Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) ) MBA (Master of Business Administration) 2020 March 3rd Sem 77003 International Marketing Previous Question Paper
Roll No. Total No. of Pages : 02
Total No. of Questions : 17
MBA IB (2018 Batch) (Sem.?3)
INTERNATIONAL MARKETING
Subject Code : MBAIB-303-18
M.Code : 77003
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A contains EIGHT questions carrying TWO marks each and students
has to attempt ALL questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying TWELVE
marks.
SECTION-A
l) Define International Marketing.
2) Identify advantages of outsourcing international marketing research.
3) Highlight functions of packaging for international markets.
4) What are the features of a good brand name for international markets?
5) Highlight relative advantages of local vs. global advertising.
6) Suggest ways to overcome language barriers in international promotions.
7) What is the meaning of exit strategies from international markets?
8) Suggest ways to reduce conflicts between headquarters and subsidiaries?
SECTION-B
UNIT-I
9) Outline the scope of international marketing research, with examples.
10) What factors you will keep in mind while analysing global business opportunities?
Elucidate with suitable illustrations.
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1 | M-77003 (S32)-1255
Roll No. Total No. of Pages : 02
Total No. of Questions : 17
MBA IB (2018 Batch) (Sem.?3)
INTERNATIONAL MARKETING
Subject Code : MBAIB-303-18
M.Code : 77003
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A contains EIGHT questions carrying TWO marks each and students
has to attempt ALL questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying TWELVE
marks.
SECTION-A
l) Define International Marketing.
2) Identify advantages of outsourcing international marketing research.
3) Highlight functions of packaging for international markets.
4) What are the features of a good brand name for international markets?
5) Highlight relative advantages of local vs. global advertising.
6) Suggest ways to overcome language barriers in international promotions.
7) What is the meaning of exit strategies from international markets?
8) Suggest ways to reduce conflicts between headquarters and subsidiaries?
SECTION-B
UNIT-I
9) Outline the scope of international marketing research, with examples.
10) What factors you will keep in mind while analysing global business opportunities?
Elucidate with suitable illustrations.
2 | M-77003 (S32)-1255
UNIT-II
11) Highlight important considerations while developing a global product. Outline the various
stages of introducing a new Product for global markets, with suitable illustrations.
12) Identify various factors affecting pricing decisions for international markets. Describe
alternative pricing methods used for international markets with illustrations.
UNIT-III
13) Outline the structure of the global distribution system, with suitable illustrations.
14) Highlight salient features of various elements of the global promotional mix giving suitable
examples.
UNIT-IV
15) Critically examine alternative global market entry strategies with illustrations.
16) a) Highlight the characteristic features of various types of organisational structures for
international markets.
b) Outline important factors to be kept in mind while making country selection for
international marketing operations.
SECTION-C
17) Please read the case ?Symphony Metals? below and answer the questions based on it :
Symphony Metals Ltd. was formed some twenty years ago by a metal-processing
manufacturer based in Mumbai. The company manufactures bathroom fixtures and fittings,
principally for plumbing applications (including taps, joints and shower fittings). A wide
range of end users exist, including domestic householders and industrial/ institutional
buyers.
The company exports its products to a number of countries in Europe and America. In the
last year it achieved market share of 6 per cent in Germany, 10 per cent in France and 3 per
cent in Belgium. In addition, 5 per cent of total production was shipped to a major
wholesaler in Miami, U.S.A. The wide range of fittings varies in size, style, colour, metal
and plastic finishings to occupy bottom and top end market positions.
A feasibility study has recently been completed to assess the potential of the UK market.
Encouraging results have now stimulated the company to pursue actively the UK market
with a target date for entry in ten months time.
Questions :
a) Recommend alternative methods of market entry into UK market
b) Suggest suitable international marketing mix strategies for UK market
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 22 March 2020