FirstRanker Logo

FirstRanker.com - FirstRanker's Choice is a hub of Question Papers & Study Materials for B-Tech, B.E, M-Tech, MCA, M.Sc, MBBS, BDS, MBA, B.Sc, Degree, B.Sc Nursing, B-Pharmacy, D-Pharmacy, MD, Medical, Dental, Engineering students. All services of FirstRanker.com are FREE

📱

Get the MBBS Question Bank Android App

Access previous years' papers, solved question papers, notes, and more on the go!

Install From Play Store

Download JNTU-Hyderabad MBA 4th Sem R15 2018 Dec 724AC Retailing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2018 Dec 724AC Retailing Management Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)



FirstRanker's choice


--- Content provided by FirstRanker.com ---

FirstRanker.com


R15


JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

--- Content provided by FirstRanker.com ---


MBA IV Semester Examinations, December - 2018


RETAILING MANAGEMENT


--- Content provided by FirstRanker.com ---

Time: 3hours


Max.Marks:75


Note: This question paper contains two parts A and B.

--- Content provided by FirstRanker.com ---


Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.

PART - A

--- Content provided by FirstRanker.com ---


5×5 marks = 25


  1. Answer the following in about 5 sentences each:
    1. Infer the utilities of retailing. [5]
    2. Outline the lifestyle of Indian middleclass shopper. [5]
    3. --- Content provided by FirstRanker.com ---

    4. How would you classify retail units on the basis of ownership? [5]
    5. State the objectives of pricing. [5]
    6. Highlight the need for a proper merchandise plan. [5]

  2. --- Content provided by FirstRanker.com ---

PART - B


5 × 10 marks = 50

  1. Write a detailed note on the history of retailing. OR
  2. Examine the merits and demerits of FDI in retail sector in India.
  3. --- Content provided by FirstRanker.com ---

  4. Illustrate with suitable example the impact of culture on Indian shopping behavior. OR
  5. Elaborate the psychographic profile of the Indian shoppers.
    1. Give out the classification of store and non-store retailers. [5+5]
    2. Compare and contrast the advantages and disadvantages of store and non-store retailing.
    OR
  6. --- Content provided by FirstRanker.com ---

  7. Elucidate the importance of non-price decisions in retailing. [10]
  8. Critically analyze the features of different pricing strategies. [10] OR
  9. Draw a suitable diagram and discuss the steps in the supply chain business process. [10]
  10. Explain the characteristics of organizational buying. [10] OR
  11. Discuss the pros and cons of various types of store layouts and designs. [10]
  12. --- Content provided by FirstRanker.com ---



FirstRanker.com


--- Content provided by FirstRanker.com ---


This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)