Download JNTU-Hyderabad MBA 1st Sem R17 2018 July 741AH Technology Management Question Paper

R17

Code No: 741AH

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

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MBA I Semester Examinations, June/July-2018

TECHNOLOGY MANAGEMENT

Time: 3hours

Max.Marks:75

Note: This question paper contains two parts A and B.

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Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

5×5 Marks = 25

1. a) What are the components of technology? [5]

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2. b) Highlight the challenges of financial evaluation of any R & D project. [5]
3. c) What is the strategic importance of developing indigenous substitutes of critical raw materials and components? [5]
4. d) Bring out the importance of technology forecasting for every business organization. [5]
5. e) Why do quite often, need arise, for negotiation by the transferor and the transferee in concluding agreement for transfer of technology? [5]

PART - B

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5×10 Marks = 50

2. a) What distinguishes technology management from other areas of functional management? Answer briefly.
   b) Bring out the importance of formulating both the long term and the short term R & D strategy for the company. [5+5]
3. OR
4. a) Explain ‘thinking hats' method of developing creativity.
   

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   b) What are the prerequisites of successful technological innovation? [5+5]
5. a) Evaluate the ‘risk adjusted DCF approach' as a technique in project evaluation of R & D ventures
   b) What are the issues to be considered in R & D project selection? [5+5]
6. OR
7. a) Explain the use of Q-sort and Conjoint Analysis in R & D project selection.
   

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   b) What is certainty equivalent? What are its merits and demerits? [5+5]
8. The new product development is often a long drawn out affair with chances of failures at every stage and therefore abounds risk to the company. What are these stages? Explain each of them briefly.
9. OR
10. [10]
11. a) What do you understand by the term 'mass customization'? Illustrate your answer with examples.
    

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    b) What are the guidelines for 'design for manufacture'? [5+5]
12. a) What is technology forecasting? What is its relevance to business organization?
    b) What are the environmental variables affecting technology? [5+5]
13. OR
14. What are the various technology forecasting methods under the 'exploratory' category? Explain each of them.

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15. [10]
16. a) What are the various modes of technology transfer?
    b) What are the obligations of transferor and transferee under TOT agreement? [5+5]
17. OR
18. Explain the various routes of technology transfer. What are the advantages and limitations of each of them?

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19. [10]

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