Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2019 Summer 4th Sem 3549272 Product Design And Development Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549272 Date:06/05/2019
Subject Name: PRODUCT DESIGN AND DEVELOPMENT
Time:10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain the following:
a) Product Life Cycle
b) IPR
c) Residual stress
d) Decision Tree
e) Overhead cost
f) TRIZ
g) Market Research
14
Q.2 (a) Discuss the Process of Design with suitable example in detail. 07
(b) What is Market Segmentation? How Marketing Research is relevant to
Segmentation?
07
OR
(b) Write a short note on Human Factors considered in Design of the Product 07
Q.3 (a) Describe the Material Selection Process in detail. 07
(b) Discuss in brief: Morphological Methods 07
OR
Q.3 (a) Discuss in detail Activity based Costing by quoting suitable example. 07
(b) How Brainstorming plays a vital role in generating new Ideas? Explain
the role of Creativity in this process.
07
Q.4 (a) Explain Prototyping and Testing by quoting suitable example from
Automobile sector.
07
(b) Explain the Product Development Process by keeping in view the
requirements of modern consumers.
07
OR
Q.4 (a) What do you mean by creative thinking? Elaborate the role of these
techniques in proper product development.
07
(b) What does the term ?social consideration? indicates? Throw a light on
Code of Ethics should be maintained in design phase.
07
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Page 1 of 2
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549272 Date:06/05/2019
Subject Name: PRODUCT DESIGN AND DEVELOPMENT
Time:10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain the following:
a) Product Life Cycle
b) IPR
c) Residual stress
d) Decision Tree
e) Overhead cost
f) TRIZ
g) Market Research
14
Q.2 (a) Discuss the Process of Design with suitable example in detail. 07
(b) What is Market Segmentation? How Marketing Research is relevant to
Segmentation?
07
OR
(b) Write a short note on Human Factors considered in Design of the Product 07
Q.3 (a) Describe the Material Selection Process in detail. 07
(b) Discuss in brief: Morphological Methods 07
OR
Q.3 (a) Discuss in detail Activity based Costing by quoting suitable example. 07
(b) How Brainstorming plays a vital role in generating new Ideas? Explain
the role of Creativity in this process.
07
Q.4 (a) Explain Prototyping and Testing by quoting suitable example from
Automobile sector.
07
(b) Explain the Product Development Process by keeping in view the
requirements of modern consumers.
07
OR
Q.4 (a) What do you mean by creative thinking? Elaborate the role of these
techniques in proper product development.
07
(b) What does the term ?social consideration? indicates? Throw a light on
Code of Ethics should be maintained in design phase.
07
Page 2 of 2
Q.5
CASE STUDY:
PepsiCo has sued nine farmers in Gujarat for alleged ?rights infringement? on
the grounds that they ?illegally? grew its registered FC5 potato variety
wherein the company has obtained exclusive PVP (plant variety protection)
rights in India in 2016 (valid till 2031), infringing upon its rights under the
PPV and FR Act, 2001.
A PepsiCo India spokesperson said the local unit is free to make its own
decisions. ?The local team at PepsiCo India is fully empowered to ?act as
owners? and equipped to take decisions based on local market conditions,? the
spokesperson said. ?Beyond this, there is nothing more to add.?He didn?t
respond to queries about any worries that may have been expressed by
executives at the Dubai office and head office in New York.
The farmers have maintained that PepsiCo acted in violation of the Protection
of Plant Variety and Farmers Right Act (PPVFR Act), which seeks to protect
specified plant varieties, rights of farmers and plant breeders, and encourages
development and cultivation of new varieties of plants.
For the maker of Pepsi cola, Lays chips and Quaker oats, India is a critical
market at a time when mature markets such as the US have slowed. Being
perceived as antifarmer could send the wrong message, experts said. The
company said on Friday that ?PepsiCo has also proposed that they (the
farmers) may become part of its collaborative potato farming program. In case
they do not wish to join this program, they can simply sign an agreement and
grow other available varieties of potatoes?.
The company said in its statement that it was ?compelled to take the judicial
recourse as a last resort to safeguard the larger interest of thousands of
farmers that are engaged with its collaborative potato farming program?.
Advocate AnandYagnik, who had appeared on behalf of the farmers, accused
PepsiCo of ?corporate arrogance?, adding, ?An MNC enters into our
farmlands, procures crops without our knowledge and frames us. It is
infringing upon the right to privacy and dictating terms about what we should
eat. This is unacceptable.?
Yagnik said PepsiCo officials entered farms with advocates and collected
crop samples without the knowledge of farmers. ?The entire process of
evidence collection was flawed,? he said.
PepsiCo has registered separate cases against nine farmers of the state so far
for allegedly using the potato variety, for which it has exclusive rights in
India. The company also sought damages of Rs 1.5 crore each from four
farmers of the Sabarkantha district. Five other farmers were sued by Pepsi-Co
in north Gujarat under similar charges in 2017-18.
(a) How do you evaluate the role of Farmers in this case? 07
(b) How intellectual property rights are being breached in this case? 07
OR
Q.5 (a) Do you think PepsiCo India is dealing fairly in this case? Please give your
input against or favor of their strategy.
07
(b)
Do you support the policy followed by company to develop potatoes as per its
requirements only? By doing this, should company concern about
environmental environment safety?
07
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This post was last modified on 19 February 2020