PTU B-Pharma 3rd Semester May 2019 46225 PHARMACEUTICAL INDUSTRIAL MANAGEMENT Question Paper

PTU (Punjab Technical University) B.Pharmacy Third Semester May 2019 46225 PHARMACEUTICAL INDUSTRIAL MANAGEMENT Question Paper

Roll No.
Total No. of Pages : 02
Total No. of Questions : 10
B.Pharma (2011 to 2016) (Sem.?3)
PHARMACEUTICAL INDUSTRIAL MANAGEMENT
Subject Code : BPHM-305
M.Code : 46225
Time : 3 Hrs. Max. Marks : 80
INSTRUCTIONS TO CANDIDATES :
1.
SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying T WO
marks each.
2.
SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3.
SECTION-C contains FOUR questions carrying T EN marks each and students
have to attempt any T HREE questions.



SECTION-A
1.
Write briefly :

a) Define Motivation.

b) Define Balance Sheet.

c) Describe the basic rule of demand and supply.

d) Define the terms sales promotion and advertisement.

e) Define the term foreign trade.

f) Name the types of inventory control techniques.

g) Differentiate between single use plan and standing plan.

h) Define Market targeting.

i) What is the difference between current and fixed assets?

j) Define Wholesale and retail market.

k) Write major factors affecting selection of plant location.

1) Name the elements of core concept of marketing.
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m) What is meant by programmed decision?

n) Distinguish between formal and informal communication.

o) Name four major sales promotion tools.

SECTION-B
2.
Write a short note on financial statements.
3.
Describe the principles of demand and supply.
4.
Define Recruitment. Describe the various sources of recruitment for a marketing person.
5.
Describe various barriers of effective communication.
6.
Describe the various sales promotion tools.

SECTION-C
7.
Discuss the various techniques of demand forecasting.
8.
State the various factors affecting plant location. Explain production plant facility,
location and planning.
9.
Describe purchase process in detail. Describe also special purchase systems.
10. Write short notes on following :

a) Bank reconciliation statement

b) Labour welfare


NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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