Download RGUHS (Rajiv Gandhi University of Health Sciences) BHA (Bachelors in Hospital Administration) 2017 May 4th Sem 1315 Strategic Management Previous Question Paper

Rajiv Gandhi University of Health Sciences, Karnataka
IV semester Bachelors in Hospital Administration Degree Examination ? April 2017
Time: Three Hours


Max. Marks: 80 Marks
Strategic Management
Q.P. CODE: 1315
Your answers should be specific to the questions asked.
Draw neat, labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two)
2 x 10 = 20 Marks
1.
Explain steps involved in implementation of strategy.
2.
Explain different levels of strategy.
3.
What is environmental scanning? Explain different components of environmental scanning.
SHORT ESSAYS (Answer any Eight)
8 x 5 = 40 Marks
4.
Explain different kinds of business policies.
5.
Explain role of strategy in strategic management.
6.
Explain components of marketing policies.
7.
Explain different kinds of merger.
8.
Mention the strategic planning process.
9.
Explain structural implementation.
10. Explain business ethics.
11. Explain strategy evaluation process.
12. Explain SWOT analysis.
13. Explain decentralization.
SHORT ANSWERS (Answer any ten)
10 x 2 = 20 Marks
14. What is meant by activating strategy?
15. What is strategic management?
16. What is mission?
17. Mention any four features of business policies.
18. What is strategic surveillance?
19. What is budget?
20. What is meant by SBU?
21. What is meant by stability strategy?
22. What is benchmarking?
23. What is backward integration?
24. What is procedure?
25. What is social audit?
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