Download BU (Bangalore University) MBA (Master of Business Administration) 3rd Semester 2017 July Technology for Management Question Paper
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II Semester M.B.A. Degree Examination, July 2017
(CBCS Scheme)
MANAGEMENT
2.1 : Technology for Management
Time :3 Hours , Max. Marks : 70
Instruction : Answerall Sections.
SECTION ? A
Answerany five of the following questions. Each carries 5 marks : (5x5=25)
1.
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What is the different network topologies used in network ?
. What are the various steps in constructing in DSS ?
. What do you mean by TPS ? Give an example.
. What is business process reengineering ?. Explain.
. What are the various modules available in ERP ?
. What are the merits and demerits of DBMS systems ?
. What is IP and how does it work ?
SECTION ? B
Answerany three of the following questions. Each carries ten marks : (3x10=30)
8.
10.
11.
What do you mean by an operating system ? Outline the features of different
operating systems.
. Explain the system development methodologies with respect to MIS.
Enumerate the artificial intelligence technologies and its importance in business.
What are the risks associated with ERP implementation ? Discuss the risk
management techniques that can be used during implementation.
P.T.O.
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SECTION ?- C
Compulsory question : (1 x15=15) ?
12. Case study :
Emerging as a multinational E commerce company, Amazon has turned out to
be leading online retailer offering cloud computing services. Two technologies
driving the growth of Amazon has been the integration of customer relationship
management and information management to the overall business strategy. Linux
has been a core strength behind the technoiogy of Amazon, the IT infrastructure
of the organization has been built in such a way that could handle more than
millions of operations and also handles queries.
The company has been exposed to threats of storing and securing the credit
cards and debit cards information. The company uses the customer relationship
management module under enterprise resources management to store
personalized information and purchasing trends of its customers which is
integrated with the 'marketing and advertising campaigns 6f the organization. The
sales strategy of Amazon has been very unique that reflects its MIS. The
operations of the company have made a transition from a single level sales
strategy to that Of multi level e commerce strategy.
The initial growth of the organization was favoured by business to consumer
models of selling and business to business mode of operations. The recent
development in the E commerce population has enhanced the interactions between
the consumer and the business thus forcing Amazon to give more priority and
customization to its IT to value and respect reviews of the customers as a part of
1 their business operations. The exclusion of the retailers has been the signs of
growth in Amazon as it allows the customers to sell and buy the products using
Amazon as a platform.
The business model of Amazon reflects the management information systems.
Eiastic cloud computing has been yet another vibrant web service offered by
Amazon. The objective of E20 at Amazon has been to serve the developers who
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work with web scale computing. It offers the end users the complete control over
computing actions and lets customers to use the computer environment of
Amazon. The pros of E20 computing at Amazon are its ability to save more time
there by ignoring the needs of booting a new server. Amazon machine image is
being created by the end user to utilize E20 services. The most attractive part of
E20 is the feature of paying only for the actual use and also helps the developers
to customize their applications so that most common failure scenario is being
isolated.
The technology used by Amazon comprises web service, middleware, group
ware and most importantly networking. These lay the pillars of management
information systems. The enterprise systems that are integrated with the internet
are the logistics, accounting and the human resources. The technology and the
enterprise systems at Amazon are interconnected with vibrant relational data
base management systems which are interdependent on one another.
1) What would be the recommendations to sort products and anti-phishing ?
interventions to Amazon as IT manager ?
2) How can the company establish customer relationship management
interventions across the business operations ?
' 3) Advocate solution to resolve the existing gap between the marketing and
sales activities of Amazon.
This post was last modified on 28 January 2020