Download RTMNU (Rashtrasant Tukadoji Maharaj Nagpur University) B.Pharma (Bachelor of Pharmacy) 4th Semester 2017 Winter Pharmaceutical Management Question Paper
B.Pharm. Fourth Semester (C.B.S.) Examination
PHARMACEUTICAL MANAGEMENT
Paper?6
Time : Three Hours] [Maximum Marks : 80
NB. :? (1) Question N0. 1 is compulsory.
(2) Solve any FOUR questions from remaining.
(3) Draw neat labeled diagram wherever necessary.
1. Solve any FIVE 0f the following :
(a) De?ne Management. Give principles of management.
(b) What are essential qualities of successful salesman ?
(c) Write in short different laws of demand and supply.
(d) Explain in shon principles of insurance.
(6) What are functions of pharmaceutical marketing ?
(1) Discuss in shon about double entry book keeping.
(g) Write various instruments of human skill evaluation. 5X4=20
2. What are basic principles of materials management ? Explain importance and different techniques of
inventory control. 15
Discuss primary and secondary functions of management. 15
4. Give functions of production management. Explain imponance of factory location, location, layout,
production planning in production of pharmaceuticals. 15
5. (a) Describe procedures of imponing and exponing of goods. 8
(b) Discuss in detail various channels of distribution. 7
6. (a) Explain functions of personnel management. Explain in detail various sources of recruitment.
8
(b) What is advettisement ? Give objectives of advertisement and discuss different types of media
of advertisement. 7
7. Write short notes on (any TWO) :
(a) Sales promotion
(b) Balance Sheet
(c) Good manufacturing practices. 15
POY?25690
This post was last modified on 19 January 2020