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Rajiv Gandhi University of Health Sciences, Karnataka
VI semester Bachelors in Hospital Administration Degree Examination — APRIL 2015
Time: Three Hours Max. Marks: 80 Marks
Marketing Management
Q.P. CODE: 1323
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Your answers should be specific to the questions asked.
Draw neat, labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
- What is marketing mix? Explain briefly the elements of hospital marketing mix.
- What is marketing research? Explain research process with neat diagram.
- What is marketing environment? Explain the factors affecting marketing environment.
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SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
- What is segmentation? What are the bases of segmentation?
- Explain briefly new product development process.
- Explain the factors influencing buying behaviour.
- Explain of pricing strategies.
- Explain the stages of buying decision process.
- Explain the different types of marketing channels.
- Write a note on E-business and Tele-marketing.
- Explain importance of public relation for hospitals.
- Describe advertising process for hospital marketing.
- What are different concepts of marketing?
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SHORT ANSWERS (Answer any ten) 10 x 2 = 20 Marks
- What is Marketing Information System?
- What is “Customized marketing”?
- What is targeting?
- What is positioning?
- What is product mix decision?
- What is packaging of goods and services?
- What is branding?
- What is service marketing?
- What is retailing?
- What is virtual marketing?
- Importance of marketing
- What is undifferentiated marketing?
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This download link is referred from the post: RGUHS BHA Last 10 Years 2012-2022 Question Papers || Rajiv Gandhi University of Health Sciences
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