Download PTU M.Phil 2020 March 1st Sem Communication Research Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) M.Phil 2020 March (Master of Philosophy) 1st Sem Communication Research Previous Question Paper

1 | M-77267 (S42)-2497

Roll No. Total No. of Pages : 01
Total No. of Questions : 10
M.Phil (JAMC) (Sem.?1)
COMMUNICATION RESEARCH
Subject Code : UC/MPHJMC-101-19
M.Code : 77267
Time : 3 Hrs. Max. Marks : 100

INSTRUCTIONS TO CANDIDATES :
1. There are FIVE Units : Units-I, II, III, IV & V.
2. Each Unit contains TWO Questions carrying TWENTY marks each.
3. Student has to attempt any ONE from each UNIT.

UNIT-I
1. Define research. What are its scope and significance? (5+15)
2. Discuss briefly the research process with special emphasis on choice of variables with
regard to the research problem. (20)
UNIT-II
3. What is a hypothesis? Explain with suitable examples the different types of hypotheses
used in research. (20)
4. Distinguish between probability and non-probability in sampling with examples. (20)
UNIT-III
5. What is correlation as a statistical measurement? What is its role in research? (20)
6. Why are index numbers used? What use do they have in communication research? (20)
UNIT-IV
7. What is a focus group? When are focus groups utilized in research? (5+15)
8. What are the merits and demerits of survey technique for research? (20)
UNIT-V
9. What do you understand by Media effects? Why is the study of media effects important? (20)
10. Explain the process of conducting readership surveys. What is their importance? (10+10)
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on
any page of Answer Sheet will lead to UMC against the Student.
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