Download JNTUH MCA 4th Sem R17 2020 November 844AU E Commerce Question Paper

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Code No: 844AU R17

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

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MCA IV Semester Examinations, October/ November - 2020

E-COMMERCE

Time: 2hrs Max.Marks:75

Answer any five questions

All questions carry equal marks

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1. a) Discuss briefly how globalization makes switch over to e-commerce almost a necessity.
   b) How would you achieve the near-physical effect of visual display of merchandise in e-commerce? [15]
2. a) What is the importance of firewalls as a line of security in payment transactions?
   b) What are packet filter firewalls?
3. a) What is financial EDI? What is its distinct feature? [15]
   

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   b) What are the areas amenable for automation in e-commerce?
4. a) Is customization easier or difficult in e-marketing in comparison to traditional marketing? Discuss. [15]
   b) What are the precautions to be taken in the course of online marketing?
5. a) Explain the following internet advertising formats:
   1) interstitials ii) skyscrapers. [15]
   

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   b) What are the requirements for setting up videoconference facility?
6. a) What is information search? What is its relevance to decision making by customer? [15]
   b) What are the challenges in staffing for e-commerce?
7. a) What is e-tailing? As a retail strategy, evaluate its success. [15]
   b) What are the limitations of bank cards?

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8. a) What is ‘Paytm’? Is there any similar payment system? What is their advantage? [13]
   b) Explain how e-commerce can leverage on efficient supply chain management. How is customization facilitated in e-marketing? [15]