Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2017 Winter 4th Sem 849901 Retailing Ii Previous Question Paper
Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER ? (4) ?EXAMINATION - WINTER - 2017
Subject Code: 849901 Date: 15/11/2017
Subject Name: Retailing - II
Time: 10:30 AM ? 1:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q-1 Analyze the case and answer the questions:
Retail in Detail ? Unorganized to Organized
India is called a nation of shopkeepers and organized retail,
which has just made an entry and has a very small share in
the total retail industry in the country. Retail is the second
largest employment generating sector in the country. The
entry of major retailers in the countries raised passions
among the politicians, policy makers and smaller retailers
that the presence of bigger organized retailers would lead to
the elimination of the smaller shopkeepers leading to a large-
scale problem of unemployment and may be even social
problem.
The government had studied the impact of organized retail on
the kirana stores. The outcome is that they are unhappy with
the interim findings and have asked for a larger base in the
retail studies. In addition to this, is the protest raised by the
Kerala Distributors Association against major FMCG
companies for bypassing them and selling their products
directly to the large retail stores. The concern expressed is
that if the companies start supplying directly to the major
retailers with a price difference, then it would eventually lead
to the death of the small and medium traders in the business.
The national body of distributors ? the Federation of All India
Distributors Association ? has expressed its support to the
Kerala Distributors protest and is planning for a nationwide
stir.
(14)
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER ? (4) ?EXAMINATION - WINTER - 2017
Subject Code: 849901 Date: 15/11/2017
Subject Name: Retailing - II
Time: 10:30 AM ? 1:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q-1 Analyze the case and answer the questions:
Retail in Detail ? Unorganized to Organized
India is called a nation of shopkeepers and organized retail,
which has just made an entry and has a very small share in
the total retail industry in the country. Retail is the second
largest employment generating sector in the country. The
entry of major retailers in the countries raised passions
among the politicians, policy makers and smaller retailers
that the presence of bigger organized retailers would lead to
the elimination of the smaller shopkeepers leading to a large-
scale problem of unemployment and may be even social
problem.
The government had studied the impact of organized retail on
the kirana stores. The outcome is that they are unhappy with
the interim findings and have asked for a larger base in the
retail studies. In addition to this, is the protest raised by the
Kerala Distributors Association against major FMCG
companies for bypassing them and selling their products
directly to the large retail stores. The concern expressed is
that if the companies start supplying directly to the major
retailers with a price difference, then it would eventually lead
to the death of the small and medium traders in the business.
The national body of distributors ? the Federation of All India
Distributors Association ? has expressed its support to the
Kerala Distributors protest and is planning for a nationwide
stir.
(14)
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
www.FirstRanker.com
Page 2 of 3
The issue, which the entry of organized retail at a real big
scale is raising, is will the small mom-n-pop (or kirana)
stores disappear from the landscape of the Indian retail and
would they be dominated by Wal-Mart, Star Bazaar or big
Bazaar? If this were to happen it would have wide-spread
implication on the Indian society as a whole. Once may say
that it would not happen because we have immense faith in
the entrepreneurial spirit of the small entrepreneurs in the
country; they will find ways and means of surviving the
onslaught of the Wal-Mart?s and Reliance and would find
themselves profitable niches to operate in.
Yes, but the structure of the retail in the country would
change for sure. As the proportion of organized retail
increase, it would lead to the reduction in the number of
smaller shops. And these small mom-n-pop stores might
require a helping hand from the government, which would
have to play a more proactive role in working out schemes
and be ready to face the fall out of the impact of organized
retail on smaller retailers.
Finally, it would be realistic to expect that the collective
efforts of the new large entrants in the retail sector would
lead to rationalization. The benefits will not only accrue to
these new large retailer, but also to millions of small
shopkeepers and trader.
Questions:
1) Do you think organized retailing will eventually
replace the
kirana shops in future?
2) Describe the key opportunities and threats
facing small retail
businesses today.
Q-2
(a) Describe and evaluate the merchandising philosophy of your
favorite department store.
(07)
(b) Distinguish between these two terms: logistics and inventory
management. Give an example of each.
(07)
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
FirstRanker.com - FirstRanker's Choice
www.FirstRanker.com
Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER ? (4) ?EXAMINATION - WINTER - 2017
Subject Code: 849901 Date: 15/11/2017
Subject Name: Retailing - II
Time: 10:30 AM ? 1:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q-1 Analyze the case and answer the questions:
Retail in Detail ? Unorganized to Organized
India is called a nation of shopkeepers and organized retail,
which has just made an entry and has a very small share in
the total retail industry in the country. Retail is the second
largest employment generating sector in the country. The
entry of major retailers in the countries raised passions
among the politicians, policy makers and smaller retailers
that the presence of bigger organized retailers would lead to
the elimination of the smaller shopkeepers leading to a large-
scale problem of unemployment and may be even social
problem.
The government had studied the impact of organized retail on
the kirana stores. The outcome is that they are unhappy with
the interim findings and have asked for a larger base in the
retail studies. In addition to this, is the protest raised by the
Kerala Distributors Association against major FMCG
companies for bypassing them and selling their products
directly to the large retail stores. The concern expressed is
that if the companies start supplying directly to the major
retailers with a price difference, then it would eventually lead
to the death of the small and medium traders in the business.
The national body of distributors ? the Federation of All India
Distributors Association ? has expressed its support to the
Kerala Distributors protest and is planning for a nationwide
stir.
(14)
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
www.FirstRanker.com
Page 2 of 3
The issue, which the entry of organized retail at a real big
scale is raising, is will the small mom-n-pop (or kirana)
stores disappear from the landscape of the Indian retail and
would they be dominated by Wal-Mart, Star Bazaar or big
Bazaar? If this were to happen it would have wide-spread
implication on the Indian society as a whole. Once may say
that it would not happen because we have immense faith in
the entrepreneurial spirit of the small entrepreneurs in the
country; they will find ways and means of surviving the
onslaught of the Wal-Mart?s and Reliance and would find
themselves profitable niches to operate in.
Yes, but the structure of the retail in the country would
change for sure. As the proportion of organized retail
increase, it would lead to the reduction in the number of
smaller shops. And these small mom-n-pop stores might
require a helping hand from the government, which would
have to play a more proactive role in working out schemes
and be ready to face the fall out of the impact of organized
retail on smaller retailers.
Finally, it would be realistic to expect that the collective
efforts of the new large entrants in the retail sector would
lead to rationalization. The benefits will not only accrue to
these new large retailer, but also to millions of small
shopkeepers and trader.
Questions:
1) Do you think organized retailing will eventually
replace the
kirana shops in future?
2) Describe the key opportunities and threats
facing small retail
businesses today.
Q-2
(a) Describe and evaluate the merchandising philosophy of your
favorite department store.
(07)
(b) Distinguish between these two terms: logistics and inventory
management. Give an example of each.
(07)
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www.FirstRanker.com
www.FirstRanker.com
Page 3 of 3
OR
Q-2
(b) Explain with suitable example what is category management
and its importance to retailer and manufacturer in present
market conditions.
(07)
Q-3
(a) How may a local furniture store try to generate positive
publicity?
(07)
(b) What are meant by selling, merchandise, personnel, and
customer space?
(07)
OR
Q-3
(a) Role of packaging in retail communication. (07)
(b) Explain Reilly?s Law. What are its advantages and
disadvantages?
(07)
Q-4
(a) Describe various cost heads a potential franchisee should
consider in order to estimate the financial requirement of
entering a franchise.
(07)
(b) In what way the legal system inadequate for the growth of
franchise business in India.
(07)
OR
Q-4
(a) Explain the relational contract theory put forward by I. R.
McNeil.
(07)
(b) Describe briefly the dynamics of relationship between the
franchisor and the franchisees.
(07)
Q-5 What are the growth opportunities for Indian retailing? What
are the drivers of growth? What are the challenges being
faced by Indian retailer?s?
(14)
OR
Q-5 Why franchising is more popular with the services retailer
rather than goods retailers? Identify two franchises dealing in
services and goods respectively and try to get the answer.
(14)
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This post was last modified on 19 February 2020