Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2019 May 724AE International Marketing Previous Question Paper
Code No: 724AE
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, April/May-2019
INTERNATIONAL MARKETING
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 marks = 25
1.a) Explain the scope of International Marketing. [5]
b) Brief on EXIM policy. [5]
c) Elaborate the world market stages. [5]
d) State the factors that impact internation pricing. [5]
e) Explain the E-market controlling. [5]
PART - B 5 ? 10 marks = 50
2. Describe in detail the various reasons for a firm to enter International Marketing and
brief on types of economics and markets. [10]
OR
3. Explain difference between Domestic and International Marketing and state
international marketing theories. [10]
4. Write a detailed note on Trade Barriers with respect to International Marketing. [10]
OR
5. Discuss the Political and Economic environment types in Global Markets. [10]
6. Briefly describe the process of International Marketing Research and discuss different
international trade agreements. [10]
OR
7. Explain Government policies and SWOT analysis of Target markets. [10]
8. Describe International Market Channels and distinguish between indirect and direct
marketing channels. [10]
OR
9. Explain different promotional strategies in Global market. [10]
10. Discuss the implementation of Global marketing strategies negotiation with customers.
[10]
OR
11. Discuss E-marketing channels controlling of the global marketing programme. [10]
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This post was last modified on 23 October 2020