaction, and motivation and assesses its work climate. Note

important differences in methods, factors, or measures for different

categories or types of employees, as appropriate.



2. How the company relates employee well-being, satisfaction, and

motivation results to key business results and/or objectives to identify

improvement activities.



Major Administrative Issues to Consider in Performance Management



1. Frequency and timing of formal appraisals



Number of times per year (e.g., one per year, every six months,

quarterly?)

Time period (e.g., anniversary of hire, after project completion)

2. Rating/data Collection medium




Computerized data collection/data tabulation/integration into database
Hard copy for personnel file and sign off?
Use of technology for performance data collection and monitoring
Computer programs that can monitor rater rating tendencies.



3. Training programs



For raters, ratees, administrators
Scheduling/assessment/follow-up



4. Method of feedback



Feedback via computer versus scheduled sessions
Feedback based on comparisons to other employees/companies
Formal feedback sessions with supervisors, team, consultants, coaches.

To create a supportive atmosphere for the feedback meeting between the

employee and supervisor, several recommendations exist. The rater should

remove distractions, avoid being disturbed, and take sufficient time in the

meeting. Raters seem to have trouble adhering to these guidelines. Raters

should keep notes on effective and ineffective behavior as it occurs so that they

will have some notes to refer to when conducting the feedback session.

Raters should be informal and relaxed and allow the employee the opportunity

to share his or her insights. Topics that should be addressed include praise for

special assignments, the employee`s own assessment of his or her performance,

the supervisor`s response to the employee`s assessment, action plans to improve

the subordinate`s performance, perceived constraints on performance that

require subordinate or supervisory attention, employee career aspirations,




ambitions, and developmental goals. In sum, raters should provide feedback

that is clear, specific, descriptive, job related, constructive, frequent, and timely.

Self Assessment Question:

What is the importance of designing an appropriate appraisal system which is

quite relevant to the organizational culture of institution with optimum

utilization of human resource?

________________________________________________

________________________________________________

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SUMMARY



Performance appraisals have become an increasingly important tool for

organizations to manage and improve the performance of employees, to make

more valid staffing decisions, and to enhance the overall effectiveness of the

firm`s services and products. The design, development, and implementation of

appraisal systems are not endeavors that can be effectively handled by following

the latest fad or even by copying other organizations` systems. Instead, a new

appraisal system must be considered a major organizational change effort that

should be pursued in the context of improving the organization`s competitive

advantage. This means, like any such change effort, there will be vested

interests in preserving the status quo that will be resistant to change, no matter

how beneficial it may be for the organization. These sources of resistance to the

change have to be identified and managed to build incentives for using a new

appraisal system.

Once a well-designed system has been implemented, the work is still not done.

An appraisal system has to be maintained by monitoring its operation through

periodic evaluations. Only by keeping an appraisal system finely tuned will it

enable managers to have a rational basis for making sound personnel decisions

and for making the kinds of gains in productivity that are so critically needed in

today`s times.

Among the personnel decisions, some of the most important concern the

organization`s compensation system. The prescriptions should be helpful

guidelines for improving any appraisal system. Effective performance appraisal

also must be carefully integrated with other human resource domains,

particularly compensation systems with a pay-for-performance component.

Accurate appraisals also are critical for determining training needs.






DISCUSSION QUESTIONS



1. Why has performance appraisal taken on increased significance in recent

years?

2. As the workforce becomes more diverse, why does performance

appraisal become a more difficult process?

3. Many managers describe performance appraisal as the responsibility that

they like the least. Why is this so? What could be done to improve the

situation?

4. What steps would you take if your performance appraisal system resulted

in disparate or adverse impact on the value system of the organisation?

5. Under what circumstances would you use customer or client evaluation

as a basis for appraising employees?

6. Why are so many companies using 360-degree feedback systems? What

are the benefits of such a system?

7. Why should managers provide ongoing and frequent feedback to

employees about their performance?





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This post was last modified on 14 March 2022