Download BU (Bangalore University) MBA 4th Semester 2017 July International Marketing Strategy Question Paper

Download BU (Bangalore University) MBA (Master of Business Administration) 4th Semester 2017 July International Marketing Strategy Question Paper

|lllllllllillIlllllllllllllllllllll ? ? V ?PG ? 833
IV Semester MBA. Degree Examination, July 2017
' (0303)
Management
4.3.2: INTERNATIONAL MARKETING STRATEGY
Time : 3 Hours ? ? Max. Niarks : 70
lnstructidn: Answerall the Sections. I ' i
SECTION ? A
Answerany five Of the following questions.?Each question carries fiVe marks'. (5x5=25) .
1. Explain the process of marketing communication in InternationaI-co'ntext.?
2! Briefly describe the process? of International Marketing Research.
3. As a newly expo'rt manager, 'you have received an export order for export of
basmati rice to Saudi Arabia Write down the steps you will take for executing
the Export Order.
4. Discuss the signifiCance of pricing decision' In international market with specific
reference to developing countries.
5. What are the characteristics [of emerging markets ?
6. ' Brie?y explain the process of international market segmentation.
7. Explain the various sales promotion tools In International marketing.
SECTION ? B .
? Answerany three questions. Each question carries ten marks. ' (3x10=30)
.?Globalization has been a powerful driving force which has brought convergence
in the tastes and preferences of the consumers around the world. Despite this
. fact, transporting techniques from domestic market may not necessarily yield
results even if the new market seems very similar?. Critically evaluate the
statement, IdentIfy the major hindrances' In formulating global marketing strategies
and means to overcome them.
P.T.O.

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9. XYZ-Company has been operating in Kenya for the last 10?years. The company
deals with soft drinks and over the recent years the company has experienced
and increased demand in its products. After carrying out research the company
has decided to extend its market to neighboring Uganda to tap on the opportunities
there. Discuss the internal factors to be considered by the company'deciding to
' go global for the first time..
10. ?Operating. in International markets is much more complex than marketing
domesticaliy?. Critically evaluate the statement with suitable examples.
11. Marketing managers need to be very sensitive to cuiture if their premotion efforts ?
? v are to yield resultsin global markets. Discuss the five dimensions of culture and
how they affect promotion efforts.
_ SECTION ? C
12. Compulsory Section ,: v ' ' ? (1 xi 5:15)
Case Study: I V ' -
Suggest a suitable ?Foreignrmarket entry strategy" for the foliOwing. Justify your
answer. ' ? - ? ? v ' ?
- a) An Indian Steel company planning to get into Overseas market.
b) A ready-made garment small scale Indian manufacturer willing to enter United
States Of America market. ? i
0) An Internationally reputed Fast FoodChaih ? Quick SeNice Restaurant (QSR) ?
willing "to enter Indian markets. '