This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
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MBA IV Semester Examinations, December - 2018
RETAILING MANAGEMENT
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Time: 3hours
Max.Marks:75
Note: This question paper contains two parts A and B.
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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A
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5×5 marks = 25
- Answer the following in about 5 sentences each:
- Infer the utilities of retailing. [5]
- Outline the lifestyle of Indian middleclass shopper. [5]
- How would you classify retail units on the basis of ownership? [5]
- State the objectives of pricing. [5]
- Highlight the need for a proper merchandise plan. [5]
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PART - B
5 × 10 marks = 50
- Write a detailed note on the history of retailing. OR
- Examine the merits and demerits of FDI in retail sector in India.
- Illustrate with suitable example the impact of culture on Indian shopping behavior. OR
- Elaborate the psychographic profile of the Indian shoppers.
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- Give out the classification of store and non-store retailers. [5+5]
- Compare and contrast the advantages and disadvantages of store and non-store retailing.
- Elucidate the importance of non-price decisions in retailing. [10]
- Critically analyze the features of different pricing strategies. [10] OR
- Draw a suitable diagram and discuss the steps in the supply chain business process. [10]
- Explain the characteristics of organizational buying. [10] OR
- Discuss the pros and cons of various types of store layouts and designs. [10]
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This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)