Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) ) MBA (Master of Business Administration) 2020 March 3rd Sem 70766 International Marketing Previous Question Paper
Roll No. Total No. of Pages : 02
Total No. of Questions : 15
MBA(IB) (Sem.?3)
INTERNATIONAL MARKETING
Subject Code : MBAIB-303
M.Code : 70766
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students
have to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1) Highlight the advantages of exploring business opportunities overseas with examples.
2) Identify important factors to keep in mind while making packaging and labeling decisions
for global markets. Explain with examples.
3) Identify important challenges encountered in planning international marketing research
with suitable illustrations.
4) Identify emerging trends in global retailing with illustrations.
5) Identify reasons for conflict between headquarters and subsidiaries with illustrations.
6) Describe features of important control techniques for controlling international operations
with examples.
SECTION-B
UNIT-I
7) Identify factors to be considered while exploring business opportunities globally. Explain
with relevant examples.
8) Outline the steps involved in conducting international marketing research with illustrations.
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1 | M - 7 0 7 6 6 ( S 1 3 ) - 2 5 0 3
Roll No. Total No. of Pages : 02
Total No. of Questions : 15
MBA(IB) (Sem.?3)
INTERNATIONAL MARKETING
Subject Code : MBAIB-303
M.Code : 70766
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students
have to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1) Highlight the advantages of exploring business opportunities overseas with examples.
2) Identify important factors to keep in mind while making packaging and labeling decisions
for global markets. Explain with examples.
3) Identify important challenges encountered in planning international marketing research
with suitable illustrations.
4) Identify emerging trends in global retailing with illustrations.
5) Identify reasons for conflict between headquarters and subsidiaries with illustrations.
6) Describe features of important control techniques for controlling international operations
with examples.
SECTION-B
UNIT-I
7) Identify factors to be considered while exploring business opportunities globally. Explain
with relevant examples.
8) Outline the steps involved in conducting international marketing research with illustrations.
2 | M - 7 0 7 6 6 ( S 1 3 ) - 2 5 0 3
UNIT-II
9) Recommend suitable marketing strategies for introducing new products globally.
10) Identify factors to be considered while fixing price for international markets. What are
alternative pricing strategies for global markets?
UNIT-III
11) What are the various distribution channel intermediaries commonly used for international
operations? Explain.
12) What are important considerations while designing promotional strategies for international
markets? What promotional strategies would you suggest for promoting products
internationally? Elaborate.
UNIT-IV
13) Highlight relative advantages and disadvantages of alternative modes of entry into
international markets by citing examples.
14) Describe factors to be kept in mind while designing organizational structures for global
operations. Explain characteristics of alternative types of organizational structures
developed for international operations.
SECTION-C
15) Read the Case and answer the questions based upon it :
A marketer of cotton shirts and trousers in India is planning to go international by operating
in western markets. He is weighing alternative marketing strategies for overseas markets.
In India, he has positioned himself as a premium brand, offering readymade garments only
through his exclusive retail outlets. His brand endorsements have been through film
celebrities.
Questions :
a) What according to you are major challenges likely to be faced by the exporter in
western markets?
b) Would you recommend product standardization or product adaptation for these
international markets?
c) What will be the components of the promotional strategy for western markets?
d) Recommend suitable pricing strategy for these markets.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 22 March 2020