Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) ) MBA (Master of Business Administration) 2020 March 1st Sem 49005 Managerial Economics Previous Question Paper
1 | M - 4 9 0 0 5 ( S 1 3 ) - 7 0 2
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA (2016 to 2017) (Sem.?1)
MANAGERIAL ECONOMICS
Subject Code : MBA-105
M.Code : 49005
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students has
to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1. Enlist assumption of ordinal utility approach.
2. Briefly explain law of equi-marginal utility.
3. Highlight importance of modern cost theory in managerial decisions.
4. Discuss applications of Nash equilibrium.
5. How Foreign trade multiplier works? Explain.
6. Describe key features of depression and recession.
SECTION-B
UNIT-I
7. Discuss the uses of opportunity cost and production possibility curve in managerial
decisions with the help of relevant examples.
8. How can law of marginal utility be utilised for understanding consumer behaviour and
achieving objectives of sales maximisation? Answer in detail.
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1 | M - 4 9 0 0 5 ( S 1 3 ) - 7 0 2
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA (2016 to 2017) (Sem.?1)
MANAGERIAL ECONOMICS
Subject Code : MBA-105
M.Code : 49005
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students has
to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1. Enlist assumption of ordinal utility approach.
2. Briefly explain law of equi-marginal utility.
3. Highlight importance of modern cost theory in managerial decisions.
4. Discuss applications of Nash equilibrium.
5. How Foreign trade multiplier works? Explain.
6. Describe key features of depression and recession.
SECTION-B
UNIT-I
7. Discuss the uses of opportunity cost and production possibility curve in managerial
decisions with the help of relevant examples.
8. How can law of marginal utility be utilised for understanding consumer behaviour and
achieving objectives of sales maximisation? Answer in detail.
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www.FirstRanker.com
2 | M - 4 9 0 0 5 ( S 1 3 ) - 7 0 2
UNIT-II
9. Define demand forecasting and explain its techniques in detail.
10. How long run production decisions are taken by the production managers? Give detailed
answer.
UNIT-III
11. What are the applications of long run average cost in business decisions pertaining to cost
management? Discuss.
12. Illustrate output and price determination decisions under monopolistic competition.
UNIT-IV
13. Highlight the need and importance of Classical and Keynesian theories of income and
employment in business decision making process? Explain in detail.
14. Discuss in detail types, causes and effects of inflation.
SECTION-C
15. Case Study :
PepsiCo, Deutsche Bank, Microsoft, Adobe, Diageo? what do all of them have in
common? Yes, they are all multinational companies with a strong presence around the
globe. But more importantly, they all have an Indian manager calling the shots. The rise
of the Indian CEO is both a matter of pride and learning. In a study by S&P 500, Egon
Zehnder found that India is only second to America when it comes to the most number of
CEOs from a particular nationality. In August 2011, Time magazine ran a cover story
titled ?India?s leading export: CEOs? aptly capturing the growing fascination of the world
with Indian business leaders.
Why is the world besotted with Indian managers? The answer lies in the unique
challenges that these managers learn to face while honing their skills in the country. It
was the native disadvantages?red tape, bureaucracy, faulty infrastructure?which turned
out to be their biggest advantages. This, coupled with a terrific exposure to
multiculturalism and a bootstrapped developing economy, provided them with the edge to
get things done in unfavourable conditions.
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1 | M - 4 9 0 0 5 ( S 1 3 ) - 7 0 2
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA (2016 to 2017) (Sem.?1)
MANAGERIAL ECONOMICS
Subject Code : MBA-105
M.Code : 49005
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students has
to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1. Enlist assumption of ordinal utility approach.
2. Briefly explain law of equi-marginal utility.
3. Highlight importance of modern cost theory in managerial decisions.
4. Discuss applications of Nash equilibrium.
5. How Foreign trade multiplier works? Explain.
6. Describe key features of depression and recession.
SECTION-B
UNIT-I
7. Discuss the uses of opportunity cost and production possibility curve in managerial
decisions with the help of relevant examples.
8. How can law of marginal utility be utilised for understanding consumer behaviour and
achieving objectives of sales maximisation? Answer in detail.
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
www.FirstRanker.com
2 | M - 4 9 0 0 5 ( S 1 3 ) - 7 0 2
UNIT-II
9. Define demand forecasting and explain its techniques in detail.
10. How long run production decisions are taken by the production managers? Give detailed
answer.
UNIT-III
11. What are the applications of long run average cost in business decisions pertaining to cost
management? Discuss.
12. Illustrate output and price determination decisions under monopolistic competition.
UNIT-IV
13. Highlight the need and importance of Classical and Keynesian theories of income and
employment in business decision making process? Explain in detail.
14. Discuss in detail types, causes and effects of inflation.
SECTION-C
15. Case Study :
PepsiCo, Deutsche Bank, Microsoft, Adobe, Diageo? what do all of them have in
common? Yes, they are all multinational companies with a strong presence around the
globe. But more importantly, they all have an Indian manager calling the shots. The rise
of the Indian CEO is both a matter of pride and learning. In a study by S&P 500, Egon
Zehnder found that India is only second to America when it comes to the most number of
CEOs from a particular nationality. In August 2011, Time magazine ran a cover story
titled ?India?s leading export: CEOs? aptly capturing the growing fascination of the world
with Indian business leaders.
Why is the world besotted with Indian managers? The answer lies in the unique
challenges that these managers learn to face while honing their skills in the country. It
was the native disadvantages?red tape, bureaucracy, faulty infrastructure?which turned
out to be their biggest advantages. This, coupled with a terrific exposure to
multiculturalism and a bootstrapped developing economy, provided them with the edge to
get things done in unfavourable conditions.
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3 | M - 4 9 0 0 5 ( S 1 3 ) - 7 0 2
Having grown up in a transitioning economy which was learning to embrace
liberalization and opening itself up to the world, this crop of managers experienced an
astonishing level of competition from all corners.
?We had to learn to compete with international players but also with very good,
extremely fast local ones,? says Vindi Banga, a partner at Clayton Dubilier & Rice. He
further adds, ?Liberalization unleashed a level of competition that makes you stand on
your toes.? He recalls how during his tenure as the CEO of Hindustan Unilever, the
company?s leading detergent Surf faced off with Nirma, a locally produced brand. ?It
didn?t cost 5% less, or 10% less,? says Vindi. ?It cost a third of our product. We had to
make a product that was better, for the same price.? Within a year, they did.
Based on the above case, answer following questions :
a. Elaborate the specific competencies of Indian CEOs working in multinational
companies.
b. Highlight the challenges discussed in the case which were effectively managed by the
Indian managers.
c. State the role of managerial economics in the decision making of CEO being utilised
in understanding and managing challenging market situations.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 22 March 2020