# Download GTU MBA 2019 Summer 1st Sem 2810006 Research Methodology Question Paper

Page 1 of 2

Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 1 ? EXAMINATION ? SUMMER 2019

Subject Code: 2810006 Date: 21/05/2019
Subject Name: Research Methodology
Time: 02:30 PM To 5:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 1.
Which of the following is not a ?Graphic representation??
a. Pie chart b. Bar Chart
c. Table d. Histogram

06
2.
A common test in research demands much priority on:
a. Objectivity b. Usability
c. Reliability d. All of the above

3.
_______ refers to inferring about the whole population based on the
observations made on a small part.
a. Pseudo-inference b. Objective Inference
c. Inductive-inference d. Deductive-inference

4.
_________ is a preferred sampling method for the population with finite size.
a. Systematic Sampling b. Snowball Sampling
c. Quota Sampling d. Judgmental Sampling

5.
The data of research can be ______
a. Qualitative b. Quantitative
c. Both a and b d. Neither a nor b

6.
Newton gave three basic laws of motion. This research is categorized as:
a. Sample Survey b. Applied Research
c. Fundamental Research d. Descriptive Research

Q.1

(b)

1. Undisguised Observation
2. Ordinal Scale
3. Null and Alternative Hypothesis
4. Level of Significance

04
Q.1 (c ) Explain Type I and type II errors with appropriate examples. 04

Q.2

(a)

Explain the research process with suitable examples.

07
(b) Discuss various non-probability sampling methods with appropriate
examples.
07

OR
(b) Discuss cross-sectional and longitudinal research designs. 07
Q.3 (a) What is focus group. Discuss various characteristics of focus group
technique.
07
(b) What are various criteria for evaluating secondary data. 07
OR

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Page 1 of 2

Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 1 ? EXAMINATION ? SUMMER 2019

Subject Code: 2810006 Date: 21/05/2019
Subject Name: Research Methodology
Time: 02:30 PM To 5:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 1.
Which of the following is not a ?Graphic representation??
a. Pie chart b. Bar Chart
c. Table d. Histogram

06
2.
A common test in research demands much priority on:
a. Objectivity b. Usability
c. Reliability d. All of the above

3.
_______ refers to inferring about the whole population based on the
observations made on a small part.
a. Pseudo-inference b. Objective Inference
c. Inductive-inference d. Deductive-inference

4.
_________ is a preferred sampling method for the population with finite size.
a. Systematic Sampling b. Snowball Sampling
c. Quota Sampling d. Judgmental Sampling

5.
The data of research can be ______
a. Qualitative b. Quantitative
c. Both a and b d. Neither a nor b

6.
Newton gave three basic laws of motion. This research is categorized as:
a. Sample Survey b. Applied Research
c. Fundamental Research d. Descriptive Research

Q.1

(b)

1. Undisguised Observation
2. Ordinal Scale
3. Null and Alternative Hypothesis
4. Level of Significance

04
Q.1 (c ) Explain Type I and type II errors with appropriate examples. 04

Q.2

(a)

Explain the research process with suitable examples.

07
(b) Discuss various non-probability sampling methods with appropriate
examples.
07

OR
(b) Discuss cross-sectional and longitudinal research designs. 07
Q.3 (a) What is focus group. Discuss various characteristics of focus group
technique.
07
(b) What are various criteria for evaluating secondary data. 07
OR

Page 2 of 2

Q.3 (a) What are scaling techniques. Discuss various non-comparative scaling
techniques.
07
(b) Develop a five-point Likert scale to understand the attitude of consumers
towards online shopping.
07
Q.4 (a) Explain the concept of validity, reliability and generalizability. 07
(b) Discuss the difference between parametric and non-parametric data. 07
OR
Q.4 (a) Discuss various components of writing a research report. 07
(b) What is data coding and data editing. Explain these concepts with the help
of appropriate examples.
07
Q.5

You are Vice President ? Marketing, for a renowned mobile brand in India.
The sale of your brand is decreasing since last one year. This has become an
issue for the company and hence marketing research is planned to identify
and solve the problem of decrease in sales. You are instructed to draft the
following by your company?s vice president:
1. Management Decision Problem
2. Marketing Research Problem
3. Research Questions
14

OR
Q.5 Part of a questionnaire used to determine consumer preferences for digital
marketing cameras follows: Set up a coding scheme for these three
questions.

1. Please rate the importance of the following features you would
consider when shopping for a new camera.
Feature Not at all
Imp
Not Imp Neutral Imp Very
Imp
Batteries
Automatic Mode
Aperture Control
LCD Screen

2. If you were to buy a new digital camera, which of the following
outlets would you visit? Please tick as many as applicable.
a. Drugstore ___________
b. Camera store ____________
c. Discount merchandiser ___________
d. Electronics store _____________
e. Internet _____________

3. Where do you get most of your photo processing done? Please tick
only on option.
a. Drugstore _________
b. Minilabs ______________
c. Camera Store _____________
d. Discount merchandiser _____________
e. Supermarkets ____________________

14
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