Download RGUHS (Rajiv Gandhi University of Health Sciences) BHA (Bachelors in Hospital Administration) 2019 October 4th Semester 855 Iv Semester Bachelors In Hospital Administration Previous Question Paper
Rajiv Gandhi University of Health Sciences, Karnataka
IV semester Bachelors in Hospital Administration Degree Examination ? OCT-2019
Time: Three Hours
Max. Marks: 80 Marks
Strategic Management
Q.P. CODE: 1315
Your answers should be specific to the questions asked.
Draw neat, labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two)
2 x 10 = 20 Marks
1.
Explain social responsibility of business towards various sections of society.
2.
Explain SWOT analysis.
3.
Explain project and procedure implementation in strategic implementation.
SHORT ESSAYS (Answer any Eight)
8 x 5 = 40 Marks
4.
Explain need for strategic management.
5.
Explain key success factors.
6.
Explain various components of marketing policies.
7.
Explain the importance of strategic evaluation.
8.
Explain social audit.
9.
Explain value chain analysis.
10. Explain social responsibility of business towards consumers.
11. Explain the importance of business policy.
12. Explain different kinds of merger.
13. Explain corporate culture.
SHORT ANSWERS (Answer any ten)
10 x 2 = 20 Marks
14. What is strategy?
15. What is mission?
16. What is procedure?
17. What is cost leadership?
18. What is stability strategy?
19. What is benchmarking?
20. What is environmental scanning?
21. What is strategic surveillance?
22. What is premise control?
23. What is seven 7's of Mckinsey model?
24. What is program?
25. Mention any four areas of social responsibility.
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This post was last modified on 07 December 2022