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  • JNTU-KAKINADA : Syllabus and Course Structure – M.Tech (Control Systems).

    JNTU-KAKINADA : Syllabus and Course Structure – M.Tech (Control Systems).

    1.2 Course Structure and scheme of evaluation (Semester – wise)

    Name of the Subject Hrs. / Week

    L   T     P

    		 Evaluation (Marks)
    Internal

    (Theory)

    		 External

    (Practical)

    		 Total
    I-SEMESTER

    1. Advanced Control theory
    2. Digital Control Systems
    3. Random Variable Stochastic Process
    4. Micro Controller & Applications
    5. Elective-I
      1. Computer Controlled Systems
      2. Control of Special Machines
    6. Elective-II

    i. System Identifications and Parameter Estimations

    ii. Computation Techniques and Optimization

    7.  Control Systems Simulation Lab

    4    –     –

    4    –     –

    4    –     –

    4    –     –

    4    –     –

    4    –     –

    4    –     –

    –     –    3

    40

    40

    40

    40

    40

    40

    40

    40

    60

    60

    60

    60

    60

    60

    60

    60

    100

    100

    100

    100

    100

    100

    100

    100
    II-SEMESTER

    1. Robotics and Control
    2. Non-Linear Systems Analysis
    3. Advanced Digital Signal Processing
    4. Optimal Control Theory
    5. Elective-III

    i. A I Techniques

    ii. Embedded Real Time Operating System EMS

    1. Elective-IV

    i. Renewable Energy Sources

    ii. Power Quality Management

    7.   Advance Control System Lab

    4    –     –

    4    –     –

    4    –     –

    4    –     –

    4    –     –

    4    –     –

    4    –     –

    –     –    3

    40

    40

    40

    40

    40

    40

    40

    40

    60

    60

    60

    60

    60

    60

    60

    60

    100

    100

    100

    100

    100

    100

    100

    100
    III & IV SEMESTERS

    1.  Seminar                                                                                                   50 (Internal Evaluation)

    2.  Project Work                                                                                      Grading

    (Excellent / Good / Satisfactory / Not Satisfactory)

    SEMESTER – I

    1. ADVANCED CONTROL THEORY

    Unit  I

    Introductory matrix algebra and linear vector space. State space representation of systems. Linearization of a non – linear System. Solution of state equations. Evaluation of State Transition Matrix (STM) – Simulation of state equation using MATLAB/ SIMULINK program.

    Unit II

    Similarity transformation and invariance of system properties due to similarity transformations. Minimal realization of SISO, SIMO, MISO transfer functions. Discretization of a continuous time state space model. Conversion of state space model to transfer function model using Fadeeva algorithm.

    Unit  III

    Fundamental theorem of feedback control – Controllability and Controllable canonical form – Pole assignment by state feedback using Ackermann’s formula – Eigen structure assignment problem.

    Unit  IV

    Linear Quadratic Regulator (LQR) problem and solution of algebraic Riccati equation using eigenvalue and eigen vector methods, iterative method. Controller design using output feedback.

    Unit  V

    Observability and observable canonical form – Design of full order observer using Ackermann’s formula – Bass Gura algorithm.

    Unit VI

    Duality between controllability and observability – Full order Observer based controller design. Reduced order observer design.

    Unit VII

    Internal stability of a system. Stability in the sense of Lyapunov, asymptotic stability of linear time invariant continuous and discrete time systems. Solution of Lyapunov  type equation.

    Unit VIII

    Model decomposition and decoupling by state feedback. Disturbance rejection, sensitivity and complementary sensitivity functions.

    Reference Books:

    1.   K. Ogata, Modern Control Engineering,   Prentice Hall, India 1997

    2.   T. Kailath, T.,  Linear Systems, Perntice Hall, Englewood Cliffs, NJ, 1980.

    3.   N. K. Sinha , Control Systems, New Age International, 3rd edition, 2005.

    4.   Panos J Antsaklis, and Anthony N. Michel, Linear Systems, New – age international (P) LTD.

    Publishers, 2009.

    5.   John J D’Azzo and C. H. Houpis , “Linear Control System Analysis and Design Conventional

    and Modern”, McGraw – Hill Book Company, 1988.

    6.   B.N. Dutta, Numerical Methods for linear Control Systems – , Elsevier Publication, 2007.

    7.   C.T.Chen Linear System Theory and Design –  PHI, India.

    8.   Richard C. Dorf and Robert H. Bishop, Modern Control Systems, 11th Edition, Pearson Edu, India, 2009.

    2. DIGITAL CONTROL SYSTEMS

    UNIT  I:

    Introduction  –  Advantages of Digital control systems  –  Practical aspects of the choice of sampling rate and multirate sampling  –  Basic discrete time signals  –  Quantization – Sampling theorem  – Data conversion and Quantization –  Sampling process –  Mathematical modeling –  Data reconstruction and filtering of sampled signals – zero – order hold.

    UNIT  II:

    z –  transform and inverse z – transform, Relationship between s –  plane and z –  plane –  Difference equation – Solution by recursion and z – transform –  pulse transfer functions of the zero – order Hold and relationship between G(s) and G(z)– Bilinear transformation .

    UNIT  III:

    Digital control systems –  Pulse transfer function –  z transform analysis of open loop, closed loop systems –  Modified z Transform  –  transfer function –  Stability of linear digital control systems –  Stability tests.

    UNIT  IV:

    Root loci  –  Frequency domain analysis –  Bode plots –  Gain margin and phase margin – Design of Digital Control Systems based on Root Locus Technique.

    UNIT  V:

    Cascade and feedback compensation by continuous data controllers – Digital controllers – Design using bilinear transformation – Realization of Digital PID controllers.

    UNIT  VI:

    State equations of discrete data systems, solution of discrete state equations, State transition Matrix: z – transform method. Relation between state equations and transfer functions.

    UNIT VII

    Concepts on Controllability and Observability – Digital state observer: Design of the full order and reduced order state observer – Pole placement design by state feed back.

    UNIT VIII:

    Design of Dead beat Controller – some case studies – Stability analysis of discrete time systems based on Lyapunov approach.

    Reference Books:

    1. K. Ogata, Discrete Time Control Systems, PHI/Addison – Wesley Longman Pte. Ltd., India, Delhi, 1995.
    2. B.C Kuo, Digital Control Systems, 2nd Edition, Oxford Univ Press, Inc., 1992.

    3.   F. Franklin, J.D. Powell, and M.L. Workman, Digital control of Dynamic Systems,

    Addison – Wesley Longman, Inc., Menlo Park, CA , 1998.

    4.  Gopal, Digital Control and State Variable Methods, Tata McGraw Hill, India, 1997.

    5.   C. H. Houpis and G.B. Lamont, Digital Control Systems, McGraw Hill, 1985.

    6.   John S. Baey, Fundamentals of Linear State Space Systems,  Mc. Graw – Hill, 1st edition

    7.   Bernard Fried Land, Control System Design, Mc. Graw – Hill, 1st edition

    8.   Dorsay, Continuous and Discrete Control Systems, McGraw – Hill.

    3. RANDOM VARIABLE STOCHASTIC PROCESS

    Unit I: Probability:

    Probability introduced through Sets and Relative Frequency: Experiments and Sample Spaces, Discrete and Continuous Sample Spaces, Events, Probability Definitions and Axioms, Mathematical Model of Experiments, Probability as a Relative Frequency, Joint Probability, Conditional Probability, Total Probability, Bayes’ Theorem, Independent Events:

    Unit II: The Random Variable:

    Definition of a Random Variable, Conditions for a Function to be a Random Variable, Discrete and Continuous, Mixed Random Variable, Distribution and Density functions, Properties, Binomial, Poisson, Uniform, Gaussian, Exponential, Rayleigh, Conditional Distribution, Methods of defining Conditioning Event, Conditional Density, Properties.

    Unit III: Operation On One Random Variable – Expectations :

    Introduction, Expected Value of a Random Variable, Function of a Random Variable, Moments about the Origin, Central Moments, Variance and Skew, Chebychev’s Inequality,  Characteristic Function, Moment Generating Function,  Transformations of a Random Variable: Monotonic Transformations for a Continuous Random Variable, Nonmonotonic Transformations of Continuous Random Variable, Transformation of a Discrete Random Variable.

    Unit IV: Multiple Random Variables:

    Vector Random Variables, Joint Distribution Function, Properties of Joint Distribution, Marginal Distribution Functions, Conditional Distribution and Density – Point Conditioning, Conditional Distribution and Density – Interval conditioning, Statistical Independence, Sum of Two Random

    Variables, Sum of Several Random Variables, Central Limit Theorem, (Proof not expected). Unequal Distribution, Equal Distributions.

    Unit V: Operations On Multiple Random Variables:

    Expected Value of a Function of Random Variables: Joint Moments about the Origin, Joint Central Moments, Joint Characteristic Functions, Jointly Gaussian Random Variables: Two Random Variables case, N Random Variable case, Properties, Transformations of Multiple Random Variables, Linear Transformations of Gaussian Random Variables.

    Unit VI: Random Processes – Temporal Characteristics:

    The Random Process Concept, Classification of Processes, Deterministic and Nondeterministic Processes, Distribution and Density Functions, concept of Stationarity and Statistical Independence. First-Order Stationary Processes, Second- Order and Wide-Sense Stationarity, (N-Order) and Strict-Sense Stationarity, Time Averages and Ergodicity, Mean-Ergodic Processes, Correlation-Ergodic Processes, Autocorrelation Function and Its Properties, Cross-Correlation Function and Its Properties, Covariance Functions,  Gaussian Random Processes, Poisson Random Process.

    Unit VII: Random Processes – Spectral Characteristics:

    The Power Spectrum: Properties, Relationship between Power Spectrum and Autocorrelation Function, The Cross-Power Density Spectrum, Properties, Relationship between Cross-Power Spectrum and Cross-Correlation Function.

    Unit VIII: Linear Systems With Random Inputs:

    Random Signal Response of Linear Systems: System Response – Convolution, Mean and Mean-squared Value of System Response, autocorrelation Function of Response, Cross-Correlation Functions of Input and Output, Spectral Characteristics of System Response: Power Density Spectrum of Response, Cross-Power Density Spectrums of Input and Output, Band pass, Band-Limited and Narrowband Processes, Properties, Modeling of Noise Sources: Resistive (Thermal) Noise Source, Arbitrary Noise Sources, Effective Noise Temperature, Average Noise Figures, Average Noise Figure of cascaded networks.

    Reference Books:

    1. Probability, Random Variables & Random Signal Principles – Peyton Z. Peebles, TMH, 4th

    Edition, 2001.

    2. Probability, Random Variables and Stochastic Processes – Athanasios Papoulis and S.

    Unnikrishna Pillai, PHI, 4th Edition, 2002.

    3. Probability, Random Variables and Stochastic Processes, A. Papoulis, International student

    edition, Kogakusha Ltd., New Delhi.

    4. Communication Systems Analog & Digital – R.P. Singh and S.D. Sapre, TMH, 1995.

    5. Probability and Random Processes with Application to Signal Processing – Henry Stark and

    John W. Woods, Pearson Education, 3rd Edition.

    6. Probability Methods of Signal and System Analysis. George R. Cooper, Clave D. MC Gillem,

    Oxford, 3rd Edition, 1999.

    7. Statistical Theory of Communication – S.P. Eugene Xavier, New Age Publications, 2003.

    8. Signals, Systems & Communications – B.P. Lathi, B.S. Publications, 2003

    4. MICRO CONTROLLER & APPLICATIONS

    Unit-I: 8051 Microcontrollers

    Introduction to Intel 8 bit & 16 bit Microcontrollers, MCS-51 Architecture, Registers in MCS-51, 8051 Pin Description, 8051 Connections, 8051 Parallel I/O Ports, Memory Organization

    Unit II: MCS-51 Addressing Modes and Instructions

    8051 Addressing Modes, MCS-51 Instruction Set, 8051 Instructions and Simple Programs, Using Stack Pointer, 8051 Assembly Language Programming, Development Systems and Tools, Software Simulators of 8051

    Unit-III: MCS-51 Interrupts, Timer/Counters and Serial Communication

    Interrupts, Interrupts in MCS-51, Timers and Counters, Serial Communication, Atmel Microcontrollers (89CXX and 89C20XX), Architectural Overview of Atmel 89C51 and Atmel 89C2051, Pin Description of 89C51 and 89C2051, Using Flash Memory Devices Atmel 89CXX and 89C20XX

    Unit-IV: Applications of MCS-51 and Atmel 89C51 and 89C2051 Microcontrollers

    Applications of MCS-51 and Atmel 89C51 and 89C2051 Microcontrollers- Square Wave Generation- Rectangular Waves- Pulse Generation- Pulse Width Modulation- Staircase Ramp Generation- Sine Wave Generation- Pulse Width Measurement- Frequency Counter

    Unit- V: PIC Microcontrollers

    PIC Microcontrollers: Overview and Features,  PIC 16C6X/7X, FSR(File Selection Register) [Indirect Data Memory Address Pointer], PIC Reset Actions, PIC Oscillator Connections, PIC Memory Organizations,  PIC  PIC  16C6X/7X Instructions,  Addressing Modes, I/O Ports,  Interrupts in PIC 16C61/71, PIC 16C61/71 Timers, PIC 16C71 Analog-to-Digital Converter (ADC)

    Unit- VI: PIC 16F8XX Flash Microcontrollers

    Introduction, Pin Diagram of 16F8XX, STATUS Register, OPTION_REG Register, Power Control Register (PCON), PIC 16F8XX Program Memory, PIC 16F8XX Data Memory, DATA EEPROM and Flash Program EEPROM, Interrupts in 16F877, I/O Ports, Timers

    Unit- VII: Interfacing and Microcontroller Applications- Light Emitting Diodes (LEDs), Push Buttons, Relays and Latch Connections, Keyboard Interfacing, Interfacing 7-Segment Displays, LCD Interfacing, ADC AND DAC Interfacing with 89C51 Microcontrollers

    Unit- VIII: Industrial Applications of Microcontrollers – Measurement Applications, Automation and Control Applications

    Reference Books:

    1. Microcontrollers-Theory and Applications by Ajay V Deshmukh, McGraw Hills
    2. Microcontrollers by Kennith J ayala, Thomson publishers

    3.   Microprocessor and Microcontrollers by Prof C.R.Sarma

    5.1 COMPUTER CONTROLLED SYSTEMS (Elective-I)

    Unit I: Multivariable Controls

    Multivariable control- Basic expressions for MIMO systems- Singular values- Stability norms- Calculation of system norms- Robustness- Robust stability.

    Unit II: H2 / H? Theory

    H2 / H? Theory- Solution for design using H2 / H? – Case studies. Interaction and decoupling- Relative gain analysis- Effects of interaction- Response to disturbances- Decoupling- Introduction to batch process control.

    Unit III:

    PLC Basics: PLC system, I/O modules and interfacing, CPU processor, programming equipment, programming formats, construction of PLC ladder diagrams, devices connected to I/O modules.

    Unit IV:

    PLC Programming: Input instructions, outputs, operational procedures, programming examples using contacts and coils. Drill press operation.

    Unit V:

    Digital logic gates, programming in the Boolean algebra system, conversion examples. Ladder diagrams for process control: Ladder diagrams and sequence listings, ladder diagram construction and flow chart for spray process system.

    Unit VI: Large Scale Control Systems

    SCADA: Introduction, SCADA Architecture, Different Communication Protocols, Common System Components, Supervision and Control, HMI, RTU and Supervisory Stations, Trends in SCADA, Security Issues

    Unit VII: Distributed Control Systems

    DCS: Introduction, DCS Architecture, Local Control (LCU) architecture, LCU languages, LCU – Process interfacing issues, communication facilities, configuration of DCS, displays, redundancy concept – case studies in DCS.

    Unit VIII: Real Time Systems

    Real time systems- Real time specifications and design techniques- Real time kernels- Inter task communication and synchronization- Real time memory management- Supervisory control- direct digital control- Distributed control- PC based automation.

    Reference Books:

    1. Shinskey F.G., Process control systems: application , Design and Tuning, McGraw Hill

    International Edition ,Singapore,1988.

    2. Be.langer P.R. , Control Engineering: A Modern Approach, Saunders College Publishing ,

    USA, 1995.

    3. Dorf, R.C. and Bishop R. T. , Modern Control Systems , Addison Wesley Longman Inc., 1999

    4. Laplante P.A., Real Time Systems: An Engineer.s Handbook, Prentice Hall of India Pvt. Ltd.,

    New Delhi, 2002.

    5. Stuart A. Boyer: SCADA-Supervisory Control and Data Acquisition, Instrument Society of

    America Publications,USA,1999

    6. Efim Rosenwasser, Bernhard P. Lampe, Multivariable computer-controlled systems: a transfer

    function approach, Springer, 2006

    7. Programmable Logic Controllers – Principle and Applications by John W. Webb and Ronald

    A. Reiss, Fifth Edition, PHI

    8. Programmable Logic Controllers – Programming Method and Applications by JR.Hackworth

    and F.D Hackworth Jr. – Pearson, 2004.

    5.2 CONTROL OF SPECIAL MACHINES (Elective-I)

    Unit I: Stepper Motors

    Constructional features, Principle of operation, Modes of excitation torque production in Variable Reluctance (VR) stepping motor

    Unit II: Characteristics of Stepper Motors

    Dynamic characteristics, Drive systems and circuit for open loop control, closed loop control of stepping motor.

    Unit III: Switched Reluctance Motors

    Constructional features, Principle of operation. Torque equation, Characteristics, Control Techniques, Drive Concept.

    Unit IV: Permanent Magnet Brushless DC Motors

    Commutation in DC motors, Difference between mechanical and electronic commutators, Hall sensors, Optical sensors, Multiphase Brushless motor, Square wave permanent magnet brushless motor drives, Torque and emf equation, Torque-speed characteristics, Controllers-Microprocessors based controller.

    Unit V: Permanent Magnet Synchronous Motors

    Principle of operation, EMF, power input and torque expressions, Phasor diagram, Power Controllers, Torque speed characteristics, Self control, Vector control, Current control Schemes.

    Unit VI: Servomotors

    Servomotor – Types – Constructional features – Principle of Operation – Characteristics – Control – Microprocessor based applications.

    Unit VII: AC Tachometers

    Schematic diagram, Operating principle, numerical problems

    Unit VIII: Linear Motors

    Linear Motors: Linear Induction Motor (LIM) Classification – Construction – Principle of operation – Concept of Current sheet –Goodness factor – DC Linear Motor (DCLM) types – Circuit equation – DCLM control-applications.

    Reference Books:

    1. Miller, T.J.E. “Brushless Permanent Magnet and Reluctance Motor Drives”, Clarendon     Press,

    Oxford, 1989.

    2. Kenjo, T, “Stepping Motors and their Microprocessor control”, Clarendon Press, Oxford, 1989.

    3. Naser A and Boldea I, “Linear Electric Motors: Theory, Design and Practical Application”,

    Prentice Hall Inc., New Jersey,1987

    4. Floyd E Saner,”Servo Motor Applications”, Pittman USA, 1993.

    5. Kenjo, T and Naganori, S “Permanent Magnet and brushless DC motors”, Clarendon Press,

    Oxford, 1989.

    6. Generalized Theory of Electrical Machines – P.S.Bimbra-Khanna publications-5th edition-1995

    6.1 SYSTEM IDENTIFICATIONS AND PARAMETER ESTIMATIONS (Elective-II)

    UNIT I

    Review of probably theory and random variable, random process, A Family of Transfer function Models-Equation Error Model Structure-Linear Regression- ARMAX Model Structure- Other Equation- Error-Type Model Structures-Output Error Model Structure- Box- Jenkins Model Structure- A General Family of Model Structures- Continuous Time Black -Box Model.

    UNIT II

    Recursive methods, Recursive least squares (RLS), Consistency of estimation, Weighted LS, Prediction error and pseudo linear regression methods.

    UNIT III

    Parametric models, LS estimation, bias; generalized least squares (GLS) and instrumental variable (IV) method.

    UNIT IV

    Persistently exciting input signal, Likelihood functions and maximum likelihood estimation (MLE), Singular value decomposition (SVD).

    UNIT V

    Stochastic approximation algorithm (STA); Model order and structure determination.

    UNIT VI

    Kalman filter state and parameter estimation, Adaptive Estimation via Parallel Processing, Adaptive Estimation via Extended Least Squares

    UNIT VII

    Extended Kalman Filters for discrete time systems, the Kalman Filter, Best Linear Estimator Property of the Kalman Filter, Identification as a Kalman Filtering Problem, Application of Kalman Filters.

    UNIT VIII

    Multi-variable system representation, controllability and observability indices, Feedback system

    identification.

    Reference Books:

    1. Probability, Random Variables and Stochastic Process- Papoulis and Pillai, McGraw Hill,

    2002.

    2. Lessons in Estimation Theory for Signal Processing, Communications, and Control- Jerry M.

    Mendel, Prentice-Hall, 1995.

    3. Introduction to Stochastic Control Theory: Karl J Astrom, Mathematics in Series and Engg.,

    Vol.70.

    4. Filtering and System Identification A Least Squares Approach- Michel Verhaegen and

    Vincent Verdult, Cambridge Univ. Press, 2007.

    5. Kalman Filtering Theory and Practice Using Matlab- M.S. Grewal and A.P. Andrews, John

    Wiley, 2008.

    6. Optimal filtering, Brian.D.O.Anderson and John B Moore, PRENTICE-HALL, INC.

    Englewood Cliffs, New Jersey 07632.

    6.2 COMPUTATION TECHNIQUES AND OPTIMIZATION (Elective-II)

    Unit-I: Solution Of Algebraic And Transcendental Equations: Zeros of a function, Successive bisection method, Regula-Falsi method, Secant method and Successive approximation method, Simultaneous equations: Gauss elimination method, Gause-Jordan method, Relaxation method, LU decomposition method, numerical solution by Gauss-Jacobi method, Gause-Seidel method.

    Unit-II: Interpolation And Curve Fitting: Lagrange interpolation, Newton’s divided difference Interpolating polynomial, Newton-Gregory forward and backward interpolating polynomial, Cubic splines. Lease square approximation of functions, Linear and Polynomial regression,power exponential, parabolic, hyperbolic and sinusoidal curve fitting, multiple linear regression.

    Unit-III: Evaluation of Definite Integrals: Newton-Cote’s formula, Trapezoidal rule, Simpson’s 1/3 rule & 3/8 rule, Weddle’s Error analysis, evaluation of double integrals.

    Unit-IV: Numerical Solution of Differential Equations: Euler’s method, Picard’s method, Predictor-Corrector method, Runge-Kutta Second and Fourth order equations.

    Unit-V: Linear Programming: Standard form of linear programming problem, Geometry of L.P.P., Graphical solution, Simplex algorithm, Big-M method, Two phase method.

    Unit-VI: Non Linear Programming: Single-Dimensional minimization methods: Unimodal function, three interval search method, Fibonacci method, Golden mean search method. Unconstrained Optimization Techniques, Descent Methods: Steepest Descent method, Conjugate gradient method, Quasi Newton method. Constrained Optimization Techniques, Interior and exterior penalty methods.

    Unit-VII: Linear and Nonlinear Optimization: Necessary and sufficient conditions for optima; convex analyisis; unconstrained optimization; descent methods; steepest descent, Newton’s method, quasi Newton methods, conjugate direction methods; constrained optimization; Kuhn-Tucker conditions, Quadratic programming problems; algorithms for constrained optimization; gradient projection method, penalty and barrier function methods, Linear programming, simplex methods; duality in optimization, duals of linear and quadratic programming problems.

    Unit-VIII: CPM and PERT: Basic Terminology, Network representation of project, critical path-The PERT method, Optimum scheduling by CPM, LP formulation of CPM-PERT problems.

    Reference Books:

    1. Krishnamurthy E.V. and Sen S.K. “Numerical Algorithms: Computations in Science &                          Engg.”, Affiliated East-West Press, 1993

    2. S.S. Rao – “Optimization Theory and Applications”, Wiley Eastern Limited, New Delhi. 1991

    3. Schaum’s Series – “Operation Research”, Tata Mcgraw Hill. 1997

    4. S.S. Sastry “Introductory Methods in Numerical Analysis” PHI. 1994

    5. Gerald and Wheatley “Applied Numerical Analysis”, PHI. 2005 M.Tech ( Control Systems)                   Syllabus

    6. E. Kreyzig “Advanced Engineering Mathematics”John Wiley. 1999

    7. Luenberger D.G. Introduction to Linear and Nonlinear Programming, (2e) Addison Wesley

    1984

    8. Fletcher R. Practical methods of Optimization, John Wiley. 1980

    7. CONTROL SYSTEMS SIMULATION LAB

    List of Experiments

    The following experiments may be implemented in MATLAB/SIMULINK environment.

    1. Preliminary Transformations:

    (a)    Transfer function to State space models vice- versa.

    (b)   Conversion of Continuous to Discrete time systems vice- versa.

    (c)    Verification of controllability and observablity of a given system.

    1. Design of state feedback controllers.
    2. Stability analysis of a given system using:

    (a)    Root Locus.

    (b)   Bode plot.

    (c)    Lyapunov stability.

    1. Implementation of Kalman Filter.
    2. Implementation of Least squares error method.
    3. Implementation of PID controller and its effects on a given system.
    4. Design of Lead, Lag, Lead- Lag compensators using frequency domain analysis.
    5. Construction of Simulink model for an Induction motor.

    Note: At least four problems may be implemented from the following

    1. Solving steady state Ricatti Equation.
    2. Construction of Simulink model foe single area and multi area Power system.
    3. Solving an optimal control problem using Ricatti equation.
    4. Implementation of Full order and minimum order Observer.
    5. Implementation of Back-Propagation Algorithm.
    6. Implementation of simple Fuzzy controller.
    7. Implementation of storage and recall algorithm of Hopfield network model.


    SEMESTER-II

    1. ROBOTICS AND CONTROL

    Unit I: Introduction-Robot Anatomy

    Coordinate frames-mapping- mapping Between rotated frames-mapping between translated frames-mapping between rotated and translated frames-description of objects in space-transformation of vectors—inverting homogeneous transform-fundamental rotation matrices

    Unit-II: Symbolic Modeling of Robots –Direct Kinematic Model

    Mathematical structure and notations-description of links and joints-kinematic modeling of the manipulator- Denavit-Hatenberg notation-kinematic relationship between adjacent links- manipulator transformation matrix

    Unit III: The Inverse Kinematics

    Manipulator work space – Solvability of kinematic model- -Solution techniques- closed form solution-guidelines to obtain closed form solution.

    Unit IV: Manipulator Differential Motion and Statics

    Linear and angular velocity of a rigid body – Relationship between transformation Matrix and angular velocity – Mapping velocity vector-Velocity propagation along links-Manipulator Jacobian – Jacobian Inverse- Jacobian Singularities- Static Analysis

    Unit V: Dynamic Modelling

    Lagrangian Mechanics – Two degree of freedom Manipulator-Dynamic Model – Lagrange–Euler formulation  –  Newton –Euler Formulation – comparison of Lagrange–Euler & Newton –Euler Formulations – Inverse Dynamics

    Unit VI: Trajectory Planning

    Definitions and planning tasks- terminology-steps in trajectory planning- Joint space techniques- Cartesian space techniques- Joint space Vs Cartesian space Trajectory planning.

    Unit VII: Control of Manipulators

    Open and close loop control – The manipulator control problem – Linear control schemes- Characteristics of second order linear systems- Linear Second order-SISO model of a manipulator joint- Joint Actuators- partitioned PD control scheme –PID control scheme – computed torque control- force control of robotic manipulators – description of force control tasks –Force-control strategies-Hybrid position/ force control- Impedance Force/Torque control

    Unit VIII: Robotic Sensors and Applications

    Sensing- Sensors in robotics – Kinds of sensors used in robotics- -Robotic vision- Robotic vision- Industrial applications of vision controlled robotic systems- process of Imaging-Architecture of robotic vision systems- Image Acquisition- Image representation-Image processing – Industrial applications –material handling – Process applications – Assembly applications – Inspection application – Principles of Robot applications and application planning, Justification of robots- Robot safety

    Reference Books:

    1. Robotics and control –RKMittal And I J Nagrath TMH Publishers-1st edition-2003
    2. Mikell P,Weiss G.M.,Nagel R.N., Odrey N.G., Industrial Robotics, McGraw Hill,1986.
    3. Deb.S.R- Robotics Technology and flexible automation, Tata McGraw Hill, 1994.
    4. Asfahi C.R. – Robotics and manufacturing automation, John wiley ,1992.
    5. Klafter R.D.- Chimielewski T.A & Neign M., Robotics engineering: An integrated approach, Prentice Hall of India Pvt.Ltd., 1994.

    2. NON-LINEAR SYSTEMS ANALYSIS

    UNIT I

    Linear versus nonlinear systems – Describing function analysis: Fundamentals, common nonlinearities (saturation, dead – zone, on – off non – linearity, backlash, hysteresis) and their describing functions.

    UNIT II

    Describing function analysis of nonlinear systems. Reliability of describing method analysis. Compensation and design of nonlinear system using describing function method.

    UNIT III

    Phase plane analysis: Phase portraits, Singular points characterization. Analysis of non – linear systems using phase plane technique.

    UNIT IV

    Existence of limit cycles. Linearization: Exact linearization, input – state linearization, input – output linearization.

    UNIT V

    Concept of stability, stability in the sense of Lyapunov and absolute stability. Zero – input and BIBO stability. Second (or direct) method of Lyapunov stability theory for continuous and discrete time systems.

    UNIT VI

    Aizerman’s and Kalman’s conjecture. Construction of Lyapunov function – Methods of Aizerman, Zubov, Variable gradient method. Lure problem.

    UNIT VII

    Popov’s stability criterion, generalized circle criterion, Kalman – Yakubovich – Popov Lemma. Popov’s hyperstability theorem.

    UNIT VIII

    Concept of variable – structure controller and sliding control, reaching condition and reaching mode, implementation of switching control laws. Reduction of chattering in sliding and steady state mode. Some design examples of nonlinear systems such as the ball and beam, flight control, magnetic levitation and robotic manipulator etc.

    Reference Books:

    1. J. E. Slotine and Weiping LI, Applied Nonlinear Control, Prentice Hall,

    2. Hassan K. Khalil, Nonlinear Systems, Prentice Hall, 1996.

    3. Sankar Sastry, Nonlinear Systems Analysis, Stability and Control.

    4. M. Vidyasagar, Nonlinear Systems Analysis, Prentice – Hall International editions,1993.

    3. ADVANCED DIGITAL SIGNAL PROCESSING

    UNIT-I

    Short introduction, Analog to digital and Digital to Analog conversion, sampled and Hold circuit, Continuous time Fourier Transforms.

    UNIT-II

    Discrete-time signals and systems, Discrete-time Fourier transform- its properties and applications, Fast Fourier Transform (in time-domain and Frequency domain) , IDFT and its properties.

    UNIT-III: z- Transform:

    Definition and properties, Rational z-transforms, Region of convergence of a rational z- Transform, The inverse z- Transform, Z-Transform properties, Computation of the convolution sum of finite-length sequences, The transfer function

    UNIT-IV: Digital Filter Structures:

    Block Diagram representation, Equivalent structures, Basic FIR Digital Filter structures, Basic IIR Digital Filter structures, Realization of Basic structures using MATLAB, All pass filters, Computational complexity of Digital filter structures.

    UNIT V: IIR Digital Filter Design:

    Preliminary considerations, Bilinear transformation method of IIR Filter design, Design of low pass IIR Digital filters, Design of High pass, Band pass and band stop IIR digital filters, Spectral Transformations of IIR filter, IIR digital filter design using MATLAB, Computer aided design of IIR digital filters.

    UNIT VI:FIR Digital Filter Design:

    Preliminary considerations, FIR filter design based on windowed Fourier series, Computer aided design of Equiripple Linear phase FIR filters, Design of Minimum phase FIR filters, FIR digital filter design using MATLAB, Design of computationally efficient FIR digital filters.

    UNIT VII: Analysis of Finite word length effects:

    The quantization process and errors, quantization of Fixed point numbers, Quantization of floating point numbers, Analysis of coefficient quantization effects, Analysis of arithmetic round off errors, Low sensitivity digital filters, Reduction of product round off errors using error feedback, Round off errors in FFT algorithms.

    UNIT VIII

    The basic sample rate alteration devices, Multi rate structures for sampling rate conversion, Multistage design of decimator and interpolator, The Polyphase decomposition, Arbitrary-rate sampling rate converter, Nyquist Filters and some applications of digital signal processing.

    Reference Books:

    1. S.K. Mitra, Digital Signal Processing-, Tata McGraw-Hill, Third Edition, 2006.

    2. B.P. Lathi, Principle of Signal Processing and Linear Systems-, Oxford International

    Student Version, 2009

    3. M. Mondal and A Asif, Continuous and Discrete Time Signals and Systems, Cambridge,

    2007

    4. Li Tan, Digital Signal Processing- Fundamentals and Applications-, Indian reprint,

    Elsevier,  2008.

    5. Alan V. Oppenheim, Ronald W. Schafer, and John R.Buck, Discrete- Time Signal

    Processing-, Pearson Edu, 2008.

    4. OPTIMAL CONTROL THEORY

    UNIT I

    An overview of optimization problem – concepts and terms related to optimization – constrained and unconstrained problems and their solutions using different techniques.

    UNIT II

    Convex set and convex function – convex optimization problem – quadratic optimization problem – Karush – Kuhn – Tucker (KKT) necessary and sufficient conditions for quadratic programming problem.

    UNIT III

    Interior point method for convex optimization – linear programming – primal and dual problems and basic concept of multi – objective optimization problem.

    UNIT IV

    Concept of functional, different types of performance indices, Euler – Lagrange equation.

    UNIT V

    Calculus of variation   to optimal control problem  – Fundamental concepts, functionals of a single function, functional involving several independent functions, necessary conditions for optimal control, linear regulator problems.

    UNIT VI

    Linear quadractic regulator, remarks on weighting matrices, solution of Riccati equation.

    UNIT VII

    Frequency domain interpretation of linear quadratic regulator, robustness studies.

    UNIT VIII

    Dynamic programming, Pontrygin’s minimum principle, time optimal control, concept of system and signal norms, statement of problem and its solution.

    Reference Books:

    1. Jasbir S. Arora, Introduction to optimum design, Elesevier, 2005.

    2. A Ravindran, K.M. Ragsdell, and G.V. Reklaitis, Engineering optimization : Methods and

    applications, Wiley India Edition.

    3. Donald E.Kirk, Optimal Control Theory an Introduction, Prentice – Hall Network series  – First edition,

    1970.

    4. D.S. Naidu, Optimal control systems, CRC Press, First edition, 2002.

    5. Arturo Locatelli, Optimal control: An Introduction, Birkhauser Verlag, 2001.

    6. S.H.Zak, Systems and Controll, Indian Edition , Oxford University, 2003.

    7. Niclas Anreasson, Anton Evgrafov and Michael Patriksson, An introduction to continuous

    optimization, Overseas Press (India) Pvt. Ltd.

    5.1 AI TECHNIQUES (Elective-III)

    Unit – I: Introduction to Neural Networks

    Introduction, Humans and Computers, Organization of the Brain, Biological Neuron, Biological and Artificial Neuron Models. introduction-neural network models-architectures-knowledge representation learning process-learning tasks.

    Unit- II:Feed Forward Neural Networks

    Introduction, Perceptron Models: Discrete, Continuous and Multi-Category, Training Algorithms: Discrete and Continuous Perceptron Networks, Perceptron Convergence theorem, Limitations of the Perceptron Model, Applications.

    Unit–III: ANN Paradigm-back propagation-RBF algorithms-Hope field networks.

    Unit IV : Genetic Algorithms-introduction-encoding-fitness function-reproduction operators

    Unit V: Genetic Modelling-genetic operators-cross over and mutation-generational cycle-coveragence of genetic algorithm.

    Unit – VI: Classical and Fuzzy Sets

    Introduction to classical sets – properties, Operations and relations; Fuzzy sets, Membership,

    Uncertainty, Operations, properties, fuzzy relations, cardinalities, membership functions.

    UNIT VII: Fuzzy Logic System Components

    Fuzzification, Membership value assignment, development of rule base and decision making ystem,Defuzzification to crisp sets, Defuzzification methods.

    UNIT VIII: Application of AI Techniques

    Fuzzy control systems: simple fuzzy logic controllers & GA with examples, image processing, room heating system, Neural Networks: character recognition networks, inverted pendulum neuro controller, Neural network for Robot kinematics

    Reference Books:

    1. Neural Networks, Fuzzy logic, Genetic algorithms: synthesis and applications by

    Rajasekharan and Rai – PHI Publication.

    2. Introduction to Artificial Neural Systems – Jacek M. Zuarda, Jaico Publishing House, 1997.

    5.2 EMBEDDED REAL TIME OPERATING SYSTEMS EMS (Elective-III)

    UNIT I: INTRODUCTION

    History of Embedded Systems, Major Application Areas of Embedded Systems, Purpose of Embedded Systems, Core of the Embedded System, Sensors and Actuators, Communication Interface, Embedded Firmware.

    UNIT II: HARDWARE SOFTWARE Co-DESIGN and PROGRAMME MODELLING

    Characteristics of an Embedded System, Quality Attributes of Embedded Systems, Fundamental Issues in Hardware Software Co-Design, Computational Models in Embedded Design, Introduction to Unified Modeling Language (UML),Hardware Software Trade-offs.

    UNIT III: EMBEDDED HARDWARE DESIGN AND DEVELOPMENT

    Analog Electronic Components, Digital Electronic Components, VLSI and Integrated Circuit Design, Electronic Design Automation (EDA) Tools, Embedded Firmware Design Approaches, Embedded Firmware Development Languages.

    UNIT IV:REAL-TIME OPERATING SYSTEMS (RTOS) BASED EMBEDDED SYSTEM DESIGN

    Operating System Basics, Types of Operating Systems, Tasks, Process and Threads, Multiprocessing and Multitasking, Task Scheduling, Threads, Processes and Scheduling :Putting them Altogether, Task Communication, Task Synchronization, Device Drivers, How to Choose an RTOS.

    UNIT V: DEVICES AND COMMUNICATION BUSES FOR DEVICES NETWORK

    IO Types and Examples, Serial Communication Devices, Parallel Device Ports, Sophisticated Interfacing Features in Device Ports, Wireless Devices, Timer and Counting Devices, Watchdog Timer, Real Time Clock, Networked Embedded Systems, Serial Bus Communication Protocols, Parallel Bus Device Protocols- Parallel Communication Network Using ISA, PCI, PCI-X and Advanced Buses, Internet Enabled Systems- Network Protocols, Wireless and Mobile System Protocols.

    UNIT VI: PROGRAM MODELING CONCEPTS

    Program Models, DFG Models, State Machine Programming Models for Event-controlled Program Flow, Modeling of Multiprocessor Systems, UML Modeling.

    UNIT VII: REAL TIME OPERATING SYSTEMS

    OS Services, Process Management, Timer .Functions, Event Functions, Memory Management, Device, File and IO Subsystems Management, Interrupt Routines in RTOS Environment and Handling of Interrupt Source Calls, Real-time Operating Systems, Basic-Design an RTOS, RTOS Task Scheduling Models, Interrupt Latency and Response of the Tasks as Performance Matrices, OS Security Issues.

    UNIT VIII: DESIGN EXAMPLES AND CASE STUDIES OF PROGAM MODELING AND PROGRAMMING WITH RTOS-2

    Case study of Communication between Orchestra Robots, Embedded Systems in Automobile, Case study of an Embedded System for an Adaptive Cruise Control(ACC) System in a Car, Case study of an Embedded System for a Smart Card, Case study of a Mobile Phone Software for Key Inputs.

    Reference Books:

    1. Introduction to Embedded System- Shibu KV, Mc-Graw Hill Higher Edition.
    2. Embedded Systems Architecture, Programming and Design- Raj Kamal, Second Edition, McGraw-Hill Companies.
    3. Embedded System Design by Peter Marwedel, Springer.

    4.   Embedded System Design – A Unified Hardware/Software Introduction-Frank Vahid, Tony D.

    Givargis, John Wiley, 2002.

    5.   Embedded/ Real Time Systems-KVKK Prasad, Dreamtech Press, 2005.

    6.   An Embedded Software Primer- David E. Simon, Pearson Ed. 2005.

    6.1 RENEWABLE ENERGY SOURCES (Elective-IV)

    Unit-I

    Solar Energy – Availability – Solar radiation data and measurement – Estimation of average solar radiation- Solar water heater types – Heat balance – Flat plate collector efficiency – Efficiency of heat removal – Thermo siphon flow calculation – Forced circulation calculation – Evacuated collectors – Basics of solar concentrators

    Unit-II

    Solar Energy Applications – Solar air heaters – Solar Chimney – Crop driers – Passive solar system – Active solar systems – Water desalination – Output from solar still – Principle of solar ponds.

    Unit-III

    Wind Energy – Nature of wind – Characteristics – Variation with height and time – Power in wind –Aerodynamics of Wind turbine – Momentum theory – Basics of aerodynamics – Aerofoils and their characteristics – HAWT – Blade element theory – Prandtl’s lifting line theory (prescribed wake analysis) VAWT aerodynamics – Wind turbine loads – Aerodynamic loads in steady operation – Yawed operation and tower shadow.

    Unit-IV

    Wind Energy Conversion System – Siting – Rotor selection – Annual energy output – Horizontal axis wind turbine (HAWT) – Vertical axis wind turbine (VAWT) – Rotor design considerations – Number of blades – Solidity – Blade profile – Upwind/Downwind – Yaw system – Tower – Braking system –  Synchronous and asynchronous generators and loads – Integration of wind energy converters to electrical networks – Inverters – Control system – Requirement and strategies – Noise – Applications of wind energy

    Unit-V

    Biomass energy – Bio fuel classification – Examples of thermo chemical, Pyrolysis, biochemical and agrochemical systems – Energy farming – Direct combustion for heat – Process heat and electricity – Ethanol production and use – Anaerobic digestion for biogas – Different digesters – Digester sizing – Applications of Biogas – Operation with I.C.Engine

    Unit-VI

    Ocean Energy – OTEC Principle – Lambert’s law of absorption – Open cycle and closed cycle – heat exchanger calculations – Major problems and operational experience.

    Unit-VII

    Tidal Power – Principles of power generation – components of power plant – Single and two basin systems – Turbines for tidal power – Estimation of energy – Maximum and minimum power ranges – tidal powerhouse.

    Wave Energy – Concept of energy and power from waves – Wave characteristics – period and wave velocities – Different wave energy conservation devices (Saltor duck, oscillating water column and dolphin types) – operational experience.

    Unit-VIII

    Geothermal Energy – Classification- Fundamentals of geophysics – Dry rock and hot aquifier energy analysis – Estimation of thermal power – Extraction techniques – Prime movers.

    Reference Books:

    1. Renewable Energy Resources / John Twidell and Tony Weir / E & F.N.Spon
    2. Renewable Energy Resources Basic Principles and Applications / G.N.Tiwari and M.K.Ghosal / Narosa
    3. Solar Energy – Principles of thermal collection and storage/ S.P. Sukhatme / TMH
    4. Solar Energy Thermal Processes,/Duffie & Beckman
    5. Solar Heating and Cooling / Kreith & Kreider
    6. Wind Energy Handbook / Tony Burton, David Sharpe, Nick Jenkins and Ervin Bossanyi / WileyWind Electrical Systems / S.N.Bhadra, D.Kastha and S.Banerjee / Oxford
    7. Biogas Technology – A Practical Hand Book / K.Khendelwal & S.S. Mahdi / McGraw-Hill

    6.2 POWER QUALITY MANAGEMENT (Elective-IV)

    Unit –I: Introduction To Power Quality

    What is Power Quality?, Voltage Quality, Why are we concerned about power quality?, The power quality evaluation procedure-Need for a consistent-Vocabulary, General classes of power quality problems,     Transients, Long-Duration voltage variations, Short-Duration voltage variations, Voltage Imbalance, waveform distortion, voltage fluctuation, Power frequency variations, Power quality terms, Ambiguous Terms,            CBEMA and ITI curves

    Unit- II: Power Frequency Disturbances

    Introduction-Common power frequency disturbances-Cures for low frequency disturbances-Voltage tolerance criteria

    Unit III: Voltage Sags And Interruptions

    Sources of sags and interruptions-Estimating Voltage sag performance-Fundamental principles of protection-Solutions at the End-User level-Evaluating the economics of different ride_ through alternatives-Motor_ starting sags-Utility system fault_ clearing issues

    Unit IV: Transient Over Voltages

    Sources of transient over voltages-Principles of over voltage protection-Devices for over voltage protection-Utility capacitor_ switching Transients-Utility system Lightning protection-Managing Ferroresonance-Switching Transients problems with loads-Computer tools for transient analysis.

    Unit-V:Fundamentals Of Harmonics

    Harmonic Distortion-Voltage versus current distortion-Harmonic versus Transients-Power system Quantities under non sinusoidal conditions-Harmonic indices-Harmonic sources from commercial loads-Harmonic sources from industrial loads-Locating harmonic sources-System response characteristics-Effects of harmonic distortion-     Inter harmonics

    Unit VI: Applied Harmonics

    Harmonic distortion evaluations-Principles for controlling harmonics-Where to control harmonics-Harmonic study-Devices for controlling harmonic distortion-Harmonic filter design-Case studies-Standards on harmonics

    Unit-VII: Long Duration Voltage Variations

    Principles of regulating the voltage-Devices for voltage regulation-Utility voltage regulator application-Capacitors for voltage regulations-End user capacitor application-Regulating utility voltage with distributed resources-Flickers

    Unit VIII: Power Quality Monitoring

    Monitoring considerations-Historical perspective of power quality measuring instruments-Power quality measurement equipment-Assessment of power quality measurement data-Application of intelligent systems-Power quality monitoring standards

    Reference Books:

    1.Electrical power systems quality-Roger C.Dugan- McGraw- Hills

    2.Power quality- C.Sankaran, CRC Press

    7. ADVANCE CONTROL SYSTEMS LAB

    List of Experiments

    1. To obtain the moment of inertia and then develop the transfer function of the given DC Motor

    for (a) Armature controlled case and (b) Field controlled case. Draw the relevant block

    diagrams.

    2. To conduct experiments on the given amplidyne for (a) To obtain the transfer function (b) To

    obtain the load characteristics under different levels of compensation (c) To obtain the

    characteristics of a metadyne.

    3. To design a Lag-Lead compensator and to obtain the characteristics by simulation using

    MATLAB®. Verify the performance using experiments with the compensator circuit made of

    passive elements.

    4. To set up a system for closed loop voltage regulation for a dc separately excited generator

    using amplidyne and to obtain its characteristics

    5. To obtain the model of the Inverted pendulum and study the closed loop performance using

    experiments on Bytronic® Inverted Pendulum

    6. To conduct experiments on the Level Process Control Station and to study the working of a

    level control loop.

    7. To set up a closed loop feedback control system using the FEEDBACK® MS150 DC Modular

    Servo System-with velocity(rate) feedback.

    8. Temperature controller using PID.

    9. To set up an open loop control system using Micro-processor for controlling the stepper motor

    10.To design a Lead compensator and to obtain the characteristics by simulation using

    MATLAB®. Verify the performance using experiments with the compensator circuit made of

    passive elements.

    11. Effect of P, PD, PI, PID Controller on a second order systems

    12. Programmable logic controller – Study and verification of truth tables of logic gates, simple

    Boolean expressions and application of speed control of motor?

    Reference Books:

    1. Gene F Franklin, J David Powell, Abbas Emami Naeini, Feedback Control of Dynamic Systems, 4th Ed, Pearson Education Asia, 2002
    2. Graham C Goodwin, Stefan F Graebe, Mario E Salgado, Control System Design, Prentice Hall India, 2003.
    3. John J D’Azzo, Constantine H Houpis, Stuart N. Sheldon, Linear Control System Analysis & Design with MATLAB, 5th Ed, Marcel Dekker, 2003
    4. John E Gibson, Franz B. Tuteur, Control System Components, McGrawHill, 1958
    5. Users’ Manual for FEEDBACK® MS150 AC Modular Servo System
    6. Users’ Manual for 8085n Microprocessor kit, ©Vi MicroSystems.
    7. www.mathworks.com
    8. Users’ Manual for Bytronicâ Inverted Pendulum.
    9. Users’ Manual for Level Process Station, ©Vi McroSystems

    Click on any of the below links to Download :

    LINK 1

    (OR)

    LINK 2

    (OR)

    LINK 3

  • JNTU-KAKINADA : MBA 09 Batch III & IV Semester Syllabus.

    JNTU-KAKINADA : MBA 09 Batch III & IV Semester Syllabus.

    MBA-Regular 2009-2010 (batch)

    Syllabus of III and IV Semester

    Semester III

    Subject

    		Title Total Marks No. of Hours
    C-301 Cost and Management Accounting 100 4
    C-302 Business Laws 100 4
    C-303 Strategic Management 100 4
    C-304 Knowledge Management 100 4
    E-301 Elective –I 100 4
    E-302 Elective –II 100 4
    E-303 Elective –I 100 4
    E-304 Elective –II 100 4

    Semester IV

    Subject Code Title Total Marks No. of Hours
    C-401 Logistic and Supply Chain Management 100 4
    C-402 Entrepreneurship and Project Management 100 4
    C-403 Business Ethics and Governance 100 4
    E-401 Elective –III 100 4
    E-402 Elective –IV 100 4
    E-403 Elective –III 100 4
    E-404 Elective – IV 100 4
    Project Report 6
    Viva-voce –

    Duel Electives

    The elective papers will be offered in the areas of Marketing, Finance, Human Resources (HR), and Systems. The students should choose any Two of the following elective areas in the beginning of the third semester of MBA. Specialization will be offered with minimum of 20 students.

    Marketing (Elective)

    I.  Services Marketing

    II. Advertising and Brand Management

    III. International Marketing

    IV Sales and Distribution Management

    Finance (Elective)

    I.   Security Analysis and Portfolio Management

    II.   Financial Institutions and Services

    III. International Financial Management

    IV. Strategic Investment and Financing Decisions

    HRM (Elective)

    I.   Global HRM

    II.   Management of Industrial Relations

    III. Performance Management

    IV. Management of Change and Development

    Systems (Elective)

    I.   Data Warehousing and Data Mining

    II.   E-Commerce.

    III.   Systems Audit

    IV.   Decision Support Systems

    III Semester

    Cost and Management Accounting

    1. Introduction to management accounting: Management accounting vs Cost accounting vs. financial accounting, role of accounting information in planning and control, cost concepts and managerial use of classification of costs. The management process and accounting.

    2. Cost analysis and control: Direct and Indirect expenses, allocation and apportionment of overheads, calculation of machine hour rate and labour hour rate.

    3. Costing for specific industries: Unit costing, job costing, cost sheet and tender and process costing and their variants, treatment of normal losses and abnormal losses, inter-process profits, costing for by-products and equivalent production.

    4. Marginal Costing: Introduction, Application of Marginal costing in terms of cost control-Income determinants under marginal cost- Absorption Cost Vs Marginal Cost. Key or Limiting Factor.

    5. Break-even-analysis: concept of cost-volume-profit relationship-Profit Planning – make or buy decision-  Selection of suitable product mix- desired level of Profits – Determination of Break even point, Break-even-graph and assumptions of BEP, importance, Margin of safety and angle of incidence. Application of BEP for various business problems.

    6. Budgetary Control: Budget, budgetary control, steps in budgetary control, Fixed vs Flexible budgets, different types of budgets: sales budget, , cash budget, production budget, master budget, budget reports for management control. Zero based budgeting.

    7. Standard Costing: Standard Cost and Standard Costing, standard costing vs. budgetary control, standard costing vs. estimated cost, standard costing and marginal costing, analysis of variance, material variance, labour variance and sales variance. -Inter-firm comparison

    8.: Case study

    References

    1. M.N.Arora: Cost and Management Accounting, Vikas Publication, New Delhi, 2009.

    2 S.P.Jain, K.L.Narang: Cost and Management Accouning, Kalyani Publications, New Delhi, 2009

    3. M.P.Pandi Kumar: Cost and Management Accounting, Excel Books, New Delhi,2008

    4. Colling Drury; Management and Cost Accounting, Cengage learning, Hyderabad, 2009

    5. Khan and Jain: Management Accounting, Tata MCGraw-Hill Publishing Co. New. Delhi, 2010

    6. Bhabatosh Banerjee: Cost Accounting, PHI Learning Private Ltd., New Delhi, 2009

    7. Horngren, Sumdem, Strattom: Introduction to Management Accounting,

    Pearson,Secundrabad, 2010

    8. Ashish K Battacharya: Cost Accounting for Business Managers, Elsevier, New Delhi, 2008

    9. Jawaharlal: Advanced Management Accounting, S.Chand and Company Ltd., New Delhi, 2010

    10. Peter Cheverton, Tim Hughes: Key Accounting Management in Financial Services, Kogan Page India Private Ltd. New Delhi,2010

    11. Hrishikesh Chakraborty, Srijit Chakraborty: Mangagemnt Accountancy, Oxford University Press, New Delhi, 1997.

    12. M.E. Thukaram Rao, Management Accounting, New Age International (P) Ltd, Publishers, 2003.

    13. James Jiambalvo, Managerial Accounting, John Wiley & Sons, Inc., 2001.

    Business Law

    1. Importance of Commercial Law: The Indian Contracts Act, 1872 – Nature of the Act and Classification of Contracts – Essentials of a Valid Contract – Offer and Acceptance – Capacity – Consideration –Free Consent –Legality of Object –Performance of a Contract – Discharge of a Contract – Breach of a Contract and Remedies.
    2. Sales of Goods Act: Introduction to Act – Distinction between Sales and Agreement to Sell – Conditions and Warranties – Performance of Contract of Sale –Transfer of Ownership – Rights of an Unpaid Seller.
    3. Consumer Protection Act, 1986: Introduction to Act – Consumer Right –Machinery for Redressal of Consumer Grievances.- Information Technology Act 2000.
    4. Contract of Agency: Meaning and Nature of Agency – Kinds of Agents –Creation of

    Agency- Duties and Rights of Principal –Duties and Rights Agents Principal’s Liability

    for the Acts of the Agent- Personal Liability of Agent –Termination of Agency.

    1. Negotiable Instruments Act, 1881: Characteristics of Negotiable Instruments –

    Kinds of a Negotiable Instrument – Endorsement – Presentation of Negotiable Instrument –

    Discharge of a Negotiable Instrument.

    1. Indian Partnership Act, 1932: Meaning and Essentials of Partnership- Registration – Tests of Partnership-Duties and Rights of Partners – Dissolution of Partnership.

    7    Company Act,1956-Nature and Types of Companies – Formation – Memorandum

    of Association-Articles of Association –Kinds of Shares –Duties of Directors-Winding

    up.

    8   Case study

    References

    1. Ravindra Kumar:Legal Aspects of Business, Cengage learning, New Delhi,2009

    2. Pathak: Legal Aspects of Business, Tata McGraw Hill, New Delhi, 2010

    3. S.N.Maheshwari, S.K.Maheshwari: A Manual of Business Laws, Himalaya Publishing

    House, Mumbai, 2009.

    4. N.D.Kapoor: Business Law, Sultan Chand, New Delhi.

    5. Chandra Bose: Business Law, PHI Learning, New Delhi, 2010.

    6. S.S Gulshan: Business Law, Excel Books, New Delhi, 2010

    7. Satish B, Mathur: Business Law, Tata McGraw Hill, New Delhi, 2010.

    8. S.S.Gulshan, G.K.Kapoor: Business Law Including Company Law, New-Age Publishers, New Delhi, 2008

    9. K.C.Garg, V,K.Sareen: Business Law, Kalyani Publication, New Delhi, 2007.

    10. P.K.Goyal: Business Law for Mangers, Biztntra, New Delhi, 2010

    Strategic Management

    1. Introduction:  Concepts in Strategic Management, Strategic Management as a process –Developing a strategic vision, Mission, Objectives, Policies – Factors that shape a company’s strategy – Crafting a strategy.

    2. Environmental Scanning: Industry and Competitive Analysis – Methods. Evaluating company resources and competitive capabilities – SWOT Analysis – Strategy and Competitive advantage. Strategies and competitive advantages in diversified companies and its evaluation. Strategic Analysis and Choice: Tools and techniques- Porter’s Five Force Model, BCG Matrix, GE Model,

    3. Strategic Leadership: Strategic Leadership and Style – Role of Top-Level Managers – Key Strategic Leadership Actions –  Determining strategic Directions – Developing Human Capital and Social Capital – Balanced Scorecard.

    4.  Strategy Formulation : Strategy Framework For Analyzing Competition, Porter’s Value Chain Analysis, Competitive Advantage of a Firm, Exit and Entry Barriers – Formulation of strategy at corporate, business and functional levels. Types of Strategies – Tailoring strategy to fit specific industry

    5. Restructuring and Diversification Strategies: Turnaround Strategy, Management of Strategic Change, strategies for Mergers, Acquisitions, Takeovers and Joint Ventures.-Diversification Strategy – types of diversification strategies, the concept of core competence, strategies and competitive advantage in diversified companies

    6. Strategy Implementation : Strategy and Structure, Strategy and Leadership, Strategy and culture connection – Operationalising and institutionalizing strategy – Strategies for competing in Globalising markets and internet economy – Organisational Values and Their Impact on Strategy – Resource Allocation – Planning systems for implementation.

    7. Strategy Evaluation and control – Establishing strategic controls – Measuring performance – appropriate measures- Role of the strategist – using qualitative and quantitative benchmarking to evaluate performance – strategic information systems – problems in measuring performance –Strategic surveillance -strategic audit

    8.  Case study

    References

    1 .  Vijaya Kumar P,. Hitt A : Strategic Management, Cengage learning, New Delhi,2010

    2.   Kazmi: Strategic Management and Business Policy, Tata McGraw Hill, 2009

    3.   R.Srinivasn: Strategic Mangement, PHI Learning, New Delhi, 2009

    4.   Adrian Haberberg&Alison: Strategic Management, Oxford University Press, New Delhi,

    2009

    5  . P.Subba Rao: Business Policy and Strategic Management, Himalaya Publishing House, New

    Delhi, 2010

    6. .Appa Rao, Parvatheshwar Rao, Shiva Rama Krishna: Strategic Management and Business

    Policy, Excel Books, New Delhi, 2008

    1. Thompson & Strickland: Strategic Management, Concepts and Cases. Tata McGraw-Hill,

    12/e, New Delhi, 2003.

    8.    U.C.Mathur: Strategic Management, MacMillan Pulishers, New Delhi, 2009

    9.    Peter Fitxroy: Strategic Management, Wiley India, New Delhi, 2009

    10.  B.Hiriyappa: Stratagic Management, New Age Internationals, New Delhi, 2008.

    11.  Amita Mital: Cases in Stratagic Management, Tata McGraHill, New Delhi, 2008

    Knowledge Management

    1 Introduction to Knowledge Management -Definition- Scope and Significance Knowledge Management – Techniques and difficulties in Knowledge Management –  Implementation of Knowledge Management-Knowledge Management and Knowledge Sharing – Knowledge Dynamics – Principles of Knowledge Management.

    2 Essentials of Knowledge Management – Data- information- knowledge – Basic types of Knowledge – Knowledge Capital – classification of organizational Knowledge and Knowledge life cycle- organizational Knowledge processes – conversion of Knowledge Organizational Knowledge Management – Technology Enablers –

    3. Drivers of Knowledge Management – Pillars of Knowledge Management – Knowledge based products – Inventory Management – Supply Chain Planning – Seven layers of Knowledge Management – Success factors of Knowledge Management Implementation

    4 Knowledge Management Systems and Tools– Knowledge Mapping Techniques – Core issues of implementation – Methodology of implementation and Acquisition Tools- Knowledge Indexing and Processing – Knowledge analysis on-line Analytical Processing.

    5 Technologies and Knowledge Management – Information Technology and Knowledge Management – E-Commerce and KM – Total Quality Management and KM – Benchmarking – Customer Relationship and Knowledge Management – Measuring Knowledge Management

    6 Human Resources and Knowledge Management – Managing Knowledge Worker – Neuro Linguistic Programming(NLP) – Strategies for Human Capital and Talent Management – New Vistas – Job Hopping –  Knowledge  Audit – Brain Drain and Brain Gain – Effective Career Planning – Building Competitive Advantages through Training and Development

    7 Learning Organizations – Knowledge Management in Indian Organizations – Mystique of a Learning Organization – Balanced Scorecard –  Learning and Change – Managing Innovations –  Continuous Learning –  RICE Model –  Knowledge Network

    8 Case study

    References

    1        RL Nandeshwar, BalaKrishna: Change and Knowledge Management, Excel Books, New Delhi, 2010

    2        Irma Becerra, Fernandez: Knowledge Management, Pearson Education, New Delhi, 2009.

    3        Sudhir Warier E: Knowledge Management Vikas Publishing House Private Limited, Hyderabad.2009

    4        Daryl Morey: Knowledge Management, University Press, New Delhi, 2009

    5        B. Rathan Reddy: Knowledge Management, Himalaya Publication, 2007.

    6        Donald Hislop: Knowledge Management in Organisation, Oxford University Press, New Delhi, 2009

    7        Shelda Debowskl: Knowledge Management, Wiley India, New Delhi, 2007

    8        Stuart Barnes: Knowledge Management System, Cengage learning, New Delhi, 2008

    9        Manadan Mohan Rao: Knowledge Management Tool and Techniques, Elsevier, New Delhi, 2006

    10    Rajesh C.Jampala: Knowledge Management, Duvuri Publication, 2008

    IV Semester

    Logistics and Supply Chain Management

    1. Logistics and Competitive strategy: Competitive advantage – Gaining Competitive advantage through logistics – The Mission of Logistics Management – Integrated supply chains – Supply Chain and Competitive performance – The changing logistics environment – Models in Logistics Management – Logistics to Supply Chain Management – Focus areas in Supply Chain Management.-

    2. Customer Service Dimension: The marketing and logistics interface – Customer service and customer retention – Service-driven logistics systems – Basic service capability – Increasing customer expectations – Value added services – Customer satisfaction and success – Time based logistics – Case studies.

    3. Measuring logistics costs and performance: The concept of Total Cost analysis – Principles of logistics costing – Logistics and the bottom-line – Impact of Logistics on shareholder value – customer profitability analysis –direct product profitability – cost drivers and activity-based costing.

    4. Logistics and Supply chain relationships: Benchmarking the logistics process and SCM    operations –Mapping the supply chain processes – Supplier and distributor benchmarking –setting benchmarking priorities –identifying logistics performance indicators –Channel structure – Economics of distribution –channel relationships –logistics service alliances.

    5. Sourcing, Transporting and Pricing Products: sourcing decisions in supply chain – transportation in the supply chain – transportation infrastructure – suppliers of transport services – basic transportation economics and pricing – transportation documentation – pricing and revenue management in the supply chain –

    6. Coordination and Technology in Supply Chain: Lack of coordination and Bullwhip Effect – Impact of lack of coordination. – Role of IT in the supply chain – Customer Relationship Management –Internal supply chain management – Supply chain IT in practice – Information technology and the supply chain.

    7.  Managing global Logistics and global Supply Chains: Logistics in a global economy – views of global logistics- global operating levels – interlinked global economy – The global supply chains -Global supply chain business processes –Global strategy –Global purchasing – Global logistics – Channels in Global logistics –Global alliances –Issues and Challenges in Global supply chain Management –

    8.Case study.

    References

    1. Donald J.Bowersox and David J.Closs, Logistical Management: The Integrated Supply Chain

    Process, TMH, 2003.

    2. Edward J Bradi, John J Coyle: A Logistics Approch to Supply Chain Management, Cengage learning, New Delhi, 2010.

    3. D.K.Agrawal: Logistics and Supply Chain Management, MacMillan Publishers, 2010

    4.  Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and

    Operation, 2/e, Pearson Education, New Delhi 2009

    5.Rahul V Altekar: Supply Chain Management, PHI Learning Ltd, New Delhi, 2009

    6. K.Sridhar Butt: Logistics and Supply Chain Management, Himalaya Publishing, New Delhi, 2009

    7. B.Rajashekhar, Acharyulu: Logistics and Supply Chain Management, Excel Books, New Delhi,2009

    8. R.P.Mohanthy: Supply Chain Management, Biztantra, New Delhi, 2010

    9. Donald Waters: Global Logistics, Kogan page, New Delhi,2010

    10.Alane E Branch: Global Supply Chain Management and International Logistics, Routledge Publishers, New Delhi, 2009

    11. Narayan Rangaraj: Supply Chain Management in Competative Advantage, TMH, New  Delhi, 2009

    12.Anurag Sexena: Logistics and Supply Chain Management, Jaico Publishing House, New   Delhi, 2009

    Entrepreneurship and Project Management

    1: Entrepreneurship: Importance, Characteristics and Qualities of Entrepreneurship- Role of Entrepreneurship, Ethics and Social Responsibilities.

    2:   Role of Government Role of IDBI, NIESBUD, SISI, DIC Financial Institutions Commercial Banks, Entrepreneurial Development Institutes, Universities and other Educational Institutions offering Entrepreneurial Development Programme.

    3: Training: Designing Appropriate Training Programme to inculcate Entrepreneurial Spirit, Training for New and Existing Entrepreneurs, Feedback and Performance of Trainees. Women Entrepreneurship – Role & Importance, Profile Women Entrepreneur, Problems of Women Entrepreneurs,

    4  Creativity and Entrepreneurship Sources and Methods of Ideas Planning and Development of Programmes E-business Ventures; New Venture Management – Emerging Trends.

    5.  Planning and Evaluation of Projects: Growth if Firm –  Factors inducing growth- Strategic investment – Growth rate decision  – Project Feasibility Study –  Cash Flow Projections – Role of study group- Rate of Return from projects-   Project quality management techniques- Quality assurance.

    6. Risk in Corporate Investment Decision: Project Risk Analysis – Portfolio Risk- Risk Management in Corporate Investment Decision –  Post Planning of Project-  Allocation of Capital – Project Planning and Control –  Post Completion Audit- Replacement Policy

    7. International Project Management : Problems in managing International projects – Local Instaurations and culture – Geo-national issues – Project mentoring and communication – risks contingencies in International Projects.

    8: Case Study

    References

    1. Hisrich: Entrepreneurship, TMH,New Delhi, 2009

    2.   Narayana Reddy: Entrepreneurship. Cengage learning, New Delhi,2010

    1. Rajeev Roy: Entrepreneurship, Oxford University Press, New Delhi,2010
    1. V.Gangadhar, Narsimha Chary: Entreprenuership Development, Kalyani Publishers, New Delhi, 2007
    1. H.Nandan: Fundamentals of Entreprenuership, PHI Learning, New Delhi, 2009
    1. Prasanna Chandra: Projects, TMH, New Delhi, 2009.
    1. Kathrin Koster: International Project Management, Sage Publication, New Delhi,2010
    1. Shivathanu Pillay: Project Management, University Press, New Delhi, 2009
    1. K.Nagarajan: Project Management, New Age International , New Delhi,2010

    10.  Jack R Meredith: Project Management, Wiley India Publishers, New Delhi,2010

    Business Ethics and Governance

    1. 1. Importance of Business Ethics – Values and Ethics – Nature and Goals of Business Ethics – Morality, Virtues, Social Ethics – Business Ethics and Law – Ethics in Work Place – Ethical Decision Making. Concepts and Theories of Business Ethics-  Normative theories – Ethical theories in relation to Business – Management and Ethics – Indian Ethical Traditions
    2. 2. Ethics and Indian Business – Impact of Globalisation – Reasons for Unethical Practices among Indian Corprations – Development of Indian Capital Markets – Major Indian Scams – Reasons for Unethical practices – Various studies on Ethical Attitudes of Managers.
    1. 3. Marketing Ethics–  Product Safety and Pricing – Strict Products Liability – Ethical responsibility in Product-  Advertising and Target Marketing – Ethics of Sales, Advertising and Product Placement – Consumer Autonomy
    1. 4. Ethical Issues in Human Resource Management – Genesis and Growth of HRM – HR related Ethical issues – Institutional Culture – Financial Management and Ethical Issues – Frauds in Banks – Measures Against Bank Frauds – Constraints to Ethical Practices Indian Nationalized Banks – Frauds in Insurance Sector- Cases.
    1. 5. Corporate Governance: An overview – Theory and Practice of Governance- Indian model of Governance – Good Corporate Governance – Land marks in emergence of Governance OECB Principles- Sarbanes-Oxley Act2002 – SEBI’s Intiatives – Various Committee Reports on Corporate Governance
    1. 6. Agents and Institutions in Corporate Governance: Rights and Privileges of-Shareholders-  Investors’ Problems – Other stakeholders-Board of Directors- Role  of Auditors- Duties and – responsibilities of Auditors.
    1. 7. Corporate Social responsibilities– Environmental Concern – Role of Media – Public      Policies in Governance- Role of Government – Corporate Governance in Developing            and Transiting Economies – Indian Scenario- Corporation in a Global Society.

    8 Case Study

    References:

    1. A.C.Fernando: Business Ethics, Pearson Education, New Delhi, 2009
    1. Manuel G. Velasquez: Business Ethics, PHI Learning, New Delhi, 2010
    1. Daniel Albuquerque: Business Ethics, Oxford University Press, New Delhi, 2010
    1. S. Prabakaran: Business Ethics and Corporate Governance, Excel Books, New Delhi, 2010
    1. R.C.Shekhar: Ethical Choices in Business, Sage Publishers, New Delhi,2009
    1. Bob Tricker: Corporate Governance, Oxford University, New Delhi,2010
    1. Subash Chandra Das: Corporate Governance in India, PHI Learning, New Delhi 2009
    1. David Martin: Corporate Governance, Viva Books, New Delhi, 2010
    1. Jayasree Suresh,B.S.Ragavan: Human Values in Professional Ethics, Sultan Chand, New Delhi,2009

    10.  S.K Mandal: Ethics in Business and Corporate Governance, TMH, New Delhi, 2010

    Marketing (Elective)

    Services Marketing (Elective-I)

    1. Understanding services marketing: Introduction, services in the modern economy, Classification of services, marketing services Vs. Physical services, services as a system.

    2. Customer Relationship Marketing: Relationship Marketing, the nature of service consumption, understanding customer needs and expectations, Strategic responses to the intangibility of service performances.

    3. Services market segmentations: The process of market segmentation, selecting the appropriate customer portfolio, creating and maintaining valued relations, customer loyalty.

    4. Creating value in a competitive market: Positioning a service in the market, value addition to the service product, planning and branding service products, new service development.

    5. Pricing strategies for services: Service pricing, establishing monetary pricing objectives, foundations of pricing objectives, pricing and demand, putting service pricing strategies into practice.

    6. Service promotion: The role of marketing communication. Implication for communication strategies, setting communication objectives, marketing communication mix.

    7. Planning and managing service delivery: Creating delivery systems in price, cyberspace and time. The physical evidence of the service space. The role of intermediaries,  Marketing plans for services: The marketing planning process.

    8. Case study

    References

    1    Rajendra Nargundkar: Services Marketing, TMH, New Delhi 2010.

    2. Christian Gronroos: Service Management and Marketing, Wiley India, New Delhi,2010

    3. Govind  Apte: Services Marketing, Oxford University Press, New Delhi,2009

    4. Vasanthi Venugopal: Services Marketing, Himalaya Publishing House, 2010

    5. Nimith Chowdhary: Marketing of Services, MacMillan Publishers, New Delhi, 2009

    6.Douglas Hoffman K: Marketing of Services, Cengage learning, New Delhi, 2010

    7 Harsh V. Verma: Services Marketing, Pearson Education, New Delhi. 2009

    8.Ravi Shanker: Services Marketing, Excel Books, New Delhi, 2010

    9. Audrey Gilmore: Services Marketing and Management, Sage Publication, New Delhi, 2008.

    10. Gurudev Singh Thakur: Services Marketing, Kalyani Publications, New Delhi,2009

    Advertisement and Brand management (Elective-II)

    1. Advertising: Changing concept, role of advertising in a developing economy, a critical appraisal, types of advertisement consumer, industrial, institutional, retail, trade and professional, advertisement in marketing mix.
    1. Organizing for Advertising: Advertising department and advertisement manager, objectives and functions – Role of advertisement agencies functioning of advertisement agencies. Advertising agency skills and service, client agency relationship.
    1. Advertisement budgets: Types, determining optimal expenditure, decision models, sales response and decay, communication, state, competitive share.
    1. Advertisement media: Characteristics, media selection, optimizing and non optimizing approaches, media scheduling, media research- Sources of themes: Adapting presentation to medium campaign, USP, brand image, positioning, purchase proposition and creative interpretation, insertions, contract.
    1. Advertisement: Visual layout, art work, production traffic copy, effective use of words, devices to get greater readership interrelation – Advertisement effectiveness: Pre-testing, post testing, experimental designs.
    1. Competition and Brand– Concept of Brand- Brand Evolvation –Brand Positioning – Brand and consumers – Brand equity – Brand Inside and Outside
    1. Brand Extensions – Brand over Time – Stages of concept Management –Challenges facing Brands – Brand Revitalisation and Elimination – Brand and Firm – Brand valuation.
    2. 8. Case Study

    References:

    1. 1. Sangeetha Sharma: Advertising, PHI Learning, New Delhi,2009

    1. 2. Shhkazmi: Advertising and sales promotion, Excel Books, New Delhi, 2010

    1. 3. Larry percy: Stratagic Advertising Management, Oxford University Press, New Delhi, 2009

    1. 4. Shimp: Advertising and Promotion, Cengage Learning, New Delhi, 2008

    1. 5. Shah, Alan D Souza: Advertising and Promotion, TMH, New Delhi, 2009

    1. 6. Ronald Lane: Advertising Procedure, Pearson Education, New Delhi, 2008

    1. 7. S.A.Chunawalla: Foundations of Advertising,. Himalaya Publishing House, New Delhi, 2010

    1. 8. S.L.Gupta: Brand Management, Himalaya Publishing House, New Delhi, 2010

    1. 9. YLR Moorthy: Brand Management, Vakas Publishing House, New Delhi, 2009

    10. R;ichard Eliott: Strategic Brand Management, Oxford University Press, New Delhi, 2008

    11. Helen Edwards: Creating Passion Brands, Kogan Page Publication, New Delhi, 2010

    12. Brad Van Auken: Branding, Jaico Publishing House, New Delhi, 2010

    International Marketing (Elective-III)

    1. International Marketing: Scope and Significance of International Marketing, – Difference between international and domestic marketing . Need for international trade, trends in foreign trade.

    2. International market environment: International environment, International Social & culture Environment, the political legal environment and regulatory environment of international marketing. Technological Environment, Business Customs in International Market.

    3. Canalizing and targeting international market opportunities: regional market Characteristics, Marketing in transitional economies and third world countries, international market segmentation and targeting .

    4. International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct Exporting , Foreign Manufacturing Strategies Without Direct Investment, Foreign Manufacturing Strategies With Direct Investment. Entry Strategies of Indian Firms.

    5. International product management: International product positioning, Product saturation Levels in global Market, International product life cycle, Geographic Expansion–Strategic Alternatives. New products in Intentional Marketing, Product and culture, brands in International Market.

    6. International Marketing Channels: channels –Distribution Structures, Distribution Patterns, Challenges in Managing An international Distribution Strategy Selecting Foreign Country Market intermediaries. The management of physical distribution of goods.

    7. Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions ,Grey Market goods, Transfer pricing, Global Pricing – Policy Alternatives. Global Advertising and brandy, – Export Marketing:  Export Policy Decisions of a firm, EXIM policy of India. Export costing and pricing, Export procedures

    8. Case study

    References

    1.Czinkota: International Marketing, Cengage Learning,New Delhi, 2009

    2.  Philip R. Cateora, John L. Graham, International Marketing 11/e, Tata McGraw-Hill Co. Ltd., 2002.

    3. R.Srinivasan: International Marketing,  Prentice-Hall of India Pvt. Ltd., 2010

    4. U.C Mathur: International Marketing Management, Sage Publications, New Delhi 2008

    5. Sak Onkvisit: International Marketing, Routledge Publications, New Delhi, 2009

    6. Jeffrey Edmund Curry: International Marketing, Unversity Science Press, New Delhi, 2010

    7. Kotabe, Peloso: International Marketing, Wiley India, New Delhi, 2020

    8. Jean Pierre Jeannet: Global Marketing Strategies, Jaico Publishing House, New Delhi, 2001

    9. Sunil Gupta: International Marketing, Kalyani Publishers, New Delhi,2009

    10.Raja Gopal: International Marketing, Vikas Publishing House, New Delhi, 2009

    Sales and Distribution Management (Elective-IV)

    1. Introduction: Evolution of Sales Department- Marketing, Sales Management and Marketing Management – Objectives of Sales Management –  Exchange Process – Sales Management cycle – Responsibilities of Sales Manager – Interdependence of Sales and Distribution.
    2. Sales Strategy Formulation – Steps in Market Analysis – Transaction Cost analysis –Designing Sales strategy –  Determination of Sales Force – Personnel Selling – Strategies used by Salesmen – Diversity of Selling Situation – Process of Personal Selling – Theories of Personal Selling – Sales organization.
    3. Recruitment of Sales personnel – Selection and Placement of Sales personnel – Training of Sales personnel – compensating of Sales personnel- Motivating Sales personnel –Monitoring and Performance evaluation – Sales Displays.
    4. Sales Forecasting – Sales quotas and Territory Management – Managing Sales Expenses – Sales Budgets – Sales Promotion budget and evolution – Ethics in Sales Management – International Sales Management – Advanced International Selling
    5. Channels of Distribution – Retailing and Wholesaling – Physical Distribution Management – Designing Channel Systems – Channel Management – Channel Information System.
    6. Physical Distribution Management – Elements of distribution logistics – Cost and physical distribution – Customer service and physical distribution – New techniques in managing distribution.
    7. International Sales and Distribution Management – Nature of International Markets – Selling in International Markets – Legal and Social aspects in International Sales – Pricing and Payment of International Trade –Role of Logistics companies.
    8. 8. Case Study

    References

    1.Richard  R Still: Sales Management, Pearson Education, New Delhi,

    2. Tapan K Panda: Sales and Distribution Management, Oxford University Press, New Delhi,2009

    3. Tony Carter: Sales Force Management, Jaico Publishing House, New Delhi, 2008

    4. S.A.Chunawala: Sales and Distribution Management,Himalaya Publishing House, New Delhi, 2009

    5. S.L.Gupta: Sales and Distribution Management, Excel Books, New Delhi,2009

    6. Havaldar: Sales and Distribution Management, TMH, New Delhi, 2009

    7. Hair, Anderson: Sales Management, Cengage Learning, New Delhi, 2010

    8. Mark W Johnston: Sales Force Management, TMH, New Delhi, 2009

    9.P,Venugopal: Sales and Distribution Management, Sage Publication, New Delhi, 2009

    10. P.Adilakshmi: Advertising Sales Promotion and Distribution, Duvvuri Publication, 2009

    Finance (Elective)

    Security Analysis and Portfolio Management (Elective-I)

    1. Investments: The investment environment, classification and functions of financial markets and financial instruments. Securities trading – types of orders, margin trading, clearing and settlement procedures. Regularity systems for equity markets.

    2. Portfolio Theory: Concept of Risk, measuring risk and returns, Portfolio risk – measurement and analysis, mean – variance approach, business risk and financial risk and treatment in portfolio management.

    3. Equilibrium in Capital Market: The Capital Asset Pricing Model, Single-index model, Arbitrage Pricing theory, Market Efficiency. –  Bond Analysis: Bond Pricing Theorems, Convexity, duration, bond immunization, active bond management and passive bond management.

    4. Equity Valuation Model: Discounted Cash-flow techniques: Balance sheet valuation, Dividend discount models, Intrinsic value and market price, earnings multiplier approach, P/E ratio, Price/ Book value, Price/sales ratio, Economic value added (EVA).

    5. Security Analysis: Macroeconomic and industry analysis and company analysis.

    6. Derivatives: Option markets, option strategies and option valuation, Futures markets, strategies and pricing. Stock index futures, interest rate futures, Swaps using caps and floors in investment management.

    7. Active Portfolio Management: Mutual Funds Growth of mutual funds in India, Structure. Performance evaluation of mutual funds, conventional theory, performance measurement with changing portfolio composition.

    8. Case study

    References

    1.Thomos S Y Ho: Security valuation, Oxford University Press, New Delhi, 2009

    2. S.Kevin: Security Analysis and Portfolio Management, PHI Learning, New Delhi, 2009

    3. Punithavathy Pandian: Security Analysis and Portfolio Management, Vikas Publishing House, New Delhi,2009

    4. Robert A Strong: Portfolio Management, Jaico Publishing House, New Delhi, 2001

    5. Sudhendra Bhat: Security Analysis Portfolio Management, Excel Books, New Delhi, 2009.

    6. Shashi K Gupta: Security Analysis Portfolio Management, Kalyani Publishers, New Delhi,2010

    7.  William F. Sharpe, Gordon J.Alexander and Jeffery V.Bailey: Investments, Prentice Hall, 2002.

    8. Prasanna Chandra, Investment Analysis and Portfolio Management, 3/e Tata McGraw-Hill Publishing Co. Ltd. New Delhi, 2003.

    9.  Edwin J. Elton, Martin J. Gruber: Modern Portfolio Theory and Investment Analysis, 5/e, John Wiley & Sons, 2001.

    10. Ranganatham : Investment Analysis and Portfolio Management Pearson Education.

    11. Dhanesh Khatri: Security Analysis and Protfolio Management, MacMillan Publishers, New

    Delhi, 2010

    Financial Institutions and Services (Elective-II)

    1. The Basic Theoretical Framework: The financial system and its technology; The factors affecting the stability of the financial system; Development finance vs. universal banking; Financial intermediaries and Financial Innovation; RBI-Central Banking.

    2. The Financial Institutions: A brief historical perspective. An update on the performance of IDBI, ICICI, IFCI and SFCs, LIC & GIC.

    3. The banking Institutions: Commercial banks – the public and the private sectors – structure and comparative performance. The problems of competition; interest rates, spreads, and NPAs. Bank capital – adequacy norms and capital market support.

    4. The Non-banking financial institutions : Evolution, control by RBI and SEBI. A perspective on future role. Unit Trust of India and Mutual Funds. Reserve bank of India Framework for/Regulation of Bank Credit . Commercial paper: Features and advantages, Framework of Indian CP Market, effective cost/interest yield.

    5. Insurance: The Economics of Insurance; Life Insurance; Reinsurance; The Insurance Industry and its regulation. Efficiency and the Structure of the Insurance Industry; Pension funds; Pension plans today.

    6. Financial services: Asset/fund based Financial services – lease finance, consumer credit and hire purchase finance, factoring definition, functions, advantages, evaluation and forfeiting, bills discounting, housing finance, venture capital financing. Fee-based / Advisory services: Stock broking, credit rating.

    7. Merchant Banking: Functions and activities, underwriting, bankers to an issue, debenture trustees, portfolio managers. The regulatory framework: SEBI and Regulation of Primary and Secondary Markets, Company Law provisions.

    8 Case study

    References

    1. R.Shanmugham: Financial Services, Wiley India, New Delhi, 2010

    2.    M.Y.Khan , Financial Services, Tata McGraw-Hill, New Delhi, 2004.

    3.    Harsh V.Verma, Marketing of Services, Global Business Press, 2002

    4.    Bhole : Financial Institutions and Markets, TMH, New Delhi, 2009

    5.    Meir Kohn: Financial Institutions and Markets, Oxford University Press, New Delhi,2009

    6.   Sames L .Heskett, Managing In the Service Economy, Harvard Business School Press,

    Boston, 2001.

    7.    Bharti V Pathak: The Indian Financial System, Pearson Education, New Delhi, 2010

    8.    H.R Machiraju, Indian Financial Systems, Vikas Publishing House Pvt. Ltd.2002.

    9.    Clifford Gomez: Financial Markets, Institutions and Financial Services, PHI Learning,

    New  Delhi, 2009

    10.    Erich A Helfert: Financial Analysis, Jaico Publication House, New Delhi, 2006

    International Financial Management (Elective-III)

    1. International Financial Management: An overview, Importance, nature and scope, Theories of International business, International Business Methods, Recent changes and challenges in IFM. International Flow of Funds: Balance of Payments (BoP), Fundamentals of BoP, Accounting components of BOP,
    1. International Monetary System: Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, the current exchange rate arrangements, the Economic and Monetary Union (EMU).
    1. Foreign Exchange Market: Function and Structure of the Forex markets, major participants, types of transactions and settlements dates, Foreign exchange quotations, process of arbitrage, speculation in the forward market.
    1. Currency Futures and Options Markets: Overview of the other markets – Euro currency market, Euro credit market, Euro bond market, International Stock market.
    1. Exchange Rates: Measuring exchange rate movements, Factors influencing exchange rates. Government influence on exchange rates – exchange rate systems. International arbitrage and interest rate parity. Relationship between inflation, interest rates and exchange rates – Purchasing Power Parity – International Fisher Effect.
    1. Long term Asset –Liability Management: Foreign Direct Investment, International Capital Budgeting, International Capital structure and cost of capital. International Financing: Equity, Bond financing, parallel loans.
    1. Short–term Asset–Liability Management: International Cash management, accounts receivable management, inventory management. Payment methods of international trade, trade finance methods, Export – Import bank of India, recent amendments in EXIM policy, regulations and guidelines.
    1. 8. Case Study

    References

    1. Vyuptakesh Sharan: International Financial Management, PHI Learning, New Delhi,

    2010..

    2.  Thomas J O’Brien: International Finance, Oxford University Press, New Delhi, 2009.

    3. P.G.APTE: International Financial Management, TMH, New Delhi, 2009

    4. Shailaja G: “International Finance”, Universities Press(India) Privte Limited, Hyderabad, 2008

    5  David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational Business Finance,

    10th edition, Pearson Education 2004.

    7. P.K Jain, Josette Peyrard and Surendra S. Yadav, International Financial Management,

    Macmillan Publishers, 2001.

    8. Alan C Shapiro: Multinational Financial Management, Wiley India, New Delhi, 2010

    9. R.M.Srivastava: Multinational Financial Management, Excel Books, New Delhi, 2008

    10. V.A. Avadhani: International Financial Management, Himalaya Publishing House, New

    Delhi, 2009.

    Strategic Investment and Financing Decisions (Elective-IV)

    1. Investment decisions: Project Investment Management vs. project management-introduction to selection of profitable projects. Evaluation of investment opportunities, basic issues, replacement decisions, traditional methods of appraisal and discounted cash flow techniques, equivalence of NPV and IRR, The case of intangible benefits and costs. Profitability Index and Excess present value Index.
    1. Investment decisions under conditions of uncertainty: Discussion on risk and uncertainty. Risk Analysis in Investment Decisions. Risk adjusted rate of return, certainty equivalents, probability distribution of cash flows, decision trees, sensitivity analysis and Monte Carlo Approach to Simulation.
    1. Types of Investments and disinvestments: Project abandonment decisions, Evidence of IRR. Multiple IRR, Modified IRR, Techroin, Robichek and Mordalbasso (TRM) solution in dealing with pure, simple and mixed investments.
    1. Critical analysis of appraisal techniques: Discounted pay back, post pay back, surplus life and surplus pay back, Bail-out pay back, Return on Investment, Equivalent Annual Cost, Terminal Value, single period constraints, multi-period capital constraint and an unresolved problem, NPV mean variance analysis,
    1. Investment Decisions under capital constraints: Capital Rationing Vs. Portfolio. Portfolio Risk and diversified projects. Strategic Analysis of selected investment decisions: Lease Financing, Leasing Vs. Operating Risk, borrowing vs. procuring. Hire purchase and Instalment decisions.
    1. Financing Decisions: International Capital Structure: Modigliani Miller Model: Hamada Model of Market Risk: The Miller Model: The Trade-Off Models and Agency Costs:
    1. Capital Structure Theory –the Signaling Model. Financial Distress: Consequences, Issues, bankruptcy, settlements, reorganization and Liquidation in Bankruptcy.
    1. 8. Case  Study

    References

    1. M.Ranganadham: Investment Analysis and Portfolio Management , Pearson Education, New  Delhi, 2009
    1. Preeti Singh: Investment Management, Himalaya Publishing House, New Delhi, 2009
    1. Prasanna Chandra , Projects: Planning, Analysis, Financing Implementation and Review, 5/e TMH, New Delhi, 2003
    1. V.K. Bhalla, Financial Management and policy., Anmol Publications Pvt. Ltd.,
    1. I.M. Pandey, Financial Management, Vikas Publishing House,2003.
    1. V. K. Kapoor, Operations Research, Sultan Chand &Sons, New Delhi, 2003

    .

    1. Richard Pike &Bill Neale: Corporate Finance & Investment—Decisions and Strategies, 2/e, PHI, New Delhi, 2002.
    1. Alexander : Fundamentals of Investment 3/e Pearson Education, New Delhi,
    1. Zvi Bodie & Mohanthy: Investments, TMH, New Delhi, 2010

    10.  HIRT: Fundamentals of Investment Management, TMH, New Delhi, 2009

    HRM (Elective)

    Global HRM (Elective-I)

    1. Introduction– A Global HR Perspective in New Economy-Challenges of Globalisation         Implications of Managing People and Leveraging Human Resource- Cross Culture Skills,     and Conflicts -Managing Across Culture- Globalisation and HR Issues and Concerns- Dynamics of Change Management
    2. Global Human Resource Management : Stratagic role of International HRM – Golbal HR Planning – Staffing policy – Training and management development – performance appraisal – Compensation – International Labour relations – Industrial democracy – Talent crunch – Indian MNCs and Challenges –  Legal content of Global HRM.
    3. Managing International Assignments: Significance – Selection methods-  Positioning Expatriate – Repatriate – factors of consideration –  Strategies –  International assignments for women –  Problems.
    4. Cross Culture Managment : Importance – Concepts and issues – theories- considerations –  Problems – Skill building methods – Cross Culture Communication and Negotiation – Cross Culture Teams.
    5. Mergers and Acquisition: Importance – Issues- Role of HRM – HR Interventions- Diversity Management – Problems and Strategies.
    6. Compensation Management: Importance – Concepts- Issues – Methods – Factors of Consideration – Models – Performance Management.
    7. Globalization Strategic Advantages through HRD: Measures for Creating HRD Climate – Strategic Frame Work of HRD and Challenges – Globalization and Quality Working Life and Productivity –Role of HR Audit – Challenges of Creation of New Jobs through Globalization- HR interventions in Y2K- New Corporate Culture
    8. 8. Case Study

    References:

    1. Sujata Mangaraj: “Globalisation and Human Resource Management”, Excel Books,

    New Delhi, 2008

    1. Aswathappa K, Sadhana Dash: “International Human Resource Managment, TMH, New Delhi, 2009
    1. Pradeep Kumar Sinha& Sanchari Sinha: “International Business Management”, Excel   Books, New Delhi, 2008
    1. Subba Rao P: “International Business”, Himalaya Publishing House, Hyderabad,

    1. Chris Brewste, Paul Sparrow, Guy Vernon: “International Human Resource Management”, Universities Press, Hyderabad, 2008.
    1. Tony Edwards : International Human Resource Management, Pearson Education, New Delhi, 2008
    1. Chris Brewster: International Human Resource Management, University Press, New Delhi, 2008
    1. Charles M Vance: Managing a Global Work Force, PHI Learning, New Delhi, 2009

    Management of Industrial Relations (Elective-II)

    1. Industrial Relations Management – Concept- Evaluation –Background of industrial Relations in India- Influencing factors of IR in enterprise and the consequences.
    2. Economic, Social and Political environments– Employment Structure –Social Partnership-Wider approaches to industrial relations- Labour Market.
    3. Trade Unions– introduction-Definition and objectives-growth of Trade Unions in India-trade Unions Act , 1926 and Legal framework-Union recognition-Union Problems-Employees Association-introduction ,Objective Membership, Financial Status.
    4. Quality of Work Life:  Workers’ Participation in Management – Worker’s Participation in India, shop floor, Plant Level, Board Level- Workers’ Welfare in Indian scenario- Collective bargaining concepts & Characteristics –Promoting peace.
    5. Wage and Salary administration: Nature & Significance of wage, salary administration, essentials- Minimum wage- Fair wage, Real wage, Incentives & fringe benefits. Issues and Constraints in Wage Determination in India.
    6. Social Security: introduction and types –Social Security in India, Health and Occupational safety programs- Salient features of Workmen Compensation Act and Employees’ State Insurance Act relating to social security – Workers’ education objectives -Rewarding.
    7. Employee Grievances – Causes of Grievances –Conciliation, Arbitration and Adjudication procedural aspects for Settlement of Grievances –Standing Orders- Code Discipline. Industrial Disputes: Meaning, nature and scope of industrial disputes – Cases and Consequences of Industrial Disputes –Prevention and Settlement of industrial disputes in India.
    8. 8. Case Study

    References

    1. Sinha: Industrial Relations, Trade Unions and Labour Legislation Pearson Education, New Delhi, 2009
    1. B.D.Singh: Industrial Relations, Excel Books, New Delhi, 2009
    1. Mamoria: Dynamics of Industrial Relations, Himalaya Publishing House, New Delhi, 2010
    2. C.S Venkataratnam: Industrial Relations, Oxford University Press, New Delhi, 2009.
    1. Arun Monappa: Industrial Relations, TMH, New Delhi. 2009
    1. Ratna Sen: Industrial Relations, MacMillon Publishers, New Delhi, 2010

    Performance Management    (Elective-III)

    1. Performance Management :Introduction – Definition, concepts and scope – Foundations of Performance Management – Performance appraisal Vs performance management – performance management Vs Human resource management – processes for managing performance –critical appraisal- Performance Audit
    2. Performance Management Planning: Importance-Methods- process- Goal Setting- Linkages to Strategic Planning- Competency mappy- Career Development- Monitoring Performance Planning- Barriers to Performance Planning
    3. Performance Management System: objectives – Functions- Performance Management Cycle- Competency based Performance Management Systems- Reward based Performance Management Systems- Electronic Performance Management Systems- HR Challenges
    4. Performance Management Tools: Importance- Traditions and Modern Techniques- Balanced Score Card- 360 Degree Performance Apprising- Merit Rating- MBO- BARS
    5. Performance Monitoring and Counseling: Introduction- Supervision- Objectives and Principles of Monitoring- Monitoring Process- Periodic reviews- Problem solving- engendering trust- Role efficiency- Coaching- Counseling and Monitoring- Concepts and Skills
    6. Appraising for Recognition & Reward: Purpose of Appraising – Methods of appraisal – appraisal system design – Implementing the appraisal system – Appraisals and HR decisions. Organisational effectiveness
    7. Performance management skills – Operationalising change through performance management. High Performing Teams: Building and leading High performing teams – team oriented organizations – developing and leading high performing teams- Role of Leadership
    8. 8. Case Studies

    References

    1. Prem Chadha: Performance Management, Macmillan India, New Delhi, 2008.

    2. Michael Armstrong & Angela Baron, Performance Management: The New Realities, Jaico

    Publishing House, New Delhi, 2010.

    1. T.V.Rao, Appraising amd Developing Managerial Performance, TV Rao Learning Systems  Pvt Limited, Excel Books, 2003.
    1. David Wade and Ronad Recardo, Corporate Performance Management, Butter Heinemann, New Delhi, 2002.
    1. Dewakar Goel: Performance Appraisal and Compensation Management, PHI Leaarning, New Delhi, 2009
    1. A.S. Kholi: Performance Management, OxFord University Press, New Delhi,2009
    1. A.M.Sharma: Performance Management System, Himalaya Publishing House, 2010
    1. T.V.Rao: Performance Management Appraisal Systems, Sage Publications, 2008

    Management of Change & Development (Elective-IV)

    1. Basics of Change Management: Meaning, nature and Types of Change – change programmes – change levers – change as growth – change as transformation – change as turnaround – value based change.

    2. Mapping change: The role of diagramming in system investigation – A review of basic flow diagramming techniques –systems relationships – systems diagramming and mapping, influence charts, multiple cause diagrams- a multidisciplinary approach.

    3. Systems approach to change: systems autonomy and behaviour – the intervention strategy model – cases in intervention – total project management model (TPMM). Learning organization: The relevance of a learning organization –- kindling learning processes in organizations- strategies to build a learning organization

    4. Organisation Development (OD): Meaning, Nature and scope of OD – Dynamics of planned change – Person-focussed and role-focussed OD interventions –Planning OD Strategy – OD interventions in Indian Organisations – Challenges to OD practioners.

    5. Negotiated change: Change in the labour-management relations in the post-liberalised India – a review of the response of collective bargaining strategy to the challenges of Globalisation and the restructuring of enterprises in India – Changes in the legal frame work of collective bargaining, negotiated flexibility, productivity bargaining, improved work relations, public sector bargaining and social security.

    6. Team Building: Nature and Importance of Teams – Team vs Groups – Types of teams – Characterstics of Virtual teams – Team building life cycle – role of managers as linking pins- team building skills – Perspectives on effectiveness of Team working.

    7. Virtual teams: High performance teams – self managing teams – Building team relationships – empowered teams – leadership on teams – Managing cross –cultural diversity in teams – Group think as a decision making process – effective decision making techniques for teams and groups – role of change consultant-– contemporary issues in managing teams.

    8. Case Study

    References

    1. Mark Hughes: Change Management in Organisations, Jaico Publishing House, New Delhi, 2008
    1. Robert A Paton: Change Management, Sage Publications, New Delhi, 2008.
    1. Nilanjan Sengupta: Managing Changing Organisations, PHI Learning, New Delhi, 2009
    1. Adrian Thornhill: Managing Change, Pearson Education,  New Delhi, 2008.
    1. Cummings and Worley: Organisational Development and Change, Cengage Learning, New Delhi, 2009
    1. Radha R Sharma: Change Management, TMH, New Delhi, 2008
    1. Sarah Lewis: Appreciative Inquiry for Change Management, Kogan Page Publication, New Delhi, 2010
    1. Kavitha Singh: Organisation Change and Development, Excel Books, New Delhi, 2010
    1. C.S.Venkataratnam: Negotiated Change –Collective Bargaining, Liberalisation and Restructuring in India, Response Books, New Delhi, 2003.

    10.  Sethi : Orgnisational Transformation Through Business Process Reengineering Pearson Education.

    Systems (Elective)

    Data warehousing and Data Mining (Elective-I)

    1. Managing Data: Individual Data Management, Organisational Data Management, Components of Organisational Memory, Evaluation of Database Technology

    2. File-Oriented Systems: Meeting the Need for Random Access Processing Information as Resource, Other Limitations of Traditional File Systems, Data Base Systems, Hierarchical Network Model Systems, Relational Database Systems – Database Systems: Hardware, Software, Data, People and Relationship of the four System Components.

    3. Database Systems in the Organisations: Data Sharing and Data Bases – Sharing Data Between Functional Units, Sharing Data Between Different Levels of Users, Sharing Data Between Different Locations, The Role of the Data Base, Strategic Data Base Planning – The Need for Data Base Planning, The Data Base Project, The Data Base Development Life Cycle (DDLC)

    4. Risks and Costs of Database: Organizational Conflicts – Development Project Failures – System Failure – Overhead costs – Need for Sophisticated Personnel – Separating Physical and Logical Data Representation – Client / Server Data Base Architecture, Three-Level Data Base Architecture

    5. Data warehousing Introduction: What is a Data warehouse, Who uses Data warehouse, Need for Data warehouse, Applications of Data warehouse Concepts.

    6. The Data warehouse Data Base: Context of Data warehouse Data Base, Data Base Structures – Organizing Relational Data warehouse – Multi-Dimensional Data Structures – Choosing a Structure, Getting Data into the Data warehouse – Extraction, Transformation, Cleaning, Loading and Summarization,

    7. Analyzing the Contexts of the Data warehouse: Active Analysis, User Queries – OLAP, OLAP Software Architecture – Web Based OLAP, General OLAP Product Characteristics, Automated Analysis – Data Mining, Creating a Decision Tree, Correlation and Other Statistical Analysis, Neural Networks, Nearest Neighbour Approaches, Putting the Results to Use.

    8. Case Study

    References

    1.    George M Markas: Modern Data WareHousing, Mining and Visualization, Pearson Education, New Delhi, 2009

    2. Bharat Bushan Agarwal: Data Minining and Data Ware Housing, University Science Press, New Delhi, 2009 4. Gary W Hansen, James V Hansen: Data Base Management and Design, 2/E, PHI – 2000 New Delhi.

    3.  Hector Garcia, Molina, Jeffrey D. Ullman, Jennifer Widom: Data Base System Implementation, Pearson Education, 2001.

    4  Arun K Majumdar, Primtimoy Bhattacharyya: Data Base Management Systems, Tata McGraw- Hill, New Delhi, 2003.

    5. Reema Thareja: Data Ware Housing, Oxford University Press, New Delhi, 2009

    E-Commerce (Elective-II)

    1. Introduction to E-Commerce: Framework, Architecture, Benefits and Impact of e-Commerce, The Anatomy of E-Commerce applications, e-Commerce Consumer applications, e-Commerce Organization Applications, e-commerce in India, Prospects of e-commerce.

    2. Network Infrastructure for E-commerce: Intranet, Extranet, & Internet, Internet Backbone in India, ISP and services in India, OSI Model, Standards & Overview of TCP/IP, Internet Security, ecommerce & Internet.

    3. E-commerce Models: Business-to-Business–Hubs, Market Places, Business-to–Business Exchange, Business-to-Consumer, Consumer-to-consumer, Business-to-Government, Government-to-Government.

    4. E-Advertising & Marketing: The new age of information–based Marketing, Emergence of internet as a competitive advertising media, Market Research, Weakness in Internet Advertising, e- Advertising & Marketing in India.

    5. Electronic Payment Systems: Introduction to Payment Systems, On-Line Payment Systems, Pre- Paid e-Payment System, Post-Paid e-Payment System, Requirements Metrics of a Payment System.

    6. Electronic Data Exchange: EDI- Definitions & Applications, Standardization and EDI, EDI- Legal Security and Privacy Issues, Advantages & Limitations of EDI.

    7. E-Security: Securing the Business on Internet- Security Policy, Procedures and Practices, Transaction Security, Cryptology, Digital Signatures, Security Protocols for Web Commerce. e-CRM: CRM, what is e-CRM , it’s Applications,

    8.Case Study

    References

    1. Jeffrey F.Rayport & Bernard J.Jaworski: Introduction to E-commerce, TMH, 2003.

    2. Kenneth C Laudon:  E-commerce, Pearson Education, Mumbai, 2009.

    3  C.S.V.Murthy: E-Commerce–Concepts, Models & Strategies, Himalaya Publishing house, Mumbai, 2010

    4. Kamalesh K Bajaj & Debjani Nag: E-Commerce, the Cutting Edge of Business- Tata McGraw- Hill, New Delhi, 2009.

    5. P.T.Joseph: E-Commerce, PHI Learning, New Delhi 2009

    6. Gary P Schneider: E Commerce, Cengage Learning, New Delhi,2009.

    7. Christopher Westland J, Theodore H K Clark: “Global Electonic Commerce”, Universitites

    Press, Hyderabad, 2009.

    8. Parag Diwan: E-Commerce, Excel Books, New Delhi, 2009

    Systems Audit (Elective-III)

    1. Overview of Information System Auditing:  Effect of Computers on Internal Controls, Effects of Computers on Auditing, Foundations of information Systems Auditing, Conducting an Information Systems Audit.

    2. The Management Control Framework-I: Introduction, Evaluating the planning Function, Evaluating the Leading Function, Evaluating the Controlling Function, Systems Development Management Controls, Approaches to Auditing Systems Development , Normative Models of the Systems Development Process, Evaluating the Major phases in the Systems Development Process, Programming Management Controls, Data Resource Management Controls.

    3. The Management Control Framework-II: Security Management Controls, Operations

    Management Controls Quality assurance Management Controls.

    4. The Application Control Framework-I: Boundary Controls, Input Controls, Communication Controls.

    5. The Application Control Framework-II: Processing Controls, Database Controls, output Controls.

    6. Evidence Collection: Audit Software, Code Review, Test Data, and Code Comparison, Concurrent Auditing techniques, Interviews, Questionnaires ,and Control Flowcharts. Performance Management tools.

    7. Evidence Evaluation: Evaluating Asset Safeguarding and Data Integrity, Evaluating System Effectiveness, Evaluating System Efficiency. Information Systems Audit and Management: managing the Information Systems Audit Function,

    8.Case Study

    References

    1. D P Dube: Information System Audit and Assurance, TMH, New Delhi,2008

    2. Ron Weber, Information Systems Control and Audit, Pearson Education,2009.

    3. S.A.Kelkar : Software Project Management, PHI Learning, New Delhi, 2009

    4. Royce : Software Project Management, Pearson Education. New Delhi

    Decision Support Systems (Elective-IV)

    1. M.I.S and Its Role In Organizations Open-Systems and Closed Systems D.S.S Its Relation to M.I.S, Characteristic Role of D.S.S as Different From M.I.S in an Organization, Expert DSS and Its Role as an Aid to Management Decision Process.
    1. Deterministic Models: Models Required to Cope With Uncertainty, Probabilistic Models and Fuzzy Sets, Fuzzy DSS and Fuzzy Expert DSS
    1. Application of DSS: Some Functional Areas of Management Like Finance, Marketing, Production Planning and Control Etc.
    2. Non-Optimizing Models of DSS: Simulation Techniques and Monte- Carlo Methods.
    1. Application of DSS: Technical Feasibility and Financial Viability of DSS. Advantages and Limitations of DSS –Contemporary practices.

    6 Introduction to Artificial Intelligence (AI): An Overview of AI– AI Technologies in

    Business, Domains in AI, Neural networks.

    7     Fuzzy logic systems in Business: Virtual Reality, Intelligent agents, expert system and its

    components, Applications of expert system, developing expert systems, value of expert

    systems.

    8 Case Studies,

    References

    1. V.S. Janaki Raman: Decision Support System, PHI Learning, New Delhi,2009

    2   Mallah: Decision Support and Data Warehouse Systems, TMH New Delhi, 2002

    3   Turbon: DSS and Intelligent Systems, Pearson Education, 2010.

    4    George M..Marakas: “Decision Support Systems in the 21st Century”, 2/e,Pearson

    Education, New Delhi, 2008.

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