Apple – Remembering Steve Jobs (1955-2011).

Steven Paul Jobs, 1955-2011

Apple Co-Founder Transformed Technology, Media, Retailing And Built One of the World’s Most Valuable Companies.

Apple - Remembering Steve Jobs (1955-2011).

Memorial : The Apple Home page after it was revealed that Jobs had died.

‘Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.

The man who changed the world: Apple founder Steve Jobs, 56, dies weeks after quitting as boss of firm he started in his garage.

  • President Obama leads tributes which flooded the web within minutes of his death being confirmed.
  • Facebook founder Mark Zuckerberg praises his ‘mentor and friend’.
  • Family thanks ‘the many people who have shared their wishes and prayers during the last year of Steve’s illness’.
  • ‘We are deeply saddened to announce that Steve Jobs passed away today,’ Apple’s board of directors say in statement.
  • Had battled pancreatic cancer for eight years.
  • Death came six weeks after he stepped down as Apple CEO and just one day after the launch of the new generation iPhone.

Apple - Remembering Steve Jobs (1955-2011).

Creative genius : Apple announced the death of its founder on its website.


  • 1976 Jobs co-founds Apple
  • 1980 Apple’s stock market flotation is biggest since Ford in 1956
  • 1985 Leaves Apple to concentrate on new ventures, including Pixar and NeXT
  • 1997 Returns to Apple promising to revitalise the flagging company
  • 2000 Resumes as Apple CEO
  • 2002 iPod launched
  • 2003 iTunes launched
  • August 2004 Announces he has been diagnosed with pancreatic cancer and has undergone surgery to remove tumour.
  • 2007 iPhone launched
  • June 2009 Returns to work six months after taking time off for liver transplant as part of cancer treatment
  • January 2010 iPad launched
  • 17 January 2011 Announces he is taking a break from day-to-day operations to concentrate on his health.
  • 11 March 2011 iPad 2 launched
  • 24 August 2011 Jobs resigns as Apple CEO
  • 05 October 2011 iPhone 4S launched
  • 06 October 2011 Steve Jobs dies

Steven P. Jobs, the Apple Inc. chairman and co-founder who pioneered the personal-computer industry and changed the way people think about technology, died Wednesday at the age of 56.

His family, in a statement released by Apple, said Mr. Jobs “died peacefully today surrounded by his family.”

The company didn’t specify the cause of death. Mr. Jobs had battled pancreatic cancer and several years ago received a liver transplant. In August, Mr. Jobs stepped down as chief executive, handing the reins to longtime deputy Tim Cook.

Apple - Remembering Steve Jobs (1955-2011).

Innovator : Steve Jobs introduces the Apple Nano in San Francisco. Tributes flooded the internet within minutes of his death being announced.

“Apple has lost a visionary and creative genius, and the world has lost an amazing human being,” Mr. Cook said in a letter to employees. “We will honor his memory by dedicating ourselves to continuing the work he loved so much.”

During his more than three-decade career, Mr. Jobs transformed Silicon Valley as he helped turn the once-sleepy expanse of fruit orchards into the technology industry’s innovation center. In addition to laying the groundwork for the industry alongside others like Microsoft Corp. co-founder Bill Gates, Mr. Jobs proved the appeal of well-designed products over the power of technology itself and transformed the way people interact with technology.

“The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come,” Mr. Gates said in a statement Wednesday.

The most productive chapter in Mr. Jobs’s career occurred near the end of his life, when a nearly unbroken string of successful products like the iPod, iPhone and iPad changed the PC, electronics and digital-media industries. The way he marketed and sold those products through savvy advertising campaigns and Apple’s retail stores helped turn the company into a pop-culture phenomenon.

Apple - Remembering Steve Jobs (1955-2011). Apple - Remembering Steve Jobs (1955-2011).

Concerns : In April Steve Jobs seemed frail, sparking speculation he would have to resign.

At the beginning of that phase, Mr. Jobs described his philosophy as trying to make products that were at “the intersection of art and technology.” In doing so, he turned Apple into the world’s most valuable company with a market value of $350 billion.

After losing considerable weight in mid-2008, Mr. Jobs took a nearly six-month medical leave of absence in 2009, during which he received a liver transplant. He took another medical leave of absence in mid-January, without explanation, before stepping down as CEO.

Mr. Jobs is survived by his wife, Laurene, and four children.

Mr. Jobs turned Apple into the largest retailer of music and helped popularize computer-animated films as the financier and CEO of Pixar Animation Studios, which he later sold to Walt Disney Co. He was a key figure in changing the way people used the Internet and how they listened to music, watched TV shows and movies, and read books, disrupting industries in the process.

“Despite all he accomplished, it feels like he was just getting started,” Disney CEO Robert Iger said in a statement Wednesday.

Mr. Jobs pulled off a remarkable business comeback, returning to Apple after an 11-year absence during which he was largely written off as a has-been. He went on to revive the struggling company by introducing products such as the iMac all-in-one computer, iPod music player and iTunes digital-music store.

Beyond PCs

Apple now produces $65.2 billion a year in revenue compared with $7.1 billion in its business year ended September 1997. Apple dropped the “computer” in its name in January 2007 to underscore its expansion beyond PCs.

Although Mr. Jobs officially handed over the reins of the company to Mr. Cook, his death nevertheless raises a question for Apple of how it will sustain its success without his vision and guidance. Other companies, including Walt Disney, Wal-Mart Stores Inc. and International Business Machines Corp., experienced some transitional woes before eventually managing to thrive after their charismatic founders passed on.

But few companies of that stature have shown such an acute dependence on their founder, or have lost the founder at the peak of his career. Several years after Mr. Jobs was fired from Apple in 1985, the company began a steady decline that saw it drift to the margins of the computer industry. That slide was reversed only after Mr. Jobs returned in 1997.

Apple - Remembering Steve Jobs (1955-2011).

Gadget : Jobs holds the new iPad during a product announcement in San Francisco last year.

Mr. Jobs also leaves behind many tales about his mercurial management style, such as his habit of calling employees or their ideas “dumb” when he didn’t like something. He was even more combative against foes like Microsoft, Google Inc., and Inc. When Adobe Systems Inc. waged a campaign against Apple for not supporting Adobe’s Flash video format on its iPhones and iPads in April 2010, Mr. Jobs wrote a 1,600-word essay about why the software was outdated and inadequate for mobile devices.

He maintained uncompromising standards for the company’s hardware and software, demanding “insanely great” aesthetics and ease of use from the moment a shopper walked into one of Apple’s stores. His attention to detail shaped some of the distinctive features of Apple’s products.

Mr. Jobs enforced strict secrecy among employees, a strategy that he believed heightened anticipation for new products. News of his death came a day after Apple unveiled its newest device, the iPhone 4S.

Mr. Jobs, the adopted son of a family in California, was born on Feb. 24, 1955. A college dropout, he established his reputation early on as a tech innovator when, at 21 years old, he and friend Steve Wozniak founded Apple Computer Inc. in the Jobs family garage in 1976. Mr. Jobs chose the name, in part, because he was a Beatles fan and admired the group’s Apple records label, according to the book “Apple: The Inside Story of Intrigue, Egomania, and Business Blunders” by Wall Street Journal reporter Jim Carlton.

Apple - Remembering Steve Jobs (1955-2011).

Historic : Jobs poses with an Apple Macintosh at the new computer’s unveiling in 1984.

The pair came out with the Apple II in 1977, a computer that was relatively affordable and designed for the mass market rather than for hobbyists. It went on to become one of the first commercially successful PCs, making the company $117 million in annual sales by the time of Apple’s initial public offering in 1980. The IPO instantly made Mr. Jobs a multimillionaire.

Not all of Mr. Jobs’s early ideas paid off. The Apple III and Lisa computers that debuted in 1980 and 1983 were flops. But the distinctive all-in-one Macintosh—foreshadowed in a TV ad inspired by George Orwell’s novel “1984” that famously only aired once—would set the standard for the design of modern computer operating systems.

Even then, Mr. Jobs was a stickler for design details. Bruce Tognazzini, a former user-interface expert at Apple who joined the company in 1978, once said that Mr. Jobs was adamant that the keyboard not include “up,” “down,” “right,” and “left” keys that allow users to move the cursor around their computer screens.

Apple - Remembering Steve Jobs (1955-2011).

Visionary : Steve Jobs unveils the Apple I-Mac on May 18, 1998 in California.

Cultivated Image

Mr. Jobs’s pursuit of aesthetics sometimes bordered on the extreme. George Crow, an Apple engineer in the 1980s and again from 1998 to 2005, recalls how Mr. Jobs wanted to make even the inside of computers attractive. On the original Macintosh PC, Mr. Crow says Mr. Jobs wanted the internal wiring to be in the colors of Apple’s early rainbow logo. Mr. Crow says he persuaded Mr. Jobs it was an unnecessary expense.

Even in his appearance, Mr. Jobs seemed to cultivate an image more like that of an artist than a corporate executive. In public, he rarely deviated from an outfit consisting of Levi’s jeans, a black mock turtleneck and New Balance running shoes.

As Apple expanded, Mr. Jobs decided to bring in a more experienced manager to lead the company. He recruited John Sculley from PepsiCo Inc. to be Apple CEO in 1983, overcoming Mr. Sculley’s initial reluctance by asking the executive if he just wanted to sell “sugar water to kids” or help change the world.

After Apple fell into a subsequent slump, a leadership struggle led to a board decision to back Mr. Sculley and fire Mr. Jobs two years later at the age of 30. “What can I say—I hired the wrong guy,” Mr. Jobs brooded in a PBS documentary. “He destroyed everything I had spent 10 years working for.”

Apple - Remembering Steve Jobs (1955-2011). Apple - Remembering Steve Jobs (1955-2011).

Old and new : A young Steve Jobs with the Apple II computer in 1977 (left) and in 1994.

Mr. Jobs then created NeXT Inc., a start-up that in 1988 introduced a black desktop computer with advanced software. The machine suffered from a high price and some key design decisions. But its operating system would eventually become a foundation for OS X, the software backbone of today’s Macs, after Apple purchased NeXT for $400 million in December 1996.

In 1986, using part of his fortune from Apple, Mr. Jobs paid filmmaker George Lucas $10 million to acquire the computer-graphics division of Lucasfilm Ltd. The company Mr. Jobs formed from that purchase, Pixar Animation Studios, went on to create a string of computer-animated film hits, such as “Toy Story.” Mr. Jobs sold Pixar to Disney in 2006 in a $7.4 billion deal.

In Mr. Jobs’s absence, Apple began foundering, and computers using Intel chips and Microsoft software became increasingly dominant. By 1997, Apple had racked up nearly $2 billion in losses in two years, its shares were at record lows and it was on its third CEO—Gil Amelio—in four years.

Eight months after the deal to buy NeXT in December 1996, Mr. Amelio was ousted and Mr. Jobs appointed interim CEO, a title that became permanent in January 2000. One former Apple employee recalls Mr. Jobs joking soon after he returned that “the lunatics have taken over the asylum and we can do anything we want.”

Series of Stumbles

Mr. Jobs, who was given a salary of $1 a year along with options to Apple stock, made a series of changes. He killed the struggling Newton handheld computer and trimmed a confusing array of Mac models to a handful of systems focused on the consumer market.

In May 1998, he introduced the iMac, an unusual one-piece computer that sported a colorful translucent case. Apple launched an ad campaign featuring the phrase “Think Different,” featuring photographs of creative individuals including Albert Einstein and Muppets creator Jim Henson.

While shareholders cheered the changes, Mr. Jobs flexed his power on Apple’s Cupertino, Calif., campus. Within months of taking over, he replaced four of the five top executives with former NeXT underlings. He issued emails forbidding employees to bring pets to the office or to smoke, even in parking lots. He threatened to fire anyone caught leaking company documents.

Apple had stumbles during Mr. Jobs’s second stint, including a cube-shaped Macintosh that failed to catch on and was scrapped in 2001. The failure was one reason Apple posted a quarterly loss and warned it would miss estimates several times in 2000 and 2001.

But big hits followed. In 2001, Apple introduced the iPod, which transformed digital music players. Apple has more than 70% market share in the market.

A key advantage was the iTunes Music Store, opened in 2003. Mr. Jobs helped persuade major record labels to sell recordings for 99 cents each. The store, which has sold more than 16 billion songs, became an incentive for people to buy iPods because, for much of its history, songs from the iTunes store could be downloaded only to Apple’s music player.

Apple - Remembering Steve Jobs (1955-2011).

Testament : President Obama said: ‘there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.’

Bench of Executives

At the same time, Mr. Jobs was building his bench of executives. He recruited Mr. Cook, a former Compaq Computer Corp. executive, in the late 1990s to straighten Apple’s operations and promoted him over time to chief operating officer.

In 2004, Mr. Jobs had to lean on this bench when he disclosed that he had had surgery to remove a cancerous tumor from his pancreas. Apple revealed the procedure in early August 2004, but a person familiar with the situation said Mr. Jobs first learned of the tumor during a routine abdominal scan nine months earlier. The board and Mr. Jobs said nothing to Apple shareholders as the Apple executive, during that time, dealt with the tumor through changes to his diet, the person said.

In June 2007, Mr. Jobs made another splash when Apple introduced the iPhone. Mr. Jobs was typically hands-on in the creation of the iPhone. People familiar with the matter say the former CEO was the one who made a decision to change the screen of the iPhone from plastic to glass after he unveiled the product at the Macworld trade show in 2007. The iPhone team scrambled to procure glass that would meet his standards, so the devices could be manufactured in time for the launch.

Despite skepticism about Apple’s ability to enter an already competitive market dominated by the likes of Research in Motion Ltd.’s BlackBerry devices, Apple became a force in the mobile phone market, selling 92 million iPhones as of December 2010.

Last year, Mr. Jobs also unveiled the iPad tablet computer to great fanfare. Apple has sold more than 29 million iPads as buyers snapped them up. People who work closely with Mr. Jobs said the project was so important to him that he was deeply involved in its planning even while recovering from his 2009 liver transplant.

Those who knew Mr. Jobs say one reason why he was able to keep innovating was because he didn’t dwell on past accomplishments and demanded that employees do the same. Hitoshi Hokamura, a former Apple employee, recalls how an old Apple I that was displayed by the company cafeteria quietly disappeared after Mr. Jobs returned in the late 1990s.

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose,” Mr. Jobs said in a commencement speech at Stanford University in June 2005, almost a year after he was diagnosed with cancer.

Apple - Remembering Steve Jobs (1955-2011).

RIP : Apolline Arnaud, 12, a neighbour of Steve Jobs, writes a message in front of his home in Palo Alto, California.

Apple - Remembering Steve Jobs (1955-2011).

Well wishers : Fans place flowers on a makeshift shrine at Apple headquarters in California.

Apple - Remembering Steve Jobs (1955-2011).

Tributes : An Apple employee lights an apple-shaped candle for the late Steve Jobs outside an Apple Store in Santa Monica, California.

Apple - Remembering Steve Jobs (1955-2011).

Tribute : A apple with the word ‘bye’ carved into it sits outside an Apple store in Pasadena, California.

Apple - Remembering Steve Jobs (1955-2011).

Remembered : A message painted outside Apple’s flagship store on New York’s 5th Avenue.

Apple - Remembering Steve Jobs (1955-2011).

Thank you, Steve : A message is displayed on the window of an Apple store in Santa Monica, California.

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