Rajiv Gandhi University of Health Sciences, Karnataka
IV semester Bachelors in Hospital Administration Degree Examination - OCT-2019
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Time: Three Hours
Strategic Management
Q.P. CODE: 1315
Max. Marks: 80 Marks
Your answers should be specific to the questions asked.
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Draw neat, labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
- Explain social responsibility of business towards various sections of society.
- Explain SWOT analysis.
- Explain project and procedure implementation in strategic implementation.
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SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
- Explain need for strategic management.
- Explain key success factors.
- Explain various components of marketing policies.
- Explain the importance of strategic evaluation.
- Explain social audit.
- Explain value chain analysis.
- Explain social responsibility of business towards consumers.
- Explain the importance of business policy.
- Explain different kinds of merger.
- Explain corporate culture.
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SHORT ANSWERS (Answer any ten) 10 x 2 = 20 Marks
- What is strategy?
- What is mission?
- What is procedure?
- What is cost leadership?
- What is stability strategy?
- What is benchmarking?
- What is environmental scanning?
- What is strategic surveillance?
- What is premise control?
- What is seven 7’s of Mckinsey model?
- What is program?
- Mention any four areas of social responsibility.
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This download link is referred from the post: RGUHS BHA Last 10 Years 2012-2022 Question Papers || Rajiv Gandhi University of Health Sciences
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