Download RGUHS BHA 2020 Aug 6th Sem 1323 Marketing Management Question Paper

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Rajiv Gandhi University of Health Sciences, Karnataka

VI semester Bachelors in Hospital Administration Degree Examination - 28-Aug-2020

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Time: Three Hours Max. Marks: 80 Marks

MARKETING MANAGEMENT

Q.P. CODE: 1323

Your answers should be specific to the questions asked. Draw neat, labeled diagrams wherever necessary

LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks

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1. Explain the various stages in a new product development process.
2. Define pricing. Briefly discuss the factors influencing pricing decision.
3. Define consumer behavior. Briefly explain the buying characteristics that influence consumer behavior.

SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks

1. Short note on product life cycle

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2. Components of marketing mix in service marketing
3. Write a short note on positioning.
4. Discuss the relevance of using medias for advertising.
5. Short note on Macro environment in marketing
6. Various factors that contributing to a product’s decline stage

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7. Various levels of target market
8. Discuss the need for segmenting markets.
9. Requisites of marketing research
10. Public relations are valuable promotion tools. Justify.

SHORT ANSWERS (Answer any ten) 10 x 2 = 20 Marks

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1. Types of retailing
2. Define marketing.
3. What is branding?
4. What is product differentiation?
5. Limitations of marketing research

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6. What is micro environment?
7. Functions of marketing
8. What is virtual marketing?
9. What is marketing information system?
10. What is undifferentiated marketing?

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11. What is sales promotion?
12. What is E-business?

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