Download JNTUH MCA 5th Sem R15 2022 February 824BD Social Media Intelligence Question Paper

Download JNTUH (Jawaharlal nehru technological university) MCA (Master of Computer Applications) 5th Sem (Fifth Semester) Regulation-R15 2022 February 824BD Social Media Intelligence Previous Question Paper

R15

Code No: 824BD















JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MCA V Semester Examinations, February - 2022

SOCIAL MEDIA INTELLIGENCE

Time: 3 Hours













Max.Marks:75

Answer any Five Questions

All Questions Carry Equal Marks

- - -



1.a)

Discuss using social media as an early warning system.



b)

Compare affecting Opinion versus Biasing Expression.







[7+8]



2.a)

Explain opinion formation in a social context with examples.



b)

Describe Simple Metrics for text mining.











[7+8]







3.

How does social context affect Opinion Expression? Discuss with illustration.

[15]



4.a)

Illustrate the Bandwagon Behavior in Opinion expression.

b)

Give a brief note on the Wisdom of Crowds.









[8+7]









5.

Explain the Implications for Social Media Monitoring and Metrics.



[15]



6.

Discuss the Influence of social media in e-Commerce.







[15]









7.

"Quality of Intelligence Depends on the Quality of the Opinion Community"
substratiate this statement.















[15]



8.a)

Give a brief note on Intelligence building on the Science of opinion.



b)

How to tap into Opinion Ecosystems?











[8+7]



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