Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R17 2019 Dec 743AH Advertising And Sales Management Previous Question Paper
Code No: 743AH
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
ADVERTISING AND SALES MANAGEMENT
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) What is the importance of promotion mix? [5]
b) Distinguish between print and electronic media. [5]
c) What are the basic selling skills? [5]
d) What is the need for sales promotion? [5]
e) What is channel structure? [5]
PART - B 5 ? 10 Marks = 50
2. Explain the advertising plan and DAGMAR approach. [10]
OR
3. Discuss the importance and elements of advertising layout. [10]
4. Discuss the merits and demerits of each type of advertising media. [10]
OR
5. Discuss the regulation advertising in India with different regulations and their impact.
[10]
6. Discuss elaborately on sales force motivation and compensation. [10]
OR
7. How to control and evaluate sales force? [10]
8. Explain bait and switch advertising. [10]
OR
9. Explain the sales promotion strategies. [10]
10. Discuss the channels in rural marketing. [10]
OR
11. Explain the ethical issues in sales and distribution management. [10]
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R17
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This post was last modified on 23 October 2020