Download RGUHS MHA (Master of Health Administration) 2019 April 3rd Sem 8368 Hospital Administration Marketing Management In Healthcare Revised Scheme Previous Question Paper

Rajiv Gandhi University of Health Sciences
III Semester M.H.A Degree Examination - APRIL-2019
[Time: 3 Hours]
[Max. Marks: 100]
HOSPITAL ADMINISTRATION
MARKETING MANAGEMENT IN HEALTHCARE
(Revised Scheme)
Q.P. CODE : 8368
Your answers should be specific to the questions asked.
Draw neat labeled diagrams wherever necessary.
LONG ESSAY
2 X 20 = 40 Marks
1.
What is marketing mix? What would be an optimal mix for a 500-bedded hospital in the heart
of a city?
2.
What is Medical tourism? Discuss the role of hospitals in promoting medical tourism.
SHORT ESSAY (Answer any six)
6 X 10 = 60 Marks
3.
Components of marketing
4.
Packages in healthcare delivery
5.
Role of certifying / accrediting bodies in promoting healthcare tourism
6.
Patient delight, a must for an administrator ? Discuss.
7.
Internal marketing team Vs Marketing consultancy
8.
Market segmentation
9.
How important is market planning?
10.
Customer relationship managment
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