Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 2nd Semester (Second Semester) R17 2018 Dec 742AB Marketing Management Previous Question Paper
Code No: 742AB
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, December - 2018
MARKETING MANAGEMENT
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) What are the basic aspects of ethics in marketing research? [5]
b) What is a brand? What is brand equity? [5]
c) What is product positioning map? [5]
d) What is the step by step approach to personal selling? [5]
e) What is mark up price? What are its advantages and disadvantages? [5]
PART - B 5 ? 10 Marks = 50
2.a) Explain the core concepts of needs, wants and demands as related to marketing.
b) What are the major components of external environment of marketing? [5+5]
OR
3.a) What is the significance of 4 P?s of marketing?
b) Explain the difference between ?questionnaire? and ?schedule? in the context of
marketing research. [5+5]
4.a) Explain the concept of product length and width.
b) What appropriate strategies need to be adopted at the decline stage of PLC? [5+5]
OR
5. What are the various stages of new product development? Explain each of them. [10]
6.a) What is behavioural segmentation of market? With example illustrate the various bases
of behavioural segmentation.
b) Explain how business market is segmented. [5+5]
OR
7.a) How do you distinguish product positioning from product differentiation?
b) What is niche market? What are its characteristics? [5+5]
8.a) What are the functions performed by marketing channel? Explain.
b) What are the various trade promotion measures? [6+4]
OR
9.a) What is non store retailing? What are the various forms of non store retailing?
b) What are the channels of marketing for industrial products? [5+5]
R17
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Code No: 742AB
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, December - 2018
MARKETING MANAGEMENT
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) What are the basic aspects of ethics in marketing research? [5]
b) What is a brand? What is brand equity? [5]
c) What is product positioning map? [5]
d) What is the step by step approach to personal selling? [5]
e) What is mark up price? What are its advantages and disadvantages? [5]
PART - B 5 ? 10 Marks = 50
2.a) Explain the core concepts of needs, wants and demands as related to marketing.
b) What are the major components of external environment of marketing? [5+5]
OR
3.a) What is the significance of 4 P?s of marketing?
b) Explain the difference between ?questionnaire? and ?schedule? in the context of
marketing research. [5+5]
4.a) Explain the concept of product length and width.
b) What appropriate strategies need to be adopted at the decline stage of PLC? [5+5]
OR
5. What are the various stages of new product development? Explain each of them. [10]
6.a) What is behavioural segmentation of market? With example illustrate the various bases
of behavioural segmentation.
b) Explain how business market is segmented. [5+5]
OR
7.a) How do you distinguish product positioning from product differentiation?
b) What is niche market? What are its characteristics? [5+5]
8.a) What are the functions performed by marketing channel? Explain.
b) What are the various trade promotion measures? [6+4]
OR
9.a) What is non store retailing? What are the various forms of non store retailing?
b) What are the channels of marketing for industrial products? [5+5]
R17
10.a) What are the pricing objectives?
b) Explain some of the demand based pricing methods. [5+5]
OR
11.a) What are the distinguishing aspects of global marketing?
b) What are the advantages of internet marketing to customers and marketer? [5+5]
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This post was last modified on 23 October 2020