Download JNTU-Hyderabad MBA 3rd Sem R15 2018 Jan 723AB Strategic Management Question Paper

Code No: 723AB

R15

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

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MBA III Semester Examinations, January-2018

STRATEGIC MANAGEMENT

Time: 3hours

Max.Marks:75

Note: This question paper contains two parts A and B.

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Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

5 × 5 Marks = 25

1. a) Why is it important for a firm to study and understand the external environment? [5]

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2. b) What is 'Value chain analysis'? What does the firm gain when it successfully use this tool? [5]

3. c) How do awareness, motivation, and ability affect the firm's competitive behavior? [5]

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4. d) How do firms create value when using a related diversification strategy? [5]

5. e) What are invention, innovation, and imitation? How are these concepts interrelated? [5]

PART - B

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5×10 Marks = 50

2. a) Elaborate the external environmental analysis process (four steps)? What does the firm want to learn when using this process?

   b) What are the six segments of the general environment? Explain the differences among them.

   [5+5]

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3. OR

4. a) What are 'capabilities'? What should firms do to create capabilities?

   b) competencies? Why is it important for these criteria to be?

   [5+5]

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5. How can each one of the business-level strategies be to position the firm relative to the five forces of competition in a way that helps the firm earn above-average returns?

   [10]

6. OR

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7. What are the specific risks associated with by using each businesslevel strategy? [10]

8. a) What incentives and resources encourage diversification?

   b) What motives can encourage managers to over diversify their firm?

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   [5+5]

9. OR

10. a) What are the attributes associated with a successful acquisition strategy?

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    b) What is meant by ‘restructuring strategy', and what are its common forms?

    [5+5]

11. What is the relationship between international diversification and innovation? How does international diversification affect innovation? What is the effect of international diversification on a firm's returns?

    [10]

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12. OR

13. What are the risks of international diversification? What are the challenges of managing multinational firms?

    [10]

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14. a) What is ‘organizational culture? What should strategic leaders need to develop and sustain an effective organizational culture?

15. OR

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16. b) As a strategic leader, what actions could you take to establish and emphasize ethical practices in your firm?

17. a) What is ‘International entrepreneurship'? Why is it considered as important?

    b) How does strategic entrepreneurship help firms to create value?

    [5+5]

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