Download JNTUH (Jawaharlal nehru technological university) MCA (Master of Computer Applications) 4th Sem (Fourth Semester) Regulation-R17 2020 November 844AU E Commerce Previous Question Paper
S OCT 2020
R17
Code No: 844AU
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MCA IV Semester Examinations, October/ November - 2020
E-COMMERCE
Time: 2hrs
Max.Marks:75
Answer any five questions
All questions carry equal marks
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1.a)
Discuss briefly how globalization makes switch over to e commerce almost a
necessity.
b)
How would you achieve the near-physical effect of visual display of merchandise
in e commerce?
[15]
2.a)
What is the importance of firewalls as a line of security in payment transactions?
What are packet filter firewalls?
b)
What is financial EDI? What is its distinct feature?
[15]
used
3.a)
What are the areas amenable for automation in e commerce?
b)
Is customization easier or difficult in e marketing in comparison to traditional
marketing? Discuss.
[15]
4.a)
What are the precautions to be taken in the course of online marketing?
b)
Explain the following internet advertising formats:
i) interstitials
ii)skyscrapers.
[15]
5.a)
What are the requirements for setting up videoconference facility?
b)
What is information search? What is its relevance to decision making by
customer?
[15]
6.a)
What are the challenges in staffing for e commerce?
b)
What is e-tailing? As a retail strategy, evaluate its success.
[15]
7.a)
What are the limitations of bank cards?
b)
What is `Paytm'? Is there any similar payment system? What is their advantage?
[15]
8.a)
Explain how e commerce can leverage on efficient supply chain management.
b)
How is customization facilitated in e marketing?
[15]
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This post was last modified on 17 March 2023