Download GTU BE/B.Tech 2019 Summer 5th Sem Old 150001 Management Ii Question Paper

Download GTU (Gujarat Technological University) BE/BTech (Bachelor of Engineering / Bachelor of Technology) 2019 Summer 5th Sem Old 150001 Management Ii Previous Question Paper

1
Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY

BE - SEMESTER ? V(OLD) EXAMINATION ? SUMMER 2019
Subject Code:150001 Date:03/06/2019

Subject Name:Management - II

Time:02:30 PM TO 05:00 PM Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1 (a) What is Market Segmentation? Discuss in detail. 07
(b) State Different Marketing concepts. 07

Q.2 (a) Discuss the importance of Financial Planning. 07
(b) Critically explain Four P?s of Marketing Mix. 07
OR
(b) Explain Demand forecasting. Define type and objectives of forecasting 07

Q.3 (a) What is Plant? Discuss factors affecting plant location. 07
(b) What is breakeven analysis? Elaborate different assumption in breakeven
analysis.
07
OR
Q.3 (a) Discuss Factors affecting Plant layout and Different types of Plant layout. 07
(b) State Duties performed by Finance manager. 07

Q.4 (a) Define strategy. Discuss different levels of strategy. 07
(b) Write short notes on following.
1) Objectives of HRM
2) Human Resource planning process
07
OR
Q.4 (a) Discuss Significance of Finance in Business. 07
(b) State merits and demerits of product and process layout. 07

Q.5 (a) Discuss different criteria for segmenting customer market. 07
(b) What is Management by Objective? Discuss MBO in detail. 07
OR
Q.5 (a) What are the important sources of recruitment? Discuss the Methods of
recruitment
07
(b) Distinguish between Strategic and Operational Planning 07

*************
FirstRanker.com - FirstRanker's Choice