Download RGUHS BHA 2020 Aug 6th Sem 1323 Marketing Management Question Paper

Download RGUHS (Rajiv Gandhi University of Health Sciences) BHA (Bachelors in Hospital Administration) 2020 August 6th Sem 1323 Marketing Management Previous Question Paper

Rajiv Gandhi University of Health Sciences, Karnataka
VI semester Bachelors in Hospital Administration Degree Examination ? 28-Aug-2020
Time: Three Hours





Max. Marks: 80 Marks
MARKETING MANAGEMENT
Q.P. CODE: 1323
Your answers should be specific to the questions asked. Draw neat, labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two)
2 x 10 = 20 Marks
1. Explain the various stages in a new product development process.
2.
Define pricing. Briefly discuss the factors influencing pricing decision.
3.
Define consumer behavior. Briefly explain the buying characteristics that influence
consumer behavior.
SHORT ESSAYS (Answer any Eight)
8 x 5 = 40 Marks
4.
Short note on product life cycle
5.
Components of marketing mix in service marketing
6.
Write a short note on positioning.
7.
Discuss the relevance of using medias for advertising.
8.
Short note on Macro environment in marketing
9.
Various factors that contributing to a product's decline stage
10. Various levels of target market
11. Discuss the need for segmenting markets.
12. Requisites of marketing research
13. Public relations are valuable promotion tools. Justify.
SHORT ANSWERS (Answer any ten)
10 x 2 = 20 Marks
14. Types of retailing
15 Define marketing.
16. What is branding?
17. What is product differentiation?
18. Limitations of marketing research
19. What is micro environment?
20. Functions of marketing
21. What is virtual marketing?
22. What is marketing information system?
23. What is undifferentiated marketing?
24. What is sales promotion?
25. What is E-business?
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