Download JNTUH MBA 3rd Sem 2018 Nov Consumer Behaviour Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA Third Year (3rd Year) 2018 Nov Consumer Behaviour Question Paper.

HallTicketNo QuestionPaperCode:CMB401
.
.
MBAIIISemesterEndExaminations(Regular)-November,2018
Regulation: .?R16
CONSUMERBEHAVIOR
Time: 3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Explainthereasonsfordevelopmentofmarketsegmentation. [7M]
(b) DiscussthecomparisonbetweenBusinesstoconsumerresearch(B2C)andBusinesstoBusiness
(B2B)research. [7M]
2. (a) Explaintheneedandimportanceofconsumerbehaviortobusinessmanagers. [7M]
(b) Discussindetaildi?erentstagesofthedevelopmentconsumerbehavior. [7M]
UNIT?II
3. (a) Describethetypeofpromotionalmessagethatwouldbemostsuitableforeachofthefollowing
personalitymarketsegmentsandgiveanexampleofeach: [7M]
(i)highlydogmaticconsumers
(ii)inner-directedconsumers.
(b) Discussasimplemodelofsocializationprocessintheconsumerbehavior. [7M]
4. (a) Discusshowcultureandsubculturein?uencesconsumerbuyingbehavior. [7M]
(b) Thinkaboutthein?uenceofreferencegroupstoconsumerbehavior. Introduceoneinformal
andoneformalprimarygroupthatyoubelongtoandcontemplateitsin?uenceinyourown
consumption. [7M]
UNIT?III
5. (a) DiscussClassicalConditioningtheoryanditsrelevancetoCB. [7M]
(b) Contrastthemajorcharacteristicsofthefollowingpersonalitytheories: [7M]
i)Freudiantheory
ii)neo-Freudiantheory
iii)traittheory.
Inyouranswer,illustratehoweachtheoryisappliedtotheunderstandingofconsumerbehavior.
6. (a) Describethenatureofperceptionanditsrelationshiptoconsumermemoryanddecisions.[7M]
(b) Amarketerofhealthfoodsisattemptingtosegmentacertainmarketonthebasisofconsumer
self-image. Describethefourtypesofconsumerself-imageanddiscusswhichone(s)wouldbe
moste?ectiveforthestatedpurpose. [7M]
Page1of2
FirstRanker.com - FirstRanker's Choice
HallTicketNo QuestionPaperCode:CMB401
.
.
MBAIIISemesterEndExaminations(Regular)-November,2018
Regulation: .?R16
CONSUMERBEHAVIOR
Time: 3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Explainthereasonsfordevelopmentofmarketsegmentation. [7M]
(b) DiscussthecomparisonbetweenBusinesstoconsumerresearch(B2C)andBusinesstoBusiness
(B2B)research. [7M]
2. (a) Explaintheneedandimportanceofconsumerbehaviortobusinessmanagers. [7M]
(b) Discussindetaildi?erentstagesofthedevelopmentconsumerbehavior. [7M]
UNIT?II
3. (a) Describethetypeofpromotionalmessagethatwouldbemostsuitableforeachofthefollowing
personalitymarketsegmentsandgiveanexampleofeach: [7M]
(i)highlydogmaticconsumers
(ii)inner-directedconsumers.
(b) Discussasimplemodelofsocializationprocessintheconsumerbehavior. [7M]
4. (a) Discusshowcultureandsubculturein?uencesconsumerbuyingbehavior. [7M]
(b) Thinkaboutthein?uenceofreferencegroupstoconsumerbehavior. Introduceoneinformal
andoneformalprimarygroupthatyoubelongtoandcontemplateitsin?uenceinyourown
consumption. [7M]
UNIT?III
5. (a) DiscussClassicalConditioningtheoryanditsrelevancetoCB. [7M]
(b) Contrastthemajorcharacteristicsofthefollowingpersonalitytheories: [7M]
i)Freudiantheory
ii)neo-Freudiantheory
iii)traittheory.
Inyouranswer,illustratehoweachtheoryisappliedtotheunderstandingofconsumerbehavior.
6. (a) Describethenatureofperceptionanditsrelationshiptoconsumermemoryanddecisions.[7M]
(b) Amarketerofhealthfoodsisattemptingtosegmentacertainmarketonthebasisofconsumer
self-image. Describethefourtypesofconsumerself-imageanddiscusswhichone(s)wouldbe
moste?ectiveforthestatedpurpose. [7M]
Page1of2
UNIT?IV
7. (a) Explaintheconceptofdi?usionofinnovationwithsuitableexamples. [7M]
(b) Whattypeofdecisionrulewouldaconsumermostlikelyuse,whenselectingbetweensmartphone
brands?Howcouldtheyusesucharule? [7M]
8. (a) Discussthedi?erentviewsofconsumerdecisionmakingwithrelevantexamples. [7M]
(b) Explainindetailthedi?erenttypesofpurchaseswithrelevantexamples. [7M]
UNIT?V
9. (a) Whatis?Consumerism??Explainthesigni?canceof?Consumerism?inMarketing. [7M]
(b) Howconsumercomplaintscanbeusefulassettoacompany?Explain [7M]
10. (a) Explainthemarketerresponsestoconsumerissuesindetail. [7M]
(b) DiscussindetailtheresponsibilitiesofaconsumerinIndianmarket. [7M]
Page2of2
FirstRanker.com - FirstRanker's Choice