Download JNTU-Hyderabad MBA 4th Sem R15 2018 Dec 724AC Retailing Management Question Paper

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R15

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

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MBA IV Semester Examinations, December - 2018

RETAILING MANAGEMENT

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Time: 3hours

Max.Marks:75

Note: This question paper contains two parts A and B.

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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.

PART - A

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5×5 marks = 25

1. Answer the following in about 5 sentences each:
   1. Infer the utilities of retailing. [5]
   2. Outline the lifestyle of Indian middleclass shopper. [5]

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   3. How would you classify retail units on the basis of ownership? [5]
   4. State the objectives of pricing. [5]
   5. Highlight the need for a proper merchandise plan. [5]



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PART - B

5 × 10 marks = 50

2. Write a detailed note on the history of retailing. OR
3. Examine the merits and demerits of FDI in retail sector in India.

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4. Illustrate with suitable example the impact of culture on Indian shopping behavior. OR
5. Elaborate the psychographic profile of the Indian shoppers.
6. 1. Give out the classification of store and non-store retailers. [5+5]
   2. Compare and contrast the advantages and disadvantages of store and non-store retailing.
   OR

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7. Elucidate the importance of non-price decisions in retailing. [10]
8. Critically analyze the features of different pricing strategies. [10] OR
9. Draw a suitable diagram and discuss the steps in the supply chain business process. [10]
10. Explain the characteristics of organizational buying. [10] OR
11. Discuss the pros and cons of various types of store layouts and designs. [10]

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