Download JNTU-Hyderabad MBA 2nd Sem R15 2019 May 721CT Logistics And Supply Chain Management Question Paper

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R15

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Code No: 721CT

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA II Semester Examinations, April/May-2019

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Time: 3 hours

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Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

5 × 5 Marks = 25

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1. a) What is integrated supply chain? [5]
2. b) What is the basic logic that supports total cost analysis? [5]
3. c) Establish the need for bench marking in SCM operations. [5]
4. d) How does the cost of transportation affect the performance of e-retailers? [5]
5. e) What are the risks of global supply chains? [5]

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PART - B

5 × 10 Marks = 50

2. a) How can organization manage its suppliers effectively? b) How can SCM enable better customer service? [5+5]
   OR
3. Explain how efficiency in logistics and supply chain management can bring about significant competitive advantage to the business organization? [10]

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4. a) Discuss the trade-off between logistics efficiency versus speed of service. b) How do you perform customer profitability analysis? [5+5]
   OR
5. a) What is the importance of accurate logistics costing? b) What are the drivers of logistics cost? [5+5]
6. What are the key performance metrics logistics? Explain each of them briefly. [10]
   OR

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7. a) What is the relevance of channel relationship to logistics performance? b) What are the key factors that contribute to a lasting supplier partnership? [5+5]
8. Describe third party logistics services. What role do they play in Supply Chain Management? [10]
   OR
9. a) What are some intermodal transportation alternatives? b) Describe how CRM can be by firms managing their supply chains [5+5]
10. a) Discuss the issue of local autonomy versus Central Control in international Supply Chain Management. b) What are the dynamics of global market forces? [5+5]
    

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    OR
11. a) Explain the nature of interlinked global economy. b) What are the key advantages of global sourcing? [5+5]

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