Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R17 2019 Dec 743AN Consumer Behavior Previous Question Paper
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
CONSUMER BEHAVIOR
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) Define consumer behavior and discuss the need for consumer behaviour. [5]
b) Discuss major subcultures in brief. [5]
c) List out the various elements of learning. [5]
d) What is meant by diffusion of innovation? [5]
e) What is the importance of consumerism? [5]
PART - B 5 ? 10 Marks = 50
2. Explain how market segmentation using the VALS model can help the marketers of
fashionable garments products in Indian urban areas. [10]
OR
3. What are perceptual maps, and how are they in positioning brands within the
same product category? Illustrate your answer with examples. [10]
4. Define social class. Explain various classifications of social class with appropriate
example. [10]
OR
5. Distinguish between Neo-Freudian personality theory and Trait theory and summarize
their importance to understand consumer behaviour. [10]
6. Compare and contrast the ?need hierarchy theory of motivation? with Herzberg?s
theory of motivation. [10]
OR
7. What do you mean by consumer learning? Discuss the four elements of consumer
learning in detail. [10]
8. What are the possible outcomes of post-purchase behaviour? How does the feedback
help the marketer to improve the customer satisfaction? [10]
OR
9. Discuss the following terms with examples:
a) Evoked Set (Consideration Set)
b) Cognitive dissonance [5+5]
R17
S
FirstRanker.com - FirstRanker's Choice
Code No: 743AN
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
CONSUMER BEHAVIOR
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) Define consumer behavior and discuss the need for consumer behaviour. [5]
b) Discuss major subcultures in brief. [5]
c) List out the various elements of learning. [5]
d) What is meant by diffusion of innovation? [5]
e) What is the importance of consumerism? [5]
PART - B 5 ? 10 Marks = 50
2. Explain how market segmentation using the VALS model can help the marketers of
fashionable garments products in Indian urban areas. [10]
OR
3. What are perceptual maps, and how are they in positioning brands within the
same product category? Illustrate your answer with examples. [10]
4. Define social class. Explain various classifications of social class with appropriate
example. [10]
OR
5. Distinguish between Neo-Freudian personality theory and Trait theory and summarize
their importance to understand consumer behaviour. [10]
6. Compare and contrast the ?need hierarchy theory of motivation? with Herzberg?s
theory of motivation. [10]
OR
7. What do you mean by consumer learning? Discuss the four elements of consumer
learning in detail. [10]
8. What are the possible outcomes of post-purchase behaviour? How does the feedback
help the marketer to improve the customer satisfaction? [10]
OR
9. Discuss the following terms with examples:
a) Evoked Set (Consideration Set)
b) Cognitive dissonance [5+5]
R17
S
10. Discuss the important government initiatives in India to protect the interests of
consumers. [10]
OR
11. Identify and discuss the ethical issues that could impact the marketing strategy. What
steps should be taken to handle these issues? [10]
--ooOoo--
S
FirstRanker.com - FirstRanker's Choice
This post was last modified on 23 October 2020