Download PTU BHMCT 8th Semester 2019 May 14596 SALE AND MARKETING MANAGEMENT Question Paper

Download PTU (I. K. Gujral Punjab Technical University) BHMCT (Bachelor of Hotel Management and Catering Technology) 8th Semester 2019 May 14596 SALE AND MARKETING MANAGEMENT Question Paper.

1 | M-14596 (S5)-225
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BHMCT (Sem.?8)
SALE AND MARKETING MANAGEMENT
Subject Code : BH-416
M.Code : 14596
Time : 3 Hrs. Max. Marks : 30
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying ONE mark
each.
2. SECTION-B contains FIVE questions carrying 2
1
/
2
(Two and Half) marks each
and students has to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying FIVE marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write short notes on :
a. Globalization
b. Target Market
c. Sales
d. Planning
e. Environmental awareness
f. Relationship marketing
g. Marketing team
h. Orientation
i. Unionize
j. Training programmes


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1 | M-14596 (S5)-225
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BHMCT (Sem.?8)
SALE AND MARKETING MANAGEMENT
Subject Code : BH-416
M.Code : 14596
Time : 3 Hrs. Max. Marks : 30
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying ONE mark
each.
2. SECTION-B contains FIVE questions carrying 2
1
/
2
(Two and Half) marks each
and students has to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying FIVE marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write short notes on :
a. Globalization
b. Target Market
c. Sales
d. Planning
e. Environmental awareness
f. Relationship marketing
g. Marketing team
h. Orientation
i. Unionize
j. Training programmes


2 | M-14596 (S5)-225
SECTION-B
Q2 What is the difference between marketing and sales?
Q3 Discuss the benefits of training.
Q4 Write down the steps of a marketing Plan.
Q5 What is Marketing mix?
Q6 Discuss the elements of a typical orientation programmes.

SECTION-C
Q7 Discuss the steps involved in conducting marketing performance audit.
Q8 What is an action plan? Write a detailed note on developing and implementing an action
plan.
Q9 What are the challenges faced in hospitality sales?









NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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