Download PTU B.Sc.(FD) Knits (Fashion Design) 2019 May 5th Semester 74182 FASHION BUYING and MERCHANDISING Question Paper

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Subject Code : B.Sc.FDK-504
M.Code : 74182
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO

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marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A

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1 Write short notes on :
a) Branded merchandise
b) Leased departmental store
c) Discount stores
d) Chain store

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e) Mail order houses
f) Store planning
g) Advertising
h) Cost price
i) Fabric sourcing

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j) Prototype
k) Quality control
1) Exhibition
m) Customer profile
n) Buying

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o) Range planning

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1 | M-74182 (S21)-925
Roll No. Total No. of Pages : 02

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Total No. of Questions : 07
B.Sc.(FD) Knits (2014 to 2017) (Sem.?5)
FASHION BUYING & MERCHANDISING
Subject Code : B.Sc.FDK-504
M.Code : 74182

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Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have

--- Content provided by‌ FirstRanker.com ---

to attempt any THREE questions.

SECTION-A
1 Write short notes on :
a) Branded merchandise

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b) Leased departmental store
c) Discount stores
d) Chain store
e) Mail order houses
f) Store planning

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g) Advertising
h) Cost price
i) Fabric sourcing
j) Prototype
k) Quality control

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1) Exhibition
m) Customer profile
n) Buying
o) Range planning

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2 | M-74182 (S21)-925
SECTION-B
2. What do you understand by the Fashion retailing? What are its objectives? Discuss.
3. Explain the following in terms of fashion retailing :
a) Retail format

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b) Types of retail operations
4. What do you understand by International marketing? Discuss in detail.
5. Discuss the following in detail in terms of visual merchandising :
a) Window display
b) Thematic displays

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6. Discuss trade documentation and quota policy in detail in relation to fashion
merchandising.
7. Explain the following :
a) Brand study
b) Range development

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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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