Download JNTUH MBA 2018 Jan 2nd Semester Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) R16 2018 Jan Second Semester (2nd Sem) Marketing Management Question Paper.

HallTicketNo QuestionPaperCode:CMB010
.
.
MBAIISemesterEndExaminations(Supplementary)-January,2018
Regulation: .?R16
MARKETINGMANAGEMENT
(MasterofBusinessAdministration)
Time: 3Hours MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) De?nemarketingmanagement.Discussthemarketingphilosophies. [7M]
(b) Discusstherole,scopeandimportanceofmarketinginformationsystem. [7M]
2. (a) Discusstheimportanceandscopeofmarketing. [7M]
(b) ?Marketingbeginsbeforeproductionandendsafterproduction?Discuss. [7M]
UNIT?II
3. (a) Explainproductlife-cyclewithaneatdiagram. [7M]
(b) Discusstheproductlineandproductmixwithexamples. [7M]
4. (a) Discussthefactorsin?uencingconsumerbehavior. [7M]
(b) Whyanalyzingconsumermarketsareimportantforanorganization? [7M]
UNIT?III
5. (a) Whatismarketingsegmentation?Explainthebasesofsegmentationforbusinessmarkets.[7M]
(b) Howtoevaluatethemarketsegmentsandmeasureitse?ectiveness? [7M]
6. (a) De?netheterm?positioning.?Discussthepositioningstrategiesindetail. [7M]
(b) Explaintargetmarketingstrategiesindetail. [7M]
UNIT?IV
7. (a) WhatisSalesPromotion?Explainvarioussalespromotiontechniques. [7M]
(b) Discussthefactorsin?uencingmarketingchannelstrategies. [7M]
8. (a) Discussadvertisingandpublicrelationsindetailwithexamples. [7M]
(b) Whatispromotionmix?Discussthevariousfactorsdeterminingpromotionalmix. [7M]
Page1of2
FirstRanker.com - FirstRanker's Choice
HallTicketNo QuestionPaperCode:CMB010
.
.
MBAIISemesterEndExaminations(Supplementary)-January,2018
Regulation: .?R16
MARKETINGMANAGEMENT
(MasterofBusinessAdministration)
Time: 3Hours MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) De?nemarketingmanagement.Discussthemarketingphilosophies. [7M]
(b) Discusstherole,scopeandimportanceofmarketinginformationsystem. [7M]
2. (a) Discusstheimportanceandscopeofmarketing. [7M]
(b) ?Marketingbeginsbeforeproductionandendsafterproduction?Discuss. [7M]
UNIT?II
3. (a) Explainproductlife-cyclewithaneatdiagram. [7M]
(b) Discusstheproductlineandproductmixwithexamples. [7M]
4. (a) Discussthefactorsin?uencingconsumerbehavior. [7M]
(b) Whyanalyzingconsumermarketsareimportantforanorganization? [7M]
UNIT?III
5. (a) Whatismarketingsegmentation?Explainthebasesofsegmentationforbusinessmarkets.[7M]
(b) Howtoevaluatethemarketsegmentsandmeasureitse?ectiveness? [7M]
6. (a) De?netheterm?positioning.?Discussthepositioningstrategiesindetail. [7M]
(b) Explaintargetmarketingstrategiesindetail. [7M]
UNIT?IV
7. (a) WhatisSalesPromotion?Explainvarioussalespromotiontechniques. [7M]
(b) Discussthefactorsin?uencingmarketingchannelstrategies. [7M]
8. (a) Discussadvertisingandpublicrelationsindetailwithexamples. [7M]
(b) Whatispromotionmix?Discussthevariousfactorsdeterminingpromotionalmix. [7M]
Page1of2
UNIT?V
9. (a) Discussdigitalmarketingandsocialmarketingindetail. [7M]
(b) Explainvariouspricingstrategies. [7M]
10. (a) Howruralmarketingisdi?erentfromurbanmarketing. [7M]
(b) Discussbalanceofpaymentsandrelationshipmarketingindetail. [7M]
? ? ? ? ? ? ?
Page2of2
FirstRanker.com - FirstRanker's Choice