This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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R17
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Code No: 743AH
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2018
ADVERTISING AND SALES MANAGEMENT
Time: 3hours
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Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
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5 × 5 Marks = 25
- Answer briefly in about five sentences each:
- Explain Media Planning. [5]
- Why should sales force be controlled? [5]
- How can the services of sales force be evaluated? [5]
- What is Sales Promotion? Give its importance. [5]
- What are the channels for Rural markets? [5]
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PART - B
5 × 10 Marks = 50
-
- Explain the need and importance of Advertisement in business operations. [5+5]
- Elaborate the functions and principles of an Advertisement layout.
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- What is DAGMAR approach? Why is it criticized? Explain. [10]
- OR
- What are the merits and demerits of Internet as media of advertisement? Explain. [10]
- OR
- "In our opinion there should be regulation of advertising in India". Discuss. [10]
- Discuss the various methods of Sales force motivation. [10]
- OR
- What are the major steps in effective selling? Explain. [10]
- What are the objectives of consumer contests? What are its merits and demerits? [10]
- OR
- Discuss the need for sales promotion ethics. Explain some cases of sales ethics. [10]
- What are the reasons of channel conflicts? How it can be resolved? [10]
- OR
- Explain the role of distribution channels in the era of digital marketing. [10]
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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)