Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R15 2018 Dec 723AC Research Methodology Previous Question Paper
Code No: 723AC
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2018
RESEARCH METHODOLOGY
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub quests.
PART - A 5 ? 5 Marks = 25
1.a) Explain the terms conceptual definition and operational definition with suitable
examples. [5]
b) Significance of validity and reliability of research experiments. [5]
c) List the advantages of using secondary data. [5]
d) Why do we use reverse coding in measurement scales. [5]
e) List the different formats of reports. Explain any one briefly. [5]
PART - B 5 ?10 Marks = 50
2. Explain the following types of research.
a) Exploratory research
b) Descriptive research
c) Causal research
d) Which of these would be suitable for the following?
?Management wants to understand the effect of four-day working on the employee
performance and job satisfaction ? [10]
OR
3. While defining the problem definition or developing a new theory, few group
technique are adopted. List them and explain the advantage of each technique over
the other. [10]
4. Design a research for the following scenario.
?A food chain outlet has recently introduced a new food item in its menu and has
social media and direct mail as two different channels for promotion with different
promo codes. They are interested in analyzing which channel is more effective to
increase the foot fall in the outlet. ? [10]
OR
5.a) What is the importance of hypothesis in any research process?
b) For the below scenario state a suitable hypothesis
?A local chapter of the Lions club wishes to identify the demographic characteristics
of individuals who donate more than Rs.2000 for the flood relief fund ?
c) What are the characteristics of a good hypothesis? [2+3+5]
R15
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Code No: 723AC
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2018
RESEARCH METHODOLOGY
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub quests.
PART - A 5 ? 5 Marks = 25
1.a) Explain the terms conceptual definition and operational definition with suitable
examples. [5]
b) Significance of validity and reliability of research experiments. [5]
c) List the advantages of using secondary data. [5]
d) Why do we use reverse coding in measurement scales. [5]
e) List the different formats of reports. Explain any one briefly. [5]
PART - B 5 ?10 Marks = 50
2. Explain the following types of research.
a) Exploratory research
b) Descriptive research
c) Causal research
d) Which of these would be suitable for the following?
?Management wants to understand the effect of four-day working on the employee
performance and job satisfaction ? [10]
OR
3. While defining the problem definition or developing a new theory, few group
technique are adopted. List them and explain the advantage of each technique over
the other. [10]
4. Design a research for the following scenario.
?A food chain outlet has recently introduced a new food item in its menu and has
social media and direct mail as two different channels for promotion with different
promo codes. They are interested in analyzing which channel is more effective to
increase the foot fall in the outlet. ? [10]
OR
5.a) What is the importance of hypothesis in any research process?
b) For the below scenario state a suitable hypothesis
?A local chapter of the Lions club wishes to identify the demographic characteristics
of individuals who donate more than Rs.2000 for the flood relief fund ?
c) What are the characteristics of a good hypothesis? [2+3+5]
R15
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6. Design a questionnaire to measure the customer satisfaction of the members of the
physical fitness center. [10]
OR
7. Explain the following sampling techniques with suitable examples
a) Stratified random sampling
b) Multistage area sampling
c) Quota sampling
d) Judgment sampling [10]
8. What are the sources of errors in measurement of scales? How to eliminate them? [10]
OR
9. Explain the types of scale classification. Describe in detail the technique to
construct scales. [10]
10. Define the part/format of a formal research report. Explain briefly about the
importance of each section. [10]
OR
11. What is the significance of analytical tools such as EXCEL and SPSS in report
writing? [10]
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This post was last modified on 23 October 2020