Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 1st Semester (First Semester) R17 2018 July 741AH Technology Management Previous Question Paper
Code No: 741AH
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I Semester Examinations, June/July-2018
TECHNOLOGY MANAGEMENT
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each
question carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) What are the components of technology? [5]
b) Highlight the challenges of financial evaluation of any R & D project. [5]
c) What is the strategic importance of developing indigenous substitutes of critical
raw materials and components? [5]
d) Bring out the importance of technology forecasting for every business
organization. [5]
e) Why do quite often, need arise, for negotiation by the transferor and the transferee
in concluding agreement for transfer of technology? [5]
PART - B 5 ?10 Marks = 50
2.a) What distinguishes technology management from other areas of functional
management? Answer briefly.
b) Bring out the importance of formulating both the long term and the short term
R & D strategy for the company. [5+5]
OR
3.a) Explain ?thinking hats? method of developing creativity.
b) What are the prerequisites of successful technological innovation? [5+5]
4.a) Evaluate the ?risk adjusted DCF approach? as a technique in project evaluation of
R & D ventures.
b) What are the issues to be considered in R & D project selection? [5+5]
OR
5.a) Explain the use of Q-sort and Conjoint Analysis in R & D project selection.
b) What is certainty equivalent? What are its merits and demerits? [5+5]
6. The new product development is often a long drawn out affair with chances of
failures at every stage and therefore abounds risk to the company. What are these
stages? Explain each of them briefly. [10]
OR
7.a) What do you understand by the term ?mass customization?? Illustrate your answer
with examples.
b) What are the guidelines for ?design for manufacture?? [5+5]
R17
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Code No: 741AH
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I Semester Examinations, June/July-2018
TECHNOLOGY MANAGEMENT
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each
question carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) What are the components of technology? [5]
b) Highlight the challenges of financial evaluation of any R & D project. [5]
c) What is the strategic importance of developing indigenous substitutes of critical
raw materials and components? [5]
d) Bring out the importance of technology forecasting for every business
organization. [5]
e) Why do quite often, need arise, for negotiation by the transferor and the transferee
in concluding agreement for transfer of technology? [5]
PART - B 5 ?10 Marks = 50
2.a) What distinguishes technology management from other areas of functional
management? Answer briefly.
b) Bring out the importance of formulating both the long term and the short term
R & D strategy for the company. [5+5]
OR
3.a) Explain ?thinking hats? method of developing creativity.
b) What are the prerequisites of successful technological innovation? [5+5]
4.a) Evaluate the ?risk adjusted DCF approach? as a technique in project evaluation of
R & D ventures.
b) What are the issues to be considered in R & D project selection? [5+5]
OR
5.a) Explain the use of Q-sort and Conjoint Analysis in R & D project selection.
b) What is certainty equivalent? What are its merits and demerits? [5+5]
6. The new product development is often a long drawn out affair with chances of
failures at every stage and therefore abounds risk to the company. What are these
stages? Explain each of them briefly. [10]
OR
7.a) What do you understand by the term ?mass customization?? Illustrate your answer
with examples.
b) What are the guidelines for ?design for manufacture?? [5+5]
R17
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8.a) What is technology forecasting? What is its relevance to business organization?
b) What are the environmental variables affecting technology? [5+5]
OR
9. What are the various technology forecasting methods under the ?exploratory?
category? Explain each of them. [10]
10.a) What are the various modes of technology transfer?
b) What are the obligations of transferor and transferee under TOT agreement?
[5+5]
OR
11. Explain the various routes of technology transfer. What are the advantages and
limitations of each of them? [10]
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This post was last modified on 23 October 2020