Download BU (Bangalore University) MBA 3rd Semester 2018 July Technology for Management Question Paper

Download BU (Bangalore University) MBA (Master of Business Administration) 3rd Semester 2018 July Technology for Management Question Paper

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II Semester M.B.A. Degree Examination, July 2018
(0808 Scheme)
MANAGEMENT
2.1 : Technology for Management
Time: 3Homs Max.Matks: 70
SECTION ?A
Answer any ?ve questions from the following, each question carries 5 marks.
(56-25)
1. What is GUI ?? List and explaln the elements of GUI based operating system.
2. Differentiate between Data and Intomation. How does it help in decision
making ?
3. What Is business process Ro?engineettng ? Explain the steps involved with
example.
4? Distinguish between Decoupling and Decomposition
5. Explain the fotlowmg TELNET. FTP?
6. Di?erenttate botwoen Traditional File System and DBMS.
7
. Discuss the pros and cons of the internet for e-commeroe.
SECTION - 3
Answer any three questions trom the following, each question carries
10 marks. (3:10:30)
8. ?Though technotogy information may abound it is atways desirable to have a
systematic approach to acquiring technology infomalion". Otter your critical
comments on the statement.
9. Describe software life Cycle models with examples.
10. Explain MIS function based on organization.
1 1. Explain the various criteria to be met and possessed by an ERP system, when
proposed for the small and medium enterprises.
P.'I'.O.

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SECTION - c
12. Compulsory Case Study : (1 x15=15)
Capital One Financial Corporation did not become the most profitable credit
card company in the United States by accident. They diffuse information
technology through all their business strategies and business practices. They
call it Information Based Strategy, or IBS. IBS uses a test-and-Iearn philosophy
to differentiate products and services to target market groups. New product
ideas are tested on target populations to analyze their reactions to the product
or service.
Data are gathered to identify and target speci?c consumer groups with specific
marketing campaigns. Data are used also to set prices on products and interest
rates on services. Successful marketing campaigns are tested for multiplication
in different regions of the country. Costs are lowered and customer service
productivity is enhanced by the use of testing and matching customer service
or sales representatives with customers whom they are best trained to serve.
When a customer calls, their record is plugged into a database to determine
what his needs are and the call is then routed to a representative who is most
qualified to serve that customer's needs.
Capital One uses a software application called Global Service Logistics (GSL)
by Cisco Systems for call routing. This is only one of the applications used to
support IBS. The amount of support required for IBS is immense. Capital One
has spent hundreds of millions of dollars building and refining systems for IBS
and uses the services of over 1000 IT professionals.
Questions :
1) What is the business model of Capital One Financial Corporation ?
7 2) Discuss the factors leading to the success of Capital One.
3) Suggest how can Capital One fit into aggregator model ?