Download PTU BBA 2019 May 5th Semester 72065 ADVERTISING AND SALES MANAGEMENT Question Paper

Download PTU (Punjab Technical University) BBA (Bachelor of Business Administration) 5th Semester 72065 ADVERTISING AND SALES MANAGEMENT Last 10 Years 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011 and 2010 Previous Question Papers.

1 | M-72065 (S12)-1388

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BBA (2013 to 2017)/ B.SIM (2014 & Onwards) (Sem.?5)
ADVERTISING AND SALES MANAGEMENT
Subject Code : BBA-503
M.Code : 72065
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Explain the following :
a. Communication
b. Sales Management
c. Pre and post testing
d. Scheduling
e. Sales executive
f. Personal selling
g. Recruitment
h. Training
i. Sales strategies
j. Sales budgets
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1 | M-72065 (S12)-1388

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BBA (2013 to 2017)/ B.SIM (2014 & Onwards) (Sem.?5)
ADVERTISING AND SALES MANAGEMENT
Subject Code : BBA-503
M.Code : 72065
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Explain the following :
a. Communication
b. Sales Management
c. Pre and post testing
d. Scheduling
e. Sales executive
f. Personal selling
g. Recruitment
h. Training
i. Sales strategies
j. Sales budgets
2 | M-72065 (S12)-1388

SECTION-B
UNIT-I
2. Define advertising. What are the various types of advertising?
3. Explain the relevance of art and layout in the field of advertising.
UNIT-II
4. What are the social, ethical and legal aspects of advertising?
5. How can advertising effectiveness be measured? What is the need to measure the
advertising effectiveness?
UNIT-III
6. What is the difference between selling and marketing?
7. Explain the process of personal selling in detail.
UNIT-IV
8. Explain the recruitment and selection process of sales person in detail.
9. What is the role of information technology in sales management?






NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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