Download RGUHS MHA (Master of Health Administration) 2013 May 3rd Sem 8368 Hospital Administration Marketing Management In Healthcare Revised Scheme Previous Question Paper
Rajiv Gandhi University of Health Sciences
III Semester M.H.A Degree Examination - May 2013
[Time: 3 Hours]
[Max. Marks: 100]
HOSPITAL ADMINISTRATION
MARKETING MANAGEMENT IN HEALTHCARE
(Revised Scheme)
Q.P. CODE: 8368
Your answers should be specific to the questions asked.
Draw neat labeled diagrams wherever necessary. Answer all questions
LONG ESSAY
2 X 20 = 40 Marks
1.
Discuss the components of marketing mix in health care. Distinguish between health care and
other services as regards to marketing
2.
Briefly describe the characteristics of services. Distinguish between goods and services. Explain
service quality and delivery with respect to hospitals
SHORT ESSAY (Answer any six)
6 X 10 = 60 Marks
3.
Health insurance schemes
4.
Marketing planning and control
5.
Functions of marketing
6.
Market measurement and forecasting
7.
Training and development of frontline staff
8.
Medical tourism
9.
Public private partnership
10.
Marketing strategies
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Document Outline
This post was last modified on 12 June 2021