Download JNTU-Hyderabad MBA 2nd Sem R17 2019 May 742AB Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 2nd Semester (Second Semester) R17 2019 May 742AB Marketing Management Previous Question Paper

Code No: 742AB
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, April/May-2019
MARKETING MANAGEMENT
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) Write a brief note on Marketing Research and ethics. [5]
b) Explain Marketing Mix in Consumer Durables. [5]
c) What is geographic segmentation? [5]
d) Explain with example Ads with Informational appeal. [5]
e) What is Viral Marketing? [5]

PART - B 5 ? 10 Marks = 50

2. What do you understand by marketing, its concepts and brief on marketing strategies in
changing globalized era? [10]
OR
3. Define market research and develop a research design to identify the needs with respect
to automobile industry. [10]

4. Explain the buying decision process with respect to mobile services and brief on factors
influencing consumer behaviour. [10]
OR
5. Explain the concept of product hierarchy with insurance products and explain different
stages of PLC. [10]

6. Explain the major segmentation variables for B2B markets and strategies for selecting
target market. [10]
OR
7. Define positioning, responsibilities and explain product positioning strategies. [10]

8. Enumerate with proper examples, different types of trade promotion tools. [10]
OR
9. Explain the concept of channel levels in both consumer and industrial markets and brief
on channel strategy decisions. [10]

10. Discuss different pricing strategies and brief on use of pricing as a strategy in PLC
stages. [10]
OR
11. Explain different modes of personal communication tools in Indian rura l markets.
[10]

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R17

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