Download PTU B.Sc.(FD) Knits (Fashion Design) 2019 May 4th Semester 72820 APPAREL MARKETING and MERCHANDISING Question Paper

Download PTU (Punjab Technical University) BSc FD Knits (Fashion Design or Bachelor of Science in Fashion Design) 4th Semester 72820 APPAREL MARKETING and MERCHANDISING Last 10 Years 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011 and 2010 Previous Question Papers.

1 | M - 7 2 8 2 0 ( S 2 1 ) - 6 3 2
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc. (FD) Knits (2014 to 2017) (Sem.?4)
APPAREL MARKETING & MERCHANDISING
Subject Code : BScFDK-402
M.Code : 72820
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A
Q1. Write short notes on the following :
1. Seller
2. Advertisement
3. Merchandising
4. Buying house
5. Spec sheet
6. Apparel
7. Export
8. Sales
9. Marketing
10. Promotion
11. Forecasting
12. Market
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1 | M - 7 2 8 2 0 ( S 2 1 ) - 6 3 2
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc. (FD) Knits (2014 to 2017) (Sem.?4)
APPAREL MARKETING & MERCHANDISING
Subject Code : BScFDK-402
M.Code : 72820
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A
Q1. Write short notes on the following :
1. Seller
2. Advertisement
3. Merchandising
4. Buying house
5. Spec sheet
6. Apparel
7. Export
8. Sales
9. Marketing
10. Promotion
11. Forecasting
12. Market
2 | M - 7 2 8 2 0 ( S 2 1 ) - 6 3 2
13. Retailing
14. Marketer
15. Trend

SECTION-B
Q2. Define Brand. How can brands be marketed? Also discuss what a brand strategy is?
Q 3. What are the essential requirements for running an apparel business? Explain the difference
between the export and domestic requirements of apparel in the garment industry.
Q4. Explain the activities- organizational buying and selling as the functions of the buying
houses.
Q5. Explain the following :
1. Range development
2. Sizing standard
3. Spec sheet study
Q6. Discuss the segmentation, targeting and positioning analysis.
Q7. Describe the concept of consumer behaviour in fashion. How can advertising effect
consumer behaviour?





NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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