Download JNTUH MCA 4th Sem R15 2017 August 824AU E Commerce Question Paper

Download JNTUH (Jawaharlal nehru technological university) MCA (Master of Computer Applications) 4th Sem (Fourth Semester) Regulation-R15 2017 August 824AU E Commerce Previous Question Paper

R15

Code No: 824AU

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MCA IV Semester Examinations, August - 2017

E-COMMERCE



Time: 3 Hours















Max. Marks: 75


Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.



PART - A



















5 ? 5 Marks = 25

1.a)

List applications of E- commerce.













[5]

b) What is electronic data interchange?











[5]

c) Discuss about internal commerce.













[5]

d) What is information based marketing?











[5]

e) What are the multimedia applications?











[5]



PART - B

















5 ? 10 Marks = 50


2.

Describe the Generic Frame Work for Electronic Commerce.





[10]

OR

3.

Explain about consumer oriented electronic commerce.







[10]


4.

Discuss about digital token based ?smart cards and credit cards.





[10]

OR

5.

What is a Value Added Network? Explain the functions of a third party VAN.

[10]


6.

Explain about supply chain management.











[10]

OR

7.a)

Explain digital document types.

b)

Write about corporate data ware houses.











[5+5]


8.

Explain consumer search and resource discovery.







[10]

OR

9.

Discuss in detail about online marketing process.









[10]



10.

Explain about desktop video processing.











[10]

OR

11.

What are the key multimedia concepts? Explain.









[10]



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