This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
Code No: 742AB
R17
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
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MBA II Semester Examinations, April/May-2019
MARKETING MANAGEMENT
Time: 3hours
Max.Marks:75
Note: This question paper contains two parts A and B.
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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A 5 × 5 Marks = 25
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a) Write a brief note on Marketing Research and ethics. [5]
b) Explain Marketing Mix in Consumer Durables. [5]
c) What is geographic segmentation? [5]
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d) Explain with example Ads with Informational appeal. [5]
e) What is Viral Marketing? [5]
PART - B 5 × 10 Marks = 50
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What do you understand by marketing, its concepts and brief on marketing strategies in changing globalized era? [10]
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OR
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Define market research and develop a research design to identify the needs with respect to automobile industry. [10]
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Explain the buying decision process with respect to mobile services and brief on factors influencing consumer behaviour. [10]
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OR
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Explain the concept of product hierarchy with insurance products and explain different stages of PLC. [10]
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Explain the major segmentation variables for B2B markets and strategies for selecting target market. [10]
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OR
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Define positioning, responsibilities and explain product positioning strategies. [10]
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Enumerate with proper examples, different types of trade promotion tools. [10]
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OR
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Explain the concept of channel levels in both consumer and industrial markets and brief on channel strategy decisions. [10]
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Discuss different pricing strategies and brief on use of pricing as a strategy in PLC stages. [10]
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OR
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Explain different modes of personal communication tools in Indian rural markets. [10]
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This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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