Download PTU B.Sc (Meft) 2020 March 5th Sem 13528 Documentary And Advertisement Films Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BSC MEFT (Media Entertainment And Film Technology) 2020 March Previous Question Papers

1 | M-13528 (S2)-1027
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.?5)
DOCUMENTARY AND ADVERTISEMENT FILMS
Subject Code : BMEFT-307
M.Code : 13528
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) Define film.
b) Campaign
c) Post testing
d) USP
e) Branding
f) Packaging
g) Sponsor
h) Celebrity Advertising
i) References
j) Jingle

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1 | M-13528 (S2)-1027
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.?5)
DOCUMENTARY AND ADVERTISEMENT FILMS
Subject Code : BMEFT-307
M.Code : 13528
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) Define film.
b) Campaign
c) Post testing
d) USP
e) Branding
f) Packaging
g) Sponsor
h) Celebrity Advertising
i) References
j) Jingle


2 | M-13528 (S2)-1027
SECTION-B
2. Why choosing the right subject important?
3. What is the role of a copy writer?
4. Mention the elements of a typical advertisement.
5. List the unique features of advertising communication.
6. List any four popular advertising appeals.

SECTION-C
7. List various steps undertaken in the planning and execution of an advertising campaign.
8. Discuss the role of word in advertising. Give suitable examples.
9. Differentiate between advertisements on television and in print.







NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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