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Download JNTUH MCA 5th Sem R15 2021 July-August 824BD Social Media Intelligence Question Paper

Download JNTUH (Jawaharlal nehru technological university) MCA (Master of Computer Applications) 5th Sem (Fifth Semester) Regulation-R15 2021 July-August 824BD Social Media Intelligence Previous Question Paper

This post was last modified on 17 March 2023


R15

Code No: 824BD

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2021

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MCA V Semester Examinations, July/August - 2021

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SOCIAL MEDIA INTELLIGENCE

Time: 3Hours


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Max.Marks:75

Answer any five questions

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All questions carry equal marks

- - -


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1.a)

What are implications for Social Media Intelligence? Explain.

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b)

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Can we trust the wisdom of crowds? Explain.



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[7+8]


2.a)

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Explain in detail about online echo chambers.



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b)

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Discuss about establishing links to performance metrics.




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[7+8]


3.a)

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Explain in detail about opinion formation in a social context.



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b)

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Discuss about intelligence dashboards.



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[7+8]

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4.a)

What motivates us to post? Explain.

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b)

Discuss about the new influential and influence in e-commerce.


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[7+8]


5.a)

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Explain about casting a wide net.



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b)

Discuss about understanding market structure.


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[7+8]


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6.a)

How does social context affect opinion expression? Explain.


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b)

Describe creating an inviting environment.


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[7+8]


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7.a)

Explain about life cycle dynamics.


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b)

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Discuss about anecdotal referencing of social media comments.



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[7+8]


8.

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Explain the following:




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a) A new paradigm for marketing research.

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b) Geography no longer defines our communities.
c) Seeding strategies.



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[5+5+5]




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---ooOoo---



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