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Download JNTU-Hyderabad MBA 2nd Sem R17 2019 May 742AB Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 2nd Semester (Second Semester) R17 2019 May 742AB Marketing Management Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


Code No: 742AB

R17

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

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MBA II Semester Examinations, April/May-2019

MARKETING MANAGEMENT

Time: 3hours

Max.Marks:75

Note: This question paper contains two parts A and B.

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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5 × 5 Marks = 25

  1. a) Write a brief note on Marketing Research and ethics. [5]

    b) Explain Marketing Mix in Consumer Durables. [5]

    c) What is geographic segmentation? [5]

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    d) Explain with example Ads with Informational appeal. [5]

    e) What is Viral Marketing? [5]

PART - B 5 × 10 Marks = 50

  1. What do you understand by marketing, its concepts and brief on marketing strategies in changing globalized era? [10]

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    OR

  2. Define market research and develop a research design to identify the needs with respect to automobile industry. [10]

  3. Explain the buying decision process with respect to mobile services and brief on factors influencing consumer behaviour. [10]

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    OR

  4. Explain the concept of product hierarchy with insurance products and explain different stages of PLC. [10]

  5. Explain the major segmentation variables for B2B markets and strategies for selecting target market. [10]

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    OR

  6. Define positioning, responsibilities and explain product positioning strategies. [10]

  7. Enumerate with proper examples, different types of trade promotion tools. [10]

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    OR

  8. Explain the concept of channel levels in both consumer and industrial markets and brief on channel strategy decisions. [10]

  9. Discuss different pricing strategies and brief on use of pricing as a strategy in PLC stages. [10]

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    OR

  10. Explain different modes of personal communication tools in Indian rural markets. [10]

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This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)

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